My SEO Journey
Read 174 first-person SEO journeys covering successes, failures, tools and tactics.
Entrepreneurs and marketers tell the stories of their own SEO work. Every episode is openly readable on the SEO Buddy blog, with no paywall, account or email required.
Diese Inhalte sind nur auf Englisch verfügbar.
Inside the collection
Real accounts of SEO work, including what did not go well
The collection brings together 174 public first-person stories from entrepreneurs and marketers. Contributors discuss successes, failures, tools and tactics from their own perspective.
- First-person accounts rather than SEO Buddy customer case studies
- SEO successes and setbacks
- Tools and tactics used by contributors
- New episodes published monthly
- Different business and practitioner perspectives
- Every story linked to its full episode on the blog
Story index
Search by person, site or what they did
The index is pulled from the SEO Buddy blog so new and updated episodes can appear without maintaining a separate static list. Every result links to the full public episode.
Folge 174
Sanket Parmar
cmarix.com
How an AIO and GEO strategy lifted organic traffic 40% and Domain Authority from 35 to 40
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Folge 173
Breanna Golub
safaridigital.com
Her story from Content Writer to Head of Content and why the AI Content Flood changed everything
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Folge 172
Gethin Davies
futurmedia.co
How he's building a DR48 SEO Agency while learning the Hard Way about AI Content
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Folge 171
Thibault Louis-Lucas
outrank
How he scaled multiple SaaS products using programmatic SEO, free tools, automated content, and strategic backlink building after selling Tweet
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Folge 170
Deepak Shukla
pearllemon.com
How he used SEO as a Business Launch Engine and not just a Traffic Channel
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Folge 169
Renaud Delaquis
coastlineacademy.com
How he went from Local Pages to National Reach: Scaling a Driving School with SEO, AI & Brand Fundamentals
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Folge 168
Liam Curtis
kapwing.com
How they improve their Authority Score from 65 to 69 with a Small Content Team
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Folge 167
Sameer Saifi
thescale.agency
How The Scale Agency grew to 10,000+ Projects with SEO at Its core
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Folge 166
Liam Ridings
safaridigital.com
How he Bootstrap to Page 1 and how Frustration, Fundamentals & Focus Built Safari Digital
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Folge 165
Jamie I.F
answersocrates.com
How he scaled Free SEO Tools, Survived Google Hits & Winning With Affiliate-Led Growth
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Folge 164
Ghulam Hussain
voltic.agency
How to build Sustainable SEO Growth Through Strategy and Consistency
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Folge 163
Yevhenii Humeniuk
needmylink.com
How they build a Strong SEO Team for NeedMyLink SEO Agency
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Folge 162
William Mamane
tomedes.com
How Tomedes and MachineTranslation.com Expanded Their Global Reach
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Folge 161
Ishaq Shakoor
curemd.com
How mastering B2B SaaS Growth with SEO
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Folge 160
Dominic Toretto
pdftotext.info
How he's Building SEO Success for a New Website in a competitive niche
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Folge 159
Brandon Leibowitz
seooptimizers.com
Why multi-channel strategy has been crucial to attracting and retaining organic traffic
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Folge 158
Siddhant Mehandru
eaglytics-co.com
How to combine the power of Google Analytics and SEO
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Folge 157
Tola Adeyemi
myridima.com
His SEO Strategy to Rank for Online Gift Card Business
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Folge 156
Muhammad SAAD Usman
apexpay.org
His tips for SEO Success: Patience, Link-Building, and Visibility
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Folge 155
Shoaib Mughal
marketixdigital.com
How they ranked a Client #1 in a Highly Competitive Industry using their SEO Methodology and Process
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Folge 154
Muhammad Zain
eclixtech.com
How he mades his SEO writing more creative with PDF Converters
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Folge 153
Umar Rashid
technolangs.com
How he got into SEO and new perspectives now
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Folge 152
Abdul Raheem
summarizingtool.net
SEO writing and his personal exploration
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Folge 151
Maggie McCombs
redfin.com
Why there’s no substitute for hard work & thoughtful communication
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Folge 150
Dhirendra Pandey
mediasearchgroup.com
Why nothing beats the human element of SEO
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Folge 149
Nebojša Rakić
getresultslinkbuilding.com
Nebojša Rakić from getresultslinkbuilding.com is demonstrating the direct impact of a thoughtfully crafted link-building campaign
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Folge 148
Saad Ur Rehman
torque360.co
How to Unlock SEO Success with Pillar and Priority Silo Strategies
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Folge 147
Chintan Shukla
clickmatix.com
His transformative journey to revolutionize SEO in Melbourne
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Folge 146
Ali Hassan
rephraser.co
How he refresh and optimize his old blog post with Rephraser Online
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Folge 145
Ghasif Hermain
techlo9.com
Why the process of SEO is difficult and complex
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Folge 144
Amit Raj
thelinksguy.com
Why Link Building requires an unwavering focus on quality and iteration of the process
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Folge 143
Pragati Singh
carinasoftlabs.com
Pragati Singh from carinasoftlabs.com with us the role of selecting sites backlinks with a great case study
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Folge 142
Ian Carroll
digitalfunnel.ie
Why some of the oldest SEO strategies are still the most effective
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Folge 141
Kaleem Ahmad
enzipe.com
How he made his SEO Writing more creative with Paraphrase Online?
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Folge 140
Roman Shvydun
getmailbird.com
Why SEO is not a static field but a dynamic ecosystem that demands continuous learning and adjustment
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Folge 139
Prashu Rathore
jimotac.com
Why SEO isn't just a career; it's a passion that keeps engaged and motivated daily
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Folge 138
Najaf-ul-Rehman
paraphrasing.io
SEO success requires devotion, time, and effort
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Folge 137
Nikola Baldikov
inboundblogging.com
Why blogging efforts plus link-building activities have been a winning combo
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Folge 136
Usama Bin Qasim
enzipe.com
Why Consistent SEO Analysis and Tweaking is the way to Success
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Folge 135
Margot Daugieras
favikon.com
Why unlike other marketing sectors, SEO requires time, but serves their most powerful marketing lever
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Folge 134
Jennifer R Glass
bgsillc.com
Why speaking for organizations is really important for relationships and business
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Folge 133
Yuliya Gorenko
mischka.agency
Why influencer marketing is one of the most effective link-building techniques
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Folge 132
Harry Stuart
bigfatlinks.com
Why it’s important to educate your potential clients
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Folge 131
Jonatan Parski
captainwords.com
Why SEO and content is always evolving, and it’s adapt or die
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Folge 130
Igor Rudnyk
collaborator.pro
Why implementing link building is essential for your business success
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Folge 129
Karsten Madsen
morningscore.io
With not all traffic is created equal from an SEO perspective
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Folge 128
Terry Kyle
wpx.net
Why you should always test, tweak, re-test for yourself in your SEO Journey
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Folge 127
Eugene Nosov
link-assistant.com
Why businesses who outsource their SEO are more prone to implementing all the suggestions
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Folge 126
Hope Horner
lemonlight.com
Why focusing on long-form pillar page content has been a huge win for their SEO strategy
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Folge 125
Mitch Russo
clientfol.io
Why SEO can't be forced, and the old days of trickery are forever gone
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Folge 124
Jephonie Villegas
veed.io
Jephonie Villegas from veed.io unveils link-building strategies, challenges, and triumphs that shaped her career at Veed
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Folge 123
Gulraiz Akram
mergepdf.io
How he unlock traffic from 0 To 50k in 11 Months for Merge PDF
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Folge 122
Nebojsa Jankovic
heroicrankings.com
Why an SEO campaign is only as good as the people behind it
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Folge 121
Jason Thibault
massivekontent.com
Why social media is an amazing laboratory to test your hot takes and content ideas
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Folge 120
Anne Thornley-Brown
executiveoasis.com
Why you should set aside a percentage from each business engagement for marketing
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Folge 119
Bill Sebald
greenlanemarketing.com
Why you should understand the true rules of engagement
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Folge 118
Nate Nead
seo.co
Why the ability to write decent content has been one of the best kept tools for working in SEO
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Folge 117
Alexandra Andrici
socialbee.com
Creating content that aligns with business goals
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Folge 116
Polina Haryacha
cloutboost.com
Why SEO is “the infinite game” and requires consistency
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Folge 115
Magnus Unemyr
unemyr.com
His view on how AI and ChatGPT might disrupt the SEO industry
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Folge 114
Mary Hunter
adsy.com
Her tips for Becoming a Better Guest Blogger
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Folge 113
Marton Varo
brandefy.com
Why SEO requires a lot of research and dedication
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Folge 112
Solomon Thimothy
clickx.io
Why anything with a search bar is an opportunity to optimize searches that shouldn't be ignored
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Folge 111
Bryan Clayton
yourgreenpal.com
The power of Facebook Groups to find relevant content ideas for SEO
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Folge 110
Robert Weiss
multivisiondigital.com
The power of Videos for your SEO efforts
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Folge 109
Dennis Yu
blitzmetrics.com
Why SEO is the result of collecting strong User Generated Content
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Folge 108
Christy Olsen
cadenceseo.com
Why it's crucial to think outside the box for SEO
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Folge 107
Matt Kenny
nectafy.com
Why Growth Content for SEO is a long-term strategy
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Folge 106
Jeff Deutsch
contactout.com
How to find the best people to connect with and improve your link-building
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Folge 105
Nicolas Gunter
topwritingreviews.com
His best SEO Strategies and Tips for Business Recovery
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Folge 104
Noman Jahangir
njvmarketing.com
Why you have to keep yourself updated with the latest trends in SEO
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Folge 103
Boez Daniel
prepostseo.com
His SEO Learning, including On-Page SEO “Formula” but also some mistakes
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Folge 102
Romano Groenewoud
seogeek.nl
How to scale international SEO without being a polyglot
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Folge 101
Daniel Anderson
themoneymaniac.com
How he grew his business from DR0 to DR34 in less than 4 months
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Folge 100
Dmitry Dragilev
topicranker.com
How to find weaknesses in search results to discover easy-to-rank keywords
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Folge 99
Gaurav Sharma
attrock.com
Why you should think of SEO as a long game instead of a one-off strategy
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Folge 98
David Buchanan
chefs-resources.com
His SEO Experience (Tactics & Mistakes) with Agencies & Freelancers
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Folge 97
Daniel Gottwald
danielg.cz
How he went to SEO specialization for his own bronze foundry business
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Folge 96
Dennis Lodge
superiorpapers.com
His ideal strategies for SEO content and the creation of SEO texts
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Folge 95
Mark Whitman
contentellect.com
How to productize SEO services from $250k in annual revenue to $1 million
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Folge 94
Jigar Agrawal
esparkinfo.com
Why Content is King and Backlink is the Queen in the SEO Game!
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Folge 93
Huu Thinh
passwordprotectwp.com
Why quality content self-promotion is the key to their marketing and SEO strategies
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Folge 92
Loren Howard
primeplusmortgages.com
Why as a small business, you should focus on local keywords
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Folge 91
Ivan Palii
sitechecker.pro
Why you should create many landing pages as early as possible
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Folge 90
Scott Lieberman
touchdownmoney.com
Why you should try to be as helpful as possible to people who can promote you
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Folge 89
Lillie Jenkins
bestwritersonline.com
The difference between copywriting and SEO writing
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Folge 88
Pavle Kezunović
deerdir.com
How to transform your SEO Expertise into a source of passive income
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Folge 87
Kshitij Chaudhary
dintellects.com
Why you should create content that addresses the searcher's pain point
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Folge 86
Katie Keith
barn2.com
Why eliminating randomness in SEO content is an ongoing journey
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Folge 85
Vikas Singal
samblogs.com
How he grew a Digital Marketing Agency To $85K MRR In 9 Years
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Folge 84
Carlos Castro
wolfate.ca
That having a blog has been the way in which the agency’s site increased its organic traffic
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Folge 83
Jane Portman
userlist.com
Why Producing content shouldn't be a founder’s side job
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Folge 82
Harry Prince
spacehuntr.com
Why to get links you firstly need a relevant and quality idea to pitch to outlets
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Folge 81
Scott Gary
ohmycrawl.com
Why you should focus on the Hard things no one else wants to do
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Folge 80
Jacob Dazzeo
watsondigital.co
His tips and questions to ask before hiring an SEO Expert
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Folge 79
Jay Vics
jvimobile.com
Why from an SEO Perspective you should Focus on quality instead of the quantity
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Folge 78
Branko Ilishev
smartclick.agency
Their three-part analysis framework to optimize their client's site systematically
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Folge 77
Harry Sanders
studiohawk.com
SEO Tips From a Growing Award-Winning Aussie Agency (40+ employees)
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Folge 76
Tyler York
achievable.me
Why you shouldn't skip the Keyword Research phase of your SEO Strategy
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Folge 75
Alex Safavinia
kasradesign.com
Why businesses should research carefully before hiring an SEO company
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Folge 74
Miles Anthony Smith
whystuffsucks.com
The only 8 Steps to the Ultimate SEO Strategy you’ll ever need again
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Folge 73
Sean Green
sportsgamblingpodcast.com
Why if you create high-quality content people inevitably link back to it
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Folge 72
Eduard Stinga
videoplasty.com
How he's leveraging YouTube to grow his Brand Authority, and YouTube SEO
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Folge 71
Nimrod Cohen
onlinepianist.com
Why you should follow Google’s guidelines and focus on User Experience
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Folge 70
Jeff Stripp
zogics.com
Why you must be intentional with what you create and how you share it
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Folge 69
Adam Hoeksema
projectionhub.com
Why producing helpful content is better than trying to game the SEO system
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Folge 68
Hayk Gregorian
aplano.de
His first SEO victory with us and explains why organic traffic is a difficult topic
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Folge 67
David Hoos
outloudgroup.com
His tips on how to improve your SEO if you have limited time to dedicate to it
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Folge 66
Brian Winch
cleanlots.com
Why you’ll be ranked higher if you’re seen as an expert in your field
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Folge 65
Michal Mazurek
syften.com
Why building in public is a nice and easy content strategy
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Folge 64
Gareth Mahon
thecareside.com
Why and how he is outsourcing his SEO efforts and getting results!
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Folge 63
Jacob Montoya
fitsw.com
The three big things he has learned: start a blog, know on-page SEO, and build links!
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Folge 62
Fernando Pessagno
resumemaker.online
Why there is no SEO strategy that is going to save you if users dislike what you're offering
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Folge 61
Tony Hardy
canny-creative.com
What is their biggest growth channel, and why they wish they'd gone harder on the blog faster and for longer
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Folge 60
Louise Corscadden
conductscience.com
Why providing high-quality and well-researched content to your target audience is critical
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Folge 59
Dee Barizo
sicerts.com
His tips on how he's getting decent results on his SEO with Limited Time
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Folge 58
Michael Zipursky
consultingsuccess.com
Why you should write the best content with expertise, passion, and consistency to win the SEO long-term game
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Folge 57
Rishi Narayan
undergroundshirts.com
How he's building brand awareness and driving organic traffic through brick-and-mortar locations
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Folge 56
Scott Bishop
upandsocial.com
How B2B Networking & Reviews is the main driver for new business at his agency
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Folge 55
Patrick Walsh
publishingpush.com
Why before hiring an SEO Agency, make sure you understand SEO (or best build your SEO strategy in-house)
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Folge 54
Jae Jun
gorillaroi.com
Why you need to produce hard-hitting, value-adding, insightful evergreen content
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Folge 53
Radoslaw Fabisiak
duomly.com
Why you shouldn't just press publish, and why Content Distribution is the Key
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Folge 52
Naman Sarawagi
refrens.com
Why you should create content that really solves the user's problem to decrease bounce rate
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Folge 51
Lori Newman
newmanwebsolutions.com
Why content marketing has been the most helpful to drive results for her agency and clients
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Folge 50
Cédric Sigoire
deman-uebersetzungen.com
Why you should learn some SEO basics before hiring an SEO Agency
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Folge 49
Rick van Haasteren
siteguru.co
Why SEO is a long-term game, and how to be consistent and always try something new
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Folge 48
Diana Royanto
milkwhale.com
Why nurturing relationships with fellow link-builders is crucial for SEO
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Folge 47
François Mommens
linkody.com
Why you should focus on nailing the Search Intent and Build Links
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Folge 46
Dave Chesson
kindlepreneur.com
Why you should never publish an article until it’s the best thing on the Internet
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Folge 45
Vlad Orlov
respona.com
Why Respona build their own link building tool to make the process easier
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Folge 44
Adam Shlomi
soflotutors.com
His SEO lessons and why SEO is a marathon, not a sprint
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Folge 43
Ed Latimore
edlatimore.com
Why finding your voice and producing content you’re passionate about are the best SEO hacks
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Folge 42
Shyamal Parikh
smarttask.io
Why you need to be patient, build relationships, and create quality content worth sharing to succeed in your SEO Journey
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Folge 41
Nikhilesh Tayal
vidsaga.com
Nikhilesh Tayal from vidsaga.com on why the first step of your SEO Journey should be to create content that solves the user’s problem
Ganze Geschichte lesen Folge 40 Olga Zarr seosly.comHow she's creating Stellar Content in the Technical SEO and SEO Audit Niche
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Folge 39
Michael Downing
chipmonkbaking.com
How they rank their Low-Carb / Keto eCommerce on 4,200+ Keywords
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Folge 38
Dean Salakas
thepartypeople.com
How he is mastering the art of PR from an SEO Perspective
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Folge 37
Usman Butt
repairdesk.co
Why should be talking to your users to create content that matter
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Folge 36
Andy Sartori
mealpro.net
Why you should start off with a very clear hierarchy for the SEO of your site
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Folge 35
Misha Krunic
price2spy.com
How he's building a Multimillion-Dollar SaaS on a Good SEO Strategy
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Folge 34
Joe Davies
fatjoe.com
How his team of 100+ is mastering link-building processes to earn up to 200 backlinks every day
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Folge 33
Kelan Kline
thesavvycouple.com
How he earn half million visitors per year from Organic Search in the YMYL niche with 10k+ Backlinks while ranking on 67k Keywords
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Folge 32
Tyler Hakes
yesoptimist.com
How they use Strategic Content to Skyrocket Organic Traffic and Inbound Sales
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Folge 31
Adar Hay
jiga3d.com
Using long-tail keywords to pursue targeted organic traffic
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Folge 30
Karl Hughes
draft.dev
How he acquire 5.9k organic visitors and DR37 from scratch in less than 1 year
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Folge 29
Adrian Balcan
feedcheck.co
Why he considers SEO work more valuable than SEM activity
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Folge 28
Holger Sindbaek
online-solitaire.com
How he grew his business from scratch to DR44 and $10.000/month
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Folge 27
Alex Lashkov
linguix.com
Content strategy and competitive intelligence
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Folge 26
Maros Kortis
mangools.com
How they bootstrap an SEO SaaS Tools with millions of users in less than 5 years!
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Folge 25
Chelle Neff
urbanbetty.com
How she builds an in-house "Blog Writers Group" to produce awesome content
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Folge 24
Andrew Davison
luhhu.com
His Keyword Research process to understand Search Intent and reach DR43 while ranking on 1.3k+ Keywords
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Folge 23
Jessica Stellwagen
thebodify.com
How she's outsourcing her Local SEO Effort to an SEO Agency and getting results
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Folge 22
Tim Leland
weatherextension.com
How he's Building Link through Digital PR, Rewarding Users, and meaningful relationship
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Folge 21
Lidiya Kesarovska
letsreachsuccess.com
Her Pro Blogger tips to hit the 100k monthly pageviews milestone
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Folge 20
Joel Runyon
impossiblehq.com
How he's doing the IMPOSSIBLE and building a DR70 Hustle in the Health, Fitness, and Blogging niche
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Folge 19
Virginia Zacharaki
moosend.com
How she grow to DR80 with a strong focus on building trustworthy relationships
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Folge 18
Alex Naoumidis
mindsethealth.com
His site’s reported growth in authority, traffic and ranking keywords
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Folge 17
Ron Stefanski
onehourprofessor.com
Ron Stefanski from onehourprofessor.com on Growing from a Neglected Site to Earning Over $6,000+/Month in under a Year
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Folge 16
R.J. Weiss
thewaystowealth.com
How he's growing his domain authority (DR55) in the YMYL space
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Folge 15
Erica Terranova
moomin.com
How she's growing in authority on strong brand integrity
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Folge 14
Jitendra Vaswani
bloggersideas.com
How he grows his domain to DR72 with Interviews, Podcasts, and conference networking
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Folge 13
Mohammad Athar
englishsummary.com
How he's leveraging all search engines to hit half-million free organic traffic per month
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Folge 12
Jozua Smit
monetizemore.com
His strategy to find low competition long-tail keywords that generate traffic quickly using Ahrefs
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Folge 11
Sam Davidson
batchusa.com
How he keys in on trends with custom landing pages to grow his organic traffic
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Folge 10
Dillon Carter
goaura.com
How he's happily outsourcing his link-building effort to an SEO agency
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Folge 9
James Rose
contentsnare.com
Why he believes Building relationships is the best Link-Building hack for SEO
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Folge 8
Andy Bowie
myautoshop.co
How he grows his Organic Traffic above 10k Monthly Visitors with just 27 referring domains and a DR34
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Folge 7
Mike Slaats
upvoty.com
His SEO Tips to grow from DR53 to a Domain Rating of DR70 in 10 months
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Folge 6
Andre Oentoro
breadnbeyond.com
4 Key Strategies he uses to achieve an impressive DR72 Domain Rating
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Folge 5
Mins Savela
10adventures.com
Some insights on how he got over 715k free organic traffic visitors in 2020
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Folge 4
Ray DelVecchio
websiteprofitcourse.com
His Local SEO tips to rank his clients on Google Maps & Search
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Folge 3
Alex Hillman
stackingthebricks.com
His SEO journey and reported organic traffic
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Folge 2
Marko Saric
plausible.io
His SEO Journey on how he grows from under 150 to over 7k+ Monthly Organic Traffic in 11 Months
Ganze Geschichte lesen
Folge 1
Nathan Ganser
nat.app
His SEO Journey on how he gets to the first page of Google in two years
Ganze Geschichte lesenKeine Erfahrungsberichte passen zu diesen Filtern. Setzen Sie Ihre Suche zurück oder wählen Sie einen anderen Filter.
Haben Sie eine spannende SEO-Geschichte zu erzählen?
Dann ist es Zeit, sie zu erzählen
Hatten Sie Erfolg mit SEO? Kommt endlich Traffic auf Ihre Website? Sind Sie gut darin geworden, Content zu erstellen, oder haben Sie Prozesse aufgebaut, an die sich Ihr Team tatsächlich hält? Ist Ihr Domain Rating gestiegen? Ganz gleich, wie Ihre Geschichte aussieht – wir möchten sie hören: die Erfolge ebenso wie die Irrwege.
Warum sich die Mühe machen?
Ihr Unternehmen wird mehr als 10.000 monatlichen Lesern von My SEO Journey und einer E-Mail-Liste mit über 11.000 Abonnenten vorgestellt. Sie erhalten mehrere Do-follow-Backlinks von einer Domain mit echter Autorität (seobuddy.com hat DR57 - DA36). Und wir teilen Ihre Geschichte auf Twitter, Instagram, LinkedIn und Facebook.
Veröffentlicht zu werden ist einfach
Wir nehmen nur schriftliche Beiträge an – Sie müssen also nichts aufnehmen und keinen Termin vereinbaren. Lassen Sie sich Zeit mit den Antworten. Ein ausführlicher Fragebogen führt Sie durch alles, und Sie können Ihre Geschichte ganz auf Ihre Art erzählen.
Schreiben Sie Ihre Geschichte
Erzählen Sie sie ehrlich, mit Herz und im Detail.
Zur Prüfung einreichen
Wir prüfen, ob sie einen guten Standard erfüllt.
Veröffentlicht werden
Ihre Geschichte geht vor Tausenden Lesern online.
Beginnen Sie mit den Richtlinien
Das Richtliniendokument (auf Englisch) zeigt, wie eine starke Folge aussieht und welche Fragen Sie beantworten sollten. Öffnen Sie es und wählen Sie dann Datei › Kopie erstellen, um eine eigene bearbeitbare Version für Ihren Entwurf zu erhalten.
From experience to action
Learn the method, then choose the work you need to do
My SEO Journey offers perspective from contributors. SEO University explains topics, the SEO Checklist organizes practical work, and the link-building comparison helps you choose an execution method.
- Learn a topic through SEO University.
- Organize SEO work with the Checklist and SOPs.
- Compare three different link-building methods.
Collection questions
What to know about the stories
Do I need an email address or account to read the stories?
No. All 174 episodes are public on the blog.
Can I read the complete episodes?
Yes. Every result in the index links directly to its full episode.
Can I search and filter all 174 stories?
Yes. Search by person, site or what they did, and use the available filters to narrow the index.
Are the contributors’ results independently verified?
A complete verification standard is not currently published. Treat claims as contributor-reported unless supporting evidence appears in the story.
Are these SEO Buddy customer results?
No. They are first-person contributor stories.
Who can contribute?
Entrepreneurs and marketers with a useful first-person SEO story can contact the team. Publication is not guaranteed.
Do contributors receive an incentive?
The current contribution offer includes several do-follow backlinks and social promotion. Those incentives should be disclosed with published stories.
Explore the collection
Browse 174 public first-person SEO journeys
Search and filter contributors’ accounts of their successes, failures, tools and tactics, then open any complete episode on the blog.