My SEO Journey [Pro Edition]: Nebojša Rakić from – Demonstrating the direct impact of a thoughtfully crafted link-building campaign

Author: Nebojša Rakić
Date Published:
Reading Time: 5 minutes. (1,094 words)

My SEO Journey [PRO Edition] is a series where professionals in the SEO Industry, Digital Marketing, or Web Design share their honest SEO Journey filled with failure, success, and most importantly, proven results. Episode #149 features Nebojša Rakić from Get Results Link Building.

Nebojša Rakić from share his SEO journey

My name is Nebojša Rakić, and I am the founder and CEO of Get Results Link Building, a cutting-edge SEO agency that specializes in innovative link-building strategies designed to enhance our clients’ online visibility and search engine rankings. With a background in digital marketing and a passion for leveraging technology to drive business growth, I started this agency to address the specific challenges businesses face in gaining prominence in an increasingly crowded digital landscape.

Our Goals and Mission Statement

Our flagship service is a bespoke link-building solution tailored to the unique needs of each client, ranging from small startups to large enterprises. We pride ourselves on using ethical, white-hat techniques to create high-quality backlinks that significantly improve website authority and drive targeted traffic. Our customers are businesses and entrepreneurs who understand the value of SEO but lack the time or expertise to execute effective strategies on their own.

Our mission statement is to empower businesses to achieve their digital marketing goals through strategic, ethical, and impactful link-building practices. We are dedicated to not just delivering short-term results but also fostering long-term partnerships with our clients by being a trusted advisor and an extension of their marketing teams.

Our ultimate goal is to demystify SEO and make it accessible, understandable, and actionable for businesses of all sizes.

Why We Chose Link Building & SEO

After spending years in the digital marketing field, and witnessing the struggles businesses faced in improving their online visibility, I recognized a persistent gap in effective, ethical link-building services. Watching countless “specialized” agencies promise their clients “heroic rankings” and deliver shameful results, we decided it was time to help our clients with real impact.

This realization came after countless conversations with frustrated business owners who had been burned by black-hat SEO tactics or ineffective strategies that promised much but delivered little. Inspired to create a solution, I combined my industry experience and passion for ethical marketing to launch Get Results Link Building, aiming to offer transparent, results-driven SEO services that truly deliver on their promises.

I created a trusted team with my colleagues Toni Tot, Steve Hawky, Sonja Simin and Aleksandra Rakić, and we got to work.

Since our launch, the most effective strategy for attracting more organic traffic has been through client referrals. Our focus on delivering measurable results and exceptional service has led our satisfied clients to recommend our services to their networks, significantly enhancing our organic reach and establishing a strong foundation of trust within the industry.

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Lessons We Learned Along the Way

Throughout my SEO journey, one particularly enlightening lesson has been the importance of staying adaptable and continuously learning. The SEO landscape is ever-evolving, with search engine algorithms constantly changing, which necessitates an agile approach to strategy and implementation.

Another key insight has been the significance of building genuine, high-quality backlinks over quantity, as this not only boosts search engine rankings but also drives relevant traffic and establishes domain authority.

Emphasizing user experience and content relevance has proven crucial in achieving sustainable SEO success.

Link Building for Google Sheets Tool Website

This could be best seen on a Google Sheet tool website we worked on.

This project underscored the value of a targeted, quality-focused link-building strategy. By carefully selecting and securing backlinks from reputable sites within their niche, we significantly improved the client’s search engine visibility and keyword rankings.

This strategic focus on quality over quantity allowed us to elevate the client’s position in search engine results pages (SERPs), leading to a substantial improvement in their keyword rankings across a broad spectrum of targeted terms. As a result, this enhanced visibility in search engines translated into increased organic traffic, demonstrating the direct impact of a thoughtfully crafted link-building campaign on overall digital marketing success. 

Example of Referring Domain & Organic Growth for a client

This approach not only enhanced their overall SEO performance but also led to an 800%+ increase in organic traffic DR increase of 20, and significant user engagement. Our experience reinforced the lesson that a well-executed link-building strategy can yield remarkable results for our clients.

We targeted specific articles for organic traffic growth by conducting thorough keyword research and competitor analysis to identify content gaps and opportunities, enabling us to create or optimize articles that address high-demand topics within our clients’ niches, thereby attracting more targeted and engaged visitors. Additionally, we explored strategic link exchanges with reputable sites in related niches to further enhance our backlink profile and drive mutual benefits in terms of visibility and domain authority.

Ahrefs top Ranking Page sample from Client
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Link Building Tools We Use

For our business at Get Results Link Building, we leverage a suite of top SEO tools that are instrumental in executing our link-building strategies effectively. Our tech stack includes:

  • Ahrefs: We use Ahrefs extensively for competitor analysis, keyword research, and to monitor our clients’ backlink profiles. It’s invaluable for uncovering link-building opportunities and understanding the SEO landscape of specific niches.
  • SEMRush: This tool is crucial for its comprehensive SEO audit capabilities, enabling us to identify and rectify technical SEO issues on our clients’ websites. SEMRush also provides insights into organic search rankings and the performance of various content pieces.
  • Moz: Moz helps us track search engine rankings over time, analyze backlinks, and evaluate the domain authority of potential link sources. Its user-friendly interface and accurate metrics make it a go-to for ongoing SEO management.
  • Majestic: We rely on Majestic for its detailed backlink analysis and site exploration features, which are critical for mapping out link-building campaigns and assessing the quality of potential links.

These tools, each with their specialized functionalities, form the backbone of our SEO tech stack, enabling us to deliver tailored, results-driven SEO strategies for our clients.

What Awaits Our Link Building Agency?

The next step in our SEO journey at Get Results Link Building involves deepening our focus on integrating AI and machine learning technologies to enhance our link-building and keyword research processes. By leveraging these advanced technologies, we aim to uncover even more precise and impactful SEO strategies that can adapt to the rapidly changing search landscape. This progression will not only improve our efficiency and effectiveness but also allow us to offer even more sophisticated and customized SEO solutions to our clients. We love to keep everyone updated on any new updates we have or knowledge we acquire, so feel free to check it out at any time on our Get Results blog.

about the author
Nebojša Rakić
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With over 8 years of experience in the digital marketing and SEO niche, and over 5 years specializing in link building, Nebojša founded Get Results Link Building with his trusted team. He noticed a huge gap between the quality of the service other link building agencies provided and the unreasonable prices they were charging. So, he decided to deliver link building services that are worth the client's budget and actually move the needle with objective results to show for.

One Response

Excellent article!

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