My SEO Journey: Abdul Raheem from – The Artistry of SEO Writing – My Personal Exploration

Author: Abdul Raheem
Date Published:
Reading Time: 5 minutes. (1,186 words)

My SEO Journey is a series where entrepreneurs and Indie makers share their honest SEO Journey filled with failure and success, and most importantly, proven results. Episode #152 features Abdul Raheem from Summarizing Tool.

Abdul Raheem from share his SEO journey

Hello SEO Buddy family. My name is Abdul Raheem and I’m the product manager of the mentioned I started my SEO journey as an intern then shifted to content writing and now I manage this tool. 

I did all of this in the span of one year and within the same software house no less. The funny thing is, I didn’t even know what SEO was until 2022.

The moment I delved into it though, I knew this was what I wanted to do.

With a bit of talent, a knack for continuous learning, lots of hard work, and guidance from my seniors, I’ve made what it is today.

But it was a road full of bumps as you can probably imagine.

It was my days of dabbling with content writing that made me realize what this tool was lacking and I relayed those shortcomings to the developers. The devs provided fixes over time and here we are.

I think it’s fair to say that I’m somewhat qualified to speak on this matter.

Let’s start this by breaking down what SEO writing is and how it leads to driving organic traffic to your website. 

The Craft of SEO Writing – A Personal Journey

By the way, I hope you’re up to speed on what SEO writing is. I’m sure you are as this is episode 140 something of the acclaimed Pro edition series. I’m hoping it was brought up in prior episodes. 

In case it wasn’t or you’re new here, SEO writing is done for the sole purpose of ranking well in search engine result pages (SERPs). You can improve your website’s visibility with it. 

A lot of emphasis is placed on best writing practices that search engines favor in their ranking systems. Not only are you providing content that is useful to readers but you are optimizing it for search engines as well.

This is a fairly difficult process that even my seniors struggled to grasp fully in their initial days. Me? I had to take a course on LinkedIn Learning just to know what it means and try to incorporate SEO practices in my writing.

My biggest takeaway to date is that certain writing aid tools can get the job done if you know how to ask them for help. Yes, even for SEO writing. Walk with me as I peel back the layers of SEO writing and provide practical demonstrations with 

Maybe one day I’ll be reading about your SEO journey on this blog when you optimize and rank your content by using this tool.

  1. Managing Keyword Density With

One thing I overdid was keyword usage when I started. Keywords as you already know form the backbone of any SEO strategy. You will decide what kind of quality content you will be producing based on your keywords.

Stuffing keywords would’ve worked back in the day when that’s all it took to rank. These days, however, it may end up getting your content tagged as spam. Use your different types of keywords with caution or else you’ll find out the hard way.

The contextual analysis of ensures that this is never the case. You’ll find a bunch of alternate keywords to use from the options this tool provides. I worked on this a lot with the development team and I wanted a tool that worked like a pseudo keyword research tool.

That is, I wanted this tool to provide suggestions for different closely related keywords as a keyword research tool does. It not only does that but it shaves some of that keyword density too. Now, some density is good just not a lot of it.

Example: The tool is providing an alternate keyword for “Bliss Milkshake” in the form of “Bliss Shake” seen above.

There’s more…

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  1. Managing Content-Length With

While there’s no specified content length that will rank 100% of the time, you have to be aware of fluff in SEO writing. That was the number 1 gripe my superiors had with me even though my content would be 0% AI-written.

Took me a few months to realize what I was doing wrong and I vowed to make it easier for budding SEO writers. I didn’t want them to fall into the same traps I did in writing where extra filler words felt appropriate. 

SEO writing is best when it conveys more information with fewer words. This is where the AI summarizing of shines. Its abstractive-based summarization is perfectly capable of managing content length in a matter of seconds.

Something that can be easily explained in 1000 words doesn’t have to be stretched to 1200 words just because there’s a word count limit. Use this tool to give your content the optimal length to increase its chances of ranking. 

For clarification, you can get the summaries from the tool in plain text form and you can even download the results in a Word Docx file. I’m only using the bulleted summaries in images so you can easily go through them. You can set summary length too as I have done above. 

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  1. Enhancing Readability With

You don’t typically associate improving readability with summarizer tools and it’s because a lot of them just do plain summaries. There’s nothing wrong with extraction-based summaries, they have their time and place.

My thinking from day one was how can we incorporate the best of both worlds i.e. a paraphraser’s content readability improvement with a summarizer. The answer was after a grueling six months of development.

Again it’s the AI summarizing features that take centre stage here. Not only does it masterfully condense a content length by removing all fluff, but it also improves content readability in the process.

Nothing kills your ranking chances more than unreadable content that’s hard to digest. What’s even the point if it’s not written for humans and only search engines? Do you want to be in the search engine graveyard where 96.55% of traffic lies or do you want to be the other 3.45%? 

For the former, follow the left side seen below. For the latter, follow the right side seen below.

Signing Off!

SEO and SEO writing by extension, are easy to get into fields but hard to master once you realize their full scope. was made by a team of SEOs for SEOs. I hope it makes SEO writing and ranking as accessible for you as it did for us.I’m Abdul Raheem and it was an absolute pleasure writing for SEO Buddy. You can follow me on LinkedIn for more interesting insights regarding SEO writing and SEO in general. I’ll see you on the other side.

about the author
Abdul Raheem

SEO Executive at Enzipe

  • Follow me on LinkedIn
Abdul Raheem is the product manager of He loves SEO and has a passion for uplifting the position of sites in the SERPs. You can catch up with him on Linkedin under the same name, where he loves sharing his insights about the current SEO trends and the latest AI tips and tools.

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