My SEO Journey [Pro Edition]: Chintan Shukla from – Transformative journey to revolutionize SEO in Melbourne

Author: Chintan Shukla
Date Published:
Reading Time: 5 minutes. (1,034 words)

My SEO Journey [PRO Edition] is a series where professionals in the SEO Industry, Digital Marketing, or Web Design share their honest SEO Journey filled with failure, success, and most importantly, proven results. Episode #147 features Chintan Shukla from Clickmatix.

Chintan Shukla from share his SEO journey

As a renowned SEO agency in Melbourne, Clickmatix is redefining the online presence of various businesses. Their extensive range of services has enabled a holistic approach to digital marketing. Exploring the complexities of SEO in Melbourne, they navigated through various strategies and innovations. This partnership increased Clickmatix’s digital footprint and provided valuable insights into the dynamic world of SEO.  

About Clickmatix

Clickmatix is a prominent digital beacon providing tailored digital marketing solutions to businesses in Melbourne. It extends its impact beyond geographical boundaries. Going beyond the conventional role of an SEO agency, Clickmatix embraces a comprehensive spectrum of services, including PPC advertising, social media marketing, and content marketing. This diverse approach underscores Clickmatix’s commitment to offering holistic solutions. 

At the core of Clickmatix’s mission is the dedication to crafting personalised strategies that go beyond one-size-fits-all approaches. The agency strives to unlock the full digital potential of businesses. It recognises the unique strengths and challenges each enterprise faces. By tailoring digital marketing solutions, Clickmatix aims to enhance online visibility and, empowers businesses to thrive and succeed in the ever-evolving digital ecosystem. Clickmatix is a testament to the transformative power of strategic and personalised digital marketing endeavours.

A Personal Reflection on SEO Strategies

Pioneering Organic Traffic Enhancement

In the pursuit of organic traffic, they orchestrated an intricate dance with search engine algorithms. They aimed to amplify their presence for critical keywords. 

  • Guest Posting:

Engaging high-authority and niche-specific websites, they extended their insights through guest posts. The resulting reciprocated backlinks played a pivotal role in elevating their domain authority.

  • Competitor Backlink Analysis:

 Peering into the strategies of their competitors, they identified opportunities to replicate and enhance their backlink profile.

  • Broken Link Outreach:

 They made a meticulous effort to mend broken links, replaced them with their content, and solidified their presence on external platforms.

Crafting a Narrative through Content

The essence of their SEO Melbourne strategy is centred on crafting and curating engaging content. This content served as the beating heart of their approach. It captured the audience’s attention and satisfied search engine algorithms with relevant, high-quality information. By delivering compelling content, they aimed to establish authority in their niche. This fostered a dynamic and sustainable online presence.

  • Quality Content on Landing Pages: 

They invested in crafting informative, SEO-optimised content for landing pages to ensure a seamless user experience.

  • Content Refreshment:

Their commitment to relevance saw us consistently updating and refreshing existing content to align with evolving trends.

  • Informative Blog Posts:

With a keen focus on long-tail keywords, their blog became a canvas for engaging, informative posts.

  • Location-Specific Pages:

 Recognising the significance of local searches, they curated location-specific pages. They tailored their approach to the diverse neighbourhoods of Melbourne.

Orchestrating CRO for Conversion

The optimised landing page acts as the crucial platform where casual visitors metamorphose into valuable leads. Clickmatix’s commitment to CRO played a pivotal role in this transformation. By fine-tuning elements on the landing page, such as compelling calls to action, they ensured that their digital audience not only explored their offerings but engaged with clear intent. This maximised the impact of their digital presence and turned mere visitors into potential clients.

Nurturing Technical Health

The journey involved scaling technological peaks. They purged their website of malware, ensuring security and a seamless user experience. Regular technical SEO audits became a compass. It guided us toward enhanced performance and user satisfaction.

Navigating Future Challenges

The Rise of Artificial Intelligence in SEO Melbourne

The emergence of Artificial Intelligence has been a game-changer. As algorithms become smarter, personalisation deepens, and user experiences are refined, the challenge lies in staying ahead of the curve.

Navigating this dynamic terrain involves integrating AI-driven tools for tasks like keyword research, content creation, and predictive analysis. Clickmatix’s proactive approach to AI ensures that its strategies are future-proof.

Tools of the Trade

The arsenal of SEO tools reflects the commitment to staying ahead:

  • Ahrefs: A compass for backlink analysis and keyword exploration. 
  • SEMrush: A multifaceted tool for tracking rankings, site audits, and competitive intelligence. 
  • Surfer SEO: A key player in on-page optimization strategies. 
  • Screaming Frog: A reliable companion for crawling websites, identifying technical nuances, and ensuring the health of their digital infrastructure.
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The Impact 

Traffic Surge

Traffic Surge (Source: Google Analytics)

The successful outcome of their strategic efforts became apparent in the significant increase in website traffic. By focusing on targeted keywords, they were able to improve their rankings in SERPs significantly. This advancement led to a consistent inflow of organic traffic, naturally drawing more visitors to their website, without relying on paid advertising. Essentially, their carefully chosen and optimized keywords acted as beacons, guiding potential customers directly to their online platform, showcasing the effectiveness of their SEO strategies in enhancing online visibility and attracting relevant audiences.

Lead Generation and Conversion Mastery

The careful optimisation of landing pages yielded significant results as website visitors seamlessly transitioned into leads. This meticulous process involved refining elements of the landing pages to enhance user experience and encourage meaningful interactions. The culmination was a digital handshake, symbolising the engagement between their visitors and Clickmatix. This transformation underscored not only the effectiveness of their strategies but also the establishment of a meaningful connection, where visitors actively engaged with their content, services, and brand, contributing to the overall success of their digital endeavours.

Domain Authority and Thought Leadership

Their foray into comprehensive link-building strategies and the creation of high-quality content solidified Clickmatix’s position as a thought leader in the SEO domain. Their domain authority became a testament to the authority in the digital landscape.

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Technical Flourish

Beyond the visible, the technical facets of their digital abode saw a renaissance. The eradication of malware was a commitment to a seamless user experience. Regular technical audits ensured their website’s health and performance were optimized.


Clickmatix’s concerted efforts, innovative strategies, and adaptability in the face of emerging challenges amplified its online presence. This reshaped the narrative of SEO in Melbourne. The story of Clickmatix is one of evolution, collaboration, and staying true to the essence of digital marketing.

about the author
Chintan Shukla

Operations Manager at Clickmatix

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Working as a digital account manager at clickmatix. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides. Expert in Web marketing, Search Engine Optimization, Social Media, Affiliate Marketing, B2B Marketing, Online Advertisement of Google, Yahoo and MSN.

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