Helping business owners and marketers succeed with SEO
Now free ·Get the instruction manual for reaching page one of Google
The SOP Collection is a series of detailed procedures that walk you through the important SEO steps you need to take to rank your site on page #1 of Google
- Get instant access — no card, no trial clock
- Free updates for life
Latest Update: now including 66 SOPs (over 700 pages) 🤩
The whole thing, free
It used to cost $97.
Now it costs an email address.
The SOP Collection and The SEO Checklist are how we introduce people to SEO Buddy, so both are free, in full, for anybody with an account — every procedure, the Checklist they are mapped to, every bonus, all the updates. Nothing is held back for a paid tier.
Already have an account? Log in and it is on your dashboard.
- All 66 procedures, not a sample set
- The 122-step SEO Checklist they are mapped to
- Free updates for life
- Nothing to cancel, because there is nothing to pay
What would reaching page #1 of Google mean for your biz?
Imagine a constant stream of customers landing on your website.
You’re not chasing after leads, they’re coming to you. You’re not wondering where the next customers are coming from, they’re bashing down your door. What would that do to your business’s finances? What about for you personally?
But people will tell you that SEO is hard. That it’s easy to waste your time and money. And they’d be right.
SEO is hard, unless you have an instruction manual.
Think of it like building a house. Each small step required is not difficult to understand, or even to execute.
But if I told you to build a house for me, without any instructions, you’d probably fail spectacularly (at best it would take you 10 times longer and cost 10 times more than it should).
Getting to page one of Google is the same; there’s nothing mentally taxing about it. But because there are so many different steps to take, it sure does help to have the instruction manual.
With an instruction manual, SEO becomes easy…
Introducing The SOP Collection
The SOP Collection is a series of detailed standard operating procedures (SOPs) for every important SEO task you need to complete if you want to rank on page #1 of Google. We’re talking about idiot-proof step-by-step instructions that are easy to follow.
The SOP Collection as it looks inside SEO Buddy today: 66 procedures across 7 areas, searchable by name, by reference and by the tool a job needs. The resources you need to get SEO right first time. Every time.
- Every key SEO task included
- Detailed step by step guides
What people say about the SOP Collection
“I thought it would be good, but the SOP collection is incredibly useful. The processes are so detailed. If you’re unsure about something, you can literally follow the steps one at a time and get the job done.”
“If this feels like it’s right for you, don’t think twice. I can tell you these procedure documents are great.”
“Just reviewed the whole checklist bundle. It is going to help me loads and save a ton of time. Thanks.”
“What a great SEO toolkit. The checklist is great to help you understand what you need to do, but you also get all the process docs to follow.”
Choose your SEO twin
Which person sounds like you?
TheCluelessdiy seo guy
“I want traffic,
but don’t know what to do.”
TheSwampedagency director
"I need SEO process docs, but don’t have the time.”
TheBusyentrepreneur
"It’s hard to scale without processes
This is why I love organic traffic from Google
Answer this question. Before someone clicks through to your website from Google, what are they doing?
I’ll tell you what they’re not doing. They’re not scrolling through Facebook looking for a dopamine hit. And they’re not busy doing something else.
No. They’ve stopped what they’re doing and they’re focused on the task of finding a solution to their problem. They are looking for your help.
That’s why I love SEO and organic traffic. I don’t have to jump up and down in someone’s social media feed trying to get their attention.
People searching in Google have already qualified themselves; they’re a more targeted prospect. And they have a heightened desire to solve the problem they have (evidenced by the fact they have stopped what they’re doing to seek help).
SEO is simply about making sure your website shows up in Google so that it is YOU that can help that person (with your information or your product or service).
The SOP Collection will help you take the necessary SEO steps, so you can rank your site at the top of Google.
This is why you want to be on the first page of Google
-
9 in 10 adults use search engines to find information
(let’s help them find your site). -
Google controls over 90% of the search market
(that’s about 6 billion searches a day). -
About 95% of searchers only look at the first page of
Google (page one is where it’s at). -
The top organic search result gets most of the clicks
(around 30% of all clicks). - Moving up one position in the search results can increase click through rates by over 30%.
-
46% of all searches are looking for local info
(don’t miss this valuable local traffic) -
People trust highly ranked sites more
(and trust leads to higher conversion rates).
Ranking highly in Google could be lucrative for your business
So what’s stopping you going all in with SEO?
Reason 01
SEO is not smart marketing
“I’ve heard SEO is dead. And social media and paid ads are where I should be focused.”
Ask any CEO or business owner whose company is on page one of Google if they think SEO is dead. I’ll save you the time: they’ll tell you that they love the highly targeted, high-converting traffic hitting their website every day.
Google has become an essential life tool. It helps us find the valuable information we need. Search engines (and therefore SEO) are here to stay, at least for the foreseeable future. So learning how to get your site onto page #1 of Google is incredibly important.
Reason 02
It didn’t work before
“I tried SEO before but despite a load of hard work, I never saw any results.”
Imagine you’re trying to get fit. Should you give up because a particular diet or exercise regime didn’t work out? Of course not. The same goes for reaching page #1 in Google.
It’s natural to want to give up. But I’d suggest it’s not the goal of more organic traffic that's the problem, it’s the way you went about achieving it. Perhaps you didn’t have the right guide. With a clear roadmap, and detailed instructions, you can achieve that goal.
Reason 03
You’re not sure what you’re doing
“SEO is complicated and I don’t know how to do everything, so it all feels pretty daunting.”
If you don’t know what you’re doing, SEO is daunting. It’s like trying to build IKEA furniture without the instructions. You could probably do it, but it will be much more difficult and frustrating.
The thing is, there is nothing hard to understand about SEO. It’s not quantum mechanics. But when you actually try to complete all the tasks, it’s easy to get stuck.
You don’t want to do it without the manual
You need detailed instructions on what SEO steps to take and how to take them. That’s why...
You need The SOP Collection
The SOP Collection will walk you through every important SEO task required to rank highly in Google. This isn’t just the “what” to do, it’s the “how” to do it. So you can follow along even if you’re new to SEO.
Important: These are not vague “how to” blog posts that aren’t actually helpful. These are the exact processes I have used to rank websites at the top of Google (and make a lot of money doing so).
The SOP Collection by SEO Buddy
This is a series of standard operating procedures (SOPs) for you to follow. We’re talking idiot-proof detailed instructions you could give to your granny to make SEO progress (no offense to your granny).
- Walk step-by-step through a process with instructions and screenshots
- Follow proven SEO procedures that have worked in the real world
- Find the exact instructions you need for a specific SEO task
- Learn the basic steps as well as the more advanced procedures
You’re not just following orders,
you’re learning how to rank a website
Each SOP starts by giving you the context behind the process. What is the goal? What’s the outcome? Why does this matter? Where and when do you do it?
So as you work through these SOPs, you’ll gain a deep understanding of both the theoretical and the practical. In other words, you’re not just learning the “how”, you’re learning the “why”.
Live from the product
Here’s every Standard Operating Procedure (SOP) you will get
66 procedures across 7 areas, counted as this page loaded, using 59 different tools between them. Every one of them is in your account the moment it exists.
A procedure carries the goal, the context, the steps, the screenshots and the tools — 54 of the 122 checklist steps link straight to one.
The resources you need to get
SEO right first time. Every time.
Get repeatable processes
With some SEO tasks you have to repeat them. Instead of wasting time trying to remember how to do something, you simply open the correct SOP and get to work.
Become skilled at SEO
With the SOPs, you can become an expert at ranking a website at the top of Google. That’s a great skill to have. And you don’t need any previous SEO experience.
Win through efficiency
Most people wish they had their operating procedures mapped out. Amateurs start from scratch each time. Professionals work efficiently with repeatable processes.
Hand the work to anyone
Anyone can follow the steps. So if you need other people to do this for you, just simply hand them the SOP and they can execute (particularly useful for VAs and remote teams).
Forget trial and error
Don’t waste time trying to learn the ins and outs of every technical detail and complicated SEO process. You can focus on strategy and getting the work done.
Train people quickly
SOPs allow you to train a new team member faster and more efficiently. And if your work relies on clients taking certain SEO actions, you’ll make it easier for them to do so.
Are YOU a good fit for the SOP Collection?
Who should get The SOP Collection
You’d love more traffic going to your website, but you’re not sure what to do.-
You don’t have the time (or the will) to work this all out on your own.
-
You want a proven step-by-step process (and to avoid inefficient trial and error).
-
You’d like to scale your efforts by outsourcing work to team mates and VAs.
-
You’d like to be able to guide clients on how to execute specific SEO tasks.
Who shouldn’t get The SOP Collection
You’re not really convinced SEO is a smart way to market your business.-
You’d rather create and update standard operating procedures yourself (and you have the time).
-
You already have all your SEO processes nailed down and documented in detail.
-
You don’t see the value in having SEO procedures and a roadmap to follow.
-
You already have processes in place to train remote workers and virtual assistants.
Don’t want to do all the SEO work yourself?
The SOP Collection makes it easy to hire and train a team to do all the hard work for you
I’m not going to sugarcoat this. SEO can be a slog. There’s a lot of repetitive, and frankly, boring stuff to do.
The bad news? Someone has to do it. The good news? That someone doesn’t have to be you. With job platforms like Upwork, it’s now easy to hire people who will perform SEO tasks for you.
However, while hiring people might be easy, making sure they do a good job is not. Without processes in place, ensuring your freelancer or VA completes the right tasks (at the right time) can become a real headache.
With The SOP Collection, anyone you hire will follow the same step-by-step guide, whether they’re working in Philadelphia or the Philippines. It means…
- You’ll minimize the time it takes to train new team members.
- You’ll get a consistent approach and output from repeatable tasks.
- You’ll be better able to manage the activity of your team.
The SOP Collection would be worth having on its own. But…
Introducing the The SEO Checklist
If you’re the sort of person that likes to stay organised with a good to-do list, you’re going to love this…
The SEO Checklist is a step-by-step master document to help you stay organised. This Google Sheet is the perfect complement to your new collection of process documents. You will quickly be able to assess your website, identify what needs to be done and track your progress.
- Get a Google sheet containing 100+ key SEO action steps
- Each SOP in the collection is mapped to the relevant SEO action
- See the tools we recommended to get the job done
122 steps across 9 areas today — see the Checklist.
Detailed instructions on each important SEO step (The SOP Collection)
And an understanding of which steps to take (The SEO Checklist)
This is the perfect combination of resources to help you make progress up the Google rankings and get more of that money-making organic traffic.
The SOP Collection and SEO Checklist cover all the key areas of SEO you should be thinking about
That covers every single key area of SEO, so you’re able to rank your website at the summit of Google
“Wait, what are all the extras?”
Let’s take a look at these bonuses for you…
All three are included with the free account, exactly as they were when this was a paid bundle.
Bonus #1: The SEO Checklist Trello Board
If you like to stay organised (or you really need to get more organised), this is perfect for you. This Trello board comes pre-populated with all the checklist items, so you can systematically work through all your SEO tasks.
- Set deadlines, keep notes, and prioritise your work
- Assign tasks to your team and easily track who has done what
- Get the satisfaction of moving tasks through your workflow
Bonus #2: 52-WEEK Content Planning Calendar Method + Trello Board
Creating killer content is key to ranking highly in Google. But if you've ever gone on a serious content marketing mission, you’ll know it can quickly suck all your time, money and energy. The 52-week planner will help you plan and execute your entire content marketing effort.
- Create an SEO boosting content plan for the next year
- Stay organised at every stage of the content creation process
- Learn how to create content that people and Google will value
Bonus #3: One month access to the “Startup” Plan on SEOBUDDY
SEOBUDDY is a new SaaS tool that makes SEO simple, fun and repeatable. Its killer feature is making the competitive analysis of search results (a key SEO task) faster and easier, so you can boost the authority of your domain and climb the rankings.
- Discover SEO-boosting backlink and content opportunities in the results
- Eliminate repetitive analysis work as Google constantly updates its index
- Track the performance of your keywords, backlinks and competitors
The SEO Buddy plan that comes with your account is the free one, and it stays free. The SOP Collection, the Checklist and the bonuses do not expire with it.
This is not for everyone… .
Not everyone has what it takes to get to page #1 of Google
Getting to page #1 will likely be financially lucrative for your business. Get to position number one and it could transform your business and your life.
But the thing is, some people expect success like that to happen without the hard work. They think a new book, or new course, or new resource will be the magical answer they’ve been looking for.
But the truth is, there are no shortcuts for SEO. It is a long game and results don’t happen overnight – you simply have to put the work in. If you’re prepared to do that, the SOP Collection will help you on your journey to the very top of Google.
Still reading? Good…
You’re prepared to put the work in 💪
You just want some guidance, right?
In life, success never happens overnight (except winning the lottery). Take learning to play a musical instrument, for example. To be successful, you have to play little and often – you have to make steady, consistent progress.
SEO is the same. To rank on page #1, you have to consistently take small steps forward. Most people can’t maintain that effort over time, so you will outrank your competitors in Google if you do SEO little and often.
The SOP Collection will help you make this consistent progress. If you want more traffic, more leads, more customers and more revenue, then it’s time to take action.
With detailed processes and a roadmap to follow, The SOP Collection will help you work smarter and get the SEO results you want
The SOP Collection bundle will help you make progress…
- Even if you’re completely new to SEO and the whole thing seems overwhelming. The step-by-step SOP instructions will be perfect for you.
- Even if you’ve given SEO a go before, but never achieved any noteworthy results. The SEO Checklist will ensure you focus on the right actions and help you stay on track and make progress.
- Even if you’re an experienced SEO. In one step, you’ll instantly have all your important processes documented. Just think about the time that’ll save you!
This content is based on the real results I’ve achieved
Follow this guidance and you can achieve SEO results like me…
Don’t waste time and make the mistakes I did…
Get The SOP Collection bundle today and get more of that life-changing Google traffic
Get instant access today — everything below, for nothing, the moment your account exists.
- Get instant access
- Easy to get started
- Free updates for life
“I thought it would be good, but the SOP collection is incredibly useful. The processes are so detailed. If you’re unsure about something, you can literally follow the steps one at a time and get the job done.”
- Every key SEO task included
- Detailed step by step guides
- Comprehensive SEO guidance
- Step-by-step instructions
Frequently Asked Questions
Is it really free? What is the catch?
It is free, in full. The catch, if you want to call it one, is that you need a SEO Buddy account — which is also free — because the procedures live inside it. We would rather you met the product this way than paid $97 for a set of documents.
No card is asked for, nothing expires, and there is no paid tier of the collection holding back the useful procedures.
What exactly is The SOP Collection bundle?
The SOP Collection is a series of process documents that will walk you step-by-step through every important SEO task you need to perform to rank your site on page one of Google.
We’re not talking SEO articles that vaguely tell you what you should be doing. We’re talking incredibly detailed instructions, with screenshots and animations showing you exactly what to do and how to do it.
Plus you get The SEO Checklist, a value packed spreadsheet containing all the important SEO steps and actions you need to consider. Keeping everything you need to do in one place, it’s the master document you’ll keep coming back to. For each project you work on, you can create a new version of the document and work through it step-by-step (using the SOPs to help you execute that task).
What level of SEO experience do I need to use The SOP Collection?
Whether you’re an SEO newbie, or you are experienced, this will be useful to you. If you’re new to SEO, the SEO Checklist will be invaluable as a guiding roadmap (you’ll always know what has and hasn’t been done).
If you’re experienced and knowledge isn’t what’s lacking, the 52-week Content Calendar and the Checklist Trello Board will help you stay in control of your SEO efforts. And if you own an SEO agency and know everything there is, The SOP collection is still going to be incredibly valuable to you. With done-for-you process documentation, you can make your team more consistent and efficient.
And whatever your level, SEOBUDDY will make the important task of analysing the search results for backlink and content opportunities faster and easier.
Ok, but I’m a complete SEO newbie looking for guidance, will this work for me?
It will. The whole SOP Collection bundle was designed with someone like you in mind. These process documents assume zero knowledge and are easy enough to follow that you could grab a random person off the street and they’d be able to complete the task.
You’ll get guidance on both what SEO actions to take (The SEO Checklist), and how to take those actions (The SOP Collection).
I’m a little confused, is this a training course?
No. You’re going to learn a lot, but this is not a training course per se (where you watch videos, download worksheets and so on). This is a set of process documents, checklists, trello board and other resources designed to help you climb the Google rankings. The goal is to bring you clarity where there was confusion. Simplicity where there was complexity. And progress where there was inertia.
How is the content delivered?
Inside your account, immediately. Open the SOP Collection from the sidebar and the SEO Checklist sits beside it; there is nothing to download first and nothing to wait for in an inbox.
It’s time to invest in your business
That’s what you’re doing when you focus on SEO. You’re not relying on interrupting people with your adverts. Or trying to get a tiny sliver of attention on social media. You’re making sure your website is there when people need help.
You’re turning your website into a more profitable money-making asset.
And you’re building a business that’s not dependent on the whims of other platforms. Yes, you have to play by Google’s rules. But those rules are simply about ensuring people find the high-quality and trustworthy websites they’re looking for. Your website should be one of them.
Get The SOP Collection and get your website on page one of Google
- Comprehensive SEO guidance
- Step-by-step instructions
- Free, in full, for every SEO Buddy account