What are Contextual Backlinks and Why are They Important?
Contextual backlinks are links embedded in the body of written content, such as an article or blog post.
The contextuality of a backlink is determined by the relevance of the link to the idea of the paragraph within which it’s added.
Backlinks appearing outside the main body, such as in captions, author bios, headers, footers, and web directories do not qualify as contextual backlinks.
The anchor text of contextual backlinks is relevant to the post it’s linking to. It helps the user understand where the contextual backlink is pointing and the information they’ll find on that web page.
Here are some of the benefits that make contextual link building important:
Higher search rankings: When you get contextual backlinks from authoritative websites, search engines see it as a vote of confidence for your website. It tells search engines that your website is worth ranking higher.
More traffic: People are more likely to click on a link that’s relevant and valuable, than forced non-contextual links.
Higher domain authority: Google considers pages with contextual backlinks as more trustworthy and authoritative. Using contextual backlinks improves PageRank as well as domain authority over time.
Increased brand loyalty: When you direct your readers to related and relevant content, they trust your content quality and come back more of their content needs.
Contextual links do more than just improve your search rankings. They also enhance user experience and increase your site’s authority.
But how can you build contextual backlinks for your site?
Find out in the next section.
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6 Strategies to Build Contextual Backlinks
Here are 6 strategies for building contextual links.
1. Find Guest Post Opportunities
Guest blogging is one of the most natural strategies to attract contextual backlinks from authoritative and high-quality websites and also boost referral traffic.
Guest posting for contextual backlinks involves reaching out to authoritative websites in your niche and contributing content that contains a contextual backlink.
This means you have control over ensuring the content is relevant to the link. You also have control over which web page you link to and the anchor text you use.
Here are a few tips on how to use guest posting for contextual link building.
Write guest posts on high-authority websites. Pitch to blogs with a good link profile, a domain authority (DA) score of over 50, high organic search rankings, and a good inflow of organic traffic.
Always meet the requirements and writing guidelines of the target website to increase the chances of approval.
Pitch unique topic ideas that are relevant to the kind of topics published on the target website.
Create valuable content that’s useful for the target site’s audience.
2. Become a Resource for Reporters
HARO (Help a Reporter Out) platform is not just effective in boosting your digital PR strategy, but for link building as well. It provides plenty of opportunities to get contextual backlinks from authoritative news sites and blogs.
HARO is a free service that connects you with reporters and bloggers looking for expert opinions on topics. In return, you get a chance to include a contextual backlink in the content you provide.
The contextual backlink should point to a page that provides relevant information. If you don’t have any relevant web pages to replace the broken link, create one before reaching out to the target site.
5. Find Interview Opportunities
Giving interviews is another effective strategy to earn contextual backlinks.
Reach out to a high authority media outlet or niche website that often takes interviews of business owners, niche experts, CEOs, and so on.
The CEO Magazine, for instance, has dedicated a section on its website known as ‘Executive Interviews.’
Here is an interview of Joonas Karppine with a contextual backlink to his website ‘Edge Alerter.’
Use these interviews to create contextual backlinks for your site.
How can you land these interview opportunities?
Do a Google search of experts in your niche that have been interviewed in the past. Make a list of the websites they’ve been interviewed on and pitch topic ideas to the site owners.
Here are some tips to make a successful pitch:
Study their audience and material, and propose a discussion idea or topic that fits.
Have a linkable asset that you can share in the interview, such as a checklist or a free tool.
6. Participate in Expert Roundups
Find opportunities to provide your expert opinion on a topic alongside other experts as done in this post on The Alligator & Wildlife Discovery Center.
In the response by Dr. Linda Simon, she finds an opportunity to add a contextual link to an article published in Wag! where she’s a member of the licensed vet team.
Getting featured in such posts is easy if you’ve built authority in your niche. This involves:
Building an engaged community on social media and through your blog section.
Building relationships with other niche experts and influencers.
Building trust and credibility through testimonials, reviews, and case studies.
Contributing to authority websites in your niche.
Once you’ve established authority, find sites to be featured in. Type this on Google:
(keyword) + “expert roundup”
(your niche) + “expert roundup”
Here is an example.
Contact these site owners for a chance to be featured as well.
You can simply provide a quote that fits the style and tone of the featured responses, along with your name, business name, and website URL.
Any link you get from expert roundups will be a natural contextual link.
I’m not an SEO guru, I’m an entrepreneur that has ranked multiple sites at the top of Google for lucrative keywords. But I guess you can call me an SEO expert. Originally from France, but Digital Nomad since 2007. I'm the founder of SEO Buddy, we help teams generate more organic traffic through efficient Do-It-Yourself SEO frameworks.