My SEO Journey: Tola Adeyemi from myridima.com – Our SEO Strategy to Rank for Online Gift Card Business
My SEO Journey is a series where entrepreneurs and Indie makers share their honest SEO Journey filled with failure and success, and most importantly, proven results. Episode #157 features Tola Adeyemi from Ridima.
I’m Adeyemi from Myridima, and in this guide, I’ll walk you through the ultimate steps I’ve taken to optimize this topic for SEO, ensuring that it ranks high in search engines and provides value to readers.
Gift cards are a convenient and popular way to give gifts, but they aren’t always practical for everyone. Sometimes, you find yourself with a gift card for a store you rarely visit or don’t need anything from. That’s where the idea of cashing out your gift cards quickly comes in.
Understanding the Target Audience
The first step in my SEO journey was understanding who would be searching for information on cashing out gift cards. I identified the target audience as people looking to convert their gift cards into cash quickly and easily. This group includes:
- People with unwanted gift cards: They want to turn those cards into something more useful, like cash.
- Bargain hunters: They’re always on the lookout for ways to maximize the value of their assets.
- Tech-savvy individuals: They prefer using online methods to quickly convert their gift cards into cash.
By narrowing down this audience, I could tailor the content to meet their needs and address their specific pain points.
Keyword Research
Next, I focused on keyword research, a critical step in any SEO strategy. I started by brainstorming potential keywords and phrases that my target audience might use. Some of the initial ideas included:
- “How to cash out gift cards”
- “Sell gift cards for cash quickly”
- “Turn gift cards into money”
Using tools like Google Keyword Planner and Ahrefs, I refined these keywords to find high-volume, low-competition terms. I also looked for long-tail keywords such as “best ways to sell gift cards online fast” or “quickest method to exchange gift cards for cash.”
These keywords formed the backbone of my content, ensuring it would be discoverable by those searching for these specific queries.
Crafting High-Quality Content
With keywords in hand, I set out to create high-quality content that was both informative and engaging. The content had to provide real value, offering actionable steps for readers looking to cash out their gift cards. Here’s how I structured the article:
Detailed Methods
The bulk of the content focused on various methods to cash out gift cards, including:
- Online Marketplaces: I detailed how platforms like Raise and CardCash work, what percentage of the card’s value users can expect, and the pros and cons of each option.
- Gift Card Kiosks: I explained how these kiosks operate, where to find them, and the typical payout rates.
- Peer-to-Peer Selling: I discussed how selling directly to friends, family, or through social media could be a quick and profitable way to cash out.
- Using Apps: I reviewed the best apps for selling gift cards and highlighted the convenience of mobile transactions, including apps like Myridima and Gift Cards to Naira. These technologies are also commonly used in transactions on crypto apps like GetKoyn.
Each method was broken down into easy-to-follow steps, making the guide user-friendly and actionable.
Tips and Best Practices
To add extra value, I included tips on how to maximize the cash value of gift cards, such as checking expiration dates, understanding fees, and timing the sale to coincide with high-demand periods.
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On-Page SEO Optimization
After crafting the content, I focused on on-page SEO optimization to ensure the article would rank well. Here’s what I did:
- Title Tag and Meta Description: I crafted a compelling title that included the primary keyword: “The Ultimate Guide to Cashing Out Your Gift Cards Quickly.” The meta description was concise and included secondary keywords to improve click-through rates.
- Headings and Subheadings: I used H1, H2, and H3 tags strategically to structure the content. This not only made the article easier to read but also helped search engines understand the hierarchy of information.
- Internal and External Links: I included links to other relevant content on Myridima, which helped improve the site’s overall SEO by creating a network of related articles. I also linked to authoritative external sources to build credibility.
- Keyword Placement: I ensured that the primary and secondary keywords were naturally integrated throughout the article, especially in the introduction, headings, and conclusion.
User Experience and Mobile Optimization
Understanding that a significant portion of users would be accessing the article on mobile devices, I made sure the content was mobile-friendly. The text was broken into short, digestible paragraphs, and I used bullet points and numbered lists to enhance readability.
Monitoring and Adjusting
Finally, after publishing the article, I didn’t just sit back. I monitored its performance using tools like Google Analytics and Search Console. I tracked metrics such as organic traffic, bounce rates, and time on page. Based on this data, I made adjustments, such as tweaking keywords, updating content for relevancy, and improving internal linking.
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Conclusion
My journey to optimizing “The Ultimate Guide to Cashing Out Your Gift Cards Quickly” was a detailed process of understanding the audience, conducting thorough keyword research, crafting high-quality content, and optimizing for SEO. The result? An article that not only ranks well but also genuinely helps readers solve a common problem. If you’re looking to cash out your gift cards quickly, this guide is the go-to resource, and the SEO journey behind it ensures it reaches those who need it most.
Senior Partner for KPMG in Nigeria
