My SEO Journey [Pro Edition]: Ghulam Hussain from voltic.agency – Building Sustainable SEO Growth Through Strategy and Consistency

My SEO Journey [PRO Edition] is a series where professionals in the SEO Industry, Digital Marketing, or Web Design share their honest SEO Journey filled with failure, success, and most importantly, proven results. Episode #164 features Ghulam Hussain from Voltic.

Want to be an SEO Expert? My SEO Journey is Here to Inspire You 

I am Ghulam Hussain, a certified and professional SEO Expert, working in Voltic.Agency from the last two years. My journey began when I was assigned the responsibility to manage Voltic.Agency SEO. I have worked with utmost dedication and devoted my expertise. Within a short time, Voltic.Agency began to appear in searches organically. 

I have not limited myself to Voltic.Agency only and helped businesses across various industries to build long-term visibility in search engines, improve their website performance, and dominate their niche through strategic SEO. My approach to SEO is different because I believe ranking is all about deep-research, competitor analysis, and consistent monitoring. This is what I do and recommend as well. 

My Core Focus Areas Include

• Keyword Research
• On-page SEO
• Off-page
• Technical SEO
• Competitor Research
• Google Analytics and Tag Manager Implementation
• Google Search Console optimization
  

What’s the Backstory of Your Journey into SEO?

Like many SEO experts, I started with curiosity, trying to understand how Google ranked websites. The deeper I went, the more fascinated I became with SEO’s intersection of creativity, data, and problem-solving.

When I joined Voltic Agency, a leading B2B cold email marketing agency of Pakistan, I knew I wanted to bring a more structured and performance-based approach to our SEO services. That means moving beyond just keywords and backlinks, creating complete systems around data tracking, user behavior, and technical health.

Over the past two years, I’ve worked with startups, local businesses, and international clients to solve real challenges like low search visibility, high bounce rates, and poor keyword targeting. Every project provided me with something new and improved my SEO learning graph.

There’s more…

Now it’s time to discover the other 102 steps that will get more organic traffic flowing to your website. Get the SEO Checklist here.

Want to get a sneak peek of what it looks like?
Enter your email and get a free demo version of the SEO Checklist.

Send me the demo version

Since going live, what’s been working to drive more organic traffic?

After implementing the new different SEO strategies, here are a few that work best for me and my clients:

1. Keyword Research Aligning with User Intent

Rather than blindly pursuing high-volume keywords, I concentrate on finding long-tail, transactional, and informational keywords that match each part of the buyer’s journey.

I use resources such as Ahrefs, SEMrush, and Google Trends to dive deep. But what actually differentiates is knowing the business, knowing what your audience actually looks for and why.

2. Google Analytics + Tag Manager Integration

Data is the new gold. I implement advanced tracking via Google Analytics and Google Tag Manager to track important actions, such as form submissions, button clicks, scroll depth, and user flow. This lets us know how users engage with content and what’s preventing them from converting. It’s also how we quantify the real ROI of SEO campaigns.

3. On-Page & Technical SEO Are Non-Negotiable

I dedicate time to fine-tune anything from title tag and header organization to image optimization and page load. I’ve noticed huge returns from as basic as maintaining clean-up broken links, resolving mobile usability problems, and implementing correct schema markup. I turn to Screaming Frog, Google Search Console, and PageSpeed Insights as my go-to toolbox.

4. Competitor Research to Identify Gaps

Prior to launching any campaign, I perform a comprehensive SEO audit of competitors. This involves checking backlink profiles, best-performing content, keyword gaps, and their content structure.

One SaaS client noticed a 3x growth in traffic by just focusing on “underserved” keywords that the competition overlooked.

5. Off-Page SEO with an Emphasis on Authority

Rather than using spammy link-building strategies, I build authority with niche guest posts, HARO answers, and digital PR outreach. It’s slower, yes, but it pays off in long-term credibility and rankings.

Have you learned anything particularly helpful on your SEO journey?

My SEO journey is full of hard-earned lessons by practising the SEO strategies for lead nurturing services without neglecting consistency because I know it will work out in the end. 

SEO is a marathon, not a sprint. You need patience, consistency, and strategy. Quick wins are the exception and they don’t typically last.

Data doesn’t lie, but you must know what to look for. The correct analytics setup will reveal conversion bottlenecks, content gaps, and technical issues early.

Technical SEO is the base because it can break or make your efforts. Don’t miss site structure, crawlability, indexation problems, or Core Web Vitals. Even great content won’t rank if your ground game isn’t solid.

E-E-A-T is more important than ever. Expertise, Experience, Authority, and Trust are crucial if you plan on ranking for competitive keywords. That means thought leadership, high-quality content, and transparent author signals.

There’s more…

Now it’s time to discover the other 102 steps that will get more organic traffic flowing to your website. Get the SEO Checklist here.

Want to get a sneak peek of what it looks like?
Enter your email and get a free demo version of the SEO Checklist.

Send me the demo version

What are the top tools that you utilize most for your SEO activities?

Here’s my SEO stack now:

Ahrefs – Backlink audits, competitor analysis, keyword research

Google Analytics – Tracking performance

Google Tag Manager – Goal measurement and custom event tracking

Google Search Console – Performance tracking, indexing issues, impressions monitoring

Screaming Frog SEO Spider – Technical audits, in-depth

Surfer SEO – Optimizing on-page content

Canva & Grammarly – To refine visuals and content

What’s coming up next for your SEO journey?

I’m going deeper into programmatic SEO, local SEO automation, and testing AI-based tools for content planning. I am also creating SOPs and SEO models to scale services to more clients without compromising quality.

Voltic Agency is expanding, and I am engaged in more technically challenging projects where SEO integrates well with UX, CRO, and analytics. It’s thrilling to be a part of this growth.

If I had to offer any one bit of advice to a beginner in SEO, it would be: Focus on providing actual solutions for your users. SEO is not all about Google, it’s about people searching and looking for their queries answers. Know them, serve them, and optimize with devoted consistency.