My SEO Journey [Pro Edition]: Shoaib Mughal from marketixdigital.com.au – How We Ranked a Client #1 in a Highly Competitive Industry Using Our SEO Methodology and Process
My SEO Journey [PRO Edition] is a series where professionals in the SEO Industry, Digital Marketing, or Web Design share their honest SEO Journey filled with failure, success, and most importantly, proven results. Episode #155 features Shoaib Mughal from Marketix Digital.
My name is Shoaib Mughal, and I am the Founder, Director, and Principal Consultant at Marketix Digital, a premier SEO and Google Ads Management Agency based in Sydney.
At Marketix, our primary mission is to deliver measurable results that drive business growth for our clients.
We are dedicated to getting our clients more leads, bringing them new customers, and scaling their business through innovative digital marketing strategies.
From Concept to Creation
Every journey starts somewhere, and mine began long before the inception of Marketix.
My passion for digital marketing sparked early in my career when I witnessed the transformative power of SEO and Google Ads in taking businesses to the next level.
With a background in mechatronic engineering and a keen interest in data-driven marketing, I took on a journey to understand the intricacies of search engine algorithms and digital advertising.
The idea for Marketix Digital came to me during my tenure at a leading marketing analytics firm that provided search analytics solutions to some of the largest enterprises in the world. I realised that many businesses were struggling to navigate complex search algorithms, often wasting resources on ineffective strategies.
The “aha” moment came when I landed my first client shortly after starting Marketix. They were a small local business struggling to gain online traffic.
With limited resources, I knew I had to be strategic. I implemented a targeted SEO campaign, focusing on optimising their website, creating valuable content, and building quality backlinks.
Within a few months, their online presence transformed, leading to a significant increase in traffic and customer inquiries. The early success validated my approach and solidified my confidence in the power of effective SEO strategies.
Over the years, I gained invaluable experience optimising websites across various niches. I invested thousands of dollars in refining my strategies, developing tight standard operating procedures (SOPs), and testing different approaches.
The relentless pursuit of excellence allowed me to create a solid SEO framework, which has become the cornerstone of our methodology at Marketix. Our proven process ensures strong organic performance for our clients, enabling them to achieve their digital marketing goals.
This journey brings us to a recent success: ranking a client #1 in a highly competitive healthcare industry using our SEO methodology and process.
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Achieving the Pinnacle
One of our recent successes perfectly exemplifies the effectiveness of our SEO framework.
We were approached by a client in a highly competitive health supplement industry that supplies Protein Powders and Protein Bars to the Australian market, facing the daunting challenge of standing out in a difficult crowded market. The stakes were high, and the competition was fierce, but we were ready to put our methodology to the test.
Our approach began with a thorough, bottom-up strategy. We started with an in-depth competitive analysis, examining technical aspects, content quality, and backlink profiles. This comprehensive analysis provided a clear understanding of where the client stood relative to their competitors and identified key areas for improvement.
However, the path wasn’t without its challenges. One significant difficulty was dealing with outdated website infrastructure that hampered our optimisation efforts. We faced issues with internal linking, crawlability, indexing, and legacy coding problems that required immediate attention.
Next, we executed a meticulously crafted SEO plan. This included optimising the website’s technical structure, developing best-in-class content that precisely addressed search intent, and building high-quality backlinks from authoritative and highly related sources. The aim was to create a well-rounded strategy that went beyond basic SEO tweaks like adjusting H1 tags or keyword density.
Another major hurdle was the intense competition for the target keywords. We had to constantly adapt our strategy to counteract aggressive tactics employed by competitors. This meant frequently updating our content and refining our backlink strategy and velocity to stay ahead in the rankings.
Continuous monitoring of the campaign’s progress was essential. We paid close attention to any changes or issues with page structure, internal linking, and overall site performance.
Ongoing optimisation ensured that we could swiftly address any issues and adapt our approach as needed.
The result was clear: within several months, our client’s website soared to the #1 spot for its main product offering – A two word bottom of funnel search term, Protein Powder. Achieving this milestone not only dramatically increased their online visibility but also significantly boosted their product sales and overall business performance in this highly competitive category.
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Looking Ahead
Our journey doesn’t stop here.
We remain committed to pushing the boundaries of SEO and enterprise SEO. The success of our recent project reinforces our belief in the power of a structured, data-driven approach.
We continue to refine our methodologies, stay ahead of industry trends, and adapt to the current Google guidelines.
Our goal is simple, to keep delivering exceptional results for our clients and helping them thrive in an increasingly competitive online world.
As we move forward, we’re excited about the new challenges and opportunities that lie ahead, and we’re ready to turn them into success stories just like the one we’ve shared today.
Founder at Marketix Digital
