My SEO Journey: William Mamane from tomedes.com – How Tomedes and MachineTranslation.com Expanded Their Global Reach
My SEO Journey is a series where entrepreneurs and Indie makers share their honest SEO Journey filled with failure and success, and most importantly, proven results. Episode #162 features William Mamane from Tomedes.
Hello! Who are you, and what is your business about?
I’m William Mamane, the Chief Marketing Officer at Tomedes, a global leader in translation, localization, and AI-driven language solutions. Tomedes provides professional translation, interpreting, and localization services for businesses and individuals.
At the same time, our AI translator, MachineTranslation.com, is designed to make AI translation accessible – especially for small businesses, helping them reach broader audiences without compromising quality.
Our mission is simple: to make cutting-edge AI accessible and bridge language barriers by combining it with human expertise, ensuring businesses, customers, and professionals can confidently communicate globally.
Tomedes Official Site | MachineTranslation.com
What’s the backstory of your business?
Tomedes was founded in 2007, well before the AI boom, to provide high-quality translation and localization services. As demand for faster and more cost-effective translations grew, we explored ways to integrate AI while maintaining human-level accuracy.
That’s how MachineTranslation.com was born. We realized that businesses needed an objective, AI translation tool to compare translations across multiple engines and refine them in real time. Instead of relying on just one translation source, users can now access and customize translations using AI-driven insights.
In addition to aggregating multiple AI and LLM translation sources, I am proud to introduce its AI Translation Agent, a breakthrough feature that allows users to interactively refine translations based on their preferences. This user-driven customization ensures that translations match the intended tone, terminology, and context, providing businesses with unparalleled accuracy.
Since launch, what has worked to attract more organic traffic?
SEO has played a critical role in our growth strategy. Some key approaches that worked for us include:
1. High-Quality, Evergreen Content
- We focused on creating industry-relevant blog content, case studies, and whitepapers that provide real value to businesses using translation services.
- Examples:
2. Link-Building & Digital PR
- By getting featured on industry blogs, guest posting, and being cited in language-tech discussions, we secured backlinks from authoritative sources like G2 and TrustPilot.
- Our press releases on AI innovations gained coverage in the localization and tech communities.
3. Leveraging AI & NLP for SEO Optimization
- We use AI-powered keyword research tools to target high-intent keywords.
- Implementing structured data and schema markup helped improve our visibility in Google search results.
4. Product-Led SEO Strategy
- We continuously improve our tool and design interactive and advanced features to attract and retain users.
- MachineTranslation.com’s 100,000 free translation credits monthly (for registered users, and one-time for unregistered users) also act as an organic lead magnet.
Now it’s time to discover the other 102 steps that will get more organic traffic flowing to your website. Get the SEO Checklist here.
Want to get a sneak peek of what it looks like?
Enter your email and get a free demo version of the SEO Checklist.
Have you learned anything particularly helpful in your SEO Journey?
One of the biggest lessons we’ve learned is that SEO is not just about rankings. It’s about trust. Users and search engines reward credibility, so focusing on experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) has been vital.
Additionally, the impact of AI on SEO is becoming clearer. From AI-driven content creation to automated multilingual SEO, leveraging AI effectively gives businesses an edge in the digital landscape.
What SEO tools do you use for your business? (Your SEO Tech Stack)
We use a mix of AI-powered tools and traditional SEO platforms:
- Ahrefs – For keyword research, competitor analysis, and backlink audits.
- Google Search Console – Provides search performance and traffic insights.
- MachineTranslation.com – Used for multilingual keyword expansion and content localization.
Can you share your efforts related to Link-Building?
Our strategy focuses on a mix of digital PR, guest blogging, AI-driven content outreach, and social media amplification:
- Industry Partnerships: We collaborate with localization blogs, AI communities, and SaaS companies to share insights and build relationships. A recent collaboration with AI Master on YouTube helped us reach a broader audience and showcase our AI-driven translation capabilities. Watch it here: AI Master x MachineTranslation.com.
- Data-Driven Outreach: Publishing research-backed articles attracts natural backlinks from journalists and bloggers.
- Strategic Internal Linking: We build topic clusters for translation technology to ensure organic SEO growth.
- Utilizing Social Media: We actively share insights, product updates, and engaging content on platforms like LinkedIn, Twitter, and Facebook to foster engagement and brand visibility.
The Link Chest is a collection of high-quality, easy-to-win backlink opportunities. It’s the smart way to kickstart your SEO mission and improve the rank of your website in Google.
“This is such a simple idea but very well executed. I’ve been powering through this giant list of backlinks for a few hours and already have loads pointing to my site. Link Chest is an essential tool for early stage link building.”
What have been the most influential books, podcasts, or other resources?
A few that shaped our approach to SEO and AI-driven marketing include:
- “The Art of SEO” by Eric Enge, Stephan Spencer, & Jessie Stricchiola – A great foundational SEO guide.
- “AI Superpowers” by Kai-Fu Lee – Insightful on how AI is reshaping global industries.
- Podcasts: “Marketing School” (Neil Patel & Eric Siu), “Search Off the Record” (Google’s SEO Team).
What’s the next step in your SEO Journey?
We’re doubling down on multilingual SEO and AI-driven content personalization:
- Scaling multilingual content to ensure high-quality, culturally relevant materials for diverse audiences.
- Enhancing user experience (UX) and content personalization, adapting content dynamically based on user behavior and preferences.
- Building authoritative, intent-driven content that aligns with evolving search algorithms and user needs.
- Strengthening technical SEO by improving site performance, structured data, and indexing strategies to stay ahead in search visibility.
This SEO journey has been a continuous learning experience, and we’re excited to keep evolving with AI and more translation innovations!
Where can we go to learn more?
- MachineTranslation.com – Explore AI-powered translation tools.
- Tomedes – Our professional translation & localization services.
- LinkedIn: William Mamane, Tomedes, MachineTranslation.com
- Twitter: @Tomedes, @MTTomedes, @translations
- Facebook: Tomedes, MachineTranslation.com
Chief Marketing Officer at Tomedes
