Link insertion
Contextual Link BuildingWe ask editors whose articles already mention your subject, but are not competing with you for it, to send readers who want the full story to your page.
We read the first 100 Google results for your keyword and keep only the pages that mention it without being about it. That single filter removes your competitors along with the forums, the social posts and Wikipedia, and what is left is articles with a natural place for your link.
Nobody is being asked to help a rival outrank them. They are being offered something that costs them nothing and makes their own article better.