{"id":9782,"date":"2024-08-19T07:06:23","date_gmt":"2024-08-19T07:06:23","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=9782"},"modified":"2024-08-20T04:55:59","modified_gmt":"2024-08-20T04:55:59","slug":"my-seo-journey-eaglytics","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-eaglytics\/","title":{"rendered":"My SEO Journey: Siddhant Mehandru from eaglytics-co.com \u2013 How to combine the power of Google Analytics and SEO"},"content":{"rendered":"\n

My SEO Journey is a series where entrepreneurs and Indie makers share their honest SEO Journey filled with failure and success, and most importantly, proven results.<\/em> Episode #158 features Siddhant Mehandru from Eaglytics Co<\/a>.<\/em><\/em><\/p>\n\n\n

\n
\"Siddhant<\/figure><\/div>\n\n\n

Hi there, I\u2019m Siddhant Mehandru<\/strong>, the co-founder and CEO of Eaglytics-Co<\/a>, a business consultancy firm with a mission to help startups and large enterprises discover the hidden potential of their data. I pride myself in over seven years of experience in data analytics, which comprises my time as a Strategy Analyst at JPMorgan Chase & Co. between April 2020 and July 2021. <\/p>\n\n\n\n

Alongside my co-founder and COO Arpit Jhamb, we\u2019ve built Eaglytics to offer end-to-end data services to empower businesses to make data-informed decisions. <\/p>\n\n\n\n

At Eaglytics, one of our specialties lies in advanced analytics and business intelligence, focusing on maximizing ROI using powerful platforms like Google Analytics and Klaviyo. Our services expand into E-commerce Analytics<\/a>, Digital Marketing Analytics, App\/Product Analytics, and Construction Analytics. <\/p>\n\n\n\n

Since its inception in March 2020, Eaglytics has grown to become a trusted business partner, with clients from different industries. We serve startups, medium-sized, and well-established enterprises, with some of our clients including Sugatan<\/a> and InTouch<\/a>. <\/p>\n\n\n\n

The Genesis of Eaglytics: How the Idea of Eaglytics Was Born <\/h2>\n\n\n\n

I\u2019ve always been a believer in harnessing opportunities whenever challenges present themselves. This strong belief, together with my deep-seated passion for data and desire to solve real-world problems, gave birth to the idea of Eaglytics. <\/p>\n\n\n\n

My journey began way back in 2018 while I was a Strategy Analyst at JPMorgan & Chase in their Indian branch. I worked in a fast-paced and high-pressure environment where every decision made was backed by data, from product development to marketing strategies. What I noticed during my tenure there was that the majority of companies that had massive amounts of data didn\u2019t fully understand how to leverage it to achieve growth. <\/p>\n\n\n\n

Their main problem had nothing to do with the data; it was the lack of actionable insights, and being able to make sense out of the vast amounts of data they had. This new realization threw me into deep thoughts: What if I could come up with a way to bridge this gap and assist these companies make data-driven decisions that actually impact their bottom line?<\/p>\n\n\n\n

Well, for months, this question kept gnawing at me while I made no move. But behind the scenes, I was buried in countless hours of research, studying, and trying to comprehend why these businesses had problems with data analytics. After about a year, in 2019, I discovered that the available tools were either too generic for established enterprises or too complex for SMEs. It became clear that these businesses needed an easily accessible and customizable solution. <\/p>\n\n\n\n

The Birth of Eaglytics Co.<\/h3>\n\n\n\n

My final move to form Eaglytics came in around February 2020. This was at the time when Covid-19 was slowly growing into a global pandemic. I was split between risking it all to start a company amid tough economic situations the world was grappling with, and prolonging my stay at JPMorgan & Chase as a Strategy Analyst. <\/p>\n\n\n\n

After several weeks of battling the idea of forming a company, in March 2020, I finally made up my mind to take the plunge. I left my cushy employment and formed Eaglytics with a simple mission: to help businesses unlock their full data potential through tailored analytics solutions. Like most other entrepreneurs, it was just me and Arpit, trying to pitch our services to companies willing to lend us an ear. <\/p>\n\n\n\n

In the middle of the pandemic, when movement was restricted, I would say we had an advantage as this was the time when most businesses were trying to strengthen their online presence. Still, it wasn\u2019t easy as there were times I would question whether I had made the right call, but the vision I had kept me moving. <\/p>\n\n\n\n

Eaglytics Big Break<\/h3>\n\n\n\n

My first big break came knocking in November 2020 when a mid-sized e-commerce firm accepted my proposal to handle their Google Analytics<\/a>. This is an American company based in Tennessee with a team of 17 digital marketing staff. While they had their SEO figured out, they seemed to lag in e-commerce analytics. <\/p>\n\n\n\n

They had a challenge in analyzing their customer data to optimize their marketing campaigns. <\/p>\n\n\n\n

Realizing the extent of the challenge I had in front of me, I had to expand my team, which now had three staff members. I onboarded one data analytics expert and two SEO experts to make a team of six. Working closely with their digital marketing team, and using every tool we had at our disposal, including Google Analytics and Klaviyo for email marketing, we augmented their conversion rate by 27% within six months. <\/p>\n\n\n\n

We were also able to reactivate more than 500 dormant clients who went ahead to earn the company a revenue of USD 423,300 in a span of six months. With multiple data-driven tweaks to the company\u2019s marketing campaigns, we turned the company around. <\/p>\n\n\n\n

This was the fruitful beginning that gave Eaglytics its kickoff into the world of business data analytics. After our first project, we received a handful of clients through referrals and intensive marketing of our services. By October 2021, we had acquired five new clients who faced similar setbacks with their data. It came to my realization that these businesses didn\u2019t just need a consultant but a partner who could assist them navigate the complexities of analytics. <\/p>\n\n\n\n

With this new realization, Eaglytics Co. started taking shape, evolving from a team of six to a dedicated team of analysts, data scientists, and marketers who shared my passion for data.  <\/p>\n\n\n\n

Growing the Eaglytics Family, Expanding Our Provisions<\/h3>\n\n\n\n

With the growing client base, we welcomed experts into our team who were aligned with Eaglytics’ mission. But one of the key decisions I ever made in the company\u2019s early success was to keep our fully remote. This gave us the chance to tap into a global talent pool and meet the needs of clients from different time zones. I would say this was a risky move, but it was worth it. As 2021 came to an end, we had acquired clients across ten countries, ranging from small startups to large corporations. Today, InTouch, co-headed by Bill Schroeder, is among our largest and most successful clients. <\/p>\n\n\n\n

Eaglytics\u2019 rapid growth was not without its own set of challenges. In our initial stages, Arpit and I had difficulties managing a remote team amid the COVID-19 pandemic. We had to deal with communication breakdowns, missed deadlines, and a constant challenge to maintain the company culture. But these were what forced us to become innovative. By implementing project management tools, streamlining our processes, and shifting our focus towards building a stronger team culture, we overcame most of the challenges that came with maintaining a remote team. <\/p>\n\n\n\n

Unveiling Advanced Google Analytics: The Strategy That Put Eaglytics on the Map<\/h2>\n\n\n\n

One of the most powerful strategies that have worked remarkably well for Eaglytics is a focus on advanced Google Analytics. While a majority of digital marketing firms utilize Google Analytics at a basic level, our approach is delving deeper to uncover insights that most businesses often overlook. <\/p>\n\n\n\n

This approach has turned out to be a game-changer for our customers in maximizing their ROI. <\/p>\n\n\n\n

Google Analytics and SEO: A Case Study<\/h3>\n\n\n\n

We\u2019ve gone deeper into integrating Google Analytics and SEO to help our clients attain success. One of our customers, an e-commerce firm specializing in sustainable products approached us in February 2023 with a challenge that seemed tough back then. Despite their well-designed website and receiving up to 100K visitors a month, their conversion rates were alarmingly low. This was after investing more than USD 16,500 into their digital marketing efforts. <\/p>\n\n\n\n

The Client\u2019s Challenge<\/em><\/h4>\n\n\n\n

They had difficulty turning visitors into customers, and their organic search rankings were also stagnant. This client needed a comprehensive solution that could not only enhance their visibility but also boost sales. <\/p>\n\n\n\n

Our solution for the client was to combine the power of Google Analytics and SEO. Kickstarting the intensive SEO campaign in March 2023, we began with a thorough audit of their website using our custom-built Google Analytics dashboard template. <\/em><\/strong>After three weeks of intensive data collection and analysis, we identified several key challenges:<\/p>\n\n\n\n