{"id":9283,"date":"2023-08-14T09:47:00","date_gmt":"2023-08-14T09:47:00","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=9283"},"modified":"2023-08-15T15:34:12","modified_gmt":"2023-08-15T15:34:12","slug":"my-seo-journey-favikon","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-favikon\/","title":{"rendered":"My SEO Journey: Margot Daugieras from favikon.com \u2013 Unlike other marketing sectors, SEO requires time, but it serves as our most powerful marketing lever"},"content":{"rendered":"\n

My SEO Journey is a series where entrepreneurs and Indie makers share their honest SEO Journey filled with failure and success, and most importantly, proven results.<\/em> Episode #135 features Margot Daugieras from Favikon<\/a><\/em><\/em><\/p>\n\n\n\n

\"Margot<\/figure><\/div>\n\n\n\n

My name is Margot Daugieras, and I hold the position of Head of Marketing at Favikon. Having dedicated over 5 years to the field of marketing, I have gained extensive expertise in various aspects, with a particular focus on search engine optimization (SEO). Since I’ve joined Favikon, my professional journey has been enriched with invaluable experiences that have further deepened my understanding and expertise in SEO matters.<\/p>\n\n\n\n

Favikon is an innovative influencer marketing tool that is designed to simplify the process of finding top-noch content creators within any particular industry or sector. We understand that identifying the right influencers for a brand can be a time-consuming and challenging. That’s why we have developed Favikon, a platform designed to simplify this process and facilitate the connection between businesses and influencers who share their brand values and cater to their target audience.<\/p>\n\n\n\n

What’s company\u2019s backstory and how did the idea originate?<\/h2>\n\n\n\n

The emergence of influencers in companies’ marketing strategies in recent years has presented new opportunities, but came up with significant challenges. Companies have recognized the importance of collaborating with influencers to enhance their visibility, reach their target audience, and strengthen their brand image. However, with the proliferation of content creators on social media platforms, it has become increasingly difficult to identify the most relevant and authentic ones for successful collaborations.<\/p>\n\n\n\n

In this context, J\u00e9r\u00e9my Boissinot and Joni Shkurti conceived the idea of Favikon. They understood that businesses need an efficient tool to spot genuine content creators among the hundreds of thousands of available profiles. They also realized that capitalizing on the opportunities presented by the creator economy, requires a profound understanding of this transformative landscape.<\/p>\n\n\n\n

Favikon uses artificial intelligence (AI) to analyze and evaluate content creators from all around the world across each social media platform. By harnessing this cutting-edge technology, our tool empowers businesses to filter and assess creators based on distinct criteria including content quality, audience engagement, industry relevance, and more.<\/p>\n\n\n\n

However, Favikon goes beyond the mere search and selection of top influencers. We also recognize the importance of staying constantly updated on emerging trends and industry developments. That’s why we recently introduced a new functionality focused on “creator listening.” This feature enables businesses to monitor real-time industry evolution through the insights gathered from content creators on social media. It furnishes brands with invaluable insights on emerging players, emerging trends, and potential avenues for engagement.<\/p>\n\n\n\n

I was thrilled to join this project at its launch three years ago. Being part of Favikon has been an incredibly rewarding experience, as we continue to revolutionize the way businesses connect with authentic content creators.<\/p>\n\n\n\n

Whats the mission of the company?<\/h2>\n\n\n\n

Favikon was born out of the necessity to identify the right influencers from a vast pool of content creators. Our tool provides a global analysis and evaluation of creators, enabling businesses to discover the most suitable partners for their marketing campaigns. <\/p>\n\n\n\n

Additionally, our “creator listening” functionality allows brands to stay informed about industry developments and seize emerging opportunities.<\/p>\n\n\n\n

Since launch of your brand, what has worked to attract more organic traffic?<\/h2>\n\n\n\n

During the brand’s launch, the absence of a showcase website posed a challenge in garnering attention for the project. Upon joining Favikon, I quickly created a showcase website using Webflow to simplify the process. This allowed me to create the site swiftly while ensuring responsive pages for SEO, while also providing a user-friendly environment for the marketing team to edit articles. Over the course of three years, I believe there were three key elements that helped boost our SEO efforts:<\/p>\n\n\n\n

1. Creation of long-term targeted keyword articles: From day one, we have been consistently writing 1 to 2 articles per week focused on keywords related to the influencer marketing industry. This approach enabled us to quickly rank for 6,000 targeted keywords and refine our positioning over time.<\/p>\n\n\n\n

2. Technical analysis and optimization: About six months after launching the website, our traffic growth stagnated, and we were unsure of how to proceed. I embarked on a thorough technical analysis of our site and identified several issues, such as indexed tool pages that were accessible only to clients and heavy pages due to oversized images. We spent two months to address these technical issues, resulting in a significant surge in our site’s traffic. Currently, we generate approximately 500,000 site visits per year.<\/p>\n\n\n\n

3. Streamlined user journey and conversion tracking: As a SaaS tool, approximately 80% of our sales process relies on inbound marketing. The showcase website and the generated traffic serve as the main engine of our business. Consequently, we invested time in simplifying the registration process on each landing page, providing clear explanations of our tool, and diligently tracking conversions. <\/p>\n\n\n\n

Sometimes, providing too much information can slow down the registration process.<\/p>\n\n\n\n

What has helped us progress the most is taking the time to identify important keywords and giving our all to improve rankings for those specific keywords. Of course, this approach will also lead to ranking for related secondary keywords. However, the most crucial aspect is to rank for your targeted keywords.<\/p>\n\n\n\n

As a small business, we didn’t immediately target the most competitive keywords like “Instagram influencer” since there is fierce competition in those areas. However, we noticed an increasing interest from brands in TikTok, and the keywords surrounding that platform had low competition two years ago. We employed a similar strategy for LinkedIn content creators, which weren’t highly sought after two years ago but have now become a goldmine for businesses.<\/p>\n\n\n\n

Unlike other marketing sectors, SEO requires time, but it serves as our most powerful marketing lever.<\/p>\n\n\n

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There\u2019s more\u2026<\/div>\r\n

Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. Get the SEO Checklist here.<\/a><\/p>\n

Want to get a sneak peek of what it looks like?<\/strong>
\nEnter your email and get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n

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