{"id":9159,"date":"2023-07-03T14:59:06","date_gmt":"2023-07-03T14:59:06","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=9159"},"modified":"2024-12-04T12:53:32","modified_gmt":"2024-12-04T12:53:32","slug":"my-seo-journey-morningscore","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-morningscore\/","title":{"rendered":"My SEO Journey [Pro Edition]: Karsten Madsen from morningscore.io – Not all traffic is created equal"},"content":{"rendered":"\n

My SEO Journey [PRO Edition] is a series where professionals in the SEO Industry, Digital Marketing, or Web Design share their honest SEO Journey filled with failure, success, and most importantly, proven results. Episode #129 features Karsten Madsen from Morningscore<\/a><\/em><\/em><\/p>\n\n\n

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\"Karsten<\/figure><\/div>\n\n\n

I am the CEO and co-founder of Morningscore – an easy all-in-one SEO tool built like a game. We are one of the newer tools. Got almost 1000 subscribers now and starting to take off \ud83d\ude09<\/p>\n\n\n\n

I started out as an entrepreneur right after high school in 2010 in the south of Denmark. And I was a big noob. First venture failed. Made all the mistakes. I have 2 successful companies under my belt now. These days I live in The Netherlands and work remotely with the team in Denmark. Every month I go one week to the office.<\/p>\n\n\n\n

What’s company\u2019s backstory and how did the idea originate?<\/h2>\n\n\n\n

I built a web agency together with high school friends in 2010 and fell in love with SEO. Frustrated clients who could not understand what was going on with their SEO gave me the idea for Morningscore. <\/p>\n\n\n\n

The original idea of “keep track of your agency” did not fly though. Not a big or clear enough solution for customers to pay for it. By accident we learned that a gamified “do-it-yourself” tool had way more potential. So we built that over the last 5 years.<\/p>\n\n\n\n

We try to be original in our product and brand. We wear silver space suits at work to support our space theme. And building the product like a game certainly forces us to think differently. <\/p>\n\n\n\n

What’s the mission of the company?<\/h2>\n\n\n\n

We sell an all-in-one SEO tool to primarily e-commerce, agencies and the service industry. We want to make SEO feel good and be that motivating tool to guide the journey. Our long term goal is to be among the top 3 SEO tools.<\/p>\n\n\n\n

I feel like SEO is often thought of as this boring thing with repetitive work and nerds analysing data with fancy spreadsheet functions or Python programming.

We are an anti-dote to that. We believe SEO should be seen as this cool race to be no. 1 and every step towards that should be celebrated with confetti and green checkmarks. <\/p>\n\n\n\n

Since the launch of your brand, what has worked to attract more organic traffic?<\/h2>\n\n\n
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\"morningscore.io<\/figure><\/div>\n\n\n

We ran a beta for 6 months. A really good idea in software. In the beginning it was LinkedIn \/ cold emails<\/a> to Danish companies with a passionate startup message “hey we are the new SEO tool from Denmark, come join our free beta”. So that was an easy thing to say yes to.\u00a0<\/p>\n\n\n\n

In 2018 when we were founded it was also easy to get reach on LinkedIn. I posted videos that easily got +5k views each. It got way harder today. But then the new medium is TikTok I guess.<\/p>\n\n\n\n

And then of course SEO which worked great for getting users and today is our most important channel.<\/p>\n\n\n\n

Growing SEO is always hard in the beginning. But it\u2019s also where the canvas is clean and the fruits are all low hanging. So just making sure we had all the typical pillow links and mentioned in different startup media was our no. 1 priority. After that we steadily built great content on top.<\/p>\n\n\n

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There\u2019s more\u2026<\/div>\r\n

Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. Get the SEO Checklist here.<\/a><\/p>\n

Want to get a sneak peek of what it looks like?<\/strong>
\nEnter your email and get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n

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