{"id":9127,"date":"2023-06-27T08:00:40","date_gmt":"2023-06-27T08:00:40","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=9127"},"modified":"2023-06-27T08:02:05","modified_gmt":"2023-06-27T08:02:05","slug":"my-seo-journey-wpx","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-wpx\/","title":{"rendered":"My SEO Journey [Pro Edition]: Terry Kyle from wpx.net – Test, tweak, re-test for yourself"},"content":{"rendered":"\n

My SEO Journey [PRO Edition] is a series where professionals in the SEO Industry, Digital Marketing, or Web Design share their honest SEO Journey filled with failure, success, and most importantly, proven results. Episode #128 features Terry Kyle from WPX<\/a>.<\/em><\/em><\/p>\n\n\n\n

\"Terry<\/figure><\/div>\n\n\n\n

My name is Terry Kyle. I am the Australian co-founder of WPX.net (with my business partner, Georgi Petrov), an independent, high-performance, premium WordPress hosting company, that currently employs 110 people.<\/p>\n\n\n\n

Our mission as a company is to make a huge positive impact in all our endeavors, from innovating in WordPress hosting to supporting Change Seekers across the creative spectrum through hosting and our new events space, Hyperspace, to animal welfare work with our foundation, Every Dog Matters EU<\/a>.<\/p>\n\n\n\n

The core audience of WPX.net is non-technical digital entrepreneurs and solopreneurs looking for a low-tech\/no-tech solution to modern high-speed WordPress hosting.<\/p>\n\n\n\n

What’s your backstory and how did you come up with the idea?<\/strong><\/h2>\n\n\n\n

Having been a professional writer for most of my adult life, I self-published a book on Amazon through their Lightning Source print-on-demand platform in 2008.<\/p>\n\n\n\n

However, I found the sales and traffic within Amazon relatively small and realized that I needed Google traffic to boost the book sales.<\/p>\n\n\n\n

I then spent the next 6 months deeply self-teaching on SEO through a lot of experimentation, plus course and blog post consumption at that time.<\/p>\n\n\n\n

Pretty soon I had a far more valuable skillset than the book itself which was a solid SEO framework that was repeatable, teachable and valuable.<\/p>\n\n\n\n

However, I had been using every hosting service out there since about 1998 and had been deeply disappointed with all of them.<\/p>\n\n\n\n

So in 2013, with my business partner Georgi Petrov, we set up what would become WPX.net<\/p>\n\n\n\n

At that time, I had a successful SEO forum called Traffic Planet and many customers from years of SEO work and enough Traffic Planet members followed me into hosting and jumped ship over to us.<\/p>\n\n\n\n

Without that initial audience, it is unlikely that it would have worked or worked as quickly and as a new startup, my other SEO tools and products subsidized the creation of what would become WPX (then called Traffic Planet Hosting, changed to WPX in 2016).<\/p>\n\n\n\n

Since launch, what has worked to attract more organic traffic?<\/strong><\/h2>\n\n\n\n

Back when I was running live SEO experiments on my own blog, it was common for sites that I shared to get slapped by Google within 24-48 hours.<\/p>\n\n\n\n

I was aware of other Google actions against SEOs like Google staff pretending to be a potential client of an SEO agency to find out that agency\u2019s PBN sites, then slap all of them instantly.<\/p>\n\n\n\n

So when it came to WPX, it was critical to not do any active SEO on our main site, it was just too risky. In fact, every link to WPX is completely natural and earned.<\/p>\n\n\n\n

But in the insanely competitive WordPress hosting niche, not doing active linkbuilding put us at a massive disadvantage.<\/p>\n\n\n\n

Fortunately, we had other traffic drivers, namely:<\/p>\n\n\n\n

[a] a great service that attracted positive word-of-mouth referrals via our customers<\/p>\n\n\n\n

[b] influential bloggers and services like Matthew Woodward, Thrive Themes and Matt Diggity trying us out, liking us and recommending us to their audiences<\/p>\n\n\n\n

[c] category-winning performance in Kevin Ohashi\u2019s independent annual WordPress hosting tests over at wphostingbenchmarks.com<\/a>, and,<\/p>\n\n\n\n

[d] effective social media marketing that promoted the above facts to our target audience<\/p>\n\n\n\n

Ultimately, getting recommended to the audiences of trusted influencers have been the fastest growth drivers for WPX rather than us banging on about how great we are, alone.<\/p>\n\n\n\n

What has also been effective for us has been sending traffic to our Trustpilot.com reviews page<\/a> where we have close to 3,000 5-star reviews, many from long-term customers, instead of bringing traffic directly to our own website.<\/p>\n\n\n

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There\u2019s more\u2026<\/div>\r\n

Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. Get the SEO Checklist here.<\/a><\/p>\n

Want to get a sneak peek of what it looks like?<\/strong>
\nEnter your email and get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n

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