{"id":8971,"date":"2023-05-09T01:07:00","date_gmt":"2023-05-09T01:07:00","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=8971"},"modified":"2023-05-23T09:58:27","modified_gmt":"2023-05-23T09:58:27","slug":"my-seo-journey-massivekontent","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-massivekontent\/","title":{"rendered":"My SEO Journey [Pro Edition]: Jason Thibault from massivekontent.com – Social media is an amazing laboratory to test your hot takes and content ideas"},"content":{"rendered":"\n

My SEO Journey [PRO Edition] is a series where professionals in the SEO Industry, Digital Marketing, or Web Design share their honest SEO Journey filled with failure, success, and most importantly, proven results.\u00a0\u00a0Episode #121 features Jason Thibault from Massive Kontent<\/a>.<\/em><\/em><\/p>\n\n\n\n

\"Jason<\/figure><\/div>\n\n\n\n

I\u2019m Jason and I founded Massive Kontent\u2014a content amplification, promotion, and distribution service\u2014back in 2015. I run a done-for-you content promotion and distribution service primarily for SaaS and tech companies who are looking to turn their social media accounts into content amplification engines. <\/p>\n\n\n\n

I make your content work 10x harder for you.<\/p>\n\n\n\n

What’s your backstory and how did you come up with the idea?<\/strong><\/h2>\n\n\n\n

I ran a boutique graphic novel publishing house back in the 2000s. We were new and unknown, and we didn\u2019t have a foothold in the comics industry. We needed to quickly set ourselves apart. Webcomics were becoming a thing in the mid-2000s, so I took a 72-page graphic novella that we were scheduled to publish in 2008 and broke it up into 24 three-page segments. <\/p>\n\n\n\n

This was my first brush with content repurposing.<\/p>\n\n\n\n

I posted the short comic installments online over a 24-week period to build awareness and we ended up accumulating 500,000 pageviews and tens of thousands of MySpace followers on our company page. We were blown away by the power of social distribution. When we finally ran the marketing campaign for the printed book we received 800 pre-orders from comic stores. Not bad for an indie upstart! <\/p>\n\n\n\n

I ended up burning (figuratively) the publishing biz to the ground due to the financial devastation incurred from printing paper books from up here in Canada. I had to shake off the initial disappointment and realize that I had gained the invaluable skill of marketing unique items to a niche audience.  <\/p>\n\n\n\n

I enjoyed the experience of marketing the books more than the actual creation of them. And I knew that I could get a campaign across the finish line. I spent two years exploring the world of SEO and content marketing to see how to apply these concepts to the business world at large.<\/p>\n\n\n\n

I was stuck in an office admin job in the early 2010s when I dreamt up my vision for Massive Kontent 1.0 – a long-form content marketing agency. That morphed into a content promotion service two years later.<\/p>\n\n\n\n

Since launch, what has worked to attract more organic traffic?<\/strong><\/h2>\n\n\n\n

I use both short and longer-term growth strategies for the business. If you\u2019re looking for immediate impact, there\u2019s nothing better than showing up on LinkedIn and Twitter several times a week. Social media is an amazing laboratory to test your hot takes and content ideas. <\/p>\n\n\n\n

If your post results in a feeding frenzy of likes and comments, it\u2019s probably worth looking at expanding it into a blog post or YouTube video.<\/p>\n\n\n\n

So far, nothing beats blog posts for a far-reaching impact on your business. I\u2019ve had clients contact me after reading a four-year-old article. A well-written and well-optimized post can stick around at the top of search engines for years.<\/p>\n\n\n\n

When I launched the blog on my site I tried my hand at just about every type of authoritative content. I broke down other companies\u2019 marketing campaigns, dissected marketing tutorials, and interviewed subject matter experts. I always tried to speak to the source as the web has been littered with copy-and-paste articles since its inception.<\/p>\n\n\n\n

Use social media to engage with your prospects day to day and use your content library to win them over when they\u2019re researching vendors. And try to use a conversational tone across the board.<\/p>\n\n\n

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There\u2019s more\u2026<\/div>\r\n

Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. Get the SEO Checklist here.<\/a><\/p>\n

Want to get a sneak peek of what it looks like?<\/strong>
\nEnter your email and get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n

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