{"id":8688,"date":"2023-04-24T07:40:04","date_gmt":"2023-04-24T07:40:04","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=8688"},"modified":"2023-05-23T00:58:42","modified_gmt":"2023-05-23T00:58:42","slug":"my-seo-journey-greenlanemarketing","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-greenlanemarketing\/","title":{"rendered":"My SEO Journey [Pro Edition]: Bill Sebald from greenlanemarketing.com – Understand the true rules of engagement"},"content":{"rendered":"\n

My SEO Journey [PRO Edition] is a series where professionals in the SEO Industry, Digital Marketing, or Web Design share their honest SEO Journey filled with failure, success, and most importantly, proven results.  Episode #119 features Bill Sebald from Greenlane<\/a>.<\/em><\/em><\/p>\n\n\n\n

\"Bill<\/figure><\/div>\n\n\n\n

My name is Bill Sebald. I started in SEO in 1996. I have worked with more than 100 famous brands on their SEO, especially in the eComm space. I’m lucky to be part of the first waves of SEOs, and I spent my career helping others learn what I learned.<\/p>\n\n\n\n

Currently I am the Founder and Managing Partner of Greenlane, a search marketing agency near Philadelphia. We have a big experience set in the industry, so we\u2019re often called to fix SEO and PPC ROI issues where others have not been able to crack the code. I love to help companies grow their business with search engine optimization.<\/p>\n\n\n\n

I’m also a recognized writer and occasional speaker. Also, an Adjunct Professor at Philadelphia University teaching SEO.<\/p>\n\n\n\n

I have helped brands including Levi’s, GNC, Ace Hardware, Toys R’ Us, Lincoln Financial, The Art Institute, Mattel, Dockers, Calvin Klein, American Medical Association, NBA, Petsmart, and more than 100 recognized names.<\/p>\n\n\n\n

What’s your backstory and how did you come up with the idea?<\/strong><\/h2>\n\n\n\n

I was a musician, trying hard to make it in the music business. I had rock star dreams. This was right around the time Napster was forcing the record industry to take the internet more seriously. Though my rock star dreams didn’t come to pass, the networking was terrific. I met enough people who had a need for digital marketing but didn\u2019t know where to begin. And so, I pursued digital marketing with passion. <\/p>\n\n\n\n

I was thinking up ways to drive new traffic to the artists and brands that were trying to get more qualified visits, and I stumbled upon early search engines. They were easy to manipulate and drove plenty of new traffic. By the time Google came to the party, I was already fully engaged in learning how to deconstruct these algorithms.<\/p>\n\n\n\n

My passion for SEO started there. In time I found my first SEO forum, highrankings.com. Since then, I’ve been able to move through the digital marketing industry, ultimately creating my current agency over a decade ago. It\u2019s been a terrific experience.<\/p>\n\n\n\n

Since launch, what has worked to attract more organic traffic?<\/strong><\/h2>\n\n\n\n

SEO works. It works well. As long as you understand the true rules of engagement. By looking at what search engines are serving for queries, you can understand what Google believes the intent of the search is. So, if you want to make sure your content is considered, you have to make sure your content matches exactly what the algorithms are looking for. (Or, at least match better than your competitors.)<\/p>\n\n\n\n

As long as you constantly press on the gas, and make smart decisions as the data pours in, you’ll eventually hit your SEO goals. Too many people don’t invest enough time or money, and then get outpaced by their competitors. They’ll say, “SEO doesn’t work,” while their competitors will benefit from believing otherwise.<\/p>\n\n\n

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There\u2019s more\u2026<\/div>\r\n

Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. Get the SEO Checklist here.<\/a><\/p>\n

Want to get a sneak peek of what it looks like?<\/strong>
\nEnter your email and get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n

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