{"id":8511,"date":"2023-04-03T07:54:41","date_gmt":"2023-04-03T07:54:41","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=8511"},"modified":"2023-04-04T05:25:02","modified_gmt":"2023-04-04T05:25:02","slug":"my-seo-journey-cloutboost","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-cloutboost\/","title":{"rendered":"My SEO Journey: Polina Haryacha from cloutboost.com \u2013 SEO is \u201cthe infinite game\u201d and requires consistency"},"content":{"rendered":"\n

My SEO Journey is a series where entrepreneurs and Indie makers share their honest SEO Journey filled with failure and success, and most importantly, proven results. Episode #116 features Polina Haryacha from Cloutboost<\/a>.<\/em><\/p>\n\n\n\n

\"Polina<\/figure><\/div>\n\n\n\n

My name is Polina, I’m a founder and CEO at Cloutboost. Cloutboost is an AI-powered video game marketing agency that connects brands with gamers through a data-driven approach. We leverage data science to help brands target video gamers through Influencer Marketing, Public Relations, and Paid Media services.<\/p>\n\n\n\n

Some of our loyal clients include Rovio, Samsung, TinyBuild Games, Wargaming, among others.<\/p>\n\n\n\n

What’s company\u2019s backstory and how did the idea originate?<\/h2>\n\n\n\n

Cloutboost was born out of my passion for gaming and data science. As a marketing team lead for a global publisher, I became aware of the untapped potential of data in the gaming industry, particularly in working with influencers. With millions of video game channels on YouTube alone, selecting the right influencers for games and analyzing their performance was a daunting task. We realized that only a small percentage of influencers were truly effective at driving conversions, and I saw an opportunity to bridge the gap with a solution tailored to the gaming industry.<\/p>\n\n\n\n

Leveraging my background in data analytics, I began building a software that could extract and make sense of data about every gaming channel on Twitch and YouTube. Today, Cloutboost has access to millions of gaming channels with their most up-to-date stats, offering our clients comprehensive targeting, campaign management dashboard and real-time reports.<\/p>\n\n\n\n

My goal with Cloutboost was to apply the unique combination of video game publishing expertise and data science skills to allow video game publishers to focus on creating amazing games, while we take care of the rest. With our tailored solutions, we not only provide comprehensive analytics but also take care of the hassle of campaign management and scaling.<\/p>\n\n\n\n

Whats the mission of the company?<\/h2>\n\n\n\n

Cloutboost makes marketing as rewarding as games themselves. Through data-driven acquisition, we help brands tap into a 3 billion audience worldwide. Our proprietary analytics capabilities enable us to select the most effective influencers for our clients’ games, analyze their performance, and run campaigns at scale. <\/p>\n\n\n\n

Since launch of your brand, what has worked to attract more organic traffic?<\/h2>\n\n\n\n

Since the launch of our brand, we have focused on several strategies to attract more organic traffic. <\/p>\n\n\n\n

We started by building a website using Webflow, which not only looks great but also resonates with our target audience and is optimized for search engines. We chose Webflow because of its clean code, impressive page speed, and SEO-friendly features. And it feels amazing to receive compliments from industry experts on our website!<\/p>\n\n\n\n

Next up, we focused on creating high-quality content that’s specifically tailored to the needs and interests of video game publishers and marketers. Our goal was to establish ourselves as thought leaders in the industry by providing valuable insights, tips, and advice to our audience. This approach has significantly contributed to our online authority and helped us build trust with our followers.<\/p>\n\n\n\n

Last but not least, we’ve been actively building relationships with other bloggers and influencers in the video game community. This has allowed us to share our expertise and knowledge with a wider audience, as well as establish valuable connections and partnerships with others in the industry. To encourage collaboration and content exchange, we’ve even started accepting guest posts on our website: https:\/\/www.cloutboost.com\/write-for-us<\/a><\/p>\n\n\n

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There\u2019s more\u2026<\/div>\r\n

Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. Get the SEO Checklist here.<\/a><\/p>\n

Want to get a sneak peek of what it looks like?<\/strong>
\nEnter your email and get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n

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