{"id":8348,"date":"2023-03-13T08:45:04","date_gmt":"2023-03-13T08:45:04","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=8348"},"modified":"2023-03-13T08:46:19","modified_gmt":"2023-03-13T08:46:19","slug":"my-seo-journey-brandefy","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-brandefy\/","title":{"rendered":"My SEO Journey: Marton Varo from brandefy.com \u2013 SEO requires a lot of research and dedication"},"content":{"rendered":"\n

My SEO Journey is a series where entrepreneurs and Indie makers share their honest SEO Journey filled with failure and success, and most importantly, proven results.\u00a0Episode #113 features Marton Varo from Brandefy<\/a>.<\/em><\/em><\/p>\n\n\n\n

\"Marton<\/figure><\/div>\n\n\n\n

My name is Marton Varo and I am the founder and CEO of Brandefy, a video production and video marketing agency, specializing in creating branded content for businesses large and small — anything from TV commercials to brand videos, product promos, animated explainer videos, as well as 3D productions. Our goal with Brandefy is to help businesses large and small be able to leverage the ever-growing power of video across multiple channels.<\/p>\n\n\n\n

Effectively, we act as a video marketing partner and in-house production team for many of our clients.<\/p>\n\n\n\n

What’s your backstory and how did you come up with the idea?<\/strong><\/h2>\n\n\n\n

I didn’t always know that I’d become a video marketer.<\/p>\n\n\n\n

In fact, it was the exact opposite of what my dream job was when I graduated from film school. As a director and writer, I was inspired by those who had come before me, all the great storytellers and visionaries who could take their audience on a journey with their words and pictures.<\/p>\n\n\n\n

A few years of practical experience in producing short films, music videos, and even a couple of feature films, led me to realize that my real passion was in creating short-form content. Some meetings led me to pursue the world of marketing and advertising, eventually starting my own video marketing agency, Brandefy.<\/p>\n\n\n\n

It didn’t take long for me to realize that video was growing fast and that at the time not many businesses realized its purpose or power. I quickly discovered that in the coming years the rapid growth of video would translate to the business world and eventually video content would be essential to any business’ success.<\/p>\n\n\n\n

I knew I was onto something with Brandefy when we quickly started getting referrals and inbound leads from businesses small and large wanting to showcase their company culture, products, and services. This has led to where we are today, where we work with our clients to develop strategies that help them use video as an integrated part of their marketing efforts so they can scale and grow at a rapid rate.<\/p>\n\n\n\n

Since launch, what has worked to attract more organic traffic?<\/strong><\/h2>\n\n\n\n

I started Brandefy on a shoe-string budget and have been able to grow it into a successful, leading video agency. Here’s what I’ve learned along the way:<\/p>\n\n\n\n

1. Identify your target audience and focus on them like crazy. The majority of our customers are small to medium sized businesses looking to leverage branded content to communicate their messaging to existing and potential customers. We work hard at making our services cater to their needs in terms of what we offer, how we guide them along the process from start to finish, and how we price our services to make sure it will be the best solution for them.<\/p>\n\n\n\n

2. Don’t be afraid to ask for help! I was lucky enough to find some great mentors who helped me get where I am today, but there are tons of resources out there for entrepreneurs like us. There are also tons of people who are willing to give advice for free (or nearly free), so don’t be afraid to reach out and ask questions!<\/p>\n\n\n\n

3. Be authentic. If you’re not comfortable with what you do and don’t come off as a credible thought leader, people will see it and they won’t trust you. You need to be able to trust yourself, because if you don’t believe in what you’re doing, then why should anyone else?<\/p>\n\n\n\n

4. Communication is key. And also a great way to bring back existing customers, by sending them a newsletter every month or so with new products or promotions. They’ll get excited about buying again because they know there’s something new available that they don’t want to miss out on!<\/p>\n\n\n

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There\u2019s more\u2026<\/div>\r\n

Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. Get the SEO Checklist here.<\/a><\/p>\n

Want to get a sneak peek of what it looks like?<\/strong>
\nEnter your email and get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n

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