It\u2019s no doubt the reason why the platform\u2019s ad revenue has been on a consistent growth trajectory since 2017. The revenue is expected to grow to over $200 billion by 2026.<\/p>\n\n\n
![\"\"](\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2023\/03\/Statista-Advertising-revenue-by-Facebook-1024x543.png\")
<\/figure><\/div>\n\n\nImage via<\/em> Statista<\/em><\/a><\/p>\n\n\n\n The same survey revealed that 79% of marketers use Instagram.<\/p>\n\n\n\n These impressive numbers prove one thing: Running the right ads delivers great results. <\/p>\n\n\n\n It\u2019s a good thing Meta Platforms Inc., which owns both Facebook and Instagram, has made the Facebook Ad Library available. You can study the best-performing ads and borrow a few ideas for your own ads.<\/p>\n\n\n The Facebook Ad Library officially started in 2019.<\/p>\n\n\n\n Its main purpose is to promote advertising transparency by allowing users to access ads that are currently running on Facebook\u2019s (Meta) Advertising Network.<\/p>\n\n\n\n For ads related to elections, politics, and issues, inactive ads are accessible but only ads that ran in the last 7 years.<\/p>\n\n\n\n Anyone can access the Facebook Ad Library, no special permission is needed.<\/p>\n\n\n\n This means marketers and entrepreneurs can easily keep track of competitors\u2019 ads and gain valuable insights. This also makes it a handy Facebook ads spy<\/a> resource for quickly reviewing what competitors are currently running and how their messaging changes over time.<\/p>\n\n\n\n However, for ads related to content like alcohol and gambling, you need to be over the legal age or logged into Facebook.<\/p>\n\n\n\n You May Also Like:<\/strong><\/p>\n\n\n\n There are two ways you can access the Facebook Ad Library:<\/p>\n\n\n\n Let\u2019s discuss both of these briefly.<\/p>\n\n\n\n If you want to study the ads posted by a specific brand, you can access the Facebook Ad Library through their page.<\/p>\n\n\n\n Simply log in to Facebook and find the brand\u2019s page.<\/p>\n\n\n\n On the left panel, scroll down to the part labeled \u2018Page Transparency.\u2019<\/p>\n\n\n\n Here\u2019s an example of Casper\u2019s page.<\/p>\n\n\n Image via<\/em> Facebook<\/em><\/a><\/p>\n\n\n\n Click on \u2018See All.\u2019<\/p>\n\n\n\n A lightbox popup will appear. Scroll down to the page section labeled \u2018Ads from this Page.\u2019 Select \u2018Go to Ad Library.\u2019<\/p>\n\n\n Image via Facebook<\/em><\/p>\n\n\n\n You\u2019ll get details of all active ads by the brand including the option to look at active ads from its sister pages.<\/p>\n\n\n Image via Meta<\/em><\/p>\n\n\n\n In this case, you\u2019ll need to follow this link: Facebook Ad Library<\/a><\/p>\n\n\n\n Here\u2019s what you will find.<\/p>\n\n\n Image via Meta<\/em><\/p>\n\n\n\n You can then search for the specific ads you want to study.<\/p>\n\n\n\n You May Also Like<\/strong>:<\/p>\n\n\n\n Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. Get the SEO Checklist here.<\/a><\/p>\n Want to get a sneak peek of what it looks like?<\/strong>![\"How](\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2023\/03\/how-to-use-facebook-ad-library-to-find-competitors-ads-1024x1024.png\")
<\/figure><\/div>\n\n\nWhat\u2019s the Facebook Ad Library?<\/h2>\n\n\n\n
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How to Access the Facebook Ad Library<\/h2>\n\n\n\n
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1. Through a Brand\u2019s Facebook Page<\/h3>\n\n\n\n
![\"\"](\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2023\/03\/Casper-Facebook-Page-1-1024x539.jpg\")
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<\/figure><\/div>\n\n\n![\"\"](\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2023\/03\/Casper-ads-1-1024x798.jpg\")
<\/figure><\/div>\n\n\n2. Through the URL<\/h3>\n\n\n\n
![\"\"](\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2023\/03\/Facebook-Ad-Library-1024x515.png\")
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\nEnter your email and get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n