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<\/figure><\/div>\n\n\nWhy Send Follow Up Emails<\/h2>\n\n\n\n
The answer is simple\u2014when you write a follow-up email, you increase your chances of getting a response.<\/p>\n\n\n\n
When a recipient fails to respond to your email, it doesn\u2019t always mean that they have no interest in what you\u2019re offering. <\/p>\n\n\n\n
For all you know, they may have missed your email altogether. Given the fact that over 300 billion<\/a> emails are sent and received daily, worldwide, this is a fairly common occurrence.<\/p>\n\n\n Image via Statista<\/em><\/p>\n\n\n\n This could be especially true if you\u2019re contacting them for the first time.<\/p>\n\n\n\n Most people are likely to prioritize reading and responding to emails from their co-workers, clients, investors, and business partners. Your email will be a secondary priority.<\/p>\n\n\n\n Besides, there could be countless other reasons behind the no-response, such as:<\/p>\n\n\n\n Image via HubSpot<\/em><\/p>\n\n\n\n Whatever the reason, when you write a follow-up email, you get a chance to redeem yourself. You also begin to build gradual trust among your prospects.<\/p>\n\n\n\n And if you follow our guide on how to write a follow-up email, each interaction with your prospects adds value for them, which ultimately leads to conversions.<\/p>\n\n\n\n You May Also Like:<\/strong><\/p>\n\n\n\n The Link Chest is a collection of high-quality, easy-to-win backlink opportunities. It\u2019s the smart way to kickstart your SEO mission and improve the rank of your website in Google.<\/p>\n<\/div>\r\n\t\t Reveal The Link Chest<\/a>\r\n \t \u201cThis is such a simple idea but very well executed. I\u2019ve been powering through this giant list of backlinks for a few hours and already have loads pointing to my site. Link Chest is an essential tool for early stage link building.\u201d<\/p>\n<\/div>\r\n \t\t\t\t\t\t\t\t\t Not long.<\/p>\n\n\n\n According to a survey of online users in the United States, 38% of people<\/a> send a follow-up email within 2 to 4 days, while 28% send it after one day.<\/p>\n\n\n Image via Statista<\/em><\/p>\n\n\n\n So, what\u2019s the best time you should wait to write a follow-up email? Most experts recommend waiting 2-3 days before writing your first follow-up email after no response.<\/p>\n\n\n\n A week is too long and sending it on the same day shows desperation.<\/p>\n\n\n\n You can then gradually increase the waiting time by a few days for each subsequent follow-up email.<\/p>\n\n\n\n Three follow-up emails are often enough to know if a prospect is interested in what you\u2019re offering or not. But this is not a one-size-fits-all number.<\/p>\n\n\n\n The ideal number of follow-ups you can send will depend on two factors:<\/p>\n\n\n\n For cold leads, you may need more follow-ups to warm them up and give them time to learn about your business.<\/p>\n\n\n\n For warm leads, fewer follow-ups are necessary because they\u2019re already familiar with your business.<\/p>\n\n\n\n We recommend sending a follow-up email only if you have a reason.<\/p>\n\n\n\n Sending one value-filled follow-up email is better than sending three follow-up emails that don\u2019t add any value to the recipient.<\/p>\n\n\n\n If you can\u2019t provide additional value with every subsequent email, knock yourself out.<\/p>\n\n\n\n Pro tip<\/strong>: Test out different follow-up sequences and find the one that works best for your business. Find the sweet spot where you\u2019re not being pushy with too many follow-ups and not being too modest with a few.<\/p>\n\n\n\n If you feel you still need to send more follow-ups at the risk of being annoying and burning bridges, try reaching out through other marketing channels. You can try Twitter or LinkedIn.<\/p>\n\n\n\n You May Also Like:<\/strong><\/p>\n\n\n\n Here\u2019s how to write a polite follow-up email that drives results.<\/p>\n\n\n Step one of how you can write a follow-up email is to reference the email that received no response.<\/p>\n\n\n\n People receive lots of emails every day. An opening line with an identifier of some sort will help them remember who you are and what your follow-up email is all about.<\/p>\n\n\n\n It gives your email some context too.<\/p>\n\n\n\n Even if the recipient will have no recollection of your previous email, they\u2019re likely to have a positive response to your email once they know they have heard from you before.<\/p>\n\n\n\n Aim to provide context without sounding like you\u2019re accusing the recipient of ignoring your email. Maybe they did. But guilt-tripping them into responding is not the way to lay the groundwork for a strong relationship.<\/p>\n\n\n\n You want to sound friendly and ready to provide more value. So make sure you personalize it well.<\/p>\n\n\n\n Here are some openers you can use to provide context:<\/p>\n\n\n\n Pro tip<\/strong>: Avoid over-apologizing for \u2018bothering\u2019 the recipient again. It\u2019ll only make your email lengthier than necessary and could make you sound desperate. It\u2019s best to keep it straightforward.<\/p>\n\n\n\n The recipient shouldn\u2019t have to go back to the previous email to learn the reason you\u2019re contacting them.<\/p>\n\n\n\n Give your reason in a direct and concise way. Being vague makes you sound untrustworthy and spammy.<\/p>\n\n\n\n Polish your copy to pique their interest and make them want to respond. Be as specific as possible and get to the point quickly. They won\u2019t have time to read through walls of text.<\/p>\n\n\n\n For instance, you can mention the prospect\u2019s problem and offer a solution or use a recent trigger event to show how you can help.<\/p>\n\n\n\n Here are some sample sentences:<\/p>\n\n\n\n With this kind of clarity and specificity, it\u2019ll be clear that your intention is not to waste the prospect\u2019s time but rather, be of benefit to them.<\/p>\n\n\n\n You\u2019re likely to prompt a response.<\/p>\n\n\n\n You May Also Like:<\/strong><\/p>\n\n\n\n Now that you\u2019ve made your intention clear, add a dose of extra value. Make it worth their while to open your email.<\/p>\n\n\n\n You can give them a free template, sample product, extended free trial, attractive discount or offer, or any other valuable resource like a webinar or e-book.<\/p>\n\n\n\n You could also share proof of how your product or service has helped other customers by sharing case studies, feedback, and Google reviews<\/a>.<\/p>\n\n\n\n It makes your follow-up email less generic, provides social proof, and sets the stage for an organic and natural interaction. It also positions you as an authority to the email recipient and demonstrates your worth.<\/p>\n\n\n\n You should also use this email to try to collect more information from the recipient.<\/p>\n\n\n\n For instance, ask for their opinion about the pricing and whether it works for them. Ask about the features. Is there a problem that they\u2019re trying to solve that they are unsure if your product or service would solve?<\/p>\n\n\n\n And if they do answer your questions, respond as quickly as possible to build their trust and steer your relationship in the right direction.<\/p>\n\n\n\n You\u2019ll also get insights into the needs, wants, and pain points of your prospect, initiating a positive business relationship.<\/p>\n\n\n\n Pro tip<\/strong>: Every follow-up email should add more value than the last. And ensure it is relevant to the recipient.<\/p>\n\n\n\n End your follow-up email with a CTA that compels the recipient to respond.<\/p>\n\n\n\n Don\u2019t make it ambiguous. Make a specific and actionable request that guides the recipient to the next step you want them to take.<\/p>\n\n\n\n What\u2019s more?<\/p>\n\n\n\n Avoid overburdening them. <\/p>\n\n\n\n Make it easy for them to respond quickly by either reviewing your suggestion or simply writing \u2018yes.\u2019<\/p>\n\n\n\n For instance, if you\u2019re trying to set up a meeting, ending with \u201cDoes 3:00 p.m. on Saturday work for you?\u201d is likely to elicit a response. <\/p>\n\n\n\n For a follow-up email after no response, try not to make a \u2018big ask.\u2019 The recipient needs to trust you first.<\/p>\n\n\n\n Make smaller requests like a discovery call, meeting, or whether you can send extra resources.<\/p>\n\n\n\n Make your CTA different from your last request. Chances are, they saw your last email but your CTA didn\u2019t get them to act.<\/p>\n\n\n\n So, for instance, if you asked for a meeting in your last email, your follow-up email can ask them to forward you to the person responsible for making the decision at hand.<\/p>\n\n\n\n You could say \u201cAre you the right person to discuss this with? If not, could you point me to the right person?\u201d. The idea is to reduce the friction and get them to take the action you want.<\/p>\n\n\n\n You\u2019re probably wondering why the subject line came last in our step-by-step guide to writing a follow-up email.<\/p>\n\n\n\n This is because the subject line is one of the most critical parts of a follow-up email. <\/p>\n\n\n\n It\u2019s what catches your recipient\u2019s attention first before they even open the email. And that\u2019s why it\u2019s absolutely critical to get your subject lines right. <\/p>\n\n\n\n It\u2019s for this reason we suggest writing the body of the email first. Then write a strong subject line that is an accurate description of the content of your email and also grabs the recipient\u2019s attention.<\/p>\n\n\n\n Here are some quick tips for writing an effective follow-up subject line:<\/p>\n\n\n\n Again, don\u2019t reuse the original subject line and avoid using words that make the recipient feel \u2018called out.\u2019<\/p>\n\n\n\n You could say something like:<\/p>\n\n\n\n Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. Get the SEO Checklist here.<\/a><\/p>\n Want to get a sneak peek of what it looks like?<\/strong>![\"\"](\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2023\/03\/Number-of-emails-sent-and-received.png\")
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\r\n \t\t\t\t\tHow Long Should You Wait to Send a Follow-Up Email?<\/h2>\n\n\n\n
![\"\"](\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2023\/03\/How-long-people-wait-to-send-follow-up-emails-1.png\")
<\/figure><\/div>\n\n\nHow Many Follow-Ups Should You Send?<\/h2>\n\n\n\n
1. The Relationship with Your Target Audience<\/h3>\n\n\n\n
2. Whether You Have More Value You Can Provide the Recipient<\/h3>\n\n\n\n
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How to Write Effective Follow-Up Emails<\/h2>\n\n\n\n
![\"\"](\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2023\/03\/image5.png\")
<\/figure><\/div>\n\n\n1. Give Your Follow-Up Email Context<\/h3>\n\n\n\n
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2. State the Reason You\u2019re Emailing<\/h3>\n\n\n\n
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3. Add Value<\/h3>\n\n\n\n
4. Add a Call-to-Action (CTA)<\/h3>\n\n\n\n
5. Add a Catchy Follow-Up Email Subject Line<\/h3>\n\n\n\n
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\nEnter your email and get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n