{"id":8247,"date":"2023-03-24T07:57:00","date_gmt":"2023-03-24T07:57:00","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=8247"},"modified":"2023-05-11T07:40:08","modified_gmt":"2023-05-11T07:40:08","slug":"people-also-search-for","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/people-also-search-for\/","title":{"rendered":"Leveraging ‘People Also Search For’ for Your SEO Benefit"},"content":{"rendered":"\n

Did you know that Google processes approximately 2 trillion global searches per year and approximately 5.6 billion searches per day<\/a>? And, an average user conducts between 3 and 4 searches per day.<\/p>\n\n\n\n

If you\u2019re one of them, chances are, you\u2019ve already come across \u201cPeople Also Search For\u201d (PASF) while trying to find some information on Google.<\/p>\n\n\n\n

What is this feature and how can it help your business? <\/p>\n\n\n\n

In this guide, we\u2019ll take a look at everything about People Also Search For and how you can leverage it to open doors to new search engine optimization (SEO)<\/a> opportunities for your business.<\/p>\n\n\n\n

Let\u2019s dive in.<\/p>\n\n\n\n

\"Leveraging<\/figure><\/div>\n\n\n\n

What is the \u201cPeople Also Search For\u201d (PASF) Feature of Google?<\/h2>\n\n\n\n

When you go to Google to search for a topic, you get millions of results related to the query within seconds. <\/p>\n\n\n\n

If a result matches what you were looking for, the search ends there. <\/p>\n\n\n\n

But what if the search results don\u2019t reflect what you need? <\/p>\n\n\n\n

In such a case, you go back and try something different to see what results you get. Right?<\/p>\n\n\n\n

This is where \u201cPeople Also Search For\u201d comes in. <\/p>\n\n\n\n

The main aim of this feature is to suggest new results to you if your initial search intent wasn\u2019t satisfied the first time.<\/p>\n\n\n\n

The algorithms of the search engine are designed to give you the best matches to what you are searching for.<\/p>\n\n\n\n

You can simply click on the related search terms to open other search results that are related to the original topic you were searching for.<\/p>\n\n\n\n

Let\u2019s look at an example for more clarity.<\/p>\n\n\n\n

Say you search \u201cwhat is search engine optimization\u201d and click on one of the links displayed on the results page. You weren\u2019t satisfied with the article you read and so you pressed the back button to come back to Google\u2019s SERP to try a different search query. <\/p>\n\n\n\n

When you do that, you will notice a PASF box right below the listing you clicked on to suggest related terms that you may be looking for. <\/p>\n\n\n\n

\"PASF<\/figure>\n\n\n\n

Image via <\/em>Google<\/em><\/a><\/p>\n\n\n

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There\u2019s more\u2026<\/div>\r\n

Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. Get the SEO Checklist here.<\/a><\/p>\n

Want to get a sneak peek of what it looks like?<\/strong>
\nEnter your email and get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n

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