{"id":8149,"date":"2023-02-27T14:42:00","date_gmt":"2023-02-27T14:42:00","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=8149"},"modified":"2023-02-28T17:22:45","modified_gmt":"2023-02-28T17:22:45","slug":"my-seo-journey-greenpal","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-greenpal\/","title":{"rendered":"My SEO Journey: Bryan Clayton from yourgreenpal.com \u2013 The power of Facebook Groups to find relevant content ideas"},"content":{"rendered":"\n

My SEO Journey is a series where entrepreneurs and Indie makers share their honest SEO Journey filled with failure and success, and most importantly, proven results.\u00a0Episode #111 features Bryan Clayton from GreenPal<\/a>.<\/em><\/em><\/p>\n\n\n\n

\"Bryan<\/figure><\/div>\n\n\n\n

I’m Bryan Clayton CEO of GreenPal which is best described as Uber for Lawn Care.<\/p>\n\n\n\n

We have bootstrapped GreenPal from zero in revenue to over $20 million a year with no outside capital.<\/p>\n\n\n\n

They say the journey of an entrepreneur is 10 times harder than one imagines.  The last four years have certainly taught me that. I can honestly say if I knew how hard it was going to be I never would have gotten started.<\/p>\n\n\n\n

I started mowing lawns in high school, and over 15 years time I grew that business into a landscaping firm with sales over $8 million and 125 employees. I sold that company in 2013 to pursue my dream of starting a successful text start-up.<\/p>\n\n\n\n

Three things after four years into the journey that surprised me and lessons that I was not anticipating.<\/p>\n\n\n\n

1. No one cares:  No one cares about your start-up, nobody cares about your idea, and nobody cares about your two or three-man company. Not even your friends and not even your family will understand it.  People only care about a massive success, and they do not care about the slog and the grind to get there.<\/p>\n\n\n\n

That’s why I always caution budding entrepreneurs that there better be some sort of burning desire and passion and underlying reason as to why they want to see this idea and company in their head exist in the real world. Or they won’t make it .<\/p>\n\n\n\n

2. This journey is going to take 10 times the work and 10 times the time as you think it’s going to take.  I always recommend to anyone considering taking the plunge on their start-up idea to mentally prepare themselves to work on it for free for at least five years, and if they are not willing and excited to do that then by all means do not go down this path.<\/p>\n\n\n\n

3. Investor money only makes things harder not easier.  Your investors only care about one thing and that is your ability to print money and that’s it.   They don’t care about your personal life, they don’t care about your customers, they don’t care about your dreams visions or ideas; they only care about your ability to print money. As such,  do not take any investor money until you are ready and willing to pursue the mission of printing money.<\/p>\n\n\n\n

What’s your backstory and how did you come up with the idea?<\/strong><\/h2>\n\n\n\n

We came up with the idea for GreenPal when I was running my first landscaping business, and I saw how difficult it was for a homeowner to hire a lawn care service easily as ordering an Uber.<\/p>\n\n\n\n

We knew the idea would work 18 months after starting the business win one Saturday we got over 100 sign-ups, and we didn\u2019t know who any of these people were, and it was only then that we understood that we could reach people without personally having to know them.<\/p>\n\n\n\n

My 15 years of industry experience running a landscaping business was certainly a big help with building GreenPal because we understood how the landscaping business worked and knew how to build a platform to serve landscape contractors while offering a nice convenience to homeowners.<\/p>\n\n\n\n

Since launch, what has worked to attract more organic traffic?<\/strong><\/h2>\n\n\n\n
\"yourgreenpal.com<\/figure><\/div>\n\n\n\n

Quick tactic on how to make your business more visible online are local Facebook groups.<\/p>\n\n\n\n

No matter your niche or vertical there is a FB group that you can participate in to contribute to the discussion, answer questions, and develop a presence to refer people to your business, oftentimes when they are looking for exactly what you offer.<\/p>\n\n\n\n

FB just also launched a dedicated mobile app to support their groups’ communities so now it’s easier than ever to manage the groups that you participate in, monitor the conversations, and participate while on the go throughout your day.<\/p>\n\n\n\n

We have found this tactic to be very effective for our marketplace.  We monitor local groups and neighborhood’s groups, and when anyone is asking for a recommendation on a lawn care service, we kindly let them know about the GreenPal community.  <\/p>\n\n\n\n

We track the success, and 60% of the time we make a recommendation, they signup for our service<\/p>\n\n\n\n

This tactic can work for almost any business in any niche.<\/p>\n\n\n

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There\u2019s more\u2026<\/div>\r\n

Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. Get the SEO Checklist here.<\/a><\/p>\n

Want to get a sneak peek of what it looks like?<\/strong>
\nEnter your email and get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n

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