{"id":8095,"date":"2023-02-20T13:06:51","date_gmt":"2023-02-20T13:06:51","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=8095"},"modified":"2023-02-20T13:12:55","modified_gmt":"2023-02-20T13:12:55","slug":"my-seo-journey-multivisiondigital","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-multivisiondigital\/","title":{"rendered":"My SEO Journey: Robert Weiss from multivisiondigital.com \u2013 The power of Videos for your SEO efforts"},"content":{"rendered":"\n

My SEO Journey is a series where entrepreneurs and Indie makers share their honest SEO Journey filled with failure and success, and most importantly, proven results.\u00a0Episode #110 features Robert Weiss from MultiVision Digital<\/a>.<\/em><\/em><\/em><\/p>\n\n\n\n

\"Robert<\/figure><\/div>\n\n\n\n

I’m Robert Weiss, President & Founder of MultiVision Digital, a video production agency<\/a> in NY that has produced over 1,300 videos, across every business objectives, in the past 12 years.  <\/p>\n\n\n\n

We provide the full spectrum of video strategy, video production and video marketing services that have allowed clients to increase sales, lead generation, improve SEO rankings, increase awareness and client loyalty.  <\/p>\n\n\n\n

Clients range from solo-entrepreneurs to global Fortune 500 companies across almost every industry.  <\/p>\n\n\n\n

What\u2019s your backstory and how did you come up with the idea?<\/strong><\/h2>\n\n\n\n

I started MultiVision Digital without any background in video or video production or video editing, but saw the writing on the wall with how powerful video is to sales and marketing objectives and the value to lead gen and sales goals for a business. <\/p>\n\n\n\n

Before I started my company and I was sold and saw the adoption of digital marketing tactics like websites, email marketing, social media and SEO.  \u201cBack in the day\u201d these had a very low level of adoption and you really had to sell and prove the value of those investments.  Today, you don’t need to sell those things.  Nobody would dispute that you need those marketing tactics to, to drive business results. And that’s where I saw video was going so I set out on a plan to build a business. <\/p>\n\n\n\n

12 years into it and we are JUST getting started.  On a scale of 1 to 10 I really think we’re about a four or maybe a five with the adoption of video. So, if somebody’s reading this and they think that they’re late to the game in getting video for their business, they’re not!  They can get started today and really be ahead of their competition because there’s many companies, both large and small across every industry that are still dragging their feet\u2026for what reason, I don\u2019t know.<\/p>\n\n\n\n

Even though there are a ton of statistics on the impact that video marketing makes, we still spend a lot of time and effort educating people on the value of video\u2026. sometime even banging our heads against the wall when people say “Oh, we don’t really need video\u201d or \u201cWe’re not doing video.”\u00a0 Video gives the most amount of information in the shortest amount of time and video can be integrated and achieve all the different business objectives that they’re currently working on\u2026.but better.\u00a0 At the end of the day video is just a piece of content\u2026.and marketers are constantly pumping out content.<\/p>\n\n\n\n

Since launch, what has worked to attract more organic traffic?<\/strong><\/h2>\n\n\n\n

Marketers do thought leadership, they blog, content marketing, they go to events, the create product launch brochures and manuals, and other ways to provide information and valuable insights to potential clients. That’s what video does, it does all of that. So just like companies adopted websites or email marketing, or search engine optimization or PPC when those first started it is just a matter of time until video will be a given in everyday sales and marketing tactics.<\/p>\n\n\n\n

As part of our SEO journey we are lucky that so many people have myths and questions about video and that video production<\/a>, video marketing and how to create a video strategy<\/a> are so misunderstood.\u00a0 We keep a document with all these questions and thus provides us with really good content for our own content marketing objectives.<\/p>\n\n\n

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There\u2019s more\u2026<\/div>\r\n

Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. Get the SEO Checklist here.<\/a><\/p>\n

Want to get a sneak peek of what it looks like?<\/strong>
\nEnter your email and get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n

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