{"id":8056,"date":"2023-02-13T16:03:00","date_gmt":"2023-02-13T16:03:00","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=8056"},"modified":"2025-02-05T13:45:09","modified_gmt":"2025-02-05T13:45:09","slug":"my-seo-journey-blitzmetrics","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-blitzmetrics\/","title":{"rendered":"My SEO Journey [Pro Edition]: Dennis Yu from blitzmetrics.com \u2013 SEO is the result of collecting strong User Generated Content"},"content":{"rendered":"\n

My SEO Journey [PRO Edition] is a series where professionals in the SEO Industry, Digital Marketing, or Web Design share their honest SEO Journey filled with failure, success, and most importantly, proven results.<\/em> Episode #109 features Dennis Yu from BlitzMetrics<\/a>.<\/em><\/p>\n\n\n

\n
\"Dennis<\/figure><\/div>\n\n\n

I’m a former search engine engineer, so my role is probably totally opposite to what the other SEO folks are saying.<\/p>\n\n\n\n

My job over 20 years ago was to protect the search results from SEOs and scammers<\/a>.\u00a0 At Yahoo, we made money on ads served next to search results, so our engineers had to give users what they want TWICE on each query– organically and paid.<\/p>\n\n\n\n

Thus, as the network, we are neither the supply side nor the demand side– but striking the balance between users and advertisers.  <\/p>\n\n\n\n

Fast forward to today, I’ve taken that network view to create two-sided marketplaces for marketing services– balancing between local service firms (paying for services) and the digital marketers (earning money).<\/p>\n\n\n\n

My mission is to create a million jobs.<\/p>\n\n\n\n

Fortunately, we are 25% of the way there because of our partnerships in the Philippines, Pakistan, India, and other countries.<\/p>\n\n\n\n

We have spent millions of dollars to train up young adults (account managers and agency owners) and virtual assistants (specialists with tools and content) everywhere. And I’m happy to be working with Fiverr, GoDaddy, and other networks to bring communities together for jobs and training.<\/p>\n\n\n\n

What’s your backstory and how did you come up with the idea?<\/strong><\/h2>\n\n\n\n

I’m an Asian math guy.<\/p>\n\n\n\n

I would go compete in math contests for fun.<\/p>\n\n\n\n

Marketplaces fascinated me, because the prices of object, labor, and attention were constantly changing. Even love is marketplace, where two people “negotiate” matches, not unlike a stock market or Craigslist transaction.<\/p>\n\n\n\n

I was lucky to be in the right place at the right time when search engine game started in the late 1990’s.  So I got to see the behavior of 300 million users doing searches, checking their mail, and buying things.  Arguably, having greater data access than almost anyone on the planet let me see all forms of marketplaces — and the nitty gritty of traffic, monetization, marketing, and churn.<\/p>\n\n\n\n

I did consulting while I was at Yahoo!, which led me accidentally to grow an agency.  And I saw how inefficient agencies were– no analytics, total focus on selling clients instead of retaining them, lack of fulfillment and management, and so forth.<\/p>\n\n\n\n

So I started systematizing and documenting processes that worked for other agencies, especially around analytics and ad optimization.<\/p>\n\n\n\n

And now we’re lucky to have a share in many agencies and SaaS companies– to freely share our SOPs and training<\/a> with everyone.<\/p>\n\n\n\n

Since launch, what has worked to attract more organic traffic?<\/strong><\/h2>\n\n\n
\n
\"blitzmetrics.com<\/figure><\/div>\n\n\n

We apply the LIGHTHOUSE model, which is the exact opposite of what most people do, which is cold call, sponsor conferences, hire a bunch of sales people, and do outbound.<\/p>\n\n\n\n

I was lucky to have the Golden State Warriors as a client, which led to Adidas, Nike, Red Bull, and other brands.  They all wanted to work with the company that tuned the analytics at other firms they respected.  So we never needed to “sell”, since we had only warm requests and referrals.<\/p>\n\n\n\n

SEO, in my opinion, is less a special, functionally separate thing you do, but the RESULT of collecting strong UGC, processing that into repurposed content, and amplifying that across all channels.  And coming from a data engineering standpoint has helped me stand out, since it’s hard to argue with the data, especially when we do audits.<\/p>\n\n\n

\r\n
\r\n \"img\"\r\n <\/div>\r\n \t
\r\n
There\u2019s more\u2026<\/div>\r\n

Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. Get the SEO Checklist here.<\/a><\/p>\n

Want to get a sneak peek of what it looks like?<\/strong>
\nEnter your email and get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n

\r\n \r\n