{"id":7196,"date":"2023-02-10T08:12:44","date_gmt":"2023-02-10T08:12:44","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=7196"},"modified":"2023-06-20T10:48:38","modified_gmt":"2023-06-20T10:48:38","slug":"how-to-outsource-link-building","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/how-to-outsource-link-building\/","title":{"rendered":"How to Outsource Link Building: 6 Simple Steps"},"content":{"rendered":"\n

There’s no doubt that having quality backlinks is one of the key indicators of a site\u2019s authority.<\/p>\n\n\n\n

For this reason, businesses need to learn how to outsource link building if they do not have the expertise to do it successfully in-house. <\/p>\n\n\n\n

In fact, according to a 2022 survey<\/a>, an SEO expert agrees that it’s common for most businesses to outsource their link-building needs.<\/p>\n\n\n\n

Link building can get technical and tedious. Besides needing expertise and knowledge, it takes time and effort that you may not have the liberty for.<\/p>\n\n\n\n

It can also get costly, and you may end up spending more than your budget if you do not have a digital marketing expert on your team. <\/p>\n\n\n\n

It\u2019s, therefore, less risky and more rewarding to outsource link building. <\/p>\n\n\n\n

Before learning how you can outsource link building, let\u2019s first discuss what backlink creation<\/a> is and why it\u2019s important\u200c.<\/p>\n\n\n\n

\"How<\/figure><\/div>\n\n\n\n

What Makes for a High-Quality Backlink?<\/h2>\n\n\n\n
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It\u2019s every business’s dream to have as many backlinks leading back to their websites as possible to get that perfect SEO score. However, it\u2019s more important to ensure that these backlinks are of high quality.<\/p>\n\n\n\n

And herein lies the challenge most link builders face.<\/p>\n\n\n\n

While no one knows the exact metrics search engine crawlers use to determine the quality of a backlink, most SEO experts agree on these three major qualities.<\/p>\n\n\n\n

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1. Natural<\/h3>\n\n\n\n

The most natural way to build a network of referring links is to let the process happen organically over time. However, this isn\u2019t always plausible and could take too long as you won\u2019t be actively looking for links. <\/p>\n\n\n\n

Thankfully, there are faster ways to build backlinks naturally. And when you outsource this task, you can get it done faster.<\/p>\n\n\n\n

So how do you do this?<\/p>\n\n\n\n

The most important element of building natural backlinks<\/a> is providing value so that you become an important resource to link back to. This way, the websites that link back to you will find your webpage important for their audience. <\/p>\n\n\n\n

The link building agency you outsource to will work to create valuable resources on your website that other websites would want to link to and this will help you get more quality backlinks. <\/p>\n\n\n\n

Similarly, the agency may conduct outreach and reach out to high authority websites in your niche for link building. <\/p>\n\n\n\n

This is as opposed to paying for cheap backlinks or adopting other black hat SEO practices aimed at manipulating search engines.<\/p>\n\n\n\n

If your website has loads of unnatural backlinks, search engine crawlers will consider them spam and this can negatively affect your website\u2019s ranking.<\/p>\n\n\n\n

If you\u2019re a new website struggling with your first set of natural backlinks, SEOBUDDY\u2019s Link Chest<\/a> provides easy access to backlink opportunities from reputable sites.<\/p>\n\n\n

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Do you want hundreds of easy-to-get backlinks?<\/div>\r\n\t\t\t\t

The Link Chest is a collection of high-quality, easy-to-win backlink opportunities. It\u2019s the smart way to kickstart your SEO mission and improve the rank of your website in Google.<\/p>\n<\/div>\r\n\t\t Reveal The Link Chest<\/a>\r\n \t

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Jerome Berman | Link Chest customer<\/div>\r\n\t\t\t\t

\u201cThis is such a simple idea but very well executed. I\u2019ve been powering through this giant list of backlinks for a few hours and already have loads pointing to my site. Link Chest is an essential tool for early stage link building.\u201d<\/p>\n<\/div>\r\n \t\t\t\t\t\t\t\t\t

3<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t <\/div>\r\n <\/div>\r\n\n\n\n

2. Reputable<\/h3>\n\n\n\n

Backlinks also need to come from reputable sources to be considered high-quality. These are websites with high domain authority scores and great rankings in the SERPs. These websites typically have high-quality content as well. <\/p>\n\n\n\n

When you outsource link building, you\u2019ll have to leave the task of vetting websites to your agency. And with their expertise, they know which sites have high authority. <\/p>\n\n\n\n

Getting a backlink from a reputable website adds to your site\u2019s reputation. Another aspect of a link\u2019s reputation is its \u201crel\u201d factor. Rel is short for relation and it specifies the relationship between a site and the linked web page. Rel attributes include \u201cnofollow\u201d, \u201csponsored\u201d, and \u201cuser-generated content\u201d usually present in HTML.<\/p>\n\n\n\n

Here\u2019s an example:<\/p>\n\n\n\n

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Image via <\/em>Stack Overflow<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n\n

HTML links with a rel attribute are considered less reputable than the ones without, otherwise known as \u201cdofollow\u201d links. <\/p>\n\n\n\n

Here\u2019s why.<\/p>\n\n\n\n

A \u201cdofollow\u201d attribute means that the search engine will take the backlink into consideration for ranking the website. The only way that links with a \u201cnofollow\u201d attribute help your website is by the traffic they redirect. Otherwise, they do not add to your site\u2019s ranking.<\/p>\n\n\n\n

Therefore, between your nofollow vs dofollow<\/a> links, you\u2019re better off building more \u201cdofollow\u201d backlinks if you want to boost your site\u2019s reputation.<\/p>\n\n\n\n

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(Get our <\/em>SEO Checklist<\/em><\/a> now to start improving your on-page SEO.)<\/em><\/p>\n\n\n\n

3. Relevant<\/h3>\n\n\n\n

Quality backlinks need to come from relevant content. This means that a backlink can\u2019t come from a random content piece. Instead, its impact would be better if it comes from content that\u2019s related to yours.<\/p>\n\n\n\n

While Google emphasizes content relevance, domain relevance is also an important factor to consider. Let\u2019s understand how they\u2019re different.<\/p>\n\n\n\n

Let\u2019s say you run a website in the digital marketing niche. A pet website writes an article about how to market a pet blog and links back to a webpage on your site. <\/p>\n\n\n\n

While the linked webpage has relevant content, it lacks domain relevancy. Domain relevancy would mean that the backlink should come from a website that\u2019s related to digital marketing.<\/p>\n\n\n\n

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That said, natural link profiles may have backlinks from unrelated domains. It would be unnatural to have a network of links that are only coming from sites within a single niche. <\/p>\n\n\n\n

Besides these three main factors, here are a few more that determine the quality of your links:<\/p>\n\n\n\n