{"id":7141,"date":"2022-08-29T05:24:52","date_gmt":"2022-08-29T05:24:52","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=7141"},"modified":"2023-04-06T15:56:11","modified_gmt":"2023-04-06T15:56:11","slug":"my-seo-journey-esparkinfo","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-esparkinfo\/","title":{"rendered":"My SEO Journey: Jigar Agrawal from esparkinfo.com – Content is King and Backlink is the Queen!"},"content":{"rendered":"\n

My SEO Journey is a series where entrepreneurs and Indie makers share their honest SEO Journey filled with failure and success, and most importantly, proven results. Episode #94 features Jigar Agrawal from eSparkBiz<\/a>.<\/em><\/p>\n\n\n\n

\"Jigar<\/figure><\/div>\n\n\n\n

I am Jigar Agrawal, Digital Marketing Manager at eSparkBiz Technologies Pvt Ltd<\/a>. eSparkBiz is a dedicated Software Development Company helping enterprises, businesses, and SaaS companies with innovative, out-of-the-box, and highly-scalable IT solutions to address their pain points. <\/p>\n\n\n\n

Since our inception, we have carved a niche by offering our clients high-quality, comprehensive, and robust IT and digital marketing services. <\/p>\n\n\n\n

We are a service-oriented company offering services in the domain of IT, such as Custom software development<\/a> <\/strong>services, web application development, mobile app development, and SaaS product development. <\/p>\n\n\n\n

We cater to enterprises and businesses from around the globe, including the US, Australia, Europe, Canada, the UK, and the Middle East. <\/p>\n\n\n\n

Our Mission statement is to help SaaS businesses to write their business growth stories. Our sheer expertise has helped us assist our clients with unique IT solutions to serve their business purposes. We aim to become a global IT service provider with unparalleled and results-driven IT services and solutions. <\/p>\n\n\n\n

What’s your backstory, and how did you come up with the idea?<\/strong><\/h2>\n\n\n\n

I am a B.Tech (Computer Science) graduate and have completed a  professional Digital Marketing Course. I started my career as a Digital Marketer in 2015 and joined eSparkBiz in 2016. <\/p>\n\n\n\n

During the initial days, my clients used outbound marketing approaches for SaaS businesses. <\/p>\n\n\n\n

However, that idea did not click as it was very costly, and at the same time, it did not produce any good results. Outbound marketing takes too much time to give results and even the lead converting ratios are very time-consuming.<\/p>\n\n\n\n

Then, we analyzed our competitors and what they were doing. We learned that most of our competitors used inbound marketing approaches such as SEO, PPC, SMM, Influencer Marketing, Email Marketing, etc. <\/p>\n\n\n\n

We just realized that the inbound marketing approach is the one that will work for our clients. We then established a team of SEO professionals to offer full-fledged SEO and other digital marketing services for our in-house projects and SaaS clients. <\/p>\n\n\n\n

We are a bunch of digital marketing professionals who are highly passionate and thrive on practicing white-hat SEO techniques to help our clients rank at the top of SERPs. <\/p>\n\n\n\n

From developing an SEO strategy for our clients to delivering excellent outcomes, we ensure only genuine SEO practices per Google SEO guidelines. <\/p>\n\n\n\n

Since launch, what has worked to attract more organic traffic?<\/strong><\/h2>\n\n\n\n
\"esparkinfo.com<\/figure><\/div>\n\n\n\n

If I had to answer just one thing that has helped us attract organic traffic, the answer is CONTENT MARKETING. <\/p>\n\n\n\n

As they say, Content is King; I can\u2019t agree more. <\/p>\n\n\n\n

I add another statement to this: Content is King and Backlink is the Queen!<\/em><\/strong><\/p>\n\n\n\n

If you want to see good results in the long run, content marketing is the key that can unlock the doors of success. Even statistics on content marketing <\/a>states the same. <\/p>\n\n\n\n

When you keep consistently providing valuable content to your target audience, Google will surely take note of it and rank you accordingly. I have noticed it personally. <\/p>\n\n\n\n

Also, it will give you an authoritative position in the industry. <\/p>\n\n\n\n

As soon as we realized this, we hired a team of expert subject-matter content writers and started producing high-quality, original, valuable, and highly engaging articles, blogs, PRs, and other types of content. <\/p>\n\n\n\n

Getting organic traffic to your website is tough but not impossible. All you need to do is to have some patience. You will surely get genuine organic leads when you consistently practice white-hat SEO. <\/p>\n\n\n\n

When it comes to link building, our approach was to get a few high-quality backlinks. <\/p>\n\n\n\n

Most digital marketers focus on a large number of backlinks, but they forget that Google favors quality over quantity. <\/p>\n\n\n\n

Ensure that you approach only websites with high domain authority<\/a>. Try to build relationships rather than building links. <\/p>\n\n\n\n

In the link-building approach, the main challenging task is to offer value to your audience. If your content does not add value to the website, it will serve no purpose. <\/p>\n\n\n\n

Once your content is published, share the link with the industry influencers and ask them their opinions. Also, you can request them to mention your brand in their tweets or posts. <\/p>\n\n\n\n

One recommendation I would like to give to digital marketers is to avoid spamming at any cost. You will not get anything good out of it. <\/p>\n\n\n\n

Google is smart and will catch you instantly if you try to do spamming or any other black-hat SEO techniques. If unlucky, Google might penalize your website as well. Save yourself from such situations. <\/p>\n\n\n\n

When you write content for link-building purposes, ensure that you write for humans, not search engines. <\/p>\n\n\n\n

It is the biggest mistake people make. While writing content, they take care of all SEO guidelines but miss the most important thing: READERS. <\/p>\n\n\n\n

Google crawlers will not read your content; your target audience will. So, make sure your content has an emotional, human appeal to lure them. Offer them value, and they will reciprocate. <\/p>\n\n\n\n

Choose industry-relevant and latest topics, and offer valuable information to the readers. Write in-depth articles and blogs to cover a particular topic’s aspects. <\/p>\n\n\n\n

Make sure that there are no grammatical errors. Edit and proofread by an experienced writer to address all grammatical and punctuation errors. <\/p>\n\n\n\n

Many high DA websites offer paid guest-posting opportunities. However, if you are providing really valuable content, you will not need to pay websites to publish your GPs. <\/p>\n\n\n\n

Also, never lose sight of your competitors. Keep a sharp eye on them to know what they are doing. You can also implement it if they get good results from a particular SEO activity. <\/p>\n\n\n

\r\n
\r\n \"img\"\r\n <\/div>\r\n \t
\r\n
There\u2019s more\u2026<\/div>\r\n

Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. Get the SEO Checklist here.<\/a><\/p>\n

Want to get a sneak peek of what it looks like?<\/strong>
\nEnter your email and get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n

\r\n \r\n