{"id":7101,"date":"2022-08-22T01:00:00","date_gmt":"2022-08-22T01:00:00","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=7101"},"modified":"2022-08-24T08:39:19","modified_gmt":"2022-08-24T08:39:19","slug":"my-seo-journey-passwordprotectwp","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-passwordprotectwp\/","title":{"rendered":"My SEO Journey: Huu Thinh from passwordprotectwp.com – Quality content self-promotion is the key to our marketing and SEO strategies"},"content":{"rendered":"\n

My SEO Journey is a series where entrepreneurs and Indie makers share their honest SEO Journey filled with failure and success, and most importantly, proven results.\u00a0Episode #93 features Huu Thinh from <\/a>Password Protect WP<\/a><\/em>.<\/p>\n\n\n\n

\"Huu<\/figure><\/div>\n\n\n\n

Hi, I\u2019m Huu Thinh, the founder of Password Protect WP<\/a> (PPWP Pro) and Prevent Direct Access<\/a> (PDA Gold) \u2013 <\/strong>two of the top WordPress content protection plugins in the market.<\/p>\n\n\n\n

What\u2019s your backstory and how did you come up with this idea?<\/strong><\/h2>\n\n\n\n

I was born in the peaceful Imperial Hue city located in Central Vietnam. After almost 9 years living and working in Singapore, I decided to come back and started my own business in Danang. <\/p>\n\n\n\n

Though I have known WordPress for a long while, I just seriously focused on this open-source software since 2015. At the time, while working as a site administrator for a marketing company in Singapore, I unintentionally recognized that the company\u2019s privacy was severely violated as those private documents were totally publicized on SERPs.<\/p>\n\n\n\n

This incident instilled my enthusiasm to deal with such a sort of cybercrime, making me more understand the urgent need for the privacy protection of online marketers and other small companies. We came up with the idea of building a WordPress plugin that helps technology companies protect their digital products. <\/p>\n\n\n\n

Eventually, we decided to develop a tiny WordPress plugin called Prevent Direct Access (PDA) after 2 months of non-stop work.<\/p>\n\n\n\n

Since then, we find out there is a need for password protection while a majority of available password protection plugins have a tendency to concentrate on a particular function such as only partial content or entire WordPress site protection. There comes the idea of creating PPWP Pro as an all-in-one solution with all necessary password protection features.<\/p>\n\n\n\n

At the early stages of the company, there were only 6 members in charge of different positions such as product development, content creation, website design and optimization, and customer services so as to develop and market our products to more users and also on SERPs. <\/p>\n\n\n\n

To this day, the total number of our team members is up to over 20 and our products are increasingly becoming more beneficial for thousands of WordPress users globally.<\/p>\n\n\n\n

What has worked to attract more organic traffic?<\/h2>\n\n\n\n

While it takes us almost 2 years to grow our first website\u2019s domain authority<\/a> from 0 to 26, it takes just less than 6 months to achieve the same feat with our second product\u2019s website.<\/p>\n\n\n\n

\"passwordprotectwp.com<\/figure><\/div>\n\n\n\n
\"preventdirectaccess.com<\/figure><\/div>\n\n\n\n

There are 3 key strategies that help us achieve the milestone.<\/p>\n\n\n\n

#1 Educate Users and the Market <\/strong><\/h3>\n\n\n\n

We develop our products from scratch. That\u2019s why customer education is crucial to our marketing strategies.<\/p>\n\n\n\n

There are terms we\u2019ve \u201cinvented\u201d that are new and unfamiliar with the majority of users such as private magic links<\/a> and quick access links<\/a>. <\/p>\n\n\n\n

If used properly, these terms could be \u201ckey points\u201d to our product\u2019s marketing and branding. Thus, it\u2019s important to make sure they are well explained and understood by our users.<\/p>\n\n\n\n

In order to do so, we need to produce massive and also quality content about our products that could educate interested users and potentially the market as a whole.<\/p>\n\n\n\n

First, we create a Glossary and mind maps<\/strong> in different forms and formats where users can search and find out the desired terminologies or functions. This gives users an overview about our products and saves them a lot of time during the onboarding process as well.<\/p>\n\n\n\n

Adding illustrated infographics<\/strong> in each tutorial and flow helps explain the main features and familiarize users with our products. <\/p>\n\n\n\n

As a result, users can visualize the flow and the whole process with ease. In case of having language barriers, they also can base on screenshots to imitate.<\/p>\n\n\n\n

Towards sophisticated processes, a tutorial video<\/strong> will be extremely beneficial for many of our users and customers. Images and soundtracks are always the fastest way to penetrate into people’s mindset and imagine how to do each step.<\/p>\n\n\n\n

Last but not least, blog articles and documentations <\/strong>are arguably the best way for users to understand our features thoroughly. <\/p>\n\n\n\n

At the beginning, we started publishing a lot of blog posts including documentation and comparison related to our products.<\/p>\n\n\n\n

At the same time, we\u2019d try to write as many guest posts<\/strong> to relevant and authority websites as possible. Quality referral traffic is great to establish our product\u2019s quality and authority. That also attracts a lot of quality leads and potential customers to our website.<\/p>\n\n\n\n

In addition, writing use cases<\/strong> showing users how to apply our products into real-life situations is also a great strategy. This supports new users to learn how to solve their problem at that moment.<\/p>\n\n\n\n

Another way to educate users is writing case studies<\/strong> about our customers and what results they get when using our products. By analyzing practical situations with specific data, these case studies increase trust in our business and help them learn about our product\u2019s benefits too.<\/p>\n\n\n\n

Slowly but steadily, there is more or more traffic to our product\u2019s main keywords. There are brand new searches with traffic on our product\u2019s name and features as well. <\/p>\n\n\n\n

#2 Create Massive & Quality Content<\/strong><\/h3>\n\n\n\n

At first, there was literally no search for our product\u2019s keywords. So we cannot just focus on market education. We had to get traffic, leads, and our very first users as well. That\u2019s why we concentrate on building quality content<\/a> simultaneously.<\/p>\n\n\n\n

The first thing coming in our mind is to create keyword maps<\/a> and relevant yet popular topics closely related to our products. After that, we start producing content frequently on various topics.<\/p>\n\n\n\n

Frequent content creation helps boost Google ranking, but quality content champions all. No one wants to spend their time reading superficial posts. Not even Google bots. Therefore, we focus on specific problems & topics (long tail keywords) and then provide users with quick and easy solutions. <\/p>\n\n\n\n

A smart balance of trending and evergreen topics<\/strong> helps us draw immediate users\u2019 attention and at the same time ensure a well-rounded content marketing strategy. <\/p>\n\n\n\n

There are times when we write 2,000 – 3,000+ word long articles<\/strong> that go deeply into customers\u2019 problems and technical stuff. We try to make complicated and difficult things simple for both tech savvy and beginner users. <\/p>\n\n\n\n

Quality content self-promotion<\/strong> is the key to our marketing and SEO strategies. Writing content as a person instead of a brand generates interaction, social shares, and backlinks to our site. People tend to link to people, not link to what a business said. That grows our footprint on social media and boosts our bottom line.<\/p>\n\n\n\n

Additionally. Constant reviews and onsite optimization<\/strong> helps us identify effective keywords to focus on.<\/p>\n\n\n\n

#3 Spread Word of Mouth<\/strong><\/h3>\n\n\n\n

How to spread word of mouth for digital products?<\/p>\n\n\n\n

The answer is simple: developing quality products as well as providing first class quality support.<\/p>\n\n\n\n

Always listening to users’ feedback and requests is the motto of our customer service. Constant reviews and improvement are key to raising the standards of our products and service. <\/p>\n\n\n\n

Our customer support team prioritizes efficiency and timely responses. Never let any customers wait too long. Quick problem solving makes them feel important and brings pleasant brand experiences. Total emphasis on user experience <\/strong>is the main reason why we\u2019ve received a 4.8\/5 star rating for all of our main products. <\/p>\n\n\n\n

In addition, treating each and every customer the same way whether they pay or not, together with making our services accessible, spreads a lot of kind words for our products. That truly creates a unique competitive advantage over other businesses. <\/p>\n\n\n\n

Live chat is a good example. Any users can reach out to us directly via online chat located right on our website and receive timely support. They don\u2019t need to go elsewhere to find our email and contact information. Time and convenience matter the most in a fiercely competitive market like technology.<\/p>\n\n\n\n

Above all, quality products make our marketing efforts a lot easier in both short and long terms. We always strive to develop feature-rich and user-friendly applications. When a customer is satisfied with our products, chances are that they\u2019ll recommend them to their friends and family.<\/p>\n\n\n\n

After all, we\u2019ve received tons of kind reviews, articles, and videos talking about our products without paying a penny.<\/p>\n\n\n

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There\u2019s more\u2026<\/div>\r\n

Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. Get the SEO Checklist here.<\/a><\/p>\n

Want to get a sneak peek of what it looks like?<\/strong>
\nEnter your email and get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n

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