{"id":6710,"date":"2022-09-23T07:29:19","date_gmt":"2022-09-23T07:29:19","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=6710"},"modified":"2023-05-23T00:17:00","modified_gmt":"2023-05-23T00:17:00","slug":"what-do-seo-companies-do-and-how-should-you-pick-one","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/what-do-seo-companies-do-and-how-should-you-pick-one\/","title":{"rendered":"What Do SEO Companies Do and How Should You Pick One?"},"content":{"rendered":"\n<p>During our interactions with clients, we often encounter questions like what do SEO companies do in general and how do they increase website traffic?<\/p>\n\n\n\n<p>Well, then this marks the end of your quest to hunt for answers.&nbsp;<\/p>\n\n\n\n<p>Everything we discuss in this article will revolve around three essential aspects of the existence of SEO agencies &#8211; SEO, outsourcing, and efficiency.<\/p>\n\n\n\n<p>SEO has been the point of discussion among marketers since the rise of search engines. And its importance only increased as the number of searchers increased.<\/p>\n\n\n\n<p>Currently, with <a href=\"https:\/\/indexcheckr.com\/blog\/seo-statistics\/\">85% of searchers using Google<\/a>, it\u2019s the most focused search engine for SEO strategists across the world, except, of course, in China.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"564\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Focused-SEO-strategists.png\" alt=\"\" class=\"wp-image-6735\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Focused-SEO-strategists.png 791w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Focused-SEO-strategists-300x214.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Focused-SEO-strategists-768x548.png 768w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><figcaption><em>Image via <\/em><a href=\"https:\/\/www.statista.com\/statistics\/216573\/worldwide-market-share-of-search-engines\/\"><em>Statista<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>While almost every one is influenced by SEO in one way or another, many in the business world don\u2019t have a clear understanding of what SEO is and how to get started.<\/p>\n\n\n\n<p>So, the next best thing would be to work with a <a href=\"https:\/\/seobuddy.com\/digital-agency\">digital agency<\/a>.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re wondering what SEO companies do, we\u2019ve got the answer for you then.<\/p>\n\n\n\n<p>Let\u2019s find out.<\/p>\n\n\n\n<div class=\"wp-block-image border-image-nospace\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/what-do-seo-companies-and-how-to-pick-one-1024x1024.png\" alt=\"What Do SEO Companies Do and How Should You Pick One?\" class=\"wp-image-7328\" width=\"512\" height=\"512\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/what-do-seo-companies-and-how-to-pick-one-1024x1024.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/what-do-seo-companies-and-how-to-pick-one-300x300.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/what-do-seo-companies-and-how-to-pick-one-150x150.png 150w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/what-do-seo-companies-and-how-to-pick-one-768x768.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/what-do-seo-companies-and-how-to-pick-one.png 1080w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-an-seo-company\">What is an SEO Company?<\/h2>\n\n\n\n<p>An SEO company is a team of experts in the search engine optimization (SEO) domain. The company helps businesses optimize their websites so that they rank higher in the search engine results and get more traffic and sales.<\/p>\n\n\n\n<p>Good SEO companies often have years of experience in optimizing websites and know which SEO strategies work.<\/p>\n\n\n\n<p>While many businesses would argue to have an in-house SEO team, SEO agencies are very hard to beat.&nbsp;<\/p>\n\n\n\n<p>The reason is that throughout this time they\u2019ve built a database, process, and a reputation on the internet which is nearly impossible for an in-house team to acquire in a short span. And by the time they have it all, the agency would have proceeded further.<\/p>\n\n\n\n<p>Another factor here is that SEO companies work with several clients at a time. So, they can repurpose their strategies for multiple clients, helping them offer SEO services at a lower cost than usual.<\/p>\n\n\n\n<p>Google and other search engines frequently update their algorithms, which makes it difficult to decode how you can rank higher. However, SEO companies keep building new technologies and strategies to cope with the search engine\u2019s preferences.<\/p>\n\n\n\n<p>But what exactly do these SEO companies do?<\/p>\n\n\n\n<p>Let\u2019s take a look.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-do-seo-companies-do\">What Do SEO Companies Do?<\/h2>\n\n\n\n<p>SEO companies offer website optimization services for search engines.<\/p>\n\n\n\n<p>But is that all?<\/p>\n\n\n\n<p>Of course not; there\u2019s a lot happening behind the scenes while optimizing a website for search engines.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s discuss all of that here.<\/p>\n\n\n\n<p>Following are the things renowned SEO companies do to optimize their client\u2019s websites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-website-seo-audit\">1. Website SEO Audit<\/h3>\n\n\n\n<p>SEO audit is a process of understanding the current state of SEO optimization of a website. During this, SEO companies identify technical as well as content gaps and create a strategy based on the outcomes to plug those gaps.<\/p>\n\n\n\n<p>It\u2019s based on this SEO audit that the SEO companies determine the amount of effort required to push your website to the goal you want to achieve. Based on this, they come up with a realistic plan and cost.<\/p>\n\n\n\n<p><em>(Here\u2019s an <\/em><a href=\"https:\/\/seobuddy.com\/seo-checklist\"><em>SEO checklist<\/em><\/a><em> to help you understand what steps need to be taken for an SEO audit.)<\/em><\/p>\n\n\n<div class=\"pb-form-block-wrap pb-form-type-1\">\r\n            <div class=\"left\">\r\n            <img decoding=\"async\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/themes\/seobuddy\/images\/post-blocks\/2.png\" alt=\"img\" \/>\r\n        <\/div>\r\n    \t<div class=\"right\">\r\n                    <div class=\"title\">There\u2019s more\u2026<\/div>\r\n                            <div class=\"text pb-text-style\"><p>Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. <a href=\"https:\/\/seobuddy.com\/seo-checklist?utm_source=SEOBuddyBlog&amp;utm_medium=BlogPost&amp;utm_campaign=block1&amp;utm_content=287\">Get the SEO Checklist here.<\/a><\/p>\n<p><strong>Want to get a sneak peek of what it looks like?<\/strong><br \/>\n<strong>Enter your email and <em>get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n                <form class=\"pb-form\" action=\"https:\/\/seobuddy.com\/free-checklist\">\r\n            <input placeholder=\"your-email@exemple.com\" name=\"newsletter_subscribe[email]\" type=\"email\" required>\r\n            <button class=\"btn-big\">Send me the demo version<\/button>\r\n        <\/form>\r\n    <\/div>\r\n<\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-on-page-seo-audit\">On-Page SEO Audit<\/h4>\n\n\n\n<p>This audit deals with the various <a href=\"https:\/\/seobuddy.com\/blog\/what-is-on-page-seo\/\">on-page SEO<\/a> ranking factors. These include your content quality and type, page loading speed, mobile-friendliness, internal linking, and page structure, among others.<\/p>\n\n\n\n<p>Websites having tons of pages require content auditing. This helps SEO companies identify the pages that aren\u2019t performing well on the Google SERP.<\/p>\n\n\n\n<p>The content audit generally comes to a conclusion where the auditor would suggest which pages to keep, rewrite, or remove from the website.<\/p>\n\n\n\n<p>Additionally, by analyzing the page loading speeds and mobile-friendliness, these companies identify if your website needs to be optimized further. Faster loading times and better design lead to improved user experience, which is better for SEO.<\/p>\n\n\n\n<p>In fact, a 0.1 seconds improvement in the loading speed improves retail <a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/ie\/Documents\/Consulting\/Milliseconds_Make_Millions_report.pdf\">conversions by 8.4%<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"253\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Deloitte.png\" alt=\"\" class=\"wp-image-6736\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Deloitte.png 920w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Deloitte-300x83.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Deloitte-768x211.png 768w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><figcaption><em>Image via Deloitte<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>If you\u2019ve got a local business, they may even do a local SEO audit to see if your business information is accurate on your website.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-off-page-seo-audit\">Off-Page SEO Audit<\/h4>\n\n\n\n<p>Apart from on-page SEO, you also need to take care of <a href=\"https:\/\/seobuddy.com\/blog\/what-is-off-page-seo\/\">off-page SEO<\/a>. This involves an SEO audit of all the external factors that could be affecting your website ranking. This mainly includes your backlinks and citations.<\/p>\n\n\n\n<p>The companies do backlink analytics to figure out if high-quality websites are linking back to you. And if some spammy websites are linking to you, they disavow those links to improve your authority.&nbsp;<\/p>\n\n\n\n<p>For this, they leverage platforms like Semrush and Ahrefs that give them a detailed picture of your backlink profile.&nbsp;<\/p>\n\n\n\n<p>What\u2019s more?<\/p>\n\n\n\n<p>They also check the number of <a href=\"https:\/\/seobuddy.com\/blog\/nofollow-vs-dofollow\/\">do-follow and no-follow links<\/a> that are linking to your website. This helps them understand which links are impacting your SEO and which ones may not be doing so directly.<\/p>\n\n\n\n<p>Additionally, they check online citations of your business as they help with improving your website\u2019s off-page SEO.&nbsp;<\/p>\n\n\n\n<p><em>(Check out our <\/em><a href=\"https:\/\/seobuddy.com\/link-chest\"><em>Link Chest<\/em><\/a><em> to find great backlinking opportunities for your business.)<\/em><\/p>\n\n\n<div class=\"pb-block-wrap pb-block-1 promotion-banner\">\r\n\t\t\t<div class=\"title\">Do you want hundreds of easy-to-get backlinks?<\/div>\r\n\t\t\t\t<div class=\"text\"><p>The Link Chest is a collection of high-quality, easy-to-win backlink opportunities. It\u2019s the smart way to kickstart your SEO mission and improve the rank of your website in Google.<\/p>\n<\/div>\r\n\t\t        <a class=\"btn-big\" href=\"https:\/\/seobuddy.com\/link-chest\" target=\"_blank\">Reveal The Link Chest<\/a>\r\n    \t      <div class=\"pb-person-block\">\r\n    \t            <img decoding=\"async\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/themes\/seobuddy\/images\/post-blocks\/1.png\" \/>\r\n        \t\t\t\t\t<div class=\"text\">\r\n                <div class=\"text-title\">Jerome Berman | Link Chest customer<\/div>\r\n\t\t\t\t                    <div class=\"text-inner\"><p>\u201cThis is such a simple idea but very well executed. I\u2019ve been powering through this giant list of backlinks for a few hours and already have loads pointing to my site. Link Chest is an essential tool for early stage link building.\u201d<\/p>\n<\/div>\r\n                \t\t\t\t\t\t\t\t\t<div class=\"like-amount\">3<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t    <\/div>\r\n  <\/div>\r\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-technical-seo-audit\">Technical SEO Audit<\/h4>\n\n\n\n<p>The technical SEO part of website optimization often overwhelms business owners. It\u2019s full of jargon, and understanding it in-depth would require website designing and development knowledge.<\/p>\n\n\n\n<p>The SEO companies have technical SEO experts in-house who don\u2019t miss anything that relates to the technical part of the SEO of a website.<\/p>\n\n\n\n<p>The technical SEO of a website includes a lot of things, most importantly, the following:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"791\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Technical-SEO-Audit-Component-1024x791.jpg\" alt=\"\" class=\"wp-image-6737\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Technical-SEO-Audit-Component-1024x791.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Technical-SEO-Audit-Component-300x232.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Technical-SEO-Audit-Component-768x593.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Technical-SEO-Audit-Component.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<ul><li>Crawl errors<\/li><li>Crawl budget<\/li><li>Index status<\/li><li>Sitemaps<\/li><li>Internal links<\/li><li>Site\/page speed optimization<\/li><li>Redirects<\/li><li>Broken links<\/li><li>AMP<\/li><li>HTTP<\/li><li>Schema tags<\/li><\/ul>\n\n\n\n<p>Optimizing a website from a technical perspective requires a holistic approach. Taking care of some of the items on the above list won\u2019t have the desired impact on your SEO rankings.&nbsp;<\/p>\n\n\n\n<p>And that\u2019s why it\u2019s essential to go to an <a href=\"https:\/\/revenuezen.com\/services\/b2b-seo\/\">SEO agency<\/a> as they can work on each of these technical factors.<\/p>\n\n\n\n<p>When you improve your technical SEO, your website\u2019s functionality and user experience (UX) gets better, resulting in more conversions. This is because your visitors find your website easy to navigate and engage with.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-keyword-research\">2. Keyword Research<\/h3>\n\n\n\n<p>Keyword research is an integral part of the on-page SEO process. Without proper <a href=\"https:\/\/seobuddy.com\/blog\/keyword-research\/\">keyword research<\/a>, there\u2019s possibly no way of knowing what your target users are searching for while looking for the services\/products you provide.<\/p>\n\n\n\n<p>SEO companies use several keyword research tools like Semrush, Ahrefs, and Moz for conducting keyword research. These tools reveal how many internet users are searching for a particular term and other factors like difficulty, related terms, search volume, etc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"431\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Keyword-Research-1024x431.jpg\" alt=\"\" class=\"wp-image-6738\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Keyword-Research-1024x431.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Keyword-Research-300x126.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Keyword-Research-768x324.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Keyword-Research.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Image via Semrush<\/em><\/figcaption><\/figure>\n\n\n\n<p>SEO companies will start the keyword research by figuring out primary search terms related to your product\/service\/information that your target customers are likely to search for.<\/p>\n\n\n\n<p>Based on these keywords, the tools will come up with a list of potential keywords. The companies then analyze these keywords and their related metrics to identify which keywords to target for your content.&nbsp;<\/p>\n\n\n\n<p>Keyword research is regarded as the heart of every SEO strategy. The content, backlinking, and even the URLs will revolve around the keywords you pick for your strategy.<\/p>\n\n\n\n<p>Hence, make sure to work together with your SEO company while they search for keywords in your niche. Having a subject matter expert will improve the keyword research process and no one knows your products\/services better than you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-content-strategy-and-creation\">3. Content Strategy and Creation<\/h3>\n\n\n\n<p>You\u2019ve probably heard about the power of content in marketing. And it\u2019s true.<\/p>\n\n\n\n<p>Although there are several other factors that affect the ranking of a website on <a href=\"https:\/\/seobuddy.com\/blog\/serp-analysis\/\">Google SERP<\/a>, content is the most significant one among all those.<\/p>\n\n\n\n<p>This is why having a <a href=\"https:\/\/seobuddy.com\/blog\/what-is-content-strategy\/\">content strategy<\/a> is imperative for every business that is willing to increase its website traffic.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Content-Strategy-and-Creation.png\" alt=\"\" class=\"wp-image-6739\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Content-Strategy-and-Creation.png 800w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Content-Strategy-and-Creation-300x300.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Content-Strategy-and-Creation-150x150.png 150w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Content-Strategy-and-Creation-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>But what is a content strategy, and how do SEO agencies create one?<\/p>\n\n\n\n<p>Let\u2019s find out.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-steps-to-create-a-content-strategy\">Steps to Create a Content Strategy<\/h4>\n\n\n\n<p>Here is how an <a href=\"https:\/\/www.seobrisk.com\/\">SEO agency<\/a> develops a content strategy for businesses.<\/p>\n\n\n\n<ol><li><strong>Define marketing goals &#8211;<\/strong> The SEO agency defines the marketing goals behind the strategy and sets up metrics that they would use to monitor the progress.<\/li><li><strong>Understand the target audience &#8211;<\/strong> The agency will create buyer personas for your business, understand them, and develop sales funnels to strategize the content requirement.<\/li><li><strong>Create a content calendar &#8211; <\/strong>The agency\u2019s content marketing specialists create a content calendar for your business where they define when and where they\u2019ll post content for your business, including social media, guest posting websites, blog, etc.<\/li><\/ol>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-content-creation\">Content Creation<\/h4>\n\n\n\n<p>After creating the strategy, the SEO company would work on creating content. The content creation part requires expertise in terms of keyword optimization, user intent, and other on-page factors.<\/p>\n\n\n\n<p>The key to SEO-optimized content is to <a href=\"https:\/\/seobuddy.com\/blog\/how-to-write-great-content-that-ranks\/\">write content<\/a> for the users, not for the search engines. So, SEO companies ensure that they follow best practices like:<\/p>\n\n\n\n<ul><li>Primary keyword in H1 and H2<\/li><li>Primary keyword in the meta titles and descriptions<\/li><li>Primary keyword in the first 40 words of the webpage\/blog<\/li><li>Sizable keyword density throughout the page<\/li><\/ul>\n\n\n\n<p>In addition to the above, they also add media in different formats like images and videos to further enhance the readability of the content and improve engagement.&nbsp;<\/p>\n\n\n\n<p>What\u2019s more?<\/p>\n\n\n\n<p>The SEO companies employ professional content writers and graphic designers who can develop high-quality content for you in the form of blog posts and images. They also employ video editors who can create customized video content that can engage your visitors.<\/p>\n\n\n\n<p>The idea here is not only to improve your SEO but also to establish your brand as an authority in your industry.&nbsp;<\/p>\n\n\n\n<p>When helpful content is published on your website, it improves your image and you can become a go-to resource for your customers and prospects.&nbsp;<\/p>\n\n\n\n<p>Additionally, SEO companies also go about internal linking to improve the average time on site. They also link to various external sources that can provide value to the visitors.&nbsp;<\/p>\n\n\n\n<p>You may, however, have to guide them on the type of content you require or the various topics you\u2019d like them to cover.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-link-building\">4. Link Building<\/h3>\n\n\n\n<p>Gone are the days when SEO companies would buy backlinks to gain website authority. It\u2019s 2022, and the <a href=\"https:\/\/seobuddy.com\/blog\/what-is-link-building\/\">link-building process<\/a> requires a tremendous amount of effort to boost your off-page SEO.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Link-Building-1024x608.jpg\" alt=\"\" class=\"wp-image-6740\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Link-Building-1024x608.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Link-Building-300x178.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Link-Building-768x456.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Link-Building.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>There are several techniques for link building, and explaining all of them here would derail us from the point of this post. However, here are some of the most popular link-building techniques SEO companies use:<\/p>\n\n\n\n<ul><li>Guest posting<\/li><li>PDF submission<\/li><li>Infographics submission<\/li><li>Publishing high-quality content<\/li><li><a href=\"https:\/\/seobuddy.com\/blog\/broken-link-building\/\">Broken link building<\/a><\/li><li>Publishing guides and case studies<\/li><\/ul>\n\n\n\n<p>Now, a lot of these link-building techniques require you to reach out to other websites and consistently communicate with them. You also need to find such websites first. For that, you\u2019d typically have to conduct thorough research and find relevant websites in your niche.&nbsp;<\/p>\n\n\n\n<p>Additionally, you\u2019ll have to analyze each potential website to assess its content quality, relevance, <a href=\"https:\/\/seobuddy.com\/blog\/how-to-increase-your-domain-authority\/\">domain authority<\/a>, and more.&nbsp;<\/p>\n\n\n\n<p>That\u2019s where SEO companies can help.&nbsp;<\/p>\n\n\n\n<p>They can find a large number of high-quality websites in your niche and reach out to them for link building. Well, you don\u2019t have to swim into the ocean of link building.&nbsp;<\/p>\n\n\n\n<p>And if you\u2019d like to do it yourself, you can leverage our <a href=\"https:\/\/seobuddy.com\/blog\/the-link-building-checklist\/\">link-building checklist<\/a> and <a href=\"https:\/\/seobuddy.com\/link-chest\">Link Chest<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1014\" height=\"1024\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/link-building-checklist-1014x1024.jpg\" alt=\"\" class=\"wp-image-6741\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/link-building-checklist-1014x1024.jpg 1014w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/link-building-checklist-297x300.jpg 297w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/link-building-checklist-150x150.jpg 150w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/link-building-checklist-768x776.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/link-building-checklist.jpg 1521w\" sizes=\"(max-width: 1014px) 100vw, 1014px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-add-on-services-provided-by-seo-companies\">Add-On Services Provided by SEO Companies<\/h2>\n\n\n\n<p>What we\u2019ve discussed until now are the things SEO companies do to bring organic traffic to their clients\u2019 websites. But their services aren\u2019t generally limited to SEO.<\/p>\n\n\n\n<p>SEO companies often provide add-on services like paid marketing and web design and development services to their clients.<\/p>\n\n\n\n<p>Why?<\/p>\n\n\n\n<p>There are several reasons behind this:<\/p>\n\n\n\n<ul><li>To provide holistic marketing services to their clients<\/li><li>To retain their clients for a longer term and keep their marketing engines running<\/li><li>To expand the clients\u2019 budgets by offering them additional value<\/li><li>To leverage their domain expertise in other related areas<\/li><li>To tap into a bigger pool of clients<\/li><\/ul>\n\n\n\n<p>Let\u2019s see what other services SEO companies offer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-paid-marketing-services\">5. Paid Marketing Services<\/h3>\n\n\n\n<p>Paid marketing, aka PPC and social media marketing, complements every SEO strategy.<\/p>\n\n\n\n<p>While SEO focuses on generating organic traffic, the paid marketing approach fills in the traffic gap at the beginning when SEO isn\u2019t in its full force.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Paid-Marketing-Services-1024x608.jpg\" alt=\"\" class=\"wp-image-6742\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Paid-Marketing-Services-1024x608.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Paid-Marketing-Services-300x178.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Paid-Marketing-Services-768x456.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Paid-Marketing-Services.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>In <a href=\"https:\/\/seobuddy.com\/blog\/ecommerce-seo\/\">ecommerce<\/a>, where there have to be several sales funnels, the mix of organic and paid marketing is significantly efficient.<\/p>\n\n\n\n<p>For example, if there\u2019s a festive sale, the SEO companies will run paid ads on Google as well as major social channels to tap into the customers\u2019 wants and needs immediately.<\/p>\n\n\n\n<p>If you aren\u2019t aware of these paid marketing techniques, the next section is for you; else, you can skip to the next add-on service.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-google-ppc\">Google PPC<\/h4>\n\n\n\n<p>Google\u2019s pay-per-click ads are an excellent approach for almost every business that wants to generate traffic immediately.<\/p>\n\n\n\n<p>As you have to pay for each click that you get, the budgets may tend to explode in this case. However, if the PPC campaigns are done the right way, they can be extremely beneficial.&nbsp;<\/p>\n\n\n\n<p>This is where SEO companies can help you. They can target the right set of keywords, write the ad copy, and optimize the bidding to ensure that your ads get the best clicks within your budget.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-social-media-ads\">Social Media Ads<\/h4>\n\n\n\n<p>Social media advertisements are a bliss to the ecommerce industry. With over <a href=\"https:\/\/financesonline.com\/number-of-social-media-users\/\">4.2 billion<\/a> people using social media worldwide, it\u2019s a great opportunity for businesses to promote their products and services to a wide audience.<\/p>\n\n\n\n<p>However, running paid ads on social platforms is as complex as doing PPC for search engines. There\u2019s a lot of work you have to do in the background of a successful ad campaign.<\/p>\n\n\n\n<p>Many businesses try the \u201cdo-it-yourself\u201d approach as social media platforms provide an intuitive and easy-to-use interface for ad management.&nbsp;<\/p>\n\n\n\n<p>But the catch isn\u2019t the dashboards and functionality, it\u2019s the optimization of the ad according to the sales funnels, and this is where you need experts to do your social media paid marketing.<\/p>\n\n\n\n<p>And that\u2019s precisely what SEO companies help you with. They do all the optimization and help you launch the best social media ad campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-website-design-and-development\">6. Website Design and Development<\/h3>\n\n\n\n<p>Although it does seem like a job for a web development agency, if you want your website to reach a vast audience, it\u2019s always recommended to go with the SEO companies as they can help you build SEO-optimized websites.<\/p>\n\n\n\n<p>They know the technical aspects behind website optimization and design both. This way, they\u2019ll develop a website that\u2019s fast to load and secure. They\u2019ll also work on making it mobile-friendly so that your audience has the best experience possible. It\u2019ll also have SEO benefits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-pick-the-right-seo-agency\">How to Pick the Right SEO Agency?<\/h2>\n\n\n\n<p>This is the bit where things get tricky.<\/p>\n\n\n\n<p>In a pool of SEO companies where everyone claims to be the best in the business, it\u2019s not as easy as it seems to partner with the right SEO company as per your needs. You need to analyze their track record, see their reviews, and do thorough research before choosing one.<\/p>\n\n\n\n<p>A tip here \u2014 before you start your hunt for an SEO company, make sure that you understand <a href=\"https:\/\/seobuddy.com\/blog\/what-is-seo\/\">what SEO is<\/a>, how it works, and most importantly, what outcomes can you expect from SEO campaigns?<\/p>\n\n\n\n<p>This will help you choose the right SEO companies for your business.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s the process of choosing the right SEO company for your business once you have a list of a few companies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-look-at-the-seo-company-s-past-work\">1. Look at the SEO Company\u2019s Past Work<\/h3>\n\n\n\n<p>Past and proven experience is the most crucial factor when you\u2019re looking for an SEO agency for your business. In addition to scrolling through the SEO company\u2019s website, you should also ask them directly about the businesses they\u2019ve worked with and the results they\u2019ve driven. Make sure you look at hard figures for it.<\/p>\n\n\n\n<p>For example, look at the following figures to see the results we, at SEO Buddy, have driven for our clients.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Look-at-the-SEO-Companys-Past-Work-1024x427.jpg\" alt=\"\" class=\"wp-image-6743\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Look-at-the-SEO-Companys-Past-Work-1024x427.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Look-at-the-SEO-Companys-Past-Work-300x125.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Look-at-the-SEO-Companys-Past-Work-768x320.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Look-at-the-SEO-Companys-Past-Work-1536x641.jpg 1536w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Look-at-the-SEO-Companys-Past-Work.jpg 1556w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>One thing to note here is that the number of customers served doesn\u2019t matter until the company has served all of its customers in the best way. You should look at the performance of their campaigns and check metrics related to them.<\/p>\n\n\n\n<p>Ask the following questions to the digital company you want to partner with:<\/p>\n\n\n\n<ul><li>How many qualified leads have you generated for your clients?<\/li><li>What was the average conversion rate for the websites?<\/li><li>What was the average customer acquisition cost for the projects you\u2019ve handled?<\/li><li>What was the Return on Ad Spend (ROAS)?<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-reach-out-to-agency-s-customers-to-verify-the-claims\">2. Reach Out to Agency\u2019s Customers to Verify the Claims<\/h3>\n\n\n\n<p>Connect with the SEO company\u2019s past clients and confirm whether the claims the company has made were true.<\/p>\n\n\n\n<p>You might have read the customer\u2019s testimonials on the SEO agency\u2019s website, but talking to them will provide you with more in-depth information that will help you decide whether the agency is the right fit for you or not.<\/p>\n\n\n\n<p>You may ask the following questions to the past clients of your prospective SEO agency:<\/p>\n\n\n\n<ul><li>How fast does the SEO agency respond to their client\u2019s queries?<\/li><li>Do you have any dedicated point-of-contact at the agency?<\/li><li>How frequently do they conduct meetings to analyze the reports?<\/li><li>Does the agency integrate your opinions and suggestions into its SEO strategy?<\/li><\/ul>\n\n\n\n<p>Make sure you learn as much as possible about the agency\u2019s SEO process and reporting. Getting the third-party view does help you confirm the SEO company\u2019s effectiveness.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-talk-to-the-seo-company-personally-and-clear-your-queries\">3. Talk to the SEO Company Personally and Clear Your Queries<\/h3>\n\n\n\n<p>Although it\u2019s not necessary to go to the SEO company\u2019s office to meet them, you could do so if it\u2019s feasible. You can even do a video call to get in touch with them to find out more about them.<\/p>\n\n\n\n<p>Talking over a video conference or a visit to the office will give you a casual space with the company where you can clarify your doubts and ask for their recommendations related to the business challenges you\u2019ve faced.<\/p>\n\n\n\n<p>You should also inquire about their past campaigns and their results. If possible, do try to communicate with some of the SEO team members to understand their side of the story.&nbsp;<\/p>\n\n\n\n<p>This would also give you some insights into their knowledge and experience. Which, in turn, can play an important role in deciding whether or not to go ahead with the SEO company.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-ask-the-agency-for-a-proposed-plan-of-action-for-your-website-seo\">4. Ask the Agency for a Proposed Plan of Action for Your Website SEO<\/h3>\n\n\n\n<p>The implementation plan that the SEO company delivers for your website\u2019s SEO will give you an insight into the type of work you\u2019ll receive and the outcomes you can expect from them.<\/p>\n\n\n\n<p>That said, don\u2019t ask for the implementation plan from every company you get in touch with. You should ask only a few ones that you\u2019ve shortlisted, considering all the factors mentioned before.<\/p>\n\n\n\n<p>The SEO companies will share their proposed plan of action for your website. The plan will include in-depth details about their SEO strategy customized for your website and other inputs.<\/p>\n\n\n\n<p>Based on the plans you receive, you need to decide to pick the right SEO agency. Make sure you go through the plans in detail before making a decision.<\/p>\n\n\n\n<p>You might, however, require a general sense of SEO to understand the plans. Here is an <a href=\"https:\/\/seobuddy.com\/seo-checklist\">SEO checklist<\/a> that will ease the process for you. Ensure that the SEO company includes most of the things listed in the checklist.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-does-an-ideal-seo-company-comprise\">What Does an Ideal SEO Company Comprise?<\/h2>\n\n\n\n<p>An SEO team typically has several roles played by different people. However, the catch is the collaboration among them which is essential for the success of any SEO strategy. So, you should analyze if the SEO companies you\u2019ve shortlisted have relevant professionals or not.<\/p>\n\n\n\n<p>Following are the roles in an SEO team:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"498\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/What-Does-an-Ideal-SEO-Company-Comprise-1024x498.jpg\" alt=\"\" class=\"wp-image-6744\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/What-Does-an-Ideal-SEO-Company-Comprise-1024x498.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/What-Does-an-Ideal-SEO-Company-Comprise-300x146.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/What-Does-an-Ideal-SEO-Company-Comprise-768x373.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/What-Does-an-Ideal-SEO-Company-Comprise.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<ul><li><strong>SEO Analysts &#8211;<\/strong> SEO analysts work on identifying and implementing search engine optimization efforts like keyword analysis, search engine results page (SERP) analysis, content gap analysis, etc. with an aim to funnel more organic traffic to your website. SEO analysts have technical SEO expertise and can conduct useful website audits.<\/li><li><strong>Content Writers\/Auditors &#8211;<\/strong> They are the heart of every SEO team. Content is at the core of SEO efforts and that\u2019s why writers and auditors play a crucial role in the process of generating organic traffic. Writers create quality content based on the keywords and guidelines provided by SEO specialists. This, in turn, plays an important role in driving your SEO efforts.<\/li><li><strong>Link Building Specialists &#8211;<\/strong> In small and low-budget SEO teams, you\u2019ll find SEO analysts performing the duties of link-building specialists. However, highly-qualified SEO teams always have link-building specialists who are solely focused on content outreach and link building.<\/li><li><strong>SEO Managers &#8211;<\/strong> Like any other team structure, the SEO team requires someone to manage the entire operations. This is where the role of SEO managers comes. Ideally, SEO managers are dextrous in every aspect of SEO which allows them to create and implement SEO strategies efficiently. In a low-budget team, you\u2019ll find SEO analysts wearing the hat of an SEO manager.<\/li><\/ul>\n\n\n\n<p>SEO teams (which are part of a digital marketing team) need to collaborate with social media and paid marketing teams to successfully implement a holistic marketing strategy. So, do check if the SEO companies have other teams too.<\/p>\n\n\n\n<p>If you\u2019re dealing with an SEO agency, make sure they have a dedicated project manager. In small-scale SEO teams, the project manager\u2019s role is played by the SEO manager, but ideally, this role is very different. The project manager will have the bandwidth to focus on your desired goals and keep a check on the strategy implementation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-should-you-do-seo-on-your-own\">Should You Do SEO On Your Own?<\/h2>\n\n\n\n<p>Of course, you can hire an in-house team of SEO professionals, content writers, graphic designers, and web specialists to do SEO in-house.<\/p>\n\n\n\n<p>However, you should avoid doing SEO by yourself if possible. Because:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"490\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Should-You-Do-SEO-On-Your-Own-1024x490.jpg\" alt=\"\" class=\"wp-image-6745\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Should-You-Do-SEO-On-Your-Own-1024x490.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Should-You-Do-SEO-On-Your-Own-300x144.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Should-You-Do-SEO-On-Your-Own-768x368.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/06\/Should-You-Do-SEO-On-Your-Own.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<ul><li>You\u2019ll have to start from scratch and build a database and processes, which is time-consuming and costly<\/li><li>You can\u2019t possibly stay updated with frequent Google algorithm updates and make required changes to your website. As a result, you might see fluctuations in your rankings<\/li><li>You\u2019ll have to hire a team to get started with SEO<\/li><\/ul>\n\n\n\n<p>It\u2019s not easy to beat SEO agencies at this as they\u2019ve gained knowledge in the field throughout the years and have an experienced team.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-cost-of-seo-services\">What is the Cost of SEO Services?<\/h2>\n\n\n\n<p>You might wonder how much do SEO services cost?<\/p>\n\n\n\n<p>Typically, SEO companies charge their clients on a time and material basis. But there\u2019s a big flaw in this technique. Most businesses aren\u2019t aware of the process of SEO, and they often get fooled by SEO agencies.<\/p>\n\n\n\n<p>That\u2019s why it\u2019s essential to find SEO companies that are transparent about their pricing. You should inquire about it thoroughly with them before going ahead and partnering with them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\">Frequently Asked Questions<\/h2>\n\n\n\n<p><strong>1. How much do SEO services cost?<\/strong><\/p>\n\n\n\n<p>The cost of SEO services varies based on the type and extent of services required from the SEO companies. For instance, at SEO Buddy, our plans start as low as $47\/month for businesses that have very minimal requirements. However, for fully-managed services, these costs can go up to $5000\/month and beyond.&nbsp;<\/p>\n\n\n\n<p><strong>2. What do SEO services include?<\/strong><\/p>\n\n\n\n<p>SEO agencies typically offer digital marketing services that are coupled with search engine optimization. Following are the services they do offer:<\/p>\n\n\n\n<ul><li>Website SEO Audit<\/li><li>Keyword Research<\/li><li>Content Strategy and Creation<\/li><li>Link Building<\/li><li>Google PPC Marketing<\/li><li>Social Media Ads<\/li><li>Web Design and Development<\/li><\/ul>\n\n\n\n<p><strong>3. What is SEO, and why do businesses need it?<\/strong><\/p>\n\n\n\n<p>SEO is the process of optimizing a website for search engines like Google with an intention to rank higher and get more traffic. It includes both on-page and off-page optimization with components like page loading speed, backlinks, keywords, and mobile-friendliness, among others.<\/p>\n\n\n\n<p><strong>4. Do SEO companies really work?<\/strong><\/p>\n\n\n\n<p>Yes, SEO companies do work well. However, you need to find the right ones. Finding the right SEO agency isn\u2019t easy in the pool of companies claiming to be the best in the business.<\/p>\n\n\n\n<p>However, you can follow the below steps to identify the right SEO agency for your business:<\/p>\n\n\n\n<ol><li>Look at the SEO company\u2019s past work<\/li><li>Reach out to the agency\u2019s customers to verify the claims<\/li><li>Meet the SEO agency personally and do ask them your queries&nbsp;<\/li><li>Ask them about their proposed plan of action for your website\u2019s SEO<\/li><li>Do this with several companies and then pick one that suits your needs<\/li><\/ol>\n\n\n\n<p><strong>5. What should an SEO company do?<\/strong><\/p>\n\n\n\n<p>An SEO company should work towards helping its clients achieve their desired goals through organic traffic and marketing.<\/p>\n\n\n\n<p>It should analyze its clients\u2019 requirements thoroughly and create strategies that align with the requirements.<\/p>\n\n\n\n<p>Following are the things SEO companies should do to deliver the best results to their clients:<\/p>\n\n\n\n<ul><li>Website SEO Auditing<\/li><li>Keyword Research<\/li><li>Content Strategy and Creation<\/li><li>Link Building<\/li><li>Paid Marketing Services<\/li><li>Web Design and Development<\/li><\/ul>\n\n\n\n<p>In addition to performing all these tasks, the SEO company should also include their client\u2019s suggestions and recommendations in their strategy to direct it towards the business goals.<\/p>\n\n\n\n<p>Also, the company should share performance reports with their clients so that they stay in tune with what\u2019s going on.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h2>\n\n\n\n<p>SEO companies are the need of the hour for businesses that want to rank high on search engines like Google.<\/p>\n\n\n\n<p>The SERPs have become increasingly competitive and ranking high on them is challenging, if you aren\u2019t an expert. This requires you to implement SEO best practices, which SEO companies can help you with.<\/p>\n\n\n\n<p>Hence, it\u2019s recommended to go with an SEO agency that aligns with your desired business outcomes. Don\u2019t fall for the agencies that do the job for less. Price shouldn\u2019t be the only factor in choosing the right SEO agency for your business.If you\u2019re among those businesses who are looking for the best digital agency to handle your SEO, do explore our <a href=\"https:\/\/seobuddy.com\/digital-agency\">SEO services<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During our interactions with clients, we often encounter questions like what do SEO companies do in general and&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[154],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Do SEO Companies Do and How Should You Pick One?<\/title>\n<meta name=\"description\" content=\"Wonder what do SEO companies do to get a website on the first page of the SERPs and how do they do it? Read this blog to learn how they help their clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seobuddy.com\/blog\/what-do-seo-companies-do-and-how-should-you-pick-one\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Do SEO Companies Do and How Should You Pick One?\" \/>\n<meta property=\"og:description\" content=\"Wonder what do SEO companies do to get a website on the first page of the SERPs and how do they do it? 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