{"id":6679,"date":"2022-09-02T12:36:04","date_gmt":"2022-09-02T12:36:04","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=6679"},"modified":"2023-08-18T10:22:26","modified_gmt":"2023-08-18T10:22:26","slug":"content-distribution-strategy","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/content-distribution-strategy\/","title":{"rendered":"Content Distribution Strategy: A Guide (Checklist Inside)"},"content":{"rendered":"\n

You may have created exceptional content<\/a>, but without a solid content distribution strategy in place, it\u2019ll likely not reach a large audience. <\/p>\n\n\n\n

And that\u2019s precisely what you wouldn\u2019t want. <\/p>\n\n\n\n

After all, what purpose would your content serve if it doesn\u2019t reach your audience?<\/p>\n\n\n\n

Hence, having a realistic content distribution strategy is critical in a world where there\u2019s cut-throat competition to rank higher in the SERPs and occupy social media feeds.<\/p>\n\n\n\n

But what is a content distribution strategy, and how do you create one?<\/p>\n\n\n\n

Let\u2019s find out. <\/p>\n\n\n\n

\"Content<\/figure><\/div>\n\n\n\n

What is a Content Distribution Strategy?<\/h2>\n\n\n\n

A content distribution strategy is a plan of action to share, publish, and promote various forms of content to online audiences via different channels.<\/p>\n\n\n\n

In layman\u2019s terms, content distribution is how you help your content reach its intended audience via several online mediums like your social media account, email, website, etc.<\/p>\n\n\n\n

We will take you through the process of creating a content distribution strategy. But first, let\u2019s understand the different channels of content distribution.<\/p>\n\n\n\n

Different Content Distribution Channels<\/h2>\n\n\n\n

Content distribution channels are the various online platforms and mediums through which you can funnel your content. Generally, marketers categorize content distribution channels into three groups for creating their strategy.<\/p>\n\n\n\n

  1. Self-owned content distribution channels:<\/strong> These are your company-owned distribution channels that include your blog, social media handles, an email database, mobile apps, etc.<\/li>
  2. Earned content distribution channels:<\/strong> These content distribution channels are owned by third parties, but they accept content publishing. These channels can be your blogger friends, forums, blogs that accept guest posts, etc. Although posting on these websites is free, you don\u2019t own the content after publication.<\/li>
  3. Paid content distribution channels:<\/strong> These distribution channels include online platforms that charge a fee or commissions for content publishing. Paid distribution channels include influencer marketing campaigns, paid guest posting, sponsored content, social media ads, etc.<\/li><\/ol>\n\n\n\n
    \"\"<\/figure><\/div>\n\n\n\n

    Given the variety of content distribution channels, it gets challenging to decide which medium you should prioritize. <\/p>\n\n\n\n

    Paid content distribution channels are great for instant results from your strategy, whereas organic (self-owned and earned) deliver higher ROI over the long run.<\/p>\n\n\n\n

    Among organic distribution channels, earned channels are hard to obtain, whereas self-owned channels might not deliver instant exposure to your content, especially if you don\u2019t have a vast audience already.<\/p>\n\n\n\n

    The best approach to content distribution is to find a balance between all three types of content distribution channels.<\/p>\n\n\n\n

    And if you don\u2019t have a directory of domains for earned content distribution channels, you can leverage our link chest<\/a>. Here, you can find tons of domains including review sites, infographics submission, press releases, forums and communities, and guest blogging.<\/p>\n\n\n\n

    We\u2019ll talk more about how to optimally use the content distribution channels at a later stage when we discuss how to create a content distribution strategy. <\/p>\n\n\n\n

    But before jumping into that, let\u2019s glance through the types of content you can distribute.<\/p>\n\n\n\n

    (Psst. If you buy or have bought our <\/em>SEO Checklist<\/em><\/a>, you\u2019ll get a content distribution checklist for free!)<\/em><\/p>\n\n\n

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    There\u2019s more\u2026<\/div>\r\n

    Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. Get the SEO Checklist here.<\/a><\/p>\n

    Want to get a sneak peek of what it looks like?<\/strong>
    \nEnter your email and get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n

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