{"id":6503,"date":"2022-05-30T07:09:12","date_gmt":"2022-05-30T07:09:12","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=6503"},"modified":"2022-05-30T07:10:54","modified_gmt":"2022-05-30T07:10:54","slug":"my-seo-journey-wolfate","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-wolfate\/","title":{"rendered":"My SEO Journey [Pro Edition]: Carlos Castro from wolfate.ca – Having a blog has been the way in which the agency\u2019s site increased its organic traffic"},"content":{"rendered":"\n

My SEO Journey [PRO Edition] is a series where professionals of the SEO Industry, Digital Marketing, or Web Design, share their honest SEO Journey filled with failure and success, and most importantly proven results.<\/em><\/em>\u00a0Episode #84 features Carlos Castro from Wolfate<\/a>.<\/em><\/p>\n\n\n\n

\"Carlos<\/figure><\/div>\n\n\n\n

My name is Carlos Castro, and I am the CEO and Founder of Wolfate<\/a>.<\/p>\n\n\n\n

Wolfate is a remote agency that offers specialized SEO consulting services to companies in Mexico and Canada. Our main areas of focus are web migrations and technical SEO for e-commerce sites<\/a>.<\/p>\n\n\n\n

What’s your backstory and how did you come up with the idea?<\/h2>\n\n\n\n

I learned to make websites from scratch back when I was in high school and my first client was the real estate company my cousin worked at. <\/p>\n\n\n\n

After that, the person I worked with recommended me to other businesses and that kicked off my freelance web development era.<\/p>\n\n\n\n

I was contacted by an international marketplace named Mexicoexporta that wanted a full web redesign, and change of structure. That client was the one that told me to consider SEO best practices when developing the site, but I\u2019d never heard of SEO<\/a> at that point, so I had to investigate further.<\/p>\n\n\n\n

After some research I started reading blog posts, watching YouTube conferences, and opening my Twitter account to get involved in the SEO community. I implemented some basic things like title and meta description optimization, relevant H1s, etc.<\/p>\n\n\n\n

I did basic keyword research with free tools such as Ubersuggest (before it was purchased by Neil Patel) and chose some relevant keywords in each country the site targets.<\/p>\n\n\n\n

I was genuinely impressed by the results after some time when the site\u2019s main traffic source was organic search from Costa Rica. Of course, the company had existed for some time, so it had some backlinks that contributed to my basic on-page optimization.<\/p>\n\n\n\n

That\u2019s when I felt eager to learn more about SEO and eventually started working on some projects on my own, such as my own agency website. Once I had a decent understanding of SEO and confidence, I started to offer SEO services to clients.<\/p>\n\n\n\n

Since launch, what has worked to attract more organic traffic?<\/h2>\n\n\n\n

Having a blog has been the way in which the agency\u2019s site increased its organic traffic. Most of the time, users go from the blog post to the \u201cAbout Us\u201d page and if they\u2019re interested in our services, they get in touch with us. (I get this data from Google Analytics)<\/p>\n\n\n\n

This is how we managed to grow the organic traffic of the site as you can see in the image below from Google Search Console.<\/p>\n\n\n\n

\"wolfate.ca<\/figure><\/div>\n\n\n\n

However, we ran out of blog ideas and we published blog posts about web browsers, how to create ads, etc. that were not topics that our clients were interested in, so they lead to very low conversion rates.<\/p>\n\n\n\n

This approach provided the site with decent organic traffic for some time, but in mid-March 2022 we saw a decline in traffic. When assessing the drop, we realized that we dropped several positions for those blog posts that were created for SEO purposes.<\/p>\n\n\n\n

\"wolfate.ca<\/figure><\/div>\n\n\n\n

I started a content pruning process by removing unrelated content from the blog, optimizing the relevancy of the blog posts that I decided to keep, and publishing more relevant content. This resulted in an increase in impressions and clicks as the image above shows.<\/p>\n\n\n\n

The lesson here is to understand that quality is more important than quantity. I was publishing blog posts about irrelevant topics for our clients, so we didn\u2019t get many conversions from them, ultimately there was no positive ROI from those posts.<\/p>\n\n\n

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There\u2019s more\u2026<\/div>\r\n

Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. Get the SEO Checklist here.<\/a><\/p>\n

Want to get a sneak peek of what it looks like?<\/strong>
\nEnter your email and get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n

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