![\"How](\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/05\/how-to-ask-for-google-reviews-1024x1024.png\")
<\/figure><\/div>\n\n\n\nWhy are Google Reviews Such a Hype?<\/h2>\n\n\n\n
With so many review platforms in existence on the internet, you might think \u2014 why Google reviews?<\/p>\n\n\n\n
Here\u2019s the thing \u2014 Google is the most popular review platform on the internet. According to a report by Bizrate Insights, 59% of the consumers<\/a> read reviews on Google.<\/p>\n\n\n\n Google\u2019s popularity for reviews is followed by Amazon, which is preferred by 57% of the consumers.<\/p>\n\n\n\n Following are the reasons why Google reviews should be in your digital marketing SOP<\/a>.<\/p>\n\n\n\n Local search results show up on Google including rich results<\/a> like Maps and Knowledge Graph results and are important for a local business. In fact, they\u2019re an important part of local SEO<\/a>.<\/p>\n\n\n\n For example, if you search for local cuisine from a device that can transmit your location to Google, the first few sections of your SERP will include nearby restaurants. Here\u2019s how it\u2019ll appear.<\/p>\n\n\n\n Reviews are important ranking factors<\/a> for Google, especially for local businesses. The better your reviews, the greater are your chances of showing up at the top of the Maps pack or the SERPs.<\/p>\n\n\n\n How, you may ask?<\/p>\n\n\n\n Google clearly said that<\/a> authentic and positive reviews from customers could help your business gain more visibility on the search engine.<\/p>\n\n\n\n As per what we\u2019ve learned so far, Google favors businesses with high volume, recency, and quality of reviews.<\/p>\n\n\n\n Google reviews serve as social proof<\/a> of the quality of your products\/services. The previous study by Bizrate Insights indicates that 91% of the 18-34-year-old customers trust online reviews as much as recommendations from friends and family.<\/p>\n\n\n\n This clearly indicates the importance that consumers place on reviews when it comes to buying decisions. Considering these statistics, it\u2019s clear that if you want more conversions, you should ask your customers for reviews, especially on Google.<\/p>\n\n\n\n Even if you\u2019ve got the most positive reviews, you can find some possibility of service improvement. When you encourage your customers to review your product or services, you\u2019ll get insights into what they actually feel.<\/p>\n\n\n\n If you mine your customer reviews, you\u2019ll find they mostly complain about<\/p>\n\n\n\n Such honest opinions and reviews will help you gain systematic knowledge that you can leverage to improve your customer experience.<\/p>\n\n\n\n While reviews can play a major role in boosting your local SEO, their impact goes well beyond that. In fact, reviews also have a great impact on your website\u2019s off-page SEO<\/a> even if they\u2019re not necessarily linking back to your website. <\/p>\n\n\n\n They\u2019re one of the most reliable off-page signals Google and other search engines use to analyze the authority of a website.<\/p>\n\n\n\n Every positive review that\u2019s written on Google is connected to your brand name, and as an extension, with your website. <\/p>\n\n\n\n So, every positive review that\u2019s written by your customers on Google would count as an upvote to the authenticity of your website. It\u2019s a clear indicator of the confidence of customers in your business and this can help improve your domain authority, leading to better off-page SEO.<\/p>\n\n\n\n You can ask your customers as well as other stakeholders like employees and vendors for reviews on Google. However, if your purpose behind Google reviews is to achieve higher sales, customers are the right people to ask.<\/p>\n\n\n\n If you feel like asking all of your customers for Google reviews. Think again.<\/p>\n\n\n\n Asking all of your customers for Google reviews means you might get a lot of negative reviews. This clearly isn\u2019t good for your reputation among your customers.<\/p>\n\n\n\n Although negative reviews help you get insight into your customers\u2019 issues and improve their experience, there\u2019s a limit for them. If you\u2019ve got too many negative reviews, nobody will come to you.<\/p>\n\n\n\n Figure this \u2014 just 3% of consumers<\/a> will choose to buy from a business that has 2 stars or less. As you can see below, anything below 3.5 stars is risky for your business. <\/p>\n\n\n\n Now here\u2019s the bigger issue. Negative reviews are organic. You don’t need to put effort into getting them. When customers are not satisfied with your product or services, they will review you negatively. <\/p>\n\n\n\n Nearly 40% of consumers will review your business when they have a negative experience. The good thing, however, is that 67% of consumers review a business when they have a positive experience. <\/p>\n\n\n\n This means you\u2019ll still likely have more positive reviews organically. That\u2019s why you should focus on providing the best services possible to get these organic reviews. <\/p>\n\n\n\n And when you\u2019ve gone out of your way to help a customer, you should consider asking them for a review. <\/p>\n\n\n\n You can also head to social media to see who\u2019s writing good things about your business and approach them for reviews. <\/p>\n\n\n\n Before you start to ask for Google reviews from your customers, make sure you have listed your business on Google via the Google My Business<\/a> (GMB) dashboard.<\/p>\n\n\n\n GMB is the only way to have your business listed on the search engine. Within the GMB dashboard, you\u2019ll be able to manage your business category, description, opening hours, phone number, photos, and most importantly, the reviews.<\/p>\n\n\n\n With GMB in place, you can share a specific URL of your business to ask your customers to write a review on Google.<\/p>\n\n\n\n Here\u2019s how you can ask for Google reviews.<\/p>\n\n\n\n Asking for a Google review right after completing a milestone with the customer is one of the best times to get Google reviews. These milestones can be:<\/p>\n\n\n\n These milestones should give you an idea of when you should ask your customers for a Google review. <\/p>\n\n\n\n How does this help?<\/p>\n\n\n\n The customer will likely be impressed with your brand or products\/services and is more likely to give you a positive review at that point.<\/p>\n\n\n\n You can ask your customers after the milestone via several methods of communication. This brings us to the next pointer on how to ask for Google reviews.<\/p>\n\n\n\n Email is the most common communication medium between brands and customers. Emails can be used for sales promotions and general communication like requesting customers to update their contact information and asking them for Google reviews.<\/p>\n\n\n\n How can you leverage them to ask for reviews?<\/p>\n\n\n\n You can use a Google review link to make it easy for your customers to review your products\/services.<\/p>\n\n\n\n However, cutting through the customers\u2019 email inbox clutter can be challenging. People receive dozens, if not hundreds, of emails every day. <\/p>\n\n\n\n Following are some tips to help you craft an email copy that gets your customers\u2019 attention:<\/p>\n\n\n\n For franchise local SEO<\/a>, be sure to include a link to the profile(s) you want the review on to avoid confusion with any other franchise locations. <\/p>\n\n\n\n These tips will help you create an email copy that enhances your open and click-through rates.<\/p>\n\n\n\n Here\u2019s an example of how Mailchimp<\/a> asks for a review.\u00a0<\/p>\n\n\n\n (Want to improve your local SEO with reviews? Download our <\/em>SEO checklist<\/em><\/a> now!)<\/em><\/p>\n\n\n\n A significant milestone for asking for a Google review can be the addition of new features to the product or opening the business set up in a new location.<\/p>\n\n\n\n When you\u2019ve launched new features for your product or established a new business setup, you need to understand if your customers enjoy it. Their feedback can help you improve.<\/p>\n\n\n\n The best foot forward is to get these customers\u2019 feedback on Google reviews. It will help your new establishment or product upgrade get exposure on the internet and be validated by the customers.<\/p>\n\n\n\n So, how do you go about this?<\/p>\n\n\n\n To play it safe, get the initial customer feedback on your internal system, and if the response is positive, encourage your customers to write Google reviews. Else, you risk having a lot of negative reviews on Google.<\/p>\n\n\n\n Another crucial thing to keep in mind when asking your customers to review your business at a new location is that you should create a new Google listing for every new location.<\/p>\n\n\n\n It will help you collect all the reviews for each location to understand where your customers are happy and where they aren\u2019t. And most importantly, your negative reviews won\u2019t impact the overall brand. <\/p>\n\n\n\n Here\u2019s how you can ask for a Google review via email when you open a new outlet:<\/p>\n\n\n\n Subject: How was your visit at [business location]<\/em><\/p>\n\n\n\n Email body:<\/p>\n\n\n\n Hi [customer name],<\/em><\/p>\n\n\n\n We hope you loved our new outlet at [business location]. As we\u2019re new to this place, your feed will help us improve.<\/em><\/p>\n\n\n\n Feel free to share your thoughts via the following Google Review Link to claim 20% off on your next purchase [Insert Link].<\/em><\/p>\n\n\n\n Thank You.<\/em><\/p>\n\n\n\n [footer]<\/em><\/p>\n\n\n\n If you own a brick-and-mortar store, it\u2019s best to ask your customers for reviews in person. You get to talk, see their expressions in real-time, and most importantly, judge if they feel positive things about your business or not. <\/p>\n\n\n\n Based on this, you can choose to ask them to review your business on Google. <\/p>\n\n\n\n How does it help your Google reviews?<\/p>\n\n\n\n When you personally ask them to review your business, the chances are that they\u2019ll do so, due to the personal touch. You could offer them an incentive to do so too.<\/p>\n\n\n\n Here\u2019s how the conversion could go:<\/p>\n\n\n\n Customer: [praising your business]<\/em><\/p>\n\n\n\n You: We\u2019re glad to be of service to you. Customer satisfaction [or what the customer is praising about] is what we aim to achieve. Thank you for your feedback.<\/em><\/p>\n\n\n\n Customer: No problem.<\/em><\/p>\n\n\n\n You: [while the customer is still at the counter\/reception] Your feedback is valuable to us. It would help us get more customers like you if you could leave a quick Google review about what you feel about our services. Here is a QR code you can scan whenever you have 5 minutes of your precious time.<\/em><\/p>\n\n\n\n One thing to note here is that you shouldn\u2019t ask every customer to put a Google review. You should request only those who have shown a positive attitude towards your products or services.<\/p>\n\n\n\n How is it counterproductive?<\/p>\n\n\n\n If you ask every customer for a review, it reduces the exclusivity factor that a customer might feel when they\u2019re approached for a review.<\/p>\n\n\n\n (Got an ecommerce store? Here\u2019s how you can <\/em>boost your SEO<\/em><\/a> with reviews and other tactics.)<\/em><\/p>\n\n\n\n If it\u2019s not possible for you to have extended conversations with your customers, you can simply share your Google review URL via a QR code poster.<\/p>\n\n\n\n How can you get your customers to see that code?<\/p>\n\n\n\n You could place it on your checkout desk, customer\u2019s table (if it\u2019s a restaurant), and other spots. Those who have a good experience (or a bad one) might choose to scan this QR code to review your business on Google. <\/p>\n\n\n\n To increase the chances of them writing a Google review, you should consider providing them some sort of incentive. This could be in the form of a discount on the next visit, a freebie, etc.<\/p>\n\n\n\n Here\u2019s how you can promote the review request with the QR code.<\/p>\n\n\n\n For example, note how the below poster of a dental clinic has a QR code for a Google review. Also, see how the text accompanying it nudges the customers to write the review.<\/p>\n\n\n\n Brands with a high number of social media followers and engagement can use the platforms to gain genuine Google reviews. <\/p>\n\n\n\n Different social media platforms facilitate different types of content. So create your review request in the form of video and images of several sizes.<\/p>\n\n\n\n Now here\u2019s the thing \u2014 all your followers won\u2019t necessarily have purchased from your business. That\u2019s why it\u2019s critical that you target these posts well. <\/p>\n\n\n\n What\u2019s more?<\/p>\n\n\n\n Social media review requests don\u2019t necessarily have to be in the form of posts. You could also reach out to your customers via DMs and ask them to write a review for you on Google. <\/p>\n\n\n\n You can explain how it\u2019d help your business get greater coverage online. It\u2019d help to offer them some sort of an incentive too.<\/p>\n\n\n\n If you haven’t started promoting your product or services via email marketing yet, what are you waiting for? <\/p>\n\n\n\n There is a pool of opportunities with email communication. It serves as a great mode to engage your audience. You can regularly send out email newsletters to keep them updated with the latest developments in your business. <\/p>\n\n\n\n Talking from the Google review perspective, you can add a review request to your email newsletters too.<\/p>\n\n\n\n And the best part?<\/p>\n\n\n\n You don’t have to have a clear strategy on this. Just add the review link to your newsletter body, and you\u2019ll see your customers reviewing your business on Google organically. <\/p>\n\n\n\n This process, however, might be slow as the conversion rates may not be very high. However, you could boost them up by offering some incentives to them. <\/p>\n\n\n\n For example, note how Clockify, a time tracking tool, put up a short note at the end of their newsletter asking their customers to write a review for them. In exchange for it, they\u2019ve offered a $20 gift card of their choice. This makes the deal attractive for their customers.<\/p>\n\n\n\n This trick is for businesses that have a lot of website traffic. While your marketing team works toward funneling your website traffic to your contact us page, they can also ask your website visitors to review your organization on Google.<\/p>\n\n\n\n And how can they do that?<\/p>\n\n\n\n Your website has several places to add CTAs. You could add a box for reviews or a link to Google for the same. Alternatively, you can leverage the \u201cThank You\u201d page to nudge your customers to write a review on Google. <\/p>\n\n\n\n What\u2019s more?<\/p>\n\n\n\n You could also add a pop-up for signed-in users asking them to review your business on Google. To this, you could add a special offer for them as well. This works well as you\u2019d get a review and the customer would likely come back to you to leverage the offer. <\/p>\n\n\n\n However, asking your customers for Google reviews isn\u2019t enough. There are things you need to take care of to get the best out of Google reviews.<\/p>\n\n\n\n (Want to create compelling content for your website to nudge your visitors to write reviews? Here\u2019s <\/em>a guide<\/em><\/a> to help.)<\/em><\/p>\n\n\n\n While getting more Google reviews is necessary for the growth of your business; it\u2018s also essential to make the most out of your Google reviews.<\/p>\n\n\n\n Of course, you will try to get a higher percentage of positive reviews to be shown at the top of the Google reviews section, but there\u2019s still a possibility that your negative reviews will be highlighted on Google.<\/p>\n\n\n\n How do you solve this issue?<\/p>\n\n\n\n Let’s discuss how you could respond to such issues and what are the best practices for Google reviews.<\/p>\n\n\n\n The biggest mistake a business can make is avoiding negative reviews. Negative reviews are a gold mine for businesses to improve their services.<\/p>\n\n\n\n While they could hamper your reputation, you could leverage them to your advantage too.<\/p>\n\n\n\n It’s not only your business that gets negative reviews; every business gets them. So the way you respond to them can make all the difference. <\/p>\n\n\n\n The best way out is to respond to every review possible as that would have the maximum impact as per the BrightLocal survey mentioned above.<\/p>\n\n\n\n Of course, responding to the negative reviews will vary significantly from situation to situation. Here\u2019s how you can reply to a negative review:<\/p>\n\n\n\n Here\u2019s an example of how you can reply to a negative review.<\/p>\n\n\n\n In this example, the restaurant owner responded to the customer review and asked for an opportunity to discuss the issue further. This shows that the restaurant owner cares for their customers. Also, do pay attention to how straightforward he was to take the communication offline.<\/p>\n\n\n\n No matter how lucrative paying for Google reviews looks, do not fall for it. When you can easily get more reviews on your Google listing organically, there\u2019s no need for you to pay for them.<\/p>\n\n\n\n While asking your customers to post Google reviews, make sure you comply with Google\u2019s guidelines<\/a>.<\/p>\n\n\n\n Getting reviews from Google is an incredible thing only if you make the most out of those reviews. <\/p>\n\n\n\n While your potential customers can look at the customer reviews on Google, you can also showcase the top Google reviews on your website to make them a prominent factor in your marketing communication.<\/p>\n\n\n\n Although Google doesn’t provide a review widget yet, you can embed the reviews\u2019 code to your website.<\/p>\n\n\n Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. Get the SEO Checklist here.<\/a><\/p>\n Want to get a sneak peek of what it looks like?<\/strong>![\"\"](\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/05\/Why-are-Google-Reviews-Such-a-Hype-1024x531.jpg\")
<\/figure><\/div>\n\n\n\nGoogle Reviews Improve Local Rankings<\/h3>\n\n\n\n
![\"\"](\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/05\/Google-Reviews-Improve-Local-Rankings-1024x496.jpg\")
Customer Reviews Boost Conversions<\/h3>\n\n\n\n
![\"\"](\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/05\/Customer-Reviews-Boost-Conversions-1024x505.jpg\")
Helps Improve Customer Experience<\/h3>\n\n\n\n
Boost Your Off-Page SEO<\/h3>\n\n\n\n
Who Should You Ask for Google Reviews?<\/h2>\n\n\n\n
![\"\"](\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/05\/Who-Should-You-Ask-for-Google-Reviews-1024x892.jpg\")
![\"\"](\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/05\/BrightLocal-1024x769.jpg\")
How to Ask for Google Reviews<\/h2>\n\n\n\n
1. Ask for Review After a Milestone<\/h3>\n\n\n\n
![\"\"](\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/05\/Ask-for-Review-After-a-Milestone-1024x531.jpg\")
<\/figure><\/div>\n\n\n\n2. Ask for Google Reviews via Email<\/h3>\n\n\n\n
![\"\"](\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/05\/Ask-for-Google-Reviews-via-Email.png\")
3. Request Reviews After Product Upgrade or New Location Setup<\/h3>\n\n\n\n
4. Ask for Google Review in Person<\/h3>\n\n\n\n
5. Display Your Google Review QR Code In-Store<\/h3>\n\n\n\n
![\"\"](\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/05\/Display-Your-Google-Review-QR-Code-In-Store.jpg\")
6. Ask for Google Reviews on Social Media<\/h3>\n\n\n\n
7. Add a Review Request to Your Newsletters<\/h3>\n\n\n\n
![\"\"](\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/05\/Add-a-Review-Request-to-Your-Newsletters.png\")
8. Request Google Review via Website CTA<\/h3>\n\n\n\n
Best Practices for Google Reviews<\/h2>\n\n\n\n
![\"\"](\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/05\/Best-Practices-for-Google-Reviews-1024x531.jpg\")
<\/figure><\/div>\n\n\n\nDon\u2019t Ignore Negative Reviews<\/h3>\n\n\n\n
![\"\"](\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/05\/Dont-Ignore-Negative-Reviews-1024x864.jpg\")
![\"\"](\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/05\/negative-review-1024x708.jpg\")
Don\u2019t Use Malpractices to Get More Reviews<\/h3>\n\n\n\n
Show Google Reviews on Your Website<\/h3>\n\n\n\n
![\"img\"](\"https:\/\/seobuddy.com\/blog\/wp-content\/themes\/seobuddy\/images\/post-blocks\/2.png\")
\r\n <\/div>\r\n \t
\nEnter your email and get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n