{"id":6378,"date":"2022-05-23T11:56:15","date_gmt":"2022-05-23T11:56:15","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=6378"},"modified":"2024-10-30T14:26:04","modified_gmt":"2024-10-30T14:26:04","slug":"my-seo-journey-userlist","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-userlist\/","title":{"rendered":"My SEO Journey: Jane Portman from userlist.com – Producing content shouldn’t be a founder\u2019s side job"},"content":{"rendered":"\n

My SEO Journey is a series where entrepreneurs and Indie makers share their honest SEO Journey filled with failure and success, and most importantly proven results. Episode #83 features Jane Portman from Userlist<\/a>.<\/em><\/p>\n\n\n

\n
\"Jane<\/figure><\/div>\n\n\n

Hey everyone! I\u2019m Jane Portman, co-founder of Userlist<\/a>. Userlist is an email automation platform built specifically for SaaS companies, and our special sauce is matching your customer data \u2014 such as company accounts<\/a>. <\/p>\n\n\n\n

I\u2019m a UI\/UX designer by trade, and my co-founder Benedikt Deicke is a software engineer. We started this product in 2017 as an alternative to bulky enterprise tools, and it\u2019s taken us to some wonderful places. The journey has also been full of challenges: getting new users to switch email tools (not a walk in the park), explaining what the product does (which took a few iterations), and much more.<\/p>\n\n\n\n

Since launch, what has worked to attract more organic traffic?<\/h2>\n\n\n\n

For the first few years, we were completely unintentional with our SEO. We have been \u201cbuilding in public\u201d and simply sharing the updates. We did our best to make them helpful, but we never even considered any keywords or search intent.<\/p>\n\n\n\n

Along the way, we gradually built a large knowledge base<\/a> and produced a handful of useful articles.<\/p>\n\n\n\n

Then we launched our own podcast show, Better Done Than Perfect<\/a> \u2014 which, by the way, has epic show notes. Just take a look at one of the episodes with Marc Thomas.<\/a><\/p>\n\n\n\n

In 2020, we brought our docs<\/a> under the main domain, which was supposed to help with SEO. And we bought the dot-com domain<\/a> in the fall of the same year.<\/p>\n\n\n\n

But not much more, until 2021.<\/p>\n\n\n\n

That\u2019s the year we doubled down on SEO content, with the help of our trusted advisor Pawel Grabowski<\/a>. He audited our website, researched industry keywords, and put together a giant content plan for the next few years. He also delivered 20+ SEO articles over the course of the last 6 months.<\/p>\n\n\n\n

And it started to work! Our top keyword is still \u201cuserlist\u201d but individual content pieces have started to rank as well.<\/p>\n\n\n

\n
\"userlist.com<\/figure><\/div>\n\n\n

Have you learned anything particularly helpful in your SEO Journey?<\/h2>\n\n\n\n

We had neglected SEO for so long because it was intimidating, and we also considered our industry to be \u201ctoo complex\u201d to have promising keywords.<\/p>\n\n\n\n

That\u2019s a great excuse to do nothing. We should\u2019ve started much earlier.<\/p>\n\n\n\n

Another mistake was to do everything on our own, without getting help. Only later we realized that producing content is not a founder\u2019s side job, but requires a dedicated person. We\u2019re glad that we found a content partner. <\/p>\n\n\n\n

These days, we\u2019re also working with industry experts to create even more specific, \u201cniche\u201d content.<\/p>\n\n\n

\r\n
\r\n \"img\"\r\n <\/div>\r\n \t
\r\n
There\u2019s more\u2026<\/div>\r\n

Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. Get the SEO Checklist here.<\/a><\/p>\n

Want to get a sneak peek of what it looks like?<\/strong>
\nEnter your email and get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n

\r\n \r\n