{"id":6009,"date":"2022-05-27T07:34:54","date_gmt":"2022-05-27T07:34:54","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=6009"},"modified":"2025-07-22T18:32:44","modified_gmt":"2025-07-22T18:32:44","slug":"how-to-increase-your-domain-authority","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/how-to-increase-your-domain-authority\/","title":{"rendered":"How to Increase Your Domain Authority?"},"content":{"rendered":"\n<p>You know domain authority (DA) matters. And the higher it is, the better for your site.<\/p>\n\n\n\n<p>But how is the authority score determined? How high is high enough? And which are the most effective best practices to increase your domain authority?&nbsp;<\/p>\n\n\n\n<p>Most importantly, with close to 2 billion websites on the internet today, does a high DA give you a fighting chance against the competition?<\/p>\n\n\n\n<p>Read this post to get these answers.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/how-to-increase-your-domain-authority-1024x1024.png\" alt=\"How to Increase Your Domain Authority\" class=\"wp-image-6495\" style=\"width:512px;height:512px\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/how-to-increase-your-domain-authority-1024x1024.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/how-to-increase-your-domain-authority-300x300.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/how-to-increase-your-domain-authority-150x150.png 150w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/how-to-increase-your-domain-authority-768x768.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/how-to-increase-your-domain-authority.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-you-need-to-learn-how-to-increase-your-domain-authority\">Why You Need to Learn How to Increase Your Domain Authority<\/h2>\n\n\n\n<p>In this section, we will discuss the benefits of learning how to increase your domain authority.<\/p>\n\n\n\n<p>An increase in your domain authority signifies the growth of your business.&nbsp;&nbsp;<\/p>\n\n\n\n<p>As we\u2019ll see, domain authority is based on the quality of backlinks on your website. And this has a compound effect on your marketing strategy.<\/p>\n\n\n\n<p>Learning how to increase your domain authority will lead to:<\/p>\n\n\n\n<ul>\n<li>Increase in referral traffic<\/li>\n\n\n\n<li>Improvement in your search engine rankings<\/li>\n\n\n\n<li>Increase in organic traffic<\/li>\n\n\n\n<li>Increase in brand awareness<\/li>\n\n\n\n<li>More trust in your industry expertise<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Increase-Your-Domain-Authority-1024x546.jpg\" alt=\"\" class=\"wp-image-6015\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Increase-Your-Domain-Authority-1024x546.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Increase-Your-Domain-Authority-300x160.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Increase-Your-Domain-Authority-768x410.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Increase-Your-Domain-Authority.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Clearly, learning how to increase your domain authority has multiple benefits.<\/p>\n\n\n\n<p>Let\u2019s discuss this metric and how to improve it in more detail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-domain-authority\">What is Domain Authority?<\/h2>\n\n\n\n<p>Before getting into the details of how to increase your domain authority, it\u2019s important to understand what it actually is.&nbsp;<\/p>\n\n\n\n<p>Domain authority is an authority metric created by Moz. It predicts how well a website will <a href=\"https:\/\/seobuddy.com\/blog\/how-search-engines-works\/\">rank on search engines<\/a>.<\/p>\n\n\n\n<p>The DA score ranges from 1 to 100.<\/p>\n\n\n\n<p>A domain authority score closer to 100 indicates a higher likelihood of ranking high on search engine result pages.&nbsp;<\/p>\n\n\n\n<p>It also indicates a high relevance of your website within your industry.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/What-is-Domain-Authority-1024x544.jpg\" alt=\"\" class=\"wp-image-6016\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/What-is-Domain-Authority-1024x544.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/What-is-Domain-Authority-300x159.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/What-is-Domain-Authority-768x408.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/What-is-Domain-Authority.jpg 1274w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>A score that&#8217;s closer to one indicates low chances of ranking on SERPs and lower relevance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-does-learning-how-to-increase-your-domain-authority-boost-your-ranking\">Why Does Learning How to Increase Your Domain Authority Boost Your Ranking?<\/h3>\n\n\n\n<p>Domain authority depends on the quality and number of links pointing to your site. Or the health of your backlink profile.<\/p>\n\n\n\n<p>Google\u2019s PageRank, on the other hand, is a ranking factor that determines the ranking of a web page on Google search results.<\/p>\n\n\n\n<p>PageRank is based on the quality and quantity of links pointing to it.<\/p>\n\n\n\n<p>It is one of the key elements of <a href=\"https:\/\/seobuddy.com\/blog\/what-is-off-page-seo\/\">off-page SEO<\/a>.<\/p>\n\n\n\n<p>PageRank uses a score based on a logarithmic scale with values that range from 0 to 10. But your website\u2019s PageRank score is inaccessible to you.<\/p>\n\n\n\n<p>Domain authority works along the same lines as Google\u2019s PageRank.&nbsp;<\/p>\n\n\n\n<p>It uses the strength of a site\u2019s backlink profile to determine its authority. This provides a reliable indication of how your website will perform on Google SERP.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-does-domain-authority-rely-on-backlinks\">Why Does Domain Authority Rely on Backlinks?<\/h3>\n\n\n\n<p>Backlinks play a major role in learning how to increase your domain authority for one main reason:<\/p>\n\n\n\n<p>Most websites will link to a site only if it has good content worth linking to. This makes backlinks a reliable method of measuring a website\u2019s authority.<\/p>\n\n\n\n<p>If you have enough <a href=\"https:\/\/seobuddy.com\/blog\/the-link-building-checklist\/\">backlinks from relevant websites<\/a>, it shows that these sites trust the quality of your content. And this will reflect in your domain authority.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-does-a-healthy-backlink-profile-look-like\">How Does a Healthy Backlink Profile Look Like?<\/h3>\n\n\n\n<p>Mastering how to increase your domain authority can lead to an increase in your <a href=\"https:\/\/seobuddy.com\/blog\/google-ranking-factors\/\">ranking on Google<\/a>.<\/p>\n\n\n\n<p>But this will not apply if the increase in your backlinks is caused by black hat tactics.<\/p>\n\n\n\n<p>Black hat link-building tactics are methods that exploit Google\u2019s optimization rules. They enable a website to rank higher on SERPs than it normally should.&nbsp;<\/p>\n\n\n\n<p>Backlinks gained through black hat tactics do not help improve user experience.<\/p>\n\n\n\n<p>A good example of black hat link building is the use of link farms to increase backlinks.<\/p>\n\n\n\n<p>A link farm is a website that contains multiple links to other websites but lacks good content that provides value to its audience.&nbsp;<\/p>\n\n\n\n<p>The sole purpose of link farms is to help a website increase page rankings. This often attracts penalties from Google.&nbsp;<\/p>\n\n\n\n<p>To avoid deindexing, maintain a healthy <a href=\"https:\/\/seobuddy.com\/blog\/what-is-link-building\/\">link-building<\/a> strategy.<\/p>\n\n\n\n<p>Here are the features of a healthy backlink profile that will guide you as you master how to increase your domain authority.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"548\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/How-Does-a-Healthy-Backlink-Profile-1024x548.jpg\" alt=\"\" class=\"wp-image-6017\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/How-Does-a-Healthy-Backlink-Profile-1024x548.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/How-Does-a-Healthy-Backlink-Profile-300x160.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/How-Does-a-Healthy-Backlink-Profile-768x411.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/How-Does-a-Healthy-Backlink-Profile.jpg 1260w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Let\u2019s discuss each of these one by one.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-trustrank-of-the-website\">1. TrustRank of the Website<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"353\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/TrustRank-of-the-Website.png\" alt=\"\" class=\"wp-image-6018\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/TrustRank-of-the-Website.png 520w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/TrustRank-of-the-Website-300x204.png 300w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/figure><\/div>\n\n\n<p>Build backlinks from reputable websites within your industry.<\/p>\n\n\n\n<p>A link from a website with a high reputation will pass more value to your website. It will improve your DA.<\/p>\n\n\n\n<p>Reputation is not easy to measure. But the general assumption is that a reputable website will have a good domain authority and a high TrustRank.<\/p>\n\n\n\n<p>It\u2019s important to pay attention to the page authority as well.<\/p>\n\n\n\n<p>Page authority is the score that predicts how well a page will perform on SERP.&nbsp;<\/p>\n\n\n\n<p>Like domain authority, page authority ranges from 1 to 100. Higher scores show a higher ability to rank.&nbsp;<\/p>\n\n\n\n<p>A link from a high authority page will pass more value to your site.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-topical-relevance\">2. Topical Relevance<\/h4>\n\n\n\n<p>Make sure the links you place or get are relevant to the page\u2019s content.&nbsp;<\/p>\n\n\n\n<p>If you have an article on <a href=\"https:\/\/seobuddy.com\/blog\/what-is-on-page-seo\/\">SEO<\/a> and get a link from a page talking about cars, the link will not be relevant.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-page-and-website-freshness-nbsp-nbsp\">3. Page and Website Freshness&nbsp;&nbsp;<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"515\" height=\"487\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Page-and-Website-Freshness.png\" alt=\"\" class=\"wp-image-6019\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Page-and-Website-Freshness.png 515w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Page-and-Website-Freshness-300x284.png 300w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/><\/figure><\/div>\n\n\n<p>Backlinks from web pages with fresh content will carry more value than links from <a href=\"https:\/\/seobuddy.com\/blog\/updating-old-content-seo\/\">old content<\/a>.<\/p>\n\n\n\n<p>Links from websites that post frequently will also carry more weight than dormant websites.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-4-relevant-anchor-texts\">4. Relevant Anchor Texts<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"513\" height=\"348\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Relevant-Anchor-Texts.png\" alt=\"\" class=\"wp-image-6020\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Relevant-Anchor-Texts.png 513w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Relevant-Anchor-Texts-300x204.png 300w\" sizes=\"(max-width: 513px) 100vw, 513px\" \/><\/figure><\/div>\n\n\n<p>Stick to relevant anchor texts.&nbsp;<\/p>\n\n\n\n<p>When a user comes across a link to your text, the anchor text should tell them what to expect in the linked post.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This means the anchor texts used in your backlinks should be semantically relevant to the content on your web page.<\/p>\n\n\n\n<p>Anchor texts like \u2018click here\u2019 are irrelevant.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-5-good-link-neighborhood\">5. Good Link Neighborhood<\/h4>\n\n\n\n<p>Spammy websites and websites with adult content are examples of bad link neighborhoods.<\/p>\n\n\n\n<p>These kinds of referring domains will not help your domain authority but only cause more damage.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-6-popularity-of-linking-website\">6. Popularity of Linking Website<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"373\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Popularity-of-Linking-Website.png\" alt=\"\" class=\"wp-image-6021\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Popularity-of-Linking-Website.png 510w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Popularity-of-Linking-Website-300x219.png 300w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/><\/figure><\/div>\n\n\n<p>A link from a popular page will add the most authority to your website. They pass a valuable vote of confidence to your website.<\/p>\n\n\n\n<p>To gauge the popularity of a website, check the number of backlinks it has. The more, the better.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-7-link-placement\">7. Link Placement<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"509\" height=\"481\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Link-Placement.png\" alt=\"\" class=\"wp-image-6022\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Link-Placement.png 509w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Link-Placement-300x283.png 300w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/><\/figure><\/div>\n\n\n<p>Google considers the first link on a page as the most valuable.<\/p>\n\n\n\n<p>Links placed higher up in the content will carry more weight than links placed lower on the page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-the-domain-authority-metric-can-help\">How the Domain Authority Metric Can Help<\/h2>\n\n\n\n<p>Besides indicating your search ranking potential, how else can domain authority help?<\/p>\n\n\n\n<p>Here are a few ways.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Domain-Authority-Metric-1024x546.jpg\" alt=\"\" class=\"wp-image-6023\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Domain-Authority-Metric-1024x546.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Domain-Authority-Metric-300x160.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Domain-Authority-Metric-768x410.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Domain-Authority-Metric.jpg 1269w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-aids-in-keyword-research\">Aids in Keyword Research<\/h3>\n\n\n\n<p>Domain authority will help when <a href=\"https:\/\/seobuddy.com\/blog\/keyword-research\/\">researching keywords<\/a> that you have the highest chance of ranking for.<\/p>\n\n\n\n<p>Here is how that works.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"547\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Aids-in-Keyword-Research-1024x547.jpg\" alt=\"\" class=\"wp-image-6024\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Aids-in-Keyword-Research-1024x547.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Aids-in-Keyword-Research-300x160.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Aids-in-Keyword-Research-768x410.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Aids-in-Keyword-Research.jpg 1289w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<ul>\n<li>If the DA score of your website is similar to the scores of the websites ranking for your desired keyword, optimizing your site for that keyword would likely result in a high SERP ranking.\u00a0<\/li>\n\n\n\n<li>If you choose a keyword where you\u2019re competing against websites with a lower <a href=\"https:\/\/www.dashclicks.com\/blog\/domain-authority\/\">domain score<\/a> than yours, it means optimizing for that keyword will result in a high ranking.<\/li>\n\n\n\n<li>If you\u2019re competing for the same keywords with websites that have a higher DA score than yours, you\u2019re not likely to rank.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-helps-you-improve-the-quality-of-your-content\">Helps You Improve the Quality of Your Content<\/h3>\n\n\n\n<p>A DA score provides a compass that helps you create better <a href=\"https:\/\/seobuddy.com\/blog\/seo-copywriting\/\">content for your website<\/a>.<\/p>\n\n\n\n<p>This is because a high DA indicates that other websites find the content on your website good enough to link to.<\/p>\n\n\n\n<p>When you regularly monitor your DA, you get to know if the content you\u2019re writing meets the quality needed to rank high on SERPs.<\/p>\n\n\n\n<p>However, keep in mind that there is a lot to SEO besides keyword selection and great content.&nbsp;<\/p>\n\n\n\n<p>Use this detailed <a href=\"https:\/\/seobuddy.com\/seo-checklist\">SEO checklist<\/a> to fully optimize your site for search engines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-helps-benchmark-your-website-against-competitors\">Helps Benchmark Your Website Against Competitors<\/h3>\n\n\n\n<p>Use domain authority to check your website\u2019s health compared to other websites in your niche.<\/p>\n\n\n\n<p>A high DA score shows your website has a better chance of performing well on <a href=\"https:\/\/seobuddy.com\/blog\/how-search-engines-works\/\">search engines<\/a>.&nbsp;<\/p>\n\n\n\n<p>It also indicates that your website has useful and relevant content that is trusted within your industry.&nbsp;<\/p>\n\n\n\n<p>If your score is lower than your competitors\u2019, it means their website has backlinks from sites with stronger link profiles.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"547\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Helps-Benchmark-Your-Website-Against-Competitors-1024x547.jpg\" alt=\"\" class=\"wp-image-6025\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Helps-Benchmark-Your-Website-Against-Competitors-1024x547.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Helps-Benchmark-Your-Website-Against-Competitors-300x160.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Helps-Benchmark-Your-Website-Against-Competitors-768x410.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Helps-Benchmark-Your-Website-Against-Competitors.jpg 1274w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Analyze their backlink profile for untapped <a href=\"https:\/\/seobuddy.com\/blog\/find-backlink-opportunities\/\">link opportunities<\/a>. Use these opportunities to increase your score.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-helps-find-the-best-websites-for-backlinks\">Helps Find the Best Websites for Backlinks<\/h3>\n\n\n\n<p>Domain authority is one of the most important parameters that you should consider when vetting sites for <a href=\"https:\/\/seobuddy.com\/blog\/link-building-strategies\/\">link building<\/a>.&nbsp;<\/p>\n\n\n\n<p>An increase in high-quality links will increase your site\u2019s DA and search rankings.<\/p>\n\n\n\n<p>The quality of a backlink can be assessed by its domain authority score.<\/p>\n\n\n\n<p>The higher the domain authority of a website, the more valuable the backlink will be for your own domain authority and search rankings.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Helps-Find-the-Best-Websites-for-Backlinks-1024x546.jpg\" alt=\"\" class=\"wp-image-6026\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Helps-Find-the-Best-Websites-for-Backlinks-1024x546.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Helps-Find-the-Best-Websites-for-Backlinks-300x160.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Helps-Find-the-Best-Websites-for-Backlinks-768x410.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Helps-Find-the-Best-Websites-for-Backlinks.jpg 1269w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-check-your-domain-authority\">How to Check Your Domain Authority<\/h2>\n\n\n\n<p>Find out your DA score first before applying these tips on how to increase your domain authority.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-check-domain-authority-using-moz\">How to Check Domain Authority Using Moz<\/h3>\n\n\n\n<p>One of the easiest ways to find out your website authority score is using Moz\u2019s free<a href=\"https:\/\/moz.com\/domain-analysis\"> domain analysis tool<\/a>.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1014\" height=\"493\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/How-to-Check-Domain-Authority-Using-Moz.png\" alt=\"\" class=\"wp-image-6027\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/How-to-Check-Domain-Authority-Using-Moz.png 1014w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/How-to-Check-Domain-Authority-Using-Moz-300x146.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/How-to-Check-Domain-Authority-Using-Moz-768x373.png 768w\" sizes=\"(max-width: 1014px) 100vw, 1014px\" \/><figcaption class=\"wp-element-caption\"><em>Image Source: Moz<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Add your site\u2019s URL in the field provided and click \u2018Analyze domain\u2019. The tool will show you your site\u2019s DA score.&nbsp;<\/p>\n\n\n\n<p>Moz also shows other helpful metrics like:<\/p>\n\n\n\n<ul>\n<li>The most authoritative pages on your website based on the number of links<\/li>\n\n\n\n<li>The top domains linking to your website<\/li>\n\n\n\n<li>The <a href=\"https:\/\/seobuddy.com\/blog\/types-of-keywords\/\">different keywords<\/a> your site is ranking for<\/li>\n\n\n\n<li>Your website\u2019s spam score &#8211; Spam score is the percentage of websites similar to your site that have either been banned or penalized by Google. A spam score that\u2019s below 30% is good.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Here is Moz\u2019s DA score for the<a href=\"https:\/\/www.apple.com\/\"> Apple<\/a> website. It has an excellent score of 99.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"591\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/How-to-Check-Domain-Authority-Using-Moz-2.png\" alt=\"\" class=\"wp-image-6028\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/How-to-Check-Domain-Authority-Using-Moz-2.png 624w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/How-to-Check-Domain-Authority-Using-Moz-2-300x284.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><figcaption class=\"wp-element-caption\"><em>Image Source: Moz<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Alternatively, you can install the MozBar Plugin.&nbsp;<\/p>\n\n\n\n<p>The MozBar Plugin lets you see the domain authority and page authority of each result on the SERP.&nbsp;<\/p>\n\n\n\n<p>Just by having one look at SERP you can assess how difficult it\u2019ll be to rank for a specific keyword.<\/p>\n\n\n\n<p>Here is an example of the <a href=\"https:\/\/seobuddy.com\/blog\/keyword-research\/\">keyword phrase<\/a> \u2018dog food in New Jersey.\u2019<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"486\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/MozBar-Plugin.png\" alt=\"\" class=\"wp-image-6029\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/MozBar-Plugin.png 624w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/MozBar-Plugin-300x234.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><figcaption class=\"wp-element-caption\"><em>Image Source: Google<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Notice how each result has a page authority and domain authority below it.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-check-your-da-using-ahrefs-nbsp\">How to Check Your DA Using Ahrefs&nbsp;<\/h3>\n\n\n\n<p>You can also use Ahrefs<a href=\"https:\/\/ahrefs.com\/website-authority-checker\"> Website Authority Checker<\/a>.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"983\" height=\"289\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/How-to-Check-Your-DA-Using-Ahrefs.png\" alt=\"\" class=\"wp-image-6030\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/How-to-Check-Your-DA-Using-Ahrefs.png 983w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/How-to-Check-Your-DA-Using-Ahrefs-300x88.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/How-to-Check-Your-DA-Using-Ahrefs-768x226.png 768w\" sizes=\"(max-width: 983px) 100vw, 983px\" \/><figcaption class=\"wp-element-caption\"><em>Image Source: Ahrefs<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Ahrefs Website Authority Checker analyzes the strength of a site&#8217;s backlink profile and gives a score between 1 to 100.&nbsp;<\/p>\n\n\n\n<p>Like Moz, simply add the URL of the website you want to check and click the \u2018Check website authority\u2019 button.<\/p>\n\n\n\n<p>We checked Apple\u2019s domain rating and the score is 97.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"563\" height=\"573\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/domain-rating.png\" alt=\"\" class=\"wp-image-6031\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/domain-rating.png 563w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/domain-rating-295x300.png 295w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/><figcaption class=\"wp-element-caption\"><em>Image Source: Ahrefs<\/em><\/figcaption><\/figure><\/div>\n\n\n<p><strong>Pro Tip:<\/strong> Whenever you use the Moz DA score to assess the best websites for backlinks and there is a tie between two sites, use the Ahrefs tool to make your final choice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-can-you-tell-a-domain-authority-score-is-good-nbsp\">How Can You Tell a Domain Authority Score is Good?&nbsp;<\/h2>\n\n\n\n<p>Want to learn how to increase your domain authority? Understand what counts as a good DA score first.<\/p>\n\n\n\n<p>Generally, a DA score above 50 is considered good. A score between 40 and 50 is average. A score less than 40 is not so great.<\/p>\n\n\n\n<p>But this shouldn\u2019t be the criteria you should use in determining if your DA score is good enough or not.&nbsp;<\/p>\n\n\n\n<p>Here are two factors that you should consider when assessing your DA score.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-the-da-score-of-your-competitors\">1. The DA Score of Your Competitors<\/h3>\n\n\n\n<p>You shouldn\u2019t look at your score in isolation. When learning how to increase your domain authority, your competitors\u2019 DA is critical.<\/p>\n\n\n\n<p>This is because Moz\u2019s DA scoring system is not a grading system.<\/p>\n\n\n\n<p>A DA score shows your site&#8217;s ability to <a href=\"https:\/\/seobuddy.com\/blog\/google-ranking-factors\/\">rank<\/a> within your competitive landscape. So it\u2019s best to target a DA score that\u2019s <strong>higher than your direct competitors<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/DA-Score-of-Your-Competitors-1024x546.jpg\" alt=\"\" class=\"wp-image-6032\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/DA-Score-of-Your-Competitors-1024x546.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/DA-Score-of-Your-Competitors-300x160.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/DA-Score-of-Your-Competitors-768x409.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/DA-Score-of-Your-Competitors.jpg 1255w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-how-long-your-website-has-been-live\">2. How Long Your Website Has Been Live<\/h3>\n\n\n\n<p>For a brand new website, the domain authority begins at one. The score will increase with the increase in the number of quality backlinks.<\/p>\n\n\n\n<p>So, if your website is new, its DA score could be as low as 20. An established and authoritative website can have a high DA of above 80.<\/p>\n\n\n\n<p>In such a case, your low DA isn\u2019t absolutely bad. You just need more time to practice the tips on how to increase your domain authority.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-can-cause-your-da-score-to-drop\">What Can Cause Your DA Score to Drop?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"547\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Cause-Your-DA-Score-to-Drop-1024x547.jpg\" alt=\"\" class=\"wp-image-6033\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Cause-Your-DA-Score-to-Drop-1024x547.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Cause-Your-DA-Score-to-Drop-300x160.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Cause-Your-DA-Score-to-Drop-768x410.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Cause-Your-DA-Score-to-Drop.jpg 1274w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>You could be practicing all the tips on how to increase your domain authority and still your DA score drops. There are three main reasons this could happen:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-the-web-index-is-yet-to-capture-your-link-growth\">1. The Web Index is Yet to Capture Your Link Growth<\/h3>\n\n\n\n<p>Moz updates its index monthly. The data it collects for the index update takes three to four weeks to process.<\/p>\n\n\n\n<p>This means the DA score you see is based on the state of your backlink profile 21 days ago.<\/p>\n\n\n\n<p>It does not capture the recent growth in your link profile. Any link growth you\u2019ve had in the last 21 days will only reflect in the next index.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-sites-with-higher-authority-had-a-faster-growth-in-their-link-profile\">2. Sites with Higher Authority Had a Faster Growth in Their Link Profile<\/h3>\n\n\n\n<p>You could have done a great job putting all our tips on how to increase your domain authority into action.&nbsp;<\/p>\n\n\n\n<p>But if the higher authority sites have grown their backlink profiles more aggressively, it skews the scaling process.<\/p>\n\n\n\n<p>As mentioned earlier, domain authority is measured on a 1-100 scale.&nbsp;<\/p>\n\n\n\n<p>Once the top sites optimize their backlink profile substantially, their score can\u2019t go beyond 100.&nbsp;<\/p>\n\n\n\n<p>There can only be a higher standard for DA 100, and this affects the entire scoring process.&nbsp;<\/p>\n\n\n\n<p>You\u2019ll need an equally high growth in your link profile to move your score from 80 to 90 as you would for moving it from 98 to 99.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-the-increase-in-your-links-is-from-sites-not-recognized-by-google\">3. The Increase in Your Links is From Sites Not Recognized By Google<\/h3>\n\n\n\n<p>You could have backlink growth. But if it\u2019s not from sites that contribute to Google search engine rankings, it\u2019ll not increase your domain rating.<\/p>\n\n\n\n<p>The Moz indexing algorithm is based on Google\u2019s ranking system.<\/p>\n\n\n\n<p>This means the backlinks that Google ignores, Moz ignores as well. These can be backlinks from:<\/p>\n\n\n\n<ul>\n<li>Spammy sites<\/li>\n\n\n\n<li>Link farms<\/li>\n\n\n\n<li>Websites irrelevant to your industry<\/li>\n\n\n\n<li>Blog comments and discussion forums<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-is-domain-authority-calculated\">How is Domain Authority Calculated?<\/h2>\n\n\n\n<p>You can\u2019t effectively learn how to increase your domain authority if you don\u2019t understand how it\u2019s calculated.&nbsp;<\/p>\n\n\n\n<p>Several factors come into play when determining a website\u2019s domain authority. They vary from one tool to another.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-moz-domain-authority-checker-calculates-da\">How Moz Domain Authority Checker Calculates DA<\/h3>\n\n\n\n<p>When you use Moz to check your domain authority, the main factors that affect the score include:<\/p>\n\n\n\n<ul>\n<li>Number and quality of referring domains.\u00a0\u00a0<\/li>\n\n\n\n<li>Root domains. Moz considers the total number of unique backlinks. If you have 50 links from the same website, it is considered as one root domain.<\/li>\n\n\n\n<li>Trustworthiness of the website linking to your website. For instance, links from high authority sites and reputable organizations will work in your favor.<\/li>\n\n\n\n<li>The website\u2019s <a href=\"https:\/\/seobuddy.com\/blog\/what-is-on-page-seo\/\">on-page SEO<\/a> performance. This involves things like site structure and user-friendliness. If Moz predicts your site is likely to rank high on SERPs, your website will have a higher DA score.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Moz-Domain-Authority-Checker-Calculates-DA-1024x546.jpg\" alt=\"\" class=\"wp-image-6034\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Moz-Domain-Authority-Checker-Calculates-DA-1024x546.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Moz-Domain-Authority-Checker-Calculates-DA-300x160.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Moz-Domain-Authority-Checker-Calculates-DA-768x410.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Moz-Domain-Authority-Checker-Calculates-DA.jpg 1294w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Note that the domain authority score is based on a logarithmic scale.&nbsp;<\/p>\n\n\n\n<p>It checks your website\u2019s link popularity compared to other websites in Moz\u2019s database. And this popularity is plotted on a 100-point scale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-ahrefs-website-authority-checker-calculates-da\">How Ahrefs Website Authority Checker Calculates DA<\/h3>\n\n\n\n<p>If you\u2019re using Ahrefs your score will also be based on a logarithmic scale.<\/p>\n\n\n\n<p>Some of the factors that affect your Ahrefs score are:<\/p>\n\n\n\n<ul>\n<li>The number of unique root domains linking to your website with a dofollow link. The second and subsequent links from the same website do not increase your domain authority.<\/li>\n\n\n\n<li>The authority of the referring domains.<\/li>\n\n\n\n<li>The number of unique domains the website links to. A <a href=\"https:\/\/thebacklinkcompany.com\/en\/blog\/basics\/dofollow\">dofollow link<\/a> from a website that rarely links to other websites is favorable.<\/li>\n\n\n\n<li>Changes in domain authority of the website linking to your website. If there\u2019s an increase, your site\u2019s authority will also increase.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/factors-that-affect-your-Ahrefs-score-1024x544.jpg\" alt=\"\" class=\"wp-image-6035\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/factors-that-affect-your-Ahrefs-score-1024x544.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/factors-that-affect-your-Ahrefs-score-300x159.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/factors-that-affect-your-Ahrefs-score-768x408.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/factors-that-affect-your-Ahrefs-score.jpg 1255w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Ready to learn how to increase your domain authority?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-increase-your-domain-authority-score\">How to Increase Your Domain Authority Score<\/h2>\n\n\n\n<p>Here are three actionable tips on how to increase your domain authority.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Increase-Your-Domain-Authority-Score-1024x544.jpg\" alt=\"\" class=\"wp-image-6037\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Increase-Your-Domain-Authority-Score-1024x544.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Increase-Your-Domain-Authority-Score-300x160.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Increase-Your-Domain-Authority-Score-768x408.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Increase-Your-Domain-Authority-Score.jpg 1245w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tip-1-how-to-increase-your-domain-authority-through-content\">Tip 1: How to Increase Your Domain Authority through Content<\/h3>\n\n\n\n<p>In our list of tips on how to increase your domain authority, content takes the lead.<\/p>\n\n\n\n<p>You can increase domain authority naturally by creating <a href=\"https:\/\/seobuddy.com\/blog\/how-to-write-great-content-that-ranks\/\">great content<\/a> that makes high-quality websites want to link to your website.&nbsp;<\/p>\n\n\n\n<p>If you have an informative resource on your website, people will naturally reference it in their own content. These are known as editorial links.<\/p>\n\n\n\n<p>How can you create content that <a href=\"https:\/\/seobuddy.com\/blog\/find-backlink-opportunities\/\">attracts editorial links<\/a>?<\/p>\n\n\n\n<p>Here are a few pointers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-create-informative-and-useful-content\">1. Create Informative and Useful Content<\/h4>\n\n\n\n<p>One of the main principles of how to increase your domain authority: Create valuable content.<\/p>\n\n\n\n<p>Authoritative websites do not link to shallow content.<\/p>\n\n\n\n<p>Your content should cover a topic in-depth and stand out from other content on the same topic. Most importantly, make sure you provide accurate information.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Do adequate research and find data to back up your points, such as up-to-date statistics and studies.&nbsp;<\/p>\n\n\n\n<p>It\u2019s even better if this data comes from your own studies and surveys.<\/p>\n\n\n\n<p>Why is data accuracy important?<\/p>\n\n\n\n<p>There is a lot of fake news circulating online.<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.statista.com\/statistics\/1228685\/concern-news-online-worldwide\/\">Statista<\/a>, one of the main concerns for about half of consumers is reading a news story that is completely fake and thinking of it as true.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"551\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Create-Informative-and-Useful-Content.png\" alt=\"\" class=\"wp-image-6038\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Create-Informative-and-Useful-Content.png 975w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Create-Informative-and-Useful-Content-300x170.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Create-Informative-and-Useful-Content-768x434.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><figcaption class=\"wp-element-caption\"><em>Image Source: Statista<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>For this reason, journalists of reputable news sites are keen to back up their content with reliable studies and data.<\/p>\n\n\n\n<p>If your website can be the primary source of this solid data evidence, you\u2019ll be sure to attract a lot of quality backlinks.&nbsp;<\/p>\n\n\n\n<p>It\u2019s also a great idea to write long-form content.<\/p>\n\n\n\n<p>According to research by<a href=\"https:\/\/blog.hubspot.com\/marketing\/seo-social-media-study\"> HubSpot<\/a>, blog posts with 2,500 words and above get the most backlinks.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"426\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/HubSpot-Linking-Domains.png\" alt=\"\" class=\"wp-image-6039\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/HubSpot-Linking-Domains.png 624w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/HubSpot-Linking-Domains-300x205.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><figcaption class=\"wp-element-caption\"><em>Image Source: HubSpot<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>With long-form content, you can cover a topic in detail and show your expertise in the field.&nbsp;<\/p>\n\n\n\n<p>Remember to keep your content free from <a href=\"https:\/\/seobuddy.com\/blog\/how-to-avoid-plagiarism-in-seo\/\">plagiarism<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-create-content-that-is-easy-to-read\">2. Create Content that is Easy to Read<\/h4>\n\n\n\n<p>Most people skim through an article to find important information. They don\u2019t read the entire article.<\/p>\n\n\n\n<p>A large block of text is not easy to skim, so most readers will skip it. Always make your content as readable as it can be.&nbsp;<\/p>\n\n\n\n<p>Here are a few tips on how to increase your domain authority by making your content more readable.<\/p>\n\n\n\n<ul>\n<li>Use a balanced mix of long and short sentences to give your content a more natural rhythm.<\/li>\n\n\n\n<li>Break up your text with lists, paragraphs, <a href=\"https:\/\/seobuddy.com\/blog\/headings-and-subheadings\/\">headings and subheadings<\/a>. More white space makes your content easier to scan<\/li>\n\n\n\n<li>Avoid complex words where there\u2019s a simpler alternative.<\/li>\n\n\n\n<li>Make your article flow naturally by using transition phrases.<\/li>\n\n\n\n<li>Avoid passive voice. The active voice makes your message more focused.<\/li>\n<\/ul>\n\n\n\n<p>A tool like the<a href=\"https:\/\/hemingwayapp.com\/\"> Hemmingway Editor<\/a> can help with this.<\/p>\n\n\n\n<p>It\u2019s a free tool that analyses your article for the use of passive voice, hard words, and long sentences.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"318\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Content-that-is-Easy-to-Read.png\" alt=\"\" class=\"wp-image-6040\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Content-that-is-Easy-to-Read.png 624w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Content-that-is-Easy-to-Read-300x153.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><figcaption class=\"wp-element-caption\"><em>Image Source: Hemmingway Editor<\/em><\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-meet-the-search-intent-of-your-audience\">3. Meet the Search Intent of Your Audience<\/h4>\n\n\n\n<p>In this section, you will learn how to increase your domain authority by meeting search intent.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Search intent is the reason behind a person\u2019s search on the internet. Your content should respond directly to this reason.<\/p>\n\n\n\n<p>Here are the four types of search intent.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"435\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Search-Intent-of-Your-Audience-1024x435.jpg\" alt=\"\" class=\"wp-image-6041\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Search-Intent-of-Your-Audience-1024x435.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Search-Intent-of-Your-Audience-300x127.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Search-Intent-of-Your-Audience-768x326.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Search-Intent-of-Your-Audience.jpg 1244w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Authority websites will not link to your content if it does not meet their readers\u2019 search intent.<\/p>\n\n\n\n<p>How do you find the search intent behind a <a href=\"https:\/\/seobuddy.com\/blog\/types-of-keywords\/\">keyword<\/a>?<\/p>\n\n\n\n<p>By searching for that keyword on Google and analyzing the results on the SERP.<\/p>\n\n\n\n<p>The top-ranking results will show you which types of content Google deems fit to rank high for that keyword.<\/p>\n\n\n\n<p>For instance, here are the results from a search for the keyword \u201cdomain authority checker\u201d.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"604\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Google-SERP-Result.png\" alt=\"\" class=\"wp-image-6042\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Google-SERP-Result.png 624w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Google-SERP-Result-300x290.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><figcaption class=\"wp-element-caption\"><em>Image Source: <\/em><a href=\"https:\/\/www.google.com\/search?q=domain+authority+checker&amp;rlz=1C1CHBF_enIN814IN814&amp;oq=domain+authority+checker&amp;aqs=chrome..69i57j0i512l5j69i60l2.4138j0j7&amp;sourceid=chrome&amp;ie=UTF-8\"><em>Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>The top results are for tools for checking domain authority.<\/p>\n\n\n\n<p>It means that according to Google, the searcher is not looking for a guide on domain authority. They are looking for a tool.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-4-don-t-be-afraid-of-a-little-controversy\">4. Don\u2019t Be Afraid of a Little Controversy<\/h4>\n\n\n\n<p>Learn how to increase your domain authority using controversial content.&nbsp;<\/p>\n\n\n\n<p>Controversial topics have the potential to go viral. And this means an increase in backlinks.<\/p>\n\n\n\n<p>Here is an example of a controversial article written by Jon Morrow on <a href=\"https:\/\/blog.penelopetrunk.com\/2007\/12\/04\/twentysomething-why-i-regret-getting-straight-as-in-college\/\">Penelope Trunk<\/a>.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"952\" height=\"268\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Afraid-of-a-Little-Controversy.png\" alt=\"\" class=\"wp-image-6043\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Afraid-of-a-Little-Controversy.png 952w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Afraid-of-a-Little-Controversy-300x84.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Afraid-of-a-Little-Controversy-768x216.png 768w\" sizes=\"(max-width: 952px) 100vw, 952px\" \/><figcaption class=\"wp-element-caption\"><em>Image Source: Penelope Trunk<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>How is this article controversial?&nbsp;<\/p>\n\n\n\n<p>Most people believe in getting the highest grades in school. But in this article, Jon says it could be a waste of time.&nbsp;<\/p>\n\n\n\n<p>It\u2019s a thought-provoking article that has 281 <a href=\"https:\/\/seobuddy.com\/blog\/blog-commenting\/\">comments<\/a> from people sharing their thoughts on the topic.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"983\" height=\"809\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Penelope-Trunk.png\" alt=\"\" class=\"wp-image-6044\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Penelope-Trunk.png 983w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Penelope-Trunk-300x247.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Penelope-Trunk-768x632.png 768w\" sizes=\"(max-width: 983px) 100vw, 983px\" \/><figcaption class=\"wp-element-caption\"><em>Image Source: Penelope Trunk<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>However, don\u2019t just share your opinion. Back it up with verifiable data.<\/p>\n\n\n\n<p>Remember that not everyone will agree with you. You\u2019ll be painted devil and angel in equal measure. But the good news is that the engagement rates will increase.<\/p>\n\n\n\n<p>There are several ways you can make controversial topics work for you:<\/p>\n\n\n\n<ul>\n<li>Provide surprising facts against an easily held assumption<\/li>\n\n\n\n<li>Stir up a debate by choosing a topic with a strong emotional charge<\/li>\n\n\n\n<li>Tackle a topic where you present a strong opinion<\/li>\n<\/ul>\n\n\n\n<p>A word of caution: If you don\u2019t handle controversial topics properly, it can backfire. You need to be 100% sure about your facts and tackle the topic from all perspectives.<\/p>\n\n\n\n<p>Give strong reasons for the side you choose to favor.<\/p>\n\n\n\n<p>Here are a few pointers on how to increase your domain authority through controversial topics:<\/p>\n\n\n\n<ul>\n<li>Remain polite and professional and respect the opinion of others.<\/li>\n\n\n\n<li>Stay away from sensationalism. Evoke emotions among your audience, while also providing useful and accurate information.<\/li>\n\n\n\n<li>Don\u2019t choose topics that are too taboo to have a healthy discussion.<\/li>\n\n\n\n<li>Engage with your readers in the comments section and keep the conversation going.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-5-update-old-content\">5. Update Old Content<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"547\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Update-Old-Content-1024x547.jpg\" alt=\"\" class=\"wp-image-6045\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Update-Old-Content-1024x547.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Update-Old-Content-300x160.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Update-Old-Content-768x410.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Update-Old-Content.jpg 1274w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Don\u2019t let your old posts lie dormant when they could be attracting more backlinks. Conduct a <a href=\"https:\/\/seobuddy.com\/blog\/updating-old-content-seo\/\">content update<\/a> at frequent intervals to put your old content to work.<\/p>\n\n\n\n<p>Check the page authority (PA) of the old content on your website.<\/p>\n\n\n\n<p>Low page authority means the content on the page needs improvement.<\/p>\n\n\n\n<p>A few tweaks can transform it into the quality that attracts backlinks.<\/p>\n\n\n\n<p>To start with, find the articles that need an update.<\/p>\n\n\n\n<p>Besides page authority, consider changes in traffic to a page and its engagement rate.<\/p>\n\n\n\n<p>A page with high traffic and low conversions or low traffic and high conversions has a high potential to perform better.&nbsp;<\/p>\n\n\n\n<p>The same applies to content that was once popular and had plenty of shares from readers but now goes unnoticed.<\/p>\n\n\n\n<p>Here are a few tips on how to increase your domain authority through a content update:&nbsp;&nbsp;<\/p>\n\n\n\n<ul>\n<li>Find additional keywords that you haven\u2019t included in your content. Pay attention to long-tail keywords and <a href=\"https:\/\/seobuddy.com\/blog\/lsi-keywords\/\">latent semantic indexing<\/a> (LSI) keywords.<\/li>\n\n\n\n<li>Analyze the search intent and update your content to meet it.<\/li>\n\n\n\n<li>Use a more captivating headline, title tag, and meta description.<\/li>\n\n\n\n<li>Update your content with recent research data and statistics.<\/li>\n\n\n\n<li>Add fresh visuals.<\/li>\n<\/ul>\n\n\n\n<p>Once you\u2019ve updated your old blog posts, update the publish date. However, you should retain the same URL even after the update.&nbsp;<\/p>\n\n\n\n<p>This is because the URL has already earned some ranking from Google. Creating and <a href=\"https:\/\/seobuddy.com\/blog\/seo-friendly-urls\/\">optimizing a new URL<\/a> means you\u2019ll be starting from scratch.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-6-choose-more-niche-and-specialized-topics\">6. Choose More Niche and Specialized Topics<\/h4>\n\n\n\n<p>When high authority websites like news sites discuss a topic, they cover broad topics in moderate detail or write content that touches multiple topics lightly.<\/p>\n\n\n\n<p>See this article on Forbes titled<a href=\"https:\/\/www.forbes.com\/sites\/joshsteimle\/2014\/09\/19\/what-is-content-marketing\/?sh=50208d9310b9\"> \u201c<em>What Is Content Marketing?<\/em><\/a>\u201d<\/p>\n\n\n\n<p>Content marketing is a broad topic. So they touch several subtopics briefly.<\/p>\n\n\n\n<p>If you check the point on Podcasts under the section covering <em>Five Content Marketing Examples<\/em>, for instance, there is a link to a blog post on reasons to own a podcast. It allows the reader to learn more about podcasts.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"290\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Choose-More-Niche-and-Specialized-Topics.png\" alt=\"\" class=\"wp-image-6046\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Choose-More-Niche-and-Specialized-Topics.png 624w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Choose-More-Niche-and-Specialized-Topics-300x139.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><figcaption class=\"wp-element-caption\"><em>Image Source: Forbes<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Turn your website into the source of information these authority sites can link to.&nbsp;<\/p>\n\n\n\n<p>You can achieve this by keeping the focus of your article as specific as possible. It will be easier to provide real value on one specialized topic than a broad topic.<\/p>\n\n\n\n<p>For instance, instead of focusing on the broad topic \u201csocial media marketing\u201d, \u201csocial media marketing for small businesses\u201d is more specific. It\u2019s also easier to rank for.<\/p>\n\n\n\n<p>Go as deep as you can or, better still, create an in-depth guide on it.<\/p>\n\n\n\n<p>It should contain everything on the topic. Make it the ultimate guide that content creators link to whenever they are addressing the subject.<\/p>\n\n\n\n<p>Here\u2019s how to increase your domain authority by creating a great in-depth guide:<\/p>\n\n\n\n<ul>\n<li>Cover every aspect of a topic by dividing your content into multiple sections.<\/li>\n\n\n\n<li>For each section, create an outline to ensure that your content has a logical flow.<\/li>\n\n\n\n<li>Conduct thorough research for each section and treat it like a separate article.<\/li>\n\n\n\n<li>Add lots of visually-appealing and informative visuals to your content.<\/li>\n<\/ul>\n\n\n\n<p>Once you have made an epic guide, promote it.&nbsp;<\/p>\n\n\n\n<p>Find websites that have linked to other guides on the same subject. Let them know about your better and more comprehensive guide.<\/p>\n\n\n\n<p>You can also reach out to non-competing website owners who would be interested in sharing the guide with their audience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-7-publish-a-white-paper\">7. Publish a White Paper<\/h4>\n\n\n\n<p>Educate your customers while also earning backlinks by publishing white papers.<\/p>\n\n\n\n<p>A white paper is an in-depth report that addresses a complex issue and problems related to it.&nbsp;<\/p>\n\n\n\n<p>It\u2019s a resource meant to help a reader understand an issue and solve a related problem.&nbsp;<\/p>\n\n\n\n<p>A white paper is similar to an e-book. But it\u2019s more technical and detailed.<\/p>\n\n\n\n<p>You\u2019ll need to find and analyze statistics or original research from a reliable source.&nbsp;<\/p>\n\n\n\n<p>Present your data in the form of charts, graphs, videos, images, and tables that help the reader make an informed decision.<\/p>\n\n\n\n<p>A white paper gives you visibility and builds authority. If it carries useful insights and accurate data, it\u2019ll attract backlinks from authoritative websites.<\/p>\n\n\n\n<p>Here\u2019s how to increase your domain authority by creating a white paper:<\/p>\n\n\n\n<ul>\n<li>Choose a topic that addresses a common pain point of your audience and has little content written about it.<\/li>\n\n\n\n<li>Write the white paper logically and objectively. Back any claims you make by citing your source.<\/li>\n\n\n\n<li>Use visuals to make information easier to understand.<\/li>\n\n\n\n<li>Avoid making the white paper sound like a sales pitch. It should be packed with useful information for the reader.<\/li>\n\n\n\n<li>Don\u2019t just provide research findings and leave it at that. Explain how the reader can utilize this data on a practical level.<\/li>\n\n\n\n<li>Your content should have a responsive design (mobile-friendly).<\/li>\n<\/ul>\n\n\n\n<p>Here is an example of a white paper from the Content Marketing Institute on<a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2020\/09\/b2b-2021-research-final.pdf\"> <em>B2B Content Marketing<\/em><\/a>. The backlink analysis of the page shows over 4,000 backlinks.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"188\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Publish-a-White-Paper.png\" alt=\"\" class=\"wp-image-6047\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Publish-a-White-Paper.png 624w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Publish-a-White-Paper-300x90.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><figcaption class=\"wp-element-caption\"><em>&nbsp;Image Source: Semrush<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Once your white paper is ready, create awareness around it using social media promotions, email marketing, etc.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-8-publish-regularly\">8. Publish Regularly<\/h4>\n\n\n\n<p>Create and publish great content regularly.<\/p>\n\n\n\n<p>If, for instance, you create a lot of content in the <a href=\"https:\/\/seobuddy.com\/blog\/what-is-seo\/\">digital marketing<\/a> space, it\u2019ll establish you as an authority in the niche.<\/p>\n\n\n\n<p>Your website will become the go-to source for high-quality content in the field of digital marketing and other publishers and content creators will voluntarily link to it.&nbsp;<\/p>\n\n\n\n<p>This will increase your domain rating.<\/p>\n\n\n\n<p>Check out <a href=\"https:\/\/seobuddy.com\/blog\/\">our blog<\/a>.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"513\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Publish-Regularly-1024x513.png\" alt=\"\" class=\"wp-image-6048\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Publish-Regularly-1024x513.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Publish-Regularly-300x150.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Publish-Regularly-768x385.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Publish-Regularly.png 1112w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image Source: SEO Buddy<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>We publish valuable articles several times a week. This builds our authority in the SEO industry.&nbsp;<\/p>\n\n\n\n<p>Plan your content ahead of time. Use a <a href=\"https:\/\/seobuddy.com\/blog\/google-keyword-planner\/\">keyword planner<\/a> and content calendar to maintain a regular publishing schedule.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tip-2-how-to-increase-your-domain-authority-by-getting-quality-backlinks-nbsp-nbsp\">Tip 2: How to Increase Your Domain Authority by Getting Quality Backlinks&nbsp;&nbsp;<\/h3>\n\n\n\n<p>High-quality backlinks are not just essential when calculating your site\u2019s domain authority. They also increase referral traffic to your website.<\/p>\n\n\n\n<p>Here\u2019s how to increase your domain authority by <a href=\"https:\/\/seobuddy.com\/blog\/link-building-strategies\/\">getting backlinks<\/a> from high-authority websites.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Domain-Authority-by-Getting-Quality-Backlinks-1024x546.jpg\" alt=\"\" class=\"wp-image-6049\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Domain-Authority-by-Getting-Quality-Backlinks-1024x546.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Domain-Authority-by-Getting-Quality-Backlinks-300x160.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Domain-Authority-by-Getting-Quality-Backlinks-768x410.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Domain-Authority-by-Getting-Quality-Backlinks.jpg 1269w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-keep-tabs-on-your-competitors-nbsp-nbsp\">1. Keep Tabs on Your Competitors&nbsp;&nbsp;<\/h4>\n\n\n\n<p>Your competitors\u2019 backlink profiles can show you how to increase your domain authority.<\/p>\n\n\n\n<p>Keeping tabs on their backlink profile is an excellent way to find high-value link opportunities from sources that have already shown an interest in your niche.<\/p>\n\n\n\n<p>There are three strategies you can use.<\/p>\n\n\n\n<p><strong>Strategy 1: Reach Out to the Websites Linking to Your Competitors<\/strong><\/p>\n\n\n\n<p>Here are three steps on how to increase your domain authority by copying your competitors:<\/p>\n\n\n\n<ul>\n<li>Find out the top websites linking to your competitors\u2019 sites. Chances are that they might be interested in linking to your site as well.<\/li>\n\n\n\n<li>Check which type of content they are linking to and create even better content on similar topics.<\/li>\n\n\n\n<li>Reach out to these sources for <a href=\"https:\/\/seobuddy.com\/blog\/find-backlink-opportunities\/\">opportunities to build backlinks<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>You can use Moz\u2019s Link Explorer to find the linking domains of your competitors.<\/p>\n\n\n\n<p>You\u2019ll get a comprehensive list of the inbound link sources and their respective domain authority.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"421\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Keep-Tabs-on-Your-Competitors.png\" alt=\"\" class=\"wp-image-6050\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Keep-Tabs-on-Your-Competitors.png 624w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Keep-Tabs-on-Your-Competitors-300x202.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><figcaption class=\"wp-element-caption\"><em>Image Source: Moz<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Research your competitors\u2019 backlinks weekly or bi-weekly. Take advantage of these opportunities while they\u2019re still fresh.<\/p>\n\n\n\n<p><strong>Strategy 2: Find and Claim Broken Links to Your Competitors<\/strong><\/p>\n\n\n\n<p>Here is another effective tip on how to increase your domain authority using your competitors.&nbsp;<\/p>\n\n\n\n<p>Find websites in your industry that have:<\/p>\n\n\n\n<ul>\n<li>Shut down<\/li>\n\n\n\n<li>Changed their name<\/li>\n\n\n\n<li>Moved their website to a new URL<\/li>\n\n\n\n<li>Discontinued a product or service<\/li>\n\n\n\n<li>Stopped updating a resource<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s see how to increase your domain authority by taking advantage of these <a href=\"https:\/\/seobuddy.com\/blog\/find-backlink-opportunities\/\">opportunities for backlinks<\/a>.<\/p>\n\n\n\n<p>Enter the URL of the page or website in an SEO tool like Semrush.<\/p>\n\n\n\n<p>Check the high-quality websites that are still linking to these outdated or non-existing pages, URLs, or products.&nbsp;<\/p>\n\n\n\n<p>Offer them a better and more resourceful page on your site that they can link to.<\/p>\n\n\n\n<p><strong>Strategy 3: Reach out to Resources that Have Listed Your Competitors<\/strong><\/p>\n\n\n\n<p>It\u2019s also important to find websites that have listed your competitors and left you out.<\/p>\n\n\n\n<p>This can include resource pages, or articles containing a roundup of products, services, or any other information in your niche.<\/p>\n\n\n\n<p>Here is how to increase your domain authority using this strategy:<\/p>\n\n\n\n<p>Search for your competitors\u2019 names, space, then the minus(-) symbol, and finally the name of your company.&nbsp;<\/p>\n\n\n\n<p>It will narrow down your search to results that include your competitors and exclude you.<\/p>\n\n\n\n<p>Here is an example of a search for results containing Amazon and Etsy but excluding eBay.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"542\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Resources-that-Have-Listed-Your-Competitors.png\" alt=\"\" class=\"wp-image-6052\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Resources-that-Have-Listed-Your-Competitors.png 624w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Resources-that-Have-Listed-Your-Competitors-300x261.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><figcaption class=\"wp-element-caption\"><em>Image Source: Google<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>See how the results show all results containing Amazon and Etsy but missing eBay?<\/p>\n\n\n\n<p>Reach out to the high-authority websites that come up in your search for backlink opportunities.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-get-links-from-unlinked-mentions\">2. Get Links From Unlinked Mentions<\/h4>\n\n\n\n<p>Sometimes, authoritative websites may <a href=\"https:\/\/linkub.io\/blog\/brand-monitoring-tools-to-convert-unlinked-mentions-into-links\/\">mention your brand<\/a> or content but may not link to it.<\/p>\n\n\n\n<p>Reach out to the publishers or webmasters of these websites and see if they can add a link to these mentions.<\/p>\n\n\n\n<p>Let\u2019s look at how to increase your domain authority by finding these unlinked mentions?<\/p>\n\n\n\n<p>Do a Google search for your company\u2019s name in quotation marks to get results with an exact match.&nbsp;<\/p>\n\n\n\n<p>For instance, a search for \u201cFacebook\u201d will only bring websites that have the name Facebook.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"737\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Get-Links-From-Unlinked-Mentions.png\" alt=\"\" class=\"wp-image-6053\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Get-Links-From-Unlinked-Mentions.png 963w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Get-Links-From-Unlinked-Mentions-300x230.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Get-Links-From-Unlinked-Mentions-768x588.png 768w\" sizes=\"(max-width: 963px) 100vw, 963px\" \/><figcaption class=\"wp-element-caption\"><em>Image Source: Google<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Analyze the search results for high-quality backlink opportunities.<\/p>\n\n\n\n<p>Do the same for images.<\/p>\n\n\n\n<p>Here is how to increase your domain authority using unlinked images.<\/p>\n\n\n\n<p>Find authoritative websites that have used your proprietary images and infographics without adding a link to your website. Request for a link.<\/p>\n\n\n\n<p>You can find these images using Google\u2019s reverse image search function.&nbsp;<\/p>\n\n\n\n<p>Use these steps:<\/p>\n\n\n\n<ol>\n<li>Type images.google.com in the search bar.<\/li>\n\n\n\n<li>Click the camera icon to search the web by image.<\/li>\n\n\n\n<li>Select \u201cUpload an Image\u201d.<\/li>\n\n\n\n<li>Upload the image you want to search.<\/li>\n\n\n\n<li>Google will show all web results containing the image.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"334\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/high-quality-backlink-opportunities.png\" alt=\"\" class=\"wp-image-6054\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/high-quality-backlink-opportunities.png 624w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/high-quality-backlink-opportunities-300x161.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><figcaption class=\"wp-element-caption\"><em>Image Source: Google<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Reach out to the websites. Request them to credit your website with a link.<\/p>\n\n\n\n<p>You can also use a social listening tool like Mention. Set up alerts for any brand mentions in blog posts and news sites.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"703\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/social-listening-tool.png\" alt=\"\" class=\"wp-image-6055\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/social-listening-tool.png 624w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/social-listening-tool-266x300.png 266w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><figcaption class=\"wp-element-caption\"><em>Image Source:<\/em><a href=\"https:\/\/mention.com\/en\/standard-alert\/\"><em> Mention<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-nbsp-ask-for-backlinks\">3.&nbsp; Ask for Backlinks<\/h4>\n\n\n\n<p>You\u2019ve created relevant and useful content? Great.&nbsp;<\/p>\n\n\n\n<p>Now get the right people to find it. Contact the webmasters of authoritative websites and ask for backlinks.<\/p>\n\n\n\n<p>But it\u2019s not that straightforward. Build relationships with them first to increase the chance of getting a positive response.<\/p>\n\n\n\n<p>Here are a few tips on how to increase your domain authority by building relationships:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Link to other websites on your blog. The more you link to other high-authority blogs and websites, the more links you\u2019ll get back.<\/li>\n\n\n\n<li>Make <a href=\"https:\/\/seobuddy.com\/blog\/blog-commenting\/\">comments on other blogs<\/a> and give your expert opinion on topics\/discussions in your niche.<\/li>\n\n\n\n<li>Build relationships with influencers by inviting them for expert roundups. You can later ask these experts for guest post opportunities on their blogs.<\/li>\n\n\n\n<li>Make friends with other bloggers and webmasters in real life. Develop genuine, real relationships. Increase your network to increase your options for inbound links.<\/li>\n\n\n\n<li>Write testimonials or <a href=\"https:\/\/seobuddy.com\/blog\/how-to-collect-more-reviews\/\">reviews<\/a> for a company\u2019s products or services and add a link back to your site. It\u2019s a win-win for both parties. You get a backlink and they get social proof.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-4-add-guest-blogging-to-your-to-do-list\">4. Add Guest Blogging to Your To-Do List<\/h4>\n\n\n\n<p>Any expert on how to increase your domain authority will tell you that guest posts can earn you backlinks.&nbsp;&nbsp;<\/p>\n\n\n\n<p>It will help you establish your expertise in your niche and reach a wider audience.<\/p>\n\n\n\n<p>Create <a href=\"https:\/\/seobuddy.com\/blog\/seo-copywriting\/\">great content<\/a> and pitch it to reputable websites in your niche. If they accept, request them to give you a link.<\/p>\n\n\n\n<p>When you look for guest posting opportunities, consider the value of the link.<\/p>\n\n\n\n<p>Will the backlink you get be a dofollow or nofollow?<\/p>\n\n\n\n<p>A \u201cnofollow\u201d tag instructs search engines not to visit the destination website or boost the destination site\u2019s ranking based on the link.&nbsp;<\/p>\n\n\n\n<p>A follow link will increase your domain authority and boosts the rankings of your website<\/p>\n\n\n\n<p>But even if the link is a \u201cnofollow\u201d, you can still benefit from the referral traffic it\u2019ll bring to your site.<\/p>\n\n\n\n<p>Stick to high-quality guest posting.<\/p>\n\n\n\n<p>You\u2019ve probably come across this warning by Google against the use of link schemes to manipulate search rankings.&nbsp;<\/p>\n\n\n\n<p>There\u2019s a mention of \u2018large-scale\u2019 guest posting.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"885\" height=\"556\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Add-Guest-Blogging-to-Your-To-Do-List.png\" alt=\"\" class=\"wp-image-6056\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Add-Guest-Blogging-to-Your-To-Do-List.png 885w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Add-Guest-Blogging-to-Your-To-Do-List-300x188.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Add-Guest-Blogging-to-Your-To-Do-List-768x482.png 768w\" sizes=\"(max-width: 885px) 100vw, 885px\" \/><figcaption class=\"wp-element-caption\"><em>Image Source: <\/em><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/link-schemes?visit_id=637805610534098111-37972690&amp;rd=1\"><em>Google Search Central<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>The warning here is against poor-quality guest posting that provides no value to readers.<\/p>\n\n\n\n<p>To avoid getting on Google\u2019s bad side, here are some best practices on how to increase your domain authority using guest posts:<\/p>\n\n\n\n<ul>\n<li><strong>Avoid spinning articles<\/strong> &#8211; This is a manipulation tactic where you post different versions of the same article on multiple sites for backlinks.<\/li>\n\n\n\n<li><strong>Stay away from thin content<\/strong> &#8211; This is content that is lacking in depth and usefulness.<\/li>\n\n\n\n<li><strong>Do not duplicate content <\/strong>&#8211; This means posting the same article on multiple websites for backlinks.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Guest post on authoritative websites<\/strong>&#8211; Check the domain rating of the site you\u2019re targeting and only go for sites with good content quality.<\/li>\n\n\n\n<li><strong>Target websites with a similar audience<\/strong> &#8211; Analyze the audience of the websites you intend to reach out to for guest posting. Choose the ones that have a similar audience as your target audience.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Guest-Post-Pratice-1024x544.jpg\" alt=\"\" class=\"wp-image-6057\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Guest-Post-Pratice-1024x544.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Guest-Post-Pratice-300x159.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Guest-Post-Pratice-768x408.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Guest-Post-Pratice.jpg 1279w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-5-follow-up-on-lost-links\">5. Follow Up on Lost Links<\/h4>\n\n\n\n<p>Sure, you can master how to increase your domain authority by getting quality backlinks, but if you keep losing them, your efforts will go to waste.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Monitor your backlinks using a tool like Semrush.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"943\" height=\"594\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Follow-Up-on-Lost-Links.png\" alt=\"\" class=\"wp-image-6058\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Follow-Up-on-Lost-Links.png 943w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Follow-Up-on-Lost-Links-300x189.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Follow-Up-on-Lost-Links-768x484.png 768w\" sizes=\"(max-width: 943px) 100vw, 943px\" \/><figcaption class=\"wp-element-caption\"><em>Image Source: Semrush<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Find links to pages that no longer exist. In such a case, you can add a 301 redirect to a new relevant page or reach out to the site\u2019s webmaster with the correct link.<\/p>\n\n\n\n<p>Don\u2019t ignore the backlinks that you\u2019ve lost.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Engage with the webmasters to find out the reason behind the lost link. They could have:<\/p>\n\n\n\n<ul>\n<li>Removed the link by accident.<\/li>\n\n\n\n<li>Made a website redesign that has led to the lost link.<\/li>\n\n\n\n<li>Deleted the page that had the backlink.<\/li>\n<\/ul>\n\n\n\n<p>For all these, it\u2019ll be easy to reclaim the backlinks.&nbsp;<\/p>\n\n\n\n<p>Also, it\u2019s easier to recover backlinks you\u2019ve recently lost than those you lost a while back. So, monitor your links regularly and keep reclaiming lost links.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-6-use-infographics-and-other-visuals-to-attract-backlinks\">6. Use Infographics and Other Visuals to Attract Backlinks<\/h4>\n\n\n\n<p>Master how to increase your domain authority using visuals.<\/p>\n\n\n\n<p>You already know that visuals like GIFs, images, and videos, are important for engaging users with your content.<\/p>\n\n\n\n<p>According to a study by<a href=\"https:\/\/venngage.com\/blog\/visual-content-marketing-statistics\/\"> Venngage<\/a>, marketers reported that original graphics played the biggest role in helping them achieve their marketing goals.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"626\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Other-Visuals-to-Attract-Backlinks.png\" alt=\"\" class=\"wp-image-6059\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Other-Visuals-to-Attract-Backlinks.png 624w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Other-Visuals-to-Attract-Backlinks-300x300.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Other-Visuals-to-Attract-Backlinks-150x150.png 150w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><figcaption class=\"wp-element-caption\"><em>Image Source: Venngage<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>But did you know it can also help in building backlinks?<\/p>\n\n\n\n<p>Well, they do.<\/p>\n\n\n\n<p>Consider this post, for instance. It\u2019s a <a href=\"https:\/\/seobuddy.com\/blog\/keyword-research\/\">guide on keywords<\/a>.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"1024\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/guide-on-keywords-688x1024.png\" alt=\"\" class=\"wp-image-6060\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/guide-on-keywords-688x1024.png 688w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/guide-on-keywords-201x300.png 201w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/guide-on-keywords-768x1144.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/guide-on-keywords.png 965w\" sizes=\"(max-width: 688px) 100vw, 688px\" \/><figcaption class=\"wp-element-caption\"><em>Image Source: SEO Buddy<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>We\u2019ve included a link to the source of the chart.&nbsp;&nbsp;<\/p>\n\n\n\n<p>If you have valuable images on your website, other content creators will likely use them on their site and link to your website to cite the image\u2019s source.<\/p>\n\n\n\n<p>Infographics, for instance, make complex and lengthy topics easier to understand and more enjoyable.&nbsp;<\/p>\n\n\n\n<p>Publishers love sharing them. But they take time and effort to make.<\/p>\n\n\n\n<p>If you create an original infographic covering a hot topic in your industry, webmasters will take the shortcut and simply share it with a link to your website.<\/p>\n\n\n\n<p>You can conduct surveys and create an infographic based on the data you collect. Or get raw data from a trusted research site and use it in your infographic.&nbsp;<\/p>\n\n\n\n<p>Here are a few tips on how to increase your domain authority by creating infographics that <a href=\"https:\/\/seobuddy.com\/blog\/what-is-link-building\/\">attract links<\/a> from high authority sites:<\/p>\n\n\n\n<ul>\n<li>Cover the topic with fresh ideas, instead of rehashing the same old ideas.<\/li>\n\n\n\n<li>Keep it short and tightly focused. This makes the data easier for readers to digest and remember.\u00a0<\/li>\n\n\n\n<li>The best content should be at the top of the infographic.<\/li>\n\n\n\n<li>Make the design interesting. Hiring a professional designer cannot hurt.<\/li>\n<\/ul>\n\n\n\n<p>Pitch relevant websites with the infographic and complement it with a short blog post.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-7-offer-free-tools\">7. Offer Free Tools<\/h4>\n\n\n\n<p>Let\u2019s see how to increase your domain authority using a free tool.<\/p>\n\n\n\n<p>Offering free tools is one of the most effective ways to draw traffic to your website and earn backlinks.<\/p>\n\n\n\n<p>A free and useful tool on your site draws backlinks from articles that mention or recommend the tool.<\/p>\n\n\n\n<p>Why would they do that?<\/p>\n\n\n\n<p>Because they would want to provide free and useful resources to their audience to help them find solutions to their problems.&nbsp;<\/p>\n\n\n\n<p>Free tools are widely popular and get mentioned a lot if they are genuinely useful.<\/p>\n\n\n\n<p>For instance, CoSchedule has a <a href=\"https:\/\/coschedule.com\/headline-analyzer\">Headline Analyzer<\/a> that gets them thousands of backlinks.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"831\" height=\"332\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Offer-Free-Tools.png\" alt=\"\" class=\"wp-image-6061\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Offer-Free-Tools.png 831w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Offer-Free-Tools-300x120.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Offer-Free-Tools-768x307.png 768w\" sizes=\"(max-width: 831px) 100vw, 831px\" \/><figcaption class=\"wp-element-caption\"><em>Image Source: CoSchedule<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>An analysis of their backlink profile shows over 672,000 backlinks to the Headline Analyzer page.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"183\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Semrush-Backlink.png\" alt=\"\" class=\"wp-image-6062\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Semrush-Backlink.png 624w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Semrush-Backlink-300x88.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><figcaption class=\"wp-element-caption\"><em>Image Source: Semrush<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Here\u2019s how to increase your domain authority by offering free tools\/resources:<\/p>\n\n\n\n<ul>\n<li>Offer one of the features of your product for free<\/li>\n\n\n\n<li>Create a free version of your tool<\/li>\n\n\n\n<li>Offer free templates and worksheets\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Ensure the free tool is useful for its intended users. It should offer an effective way for them to meet their objectives.<\/p>\n\n\n\n<p>Promote it using guest posts, blog posts, email outreach, and social media promotions.<\/p>\n\n\n\n<p>We know creating a free tool is not easy. But you can be sure that the results in the form of backlinks and leads generated will be worth it.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-8-become-a-reliable-source-for-bloggers-and-reporters\">8. Become a Reliable Source for Bloggers and Reporters<\/h4>\n\n\n\n<p>Getting backlinks from authoritative news sites is not as hard as most people may assume. And it\u2019s one of the sure ways to increase your domain authority.<\/p>\n\n\n\n<p>We\u2019ll show you how to increase your domain authority using the<a href=\"https:\/\/www.helpareporter.com\/\"> Help a Reporter Out<\/a> (HARO) platform.<\/p>\n\n\n\n<p>HARO is a free service. It\u2019ll connect you with journalists and bloggers who need industry experts to answer their questions. In return, they give links and exposure.<\/p>\n\n\n\n<p>To get started, register as a source and sign up.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"333\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Reliable-Source-for-Bloggers-and-Reporters.png\" alt=\"\" class=\"wp-image-6063\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Reliable-Source-for-Bloggers-and-Reporters.png 624w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Reliable-Source-for-Bloggers-and-Reporters-300x160.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><figcaption class=\"wp-element-caption\"><em>Image Source: HARO<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Fill in a few basic details about yourself and your business.<\/p>\n\n\n\n<p>On the dashboard, you\u2019ll get the option to choose the category you\u2019re interested in. If you want to receive requests in all categories, tick Master HARO.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"622\" height=\"240\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Master-HARO.png\" alt=\"\" class=\"wp-image-6064\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Master-HARO.png 622w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Master-HARO-300x116.png 300w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/><figcaption class=\"wp-element-caption\"><em>Image Source: HARO<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Find requests that are relevant to your industry. If you register for the free plan, you\u2019ll get three requests via email from Monday to Friday.<\/p>\n\n\n\n<p>Here is how these requests appear.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"545\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/HARO-Index.png\" alt=\"\" class=\"wp-image-6065\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/HARO-Index.png 624w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/HARO-Index-300x262.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><figcaption class=\"wp-element-caption\"><em>Image Source: HARO<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Once you\u2019re interested in a request, send a brief and valuable pitch to the reporter or journalist.&nbsp;<\/p>\n\n\n\n<p>If the journalist uses your pitch, they\u2019ll mention or link back to you. This will increase your domain authority.<\/p>\n\n\n\n<p>Here are some <strong>tips on how to increase your domain authority using HARO:&nbsp;<\/strong><\/p>\n\n\n\n<ul>\n<li>Submit your pitch fast, preferably within an hour. Everyone using HARO will see the same requests you receive and the journalist is likely to use the first best responses.<\/li>\n\n\n\n<li>Your pitch should show your expertise in the field. It should encourage journalists to prefer your answer over others\u2019.<\/li>\n\n\n\n<li>Be consistent in pitching. But only respond to requests that will give you high-quality backlinks.<\/li>\n\n\n\n<li>Make it easy for the reporter to provide a backlink by including a downloadable link containing your headshot, company logo, and bio.<\/li>\n\n\n\n<li>Stick to the rules HARO recommends for sources.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tip-3-how-to-increase-your-domain-authority-by-getting-rid-of-low-quality-links\">Tip 3: How to Increase Your Domain Authority by Getting Rid of Low-Quality Links<\/h3>\n\n\n\n<p>You already know this, not all links are equal. And this is an important factor to keep in mind when learning how to increase your domain authority.<\/p>\n\n\n\n<p>You need to secure high-quality links from reputable sites like renowned magazines and <a href=\"https:\/\/seobuddy.com\/blog\/wikipedia-backlinks\/\">Wikipedia<\/a>.&nbsp;<\/p>\n\n\n\n<p>But you also need to get rid of the poor-quality links. Bad links could hurt your domain authority score instead of increasing it.<\/p>\n\n\n\n<p>This begs the question:<\/p>\n\n\n\n<p>How can you find poor-quality links?<\/p>\n\n\n\n<p>A backlink audit tool like the one provided by Semrush can help you identify and weed out toxic links.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"409\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Domain-Authority-by-Getting-Rid-of-Low-Quality-Links.png\" alt=\"\" class=\"wp-image-6066\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Domain-Authority-by-Getting-Rid-of-Low-Quality-Links.png 624w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Domain-Authority-by-Getting-Rid-of-Low-Quality-Links-300x197.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><figcaption class=\"wp-element-caption\"><em>Image Source:<\/em><a href=\"https:\/\/www.semrush.com\/backlink_audit\/\"><em> Semrush<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Here are some examples of poor links you should eliminate:&nbsp;<\/p>\n\n\n\n<ul>\n<li>A link that does not add value to the article or website it\u2019s posted on.<\/li>\n\n\n\n<li>A link placed on a website that only acts as a repository of posts with outgoing links (link farms).<\/li>\n\n\n\n<li>A website whose target audience is unrelated to your website\u2019s target audience.<\/li>\n\n\n\n<li>A link in a comment section that adds no real value to the conversation.<\/li>\n\n\n\n<li>Backlinks from websites that sell links.<\/li>\n<\/ul>\n\n\n\n<p>Semrush will also provide you with the toxicity score of various links. So you don\u2019t need to put much effort into finding bad links.&nbsp;<\/p>\n\n\n\n<p>Once you identify these links, here is how to increase your domain authority by getting rid of them.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-add-a-nofollow-tag\">1. Add a \u201cNofollow\u201d Tag<\/h4>\n\n\n\n<p>Contact the website owners and request them to either remove the link or devalue it by adding a \u201cnofollow\u201d tag.&nbsp;<\/p>\n\n\n\n<p>A nofollow tag means the poor-quality link will not affect your domain authority.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-disavow-the-links\">2. Disavow the Links<\/h4>\n\n\n\n<p>If you can\u2019t get the other website to remove the bad link, you can disavow the URL of the domain or page in question.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Use the<a href=\"https:\/\/search.google.com\/search-console\/disavow-links\"> disavow tool<\/a> on Google\u2019s Search Console.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"643\" height=\"435\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Disavow-the-Links.png\" alt=\"\" class=\"wp-image-6067\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Disavow-the-Links.png 643w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Disavow-the-Links-300x203.png 300w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><figcaption class=\"wp-element-caption\"><em>Image Source: Google Search Console<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>When putting these tips on how to increase your domain authority into practice, prioritize the quality of your backlinks over the quantity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs\"><strong>FAQs<\/strong><\/h2>\n\n\n\n<p><strong>1. What is the fastest way to increase your domain authority?<\/strong><\/p>\n\n\n\n<p>If you\u2019re wondering how to increase your domain authority (DA) fast, use tips to come up with a link-building strategy:<\/p>\n\n\n\n<ul>\n<li>Take a leaf from your competitors\u2019 backlink profile.<\/li>\n\n\n\n<li>Reach out to websites that have linked to missing or outdated pages on your competitors\u2019 sites and offer a better alternative.<\/li>\n\n\n\n<li>Ask directly for backlinks from bloggers and webmasters.<\/li>\n\n\n\n<li>Follow up on unlinked mentions and images.<\/li>\n\n\n\n<li>Follow up on lost and <a href=\"https:\/\/seobuddy.com\/blog\/broken-link-building\/\">broken links<\/a>.<\/li>\n\n\n\n<li>Get rid of low-quality links.<\/li>\n<\/ul>\n\n\n\n<p>However, the most sustainable and long-term answer to how to increase your domain authority is by creating great content.<\/p>\n\n\n\n<p><strong>2. How long does it take to increase your domain authority?<\/strong><\/p>\n\n\n\n<p>It can take months or even years to substantially increase your domain authority.&nbsp;<\/p>\n\n\n\n<p>But as long as you\u2019re actively putting the best practices on how to increase your domain authority into action, it will gradually increase.<\/p>\n\n\n\n<p><strong>3. How to increase your domain authority in 2022?<\/strong><\/p>\n\n\n\n<p>Here\u2019s how to increase your domain authority this year:&nbsp;&nbsp;<\/p>\n\n\n\n<ul>\n<li>Create <a href=\"https:\/\/seobuddy.com\/blog\/how-to-write-great-content-that-ranks\/\">great content<\/a>.\u00a0\u00a0<\/li>\n\n\n\n<li>Check your competitors\u2019 backlink sources and reach out to them<\/li>\n\n\n\n<li>Connect with webmasters and bloggers<\/li>\n\n\n\n<li>Claim links for unlinked mentions<\/li>\n\n\n\n<li>Get a good domain by guest posting<\/li>\n\n\n\n<li>Reclaim lost links, redirect links away from broken pages, and get rid of low-quality links<\/li>\n\n\n\n<li>Create and post high-quality original visuals<\/li>\n\n\n\n<li>Offer free tools<\/li>\n<\/ul>\n\n\n\n<p><strong>4. How often should I check my domain authority?<\/strong><\/p>\n\n\n\n<p>Even after you master how to increase your domain authority, it\u2019s recommended to check your website\u2019s DA score at least once a month.&nbsp;<\/p>\n\n\n\n<p>Monitor the performance of your website consistently.<\/p>\n\n\n\n<p><strong>5. How are domain authority and page authority different?<\/strong><\/p>\n\n\n\n<p>Domain authority measures the ranking strength of an entire domain or subdomain. Page authority looks at the ranking strength of individual pages.<\/p>\n\n\n\n<p>Mastering how to increase your domain authority will boost the authority of your pages.<\/p>\n\n\n<div class=\"pb-form-block-wrap pb-form-type-1\">\r\n            <div class=\"left\">\r\n            <img decoding=\"async\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/themes\/seobuddy\/images\/post-blocks\/2.png\" alt=\"img\" \/>\r\n        <\/div>\r\n    \t<div class=\"right\">\r\n                    <div class=\"title\">There\u2019s more\u2026<\/div>\r\n                            <div class=\"text pb-text-style\"><p>Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. <a href=\"https:\/\/seobuddy.com\/seo-checklist?utm_source=SEOBuddyBlog&amp;utm_medium=BlogPost&amp;utm_campaign=block1&amp;utm_content=287\">Get the SEO Checklist here.<\/a><\/p>\n<p><strong>Want to get a sneak peek of what it looks like?<\/strong><br \/>\n<strong>Enter your email and <em>get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n                <form class=\"pb-form\" action=\"https:\/\/seobuddy.com\/free-checklist\">\r\n            <input placeholder=\"your-email@exemple.com\" name=\"newsletter_subscribe[email]\" type=\"email\" required>\r\n            <button class=\"btn-big\">Send me the demo version<\/button>\r\n        <\/form>\r\n    <\/div>\r\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-increase-your-domain-authority-with-link-chest\">How to Increase Your Domain Authority with Link Chest<\/h2>\n\n\n\n<p>You now know how to increase your domain authority.<\/p>\n\n\n\n<p>A higher domain authority means your website\u2019s ranking will improve as well. And this will lead to higher traffic and higher conversions.&nbsp;&nbsp;<\/p>\n\n\n\n<p>A lot of work goes into finding the right backlinks.<\/p>\n\n\n\n<p>But the good news is that there\u2019s a shortcut.<\/p>\n\n\n\n<p>Learn how to increase your domain authority and combine it with our comprehensive<a href=\"https:\/\/seobuddy.com\/link-chest\"> Link Chest<\/a> for best results.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"494\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Increase-Your-Domain-Authority-with-Link-Chest-1024x494.png\" alt=\"\" class=\"wp-image-6068\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Increase-Your-Domain-Authority-with-Link-Chest-1024x494.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Increase-Your-Domain-Authority-with-Link-Chest-300x145.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Increase-Your-Domain-Authority-with-Link-Chest-768x370.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2022\/03\/Increase-Your-Domain-Authority-with-Link-Chest.png 1234w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image Source: SEOB<\/em>uddy<\/figcaption><\/figure><\/div>\n\n\n<p>You\u2019ll get access to over 1,900 backlink opportunities from reputable websites that\u2019ll increase your website\u2019s domain authority.&nbsp;If you have any questions on how to increase your domain authority, feel free to <a href=\"https:\/\/seobuddy.com\/contact\">reach out<\/a> to us and we\u2019d be happy to help you with your <a href=\"https:\/\/seobuddy.com\/blog\/my-seo-journey\/\">SEO journey<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You know domain authority (DA) matters. And the higher it is, the better for your site. But how&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[154,4,428],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Increase Your Domain Authority in 2022?<\/title>\n<meta name=\"description\" content=\"Want to learn how to increase your domain authority by using natural link-building tactics to attract quality backlinks? 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