{"id":5628,"date":"2022-03-21T05:26:59","date_gmt":"2022-03-21T05:26:59","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=5628"},"modified":"2022-03-21T05:33:59","modified_gmt":"2022-03-21T05:33:59","slug":"my-seo-journey-kasradesign","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-kasradesign\/","title":{"rendered":"My SEO Journey: Alex Safavinia from kasradesign.com – Always research well before hiring an SEO company"},"content":{"rendered":"\n

My SEO Journey is a series where entrepreneurs and Indie makers share their honest SEO Journey filled with failure and success, and most importantly proven results.\u00a0Episode #76 features Alex Safavinia from Kasra Design<\/a><\/em>.<\/p>\n\n\n\n

\"Alex<\/figure><\/div>\n\n\n\n

My name is Alex Safavinia, the CEO and Creative Director at Explainer Videoly Pte. Ltd. (Kasra Design™<\/a>). <\/p>\n\n\n\n

We produce premium custom explainer videos for brands and organizations worldwide. Our clients include Shell, VISA, PepsiCo, IATA, Commonwealth Bank, Intel, Ogilvy & Mather, Panasonic and Tokio Marine.<\/p>\n\n\n\n

What’s your backstory and how did you come up with the idea?<\/h2>\n\n\n\n

After graduating from university in Creative Multimedia, I started working in a motion graphics production company for a while before I began working as a freelance motion graphics designer in 2006. It was the very beginning of the era where online commercials were taking a foothold in businesses. <\/p>\n\n\n\n

People were starting to appreciate the online impact these commercials brought to their businesses. I started to notice a high demand in animated videos and soon, I was overwhelmed with enquiries.<\/p>\n\n\n\n

This led me to hire part time and full time help to keep up with the deadlines. Once I gathered enough funds, we moved to a permanent office and things just snowballed from there. We registered an animation company<\/a> and acquired more clients, larger clients and long-term contracts.<\/p>\n\n\n\n

Along the way, we won multiple award titles such as Best Animation from the Los Angeles Animation Festival 2018, Gold Award from the Indigo Design Awards 2020 and so on.<\/p>\n\n\n\n

Since launch, what has worked to attract more organic traffic?<\/h2>\n\n\n\n
\"kasradesign.com<\/figure><\/div>\n\n\n\n

I\u2019d say Social Networks and SEO. Many of our leads come from video sharing sites like Youtube and Vimeo. We have over 600 videos on these sites with some ranking quite high in search results when people search for our services such as 3D animation production and explainer video etc. <\/p>\n\n\n\n

As for the SEO, I was aware of its importance since day one because all the enquiries were coming through our website from all over the world. So, there was no other way to get to know these prospects other than search engines. And the way to do that was through SEO and getting our website to the first page for the services that we were offering. <\/p>\n\n\n\n

This is before there was a Google penalty or anything like that. The SEO company that we hired was buying thousands of low quality links and we were enjoying our first page rankings.<\/p>\n\n\n\n

Then as you might know the Penguin update and many other Google algorithms came to play and our Google ranking got hit pretty bad. We had to scramble quickly and find a solution. We hired a new SEO company to clean up the mess the previous company made (e.g Disavow) and practically started from the scratch to build natural high-quality links.<\/p>\n\n\n\n

\"Kasra
Kasra Design – Old Website Screenshot<\/figcaption><\/figure><\/div>\n\n\n\n

We re-designed our website and improved its structure to be more SEO friendly, created high-quality content on our blog and relevant company profiles on the Net. <\/p>\n\n\n\n

As you can see, we\u2019ve done a complete rebranding and logo upgrade as well.<\/p>\n\n\n\n

\"Kasra
Kasra Design – New Homepage Screenshot<\/figcaption><\/figure><\/div>\n\n\n\n

We target highly searched keywords related to our business. For example 10 contents related to one keyword. Then move on to the next one. Our goal is to make content that helps the reader rather than just repeating the keyword throughout. Google is getting much better in distinguishing these types of articles and rewards them accordingly.<\/p>\n\n\n\n

We are a video production company, so every month there are new videos being added to our social media channels which cover the video marketing part of the strategy.<\/p>\n\n\n

\r\n
\r\n \"img\"\r\n <\/div>\r\n \t
\r\n
There\u2019s more\u2026<\/div>\r\n

Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. Get the SEO Checklist here.<\/a><\/p>\n

Want to get a sneak peek of what it looks like?<\/strong>
\nEnter your email and get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n

\r\n \r\n