{"id":5514,"date":"2022-04-04T09:28:45","date_gmt":"2022-04-04T09:28:45","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=5514"},"modified":"2025-02-05T13:45:00","modified_gmt":"2025-02-05T13:45:00","slug":"my-seo-journey-studiohawk","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-studiohawk\/","title":{"rendered":"My SEO Journey [Pro Edition]: Harry Sanders from studiohawk.com.au – SEO Tips From a Growing Award-Winning Aussie Agency"},"content":{"rendered":"\n

My SEO Journey [PRO Edition] is a series where professionals of the SEO Industry, Digital Marketing, or Web Design, share their honest SEO Journey filled with failure and success, and most importantly proven results. <\/em>Episode #78 features Harry Sanders from StudioHawk<\/a>.<\/em><\/p>\n\n\n

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\"Harry<\/figure><\/div>\n\n\n

My name\u2019s Harry Sanders, and I am the Founder of a company named StudioHawk – a specialised digital marketing agency that focuses solely on SEO. We like to think of ourselves as being like that restaurant that you always go to when you’re craving a killer banh mi roll. <\/p>\n\n\n\n

SEO is what we\u2019re known for. It\u2019s our core product and what we do.<\/p>\n\n\n\n

We currently have around forty staff in Melbourne and in the UK focusing on delivering that top quality bahn mi for our clients in the SEO space.<\/p>\n\n\n

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\"StudioHawk<\/figure><\/div>\n\n\n

What’s your backstory and how did you come up with the idea?<\/h2>\n\n\n\n

I founded StudioHawk while couchsurfing around Melbourne. <\/p>\n\n\n\n

After working for a couple of other companies I came up with the idea of an agency that would only specialise in the area of SEO. I wanted to move away from the traditional model of sales staff and agency managers to house a collection of the world\u2019s best SEO specialists instead. <\/p>\n\n\n\n

I essentially saw a gap in the market. There were a lot of people that wanted help with SEO, and also a lot of companies offering SEO as a service. The problem with those companies was that they tended to be overly busy and offered a plethora of other services rather than delivering effective SEO strategies and solutions. Our focus was to dedicate our services to that one particular area, and it turned out that there was a market for SEO specialisation. <\/p>\n\n\n\n

We started out as a small agency of three to four people without realistically knowing how far we would expand down the line. We’ve been able to grow and scale the service, expand, and make a name for ourselves in this dedicated space.<\/p>\n\n\n\n

Since launch, what has worked to attract more organic traffic? <\/strong><\/h2>\n\n\n
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\"studiohawk.com.au<\/figure><\/div>\n\n\n

A massive source of traffic for us has come from having a referral network. <\/p>\n\n\n\n

StudioHawk is set up and designed in a way that makes it easy for our clients to love what we do, and when clients adore you then a natural byproduct of that is that they refer you to their friends. <\/p>\n\n\n\n

We\u2019ve been sure to set up that process to make it as easy as possible for referrals to occur. <\/p>\n\n\n\n

Having each member of our team directly managing and working with their client creates a sense of an \u2018ecosystem\u2019 where the client feels looked after – and doubly so from receiving a personalised level of service. We also have a profit-share incentive that rewards account managers for any clients that they bring in. <\/p>\n\n\n\n

That model, while essentially simple, has been very effective in growing the company. <\/p>\n\n\n\n

Instead of having to spend huge amounts on sales teams or worrying about account managers trying to work against paid media and other verticals, everyone just ends up focusing on their one thing – which is their expertise. <\/p>\n\n\n\n

While eloquently straight-forward, it solves the basic problem of \u2018too many fingers in the pie\u2019. <\/p>\n\n\n\n

I\u2019d also tie our growth into the idea of investing in people. Given my background, a big part of StudioHawk was giving people who might not have had the opportunity, a go. While it generates loyalty, you also get a lot of people who are phenomenally skilled in a number of areas. <\/p>\n\n\n\n

Take our GM Lawrence, our executive team – we have people from all walks and backgrounds that are now world leading SEO specialists. Anyone can learn SEO, but quite often you can find these superstars willing to take their past expertise into a new industry. <\/p>\n\n\n\n

This also ties into a sense of loyalty. When you invest in people, they feel valuable. Having a well laid out system of progression, personal growth, and a focused role show them that they are important, have direction, and not just an individual that would be easily replaced.<\/p>\n\n\n

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There\u2019s more\u2026<\/div>\r\n

Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. Get the SEO Checklist here.<\/a><\/p>\n

Want to get a sneak peek of what it looks like?<\/strong>
\nEnter your email and get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n

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