{"id":5457,"date":"2022-02-28T06:24:19","date_gmt":"2022-02-28T06:24:19","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=5457"},"modified":"2022-02-28T06:27:47","modified_gmt":"2022-02-28T06:27:47","slug":"my-seo-journey-videoplasty","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-videoplasty\/","title":{"rendered":"My SEO Journey: Eduard Stinga from videoplasty.com – Leveraging YouTube to grow Brand Authority"},"content":{"rendered":"\n

My SEO Journey is a series where entrepreneurs and Indie makers share their honest SEO Journey filled with failure and success, and most importantly proven results. Episode #73 features Eduard Stinga from VideoPlasty<\/a>.<\/em><\/p>\n\n\n\n

\"Eduard<\/figure><\/div>\n\n\n\n

I\u2019m Eduard Stinga, founder of VideoPlasty.com<\/a><\/p>\n\n\n\n

We\u2019re an online marketplace for digital files in the animation and graphic design segment, being the only marketplace in the world where you can buy ready-to-use stock animation assets and commercially licensed stock GIF images.<\/p>\n\n\n\n

Our customers choose to use our ready-made stock animation and stock GIFs because it helps them create professionally looking animated videos or presentations in minutes without wasting time learning complex skills.<\/p>\n\n\n\n

At VideoPlasty.com our goal is to make animation easy so that anyone can incorporate it into their projects.<\/p>\n\n\n\n

What’s your backstory and how did you come up with the idea?<\/h2>\n\n\n\n

Our company has been making custom explainer animations for around 10 years at this point. <\/p>\n\n\n\n

An explainer studio is a service-based business, which is harder to scale. As much as we enjoy working with clients and bringing amazing ideas to life, scaling to 10X clients means 10X more headaches. So we figured we could take the exact same skills and build a digital products-based business that scales easily.<\/p>\n\n\n\n

We looked around and realized there\u2019s a gap in the market and nobody is selling ready-to-use stock animation items that are perfect for beginners. There were plenty of complicated After Effects project files, but who has time to learn After Effects.<\/p>\n\n\n\n

So\u2026 VideoPlasty was born!<\/p>\n\n\n\n

\"Homepage<\/figure><\/div>\n\n\n\n

We honestly didn\u2019t really know if this was going to work or not. We\u2019ve seen it work with vector graphics, but the barrier of entry to use images is very low. Everyone and their mom knows how to download an image from Google and import it into a PowerPoint. But actually editing videos for beginners was a gray area, because you do need to be a bit more technical oriented to do even basic video editing.<\/p>\n\n\n\n

Eventually, after we started getting our first couple of sales and people were raving about the stock animation, we knew we were on to something good here!<\/p>\n\n\n\n

Since launch, what has worked to attract more organic traffic?<\/h2>\n\n\n\n
\"videoplasty.com<\/figure><\/div>\n\n\n\n

As a bootstrapped company you don\u2019t have a lot of money to spend on attracting traffic, so what we did is we went for the free traffic sources. They also happen to be the slowest, but we went in for the long game. <\/p>\n\n\n\n

Two major sources of organic traffic worked well for us.<\/p>\n\n\n\n

The first one is YouTube. We started a YouTube channel with tutorials and other content relevant to our industry and we branded all videos with our company and logo and promoted items from our website. Making YouTube videos takes time and is super hard to grow a channel, but if you get things right, you can get millions of people to hear about your brand which is key to raising that brand awareness for a new company.<\/p>\n\n\n\n

\"YouTube<\/figure><\/div>\n\n\n\n

Because of this, we got a ton of people searching for our brand name on Google, because they kept hearing it in the videos. As you can imagine, that\u2019s a good signal for Google. Even if this can\u2019t be tracked accurately or quantified like classic backlinks for SEO growth, we see this as the \u201cword of mouth backlinks\u201d.<\/p>\n\n\n\n

If backlinks are basically websites \u201ctalking\u201d about you, then users searching for your brand name means that people hear and talk about you outside of what Google can actually track. But in essence, it\u2019s still your brand becoming more popular and important to people, similar to what backlinks actually do on the web.<\/p>\n\n\n\n

\"View<\/figure><\/div>\n\n\n\n

These two videos alone with 2M+ views total have brought in so much free and targeted traffic that it\u2019s ridiculous!<\/p>\n\n\n\n

Even YouTube SEO is not traditionally viewed as mainstream SEO, it has been an important weapon in our arsenal. Our YouTube content strategy has been to create awesome ever-green videos for competitive keywords and master the art of ranking them high, making sure we get constant views, instead of relying on trends or videos going viral on the home page.<\/p>\n\n\n\n

YouTube SEO boils down to the classics:<\/p>\n\n\n\n