{"id":5409,"date":"2022-02-18T06:39:29","date_gmt":"2022-02-18T06:39:29","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=5409"},"modified":"2022-07-30T04:25:10","modified_gmt":"2022-07-30T04:25:10","slug":"my-seo-journey-zogics","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-zogics\/","title":{"rendered":"My SEO Journey: Jeff Stripp from zogics.com – Be intentional with what you create and how you share it"},"content":{"rendered":"\n

My SEO Journey is a series where entrepreneurs and Indie makers share their honest SEO Journey filled with failure and success, and most importantly proven results. Episode #71 features Jeff Stripp from Zogics<\/a>.<\/em><\/p>\n\n\n\n

\"Jeff<\/figure><\/div>\n\n\n\n

Zogics<\/a> is a B2B and B2C e-commerce company that supplies businesses worldwide with items that keep them operating at their best. Customers across diverse industries rely on Zogics for products in a wide range of categories such as cleaning and disinfecting, indoor air quality, safety, and facility, along with services like personalized procurement, franchise vendor support, and inventory storage and management.<\/p>\n\n\n\n

Our flagship products are our cleaning and antibacterial wipes<\/a>, which were first designed and manufactured by our founder Paul LeBlanc.<\/p>\n\n\n\n

The idea came to him when fixing his bike and discovering he had nothing particularly good to clean his hands and bike itself.<\/p>\n\n\n\n

Fast forward several years (and several dozen new products added to the catalog), our annual revenue is over $20M per year. It shows how a viable solution to a simple problem can evolve into a successful business model.<\/p>\n\n\n\n

I\u2019m currently the Chief Revenue Officer at Zogics, overseeing our e-commerce department, and making sure our efforts across all departments are aligned: exceeding customer expectations and growing our brand.<\/p>\n\n\n\n

Before joining Zogics, I ran a digital marketing firm called i3. It was a full-service agency that consulted e-commerce businesses on web development, content marketing, and email nurturing. After running i3 for several years, I decided that leading an in-house marketing team and devoting all my time to growing a brand was the best path for my career.<\/p>\n\n\n\n

As a marketing agency, we only see small pieces of our clients\u2019 businesses and very rarely get to drive comprehensive marketing strategies. With Zogics, I wanted to have the autonomy to develop a strategic plan and build a team that could put the plan into action.<\/p>\n\n\n\n

SEO and Content is About Helping and Teaching<\/h2>\n\n\n\n

As an e-commerce business, it is crucial for our customers and potential customers to find our website online. As a startup without much brand recognition, we learned that having a nice, well-designed website wasn\u2019t nearly enough to compete with major e-commerce players.<\/p>\n\n\n\n

To create a real online presence, we knew we had to make considerable investments in digital channels like content marketing, SEO, social media, and email.<\/p>\n\n\n\n

Our approach to SEO is based on the same principles as our entire business: serve the customer and their needs.<\/p>\n\n\n\n

We write articles that inform prospective and returning customers about the nuances of our products. For example, our disinfectant sprayer<\/a> products are surprisingly technical so we publish detailed guides to help our clients clean and disinfect their facilities and write about news about new regulations and standards. <\/p>\n\n\n\n

\"Zogics.com<\/figure>\n\n\n\n

We also actively seek feedback from our customers to find pain points, product ideas, and questions we can address in our content about our products, cleaning standards, and more.<\/p>\n\n\n\n

Since we started creating content for our blog, our organic traffic has steadily grown. When the COVID-19 pandemic began in March 2020, our traffic grew by nearly 600% overnight as people and businesses rushed to get any and all hygiene products.<\/p>\n\n\n\n

Our traffic growth was largely a result of a market trend that nobody could have imagined in their wildest dreams. Search volume for queries like bulk towels, wholesale hand sanitizer<\/a>, and wipe dispensers<\/a> increased exponentially. <\/p>\n\n\n\n

As demand for cleaning products increased, page 1 real estate on Google for previously niche keywords became cut-throat. We were able to maintain our organic rankings because our product listings were clear, concise, and informative and our blog content provided mid and top funnel support for our high revenue, low funnel pages.<\/p>\n\n\n\n

Diversify Your Rankings<\/h2>\n\n\n\n

Most successful e-commerce businesses have one thing in common when it comes to search: they diversify their traffic source on a granular keyword level.<\/p>\n\n\n\n

A strong brand means that users will use your company\u2019s name and as a result, you\u2019ll be getting new rankings and increased traffic for branded queries.<\/p>\n\n\n\n

Branded queries are great, but it\u2019s a slippery slope when a company relies too heavily on searches that include their brand name. Only people who already know your brand will search for your brand name. This is fine for retaining customers but limits the opportunity to grow and bring new prospective customers into your conversion funnel through organic search. <\/p>\n\n\n\n

Zogics ranks for a wide range of branded and non-branded keywords which positions us to attract new potential customers to our website, even if they\u2019ve never heard of our brand before. <\/p>\n\n\n\n

\"Zogics.com<\/figure>\n\n\n\n

Our strategy to diversify ranking priorities paid off in 2020. We boxed out Amazon, Walmart, and other megacorporations and maintained page 1 rankings for non-branded search terms for cleaning and hygiene products in March 2020. If we hadn\u2019t put in years of work diversifying our keyword strategy prior to the pandemic, we would have been pushed out of relevant search rankings by the heavy hitters with unlimited budgets.<\/p>\n\n\n

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There\u2019s more\u2026<\/div>\r\n

Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. Get the SEO Checklist here.<\/a><\/p>\n

Want to get a sneak peek of what it looks like?<\/strong>
\nEnter your email and get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n

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