{"id":5239,"date":"2022-02-16T08:04:09","date_gmt":"2022-02-16T08:04:09","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=5239"},"modified":"2023-05-11T06:41:06","modified_gmt":"2023-05-11T06:41:06","slug":"broken-link-building","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/broken-link-building\/","title":{"rendered":"Broken Link Building: What is it and How to Do It?"},"content":{"rendered":"\n<p>Broken link building is one of the common link-building techniques used by <a href=\"https:\/\/seobuddy.com\/blog\/what-is-seo\/\">SEO<\/a> experts.&nbsp;<\/p>\n\n\n\n<p>Building broken links can be a tedious task that takes lots of time and effort. Many people prefer more straightforward link-building tactics like guest posting or directory citations.<\/p>\n\n\n\n<p>But, if done right, broken link building can help you <a href=\"https:\/\/seobuddy.com\/blog\/find-backlink-opportunities\/\">build high-quality backlinks<\/a> without the need for creating any new content. While many other tactics focus on creating content specifically for building backlinks, broken link building tries to find <strong>backlink opportunities within existing content<\/strong>.<\/p>\n\n\n\n<p>So, what exactly is broken link building and how can you use it to your advantage?<\/p>\n\n\n\n<p>Keep reading to find out.<\/p>\n\n\n\n<div class=\"wp-block-image border-image-nospace\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/12\/broken-link-building-strategy-1024x1024.png\" alt=\"Broken Link Building Strategy\" class=\"wp-image-5717\" width=\"512\" height=\"512\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/12\/broken-link-building-strategy-1024x1024.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/12\/broken-link-building-strategy-300x300.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/12\/broken-link-building-strategy-150x150.png 150w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/12\/broken-link-building-strategy-768x768.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/12\/broken-link-building-strategy.png 1080w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-broken-link-building\">What is Broken Link Building?<\/h2>\n\n\n\n<p>In simple terms, broken link building requires you to identify broken links on relevant websites and ask the webmasters to replace them with your links.&nbsp;<\/p>\n\n\n\n<p>You can find broken links to your website, your competitors\u2019 websites, and to any other website in your niche. Irrespective of who the link was supposed to be directed to, you can reach out and get it replaced with your updated link.<\/p>\n\n\n\n<p>Wondering what causes broken links in the first place?<\/p>\n\n\n\n<p>Broken links could result from one of the following reasons:<\/p>\n\n\n\n<ul><li>The linked site changed the URL without setting up redirects<\/li><li>The target website moved or simply does not exist anymore<\/li><li>The website removed the linked page, causing a 404 error<\/li><li>The link itself is wrong and was always broken<\/li><\/ul>\n\n\n\n<p>Whatever the reason, a broken link building campaign can help you build backlinks quickly and effectively to improve your <a href=\"https:\/\/seobuddy.com\/blog\/what-is-off-page-seo\/\">off-page SEO<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-do-broken-link-building-the-right-way\">How to Do Broken Link Building the Right Way<\/h2>\n\n\n\n<p>The broken link building process essentially requires only two steps:<\/p>\n\n\n\n<ul><li>Find broken links within relevant content in your niche<\/li><li>Reach out to webmasters and get it replaced with your own links<\/li><\/ul>\n\n\n\n<p>Let\u2019s discuss both of these in detail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-find-broken-links\">How to Find Broken Links<\/h3>\n\n\n\n<p>To start broken link building, you need to first identify broken link building opportunities on other websites in your niche.&nbsp;<\/p>\n\n\n\n<p>That\u2019s where a tool like <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/check-my-links\/ojkcdipcgfaekbeaelaapakgnjflfglf\/support?\">Check My Links<\/a> can help you out. This Chrome extension can help you spot broken links as you browse through different websites in your niche.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image border-image-nospace\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"584\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-Find-Broken-Links-1024x584.png\" alt=\"\" class=\"wp-image-5240\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-Find-Broken-Links-1024x584.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-Find-Broken-Links-300x171.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-Find-Broken-Links-768x438.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-Find-Broken-Links.png 1077w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Image via Chrome Web Store<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Once installed, you\u2019ll see a small icon of the extension. When you click on it, the extension will show you all the links on that page.&nbsp;<\/p>\n\n\n\n<p>It\u2019ll categorize them into four types:<\/p>\n\n\n\n<ul><li>Valid links<\/li><li>Valid redirecting links<\/li><li>Warnings<\/li><li>Invalid links<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image border-image-nospace\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"252\" height=\"290\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/12\/small-icon-of-the-extension.png\" alt=\"\" class=\"wp-image-5241\"\/><\/figure><\/div>\n\n\n\n<p>It\u2019ll also highlight each of these links on the page so that you can easily spot them. The links you should be interested in here are the \u201cInvalid links\u201d. These are the broken links on a particular page.<\/p>\n\n\n\n<p>But how do you scale this process?&nbsp;<\/p>\n\n\n\n<p>Let\u2019s find out.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-discovering-broken-links-at-scale\">Discovering Broken Links at Scale<\/h4>\n\n\n\n<p>The process of finding broken links needs to be quick. While the tools can\u2019t help you check multiple pages at once, they can help you check numerous links together.<\/p>\n\n\n\n<p>There lies the opportunity to scale up the process.<\/p>\n\n\n\n<p>You should look for pages that have numerous outbound links. These are the ones where you might possibly find broken links.&nbsp;<\/p>\n\n\n\n<p>Resource pages, in particular, can be helpful here.<\/p>\n\n\n\n<p>The reason?<\/p>\n\n\n\n<p>They tend to have loads of outbound links. As a result, the probability of finding a broken link there is greater.&nbsp;<\/p>\n\n\n\n<p><strong>Pro Tip<\/strong>: If you want to skip the trouble of finding broken links, you can always use our <a href=\"https:\/\/seobuddy.com\/link-chest\">Link Chest<\/a> to your advantage and find helpful backlinking opportunities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-replace-them-with-your-links\">How to Replace Them with Your Links<\/h3>\n\n\n\n<p>Finding broken links isn\u2019t enough. You also need to have a method in place to replace those links with links to your website.&nbsp;<\/p>\n\n\n\n<p>And how exactly can you do that?<\/p>\n\n\n\n<p>Let\u2019s find out.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-create-a-similar-resource\">1. Create a Similar Resource<\/h4>\n\n\n\n<p>Before you reach out to webmasters to inform them about the broken links, you should first identify a resource on your website that\u2019s similar to the one that existed on the broken link.&nbsp;<\/p>\n\n\n\n<p>If you don\u2019t already have it, you should put effort into creating one from scratch. The idea is to have a valuable alternative resource for the webmasters to link to by replacing the broken link with it.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-approach-webmasters\">2. Approach Webmasters<\/h4>\n\n\n\n<p>Once you\u2019ve found a broken link on a particular website, you need to find a way to get in touch with the webmaster of that website.<\/p>\n\n\n\n<p>You can start by scouting for their contact information.&nbsp;<\/p>\n\n\n\n<p>Once you\u2019ve found their email address, you can send them an email informing them about the broken link.&nbsp;<\/p>\n\n\n\n<p>Along with it, you can let them know that you\u2019ve created a similar resource that they can replace the broken link with.<\/p>\n\n\n\n<p>While this method may not work with everyone, it would help you generate a few backlinks.&nbsp;<\/p>\n\n\n\n<p>Do note that not everyone will reply positively to your email. Thus, you may have to continue this process for every link.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-find-other-websites\">3. Find Other Websites<\/h4>\n\n\n\n<p>If a webmaster doesn\u2019t respond to your email, you\u2019ll have to find a new broken link and reach out to the webmaster of that website, right?<\/p>\n\n\n\n<p>Thankfully, it doesn\u2019t have to be that way.&nbsp;<\/p>\n\n\n\n<p>There\u2019s a way through which you can scale your broken backlink-building process.&nbsp;<\/p>\n\n\n\n<p>Once you\u2019ve found a broken link, you can head to Ahrefs or Semrush.<\/p>\n\n\n\n<p><strong>Ahrefs<\/strong><\/p>\n\n\n\n<p>On Ahrefs, you can head to the Site Explorer tool. There, you can add the broken link in the search bar. On doing so, the tool will bring up a list of all the broken pages that are linking to that link.<\/p>\n\n\n\n<div class=\"wp-block-image border-image-nospace\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/12\/Ahref-Site-Explorer-tool-1024x574.jpg\" alt=\"\" class=\"wp-image-5242\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/12\/Ahref-Site-Explorer-tool-1024x574.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/12\/Ahref-Site-Explorer-tool-300x168.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/12\/Ahref-Site-Explorer-tool-768x431.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/12\/Ahref-Site-Explorer-tool.jpg 1343w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Image via Ahrefs<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>You can then conduct broken link building outreach by reaching out to the webmasters of all these websites and ask them to replace the link with yours. This can improve your chances of getting backlinks.<\/p>\n\n\n\n<p><strong>Semrush<\/strong><\/p>\n\n\n\n<p>On Semrush, you can head to the Backlink Analytics tool and enter the broken link there.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image border-image-nospace\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"610\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/12\/Semrush-Backlink-Analytics-Tool-1024x610.png\" alt=\"\" class=\"wp-image-5243\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/12\/Semrush-Backlink-Analytics-Tool-1024x610.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/12\/Semrush-Backlink-Analytics-Tool-300x179.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/12\/Semrush-Backlink-Analytics-Tool-768x458.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/12\/Semrush-Backlink-Analytics-Tool-1536x915.png 1536w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/12\/Semrush-Backlink-Analytics-Tool.png 1561w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Image via Semrush<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>This will bring up all details related to the backlinks to the page, including the pages that are linking to it. You can then reach out to the webmasters of all these websites and ask them to replace the link with yours.<\/p>\n\n\n<div class=\"pb-form-block-wrap pb-form-type-1\">\r\n            <div class=\"left\">\r\n            <img decoding=\"async\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/themes\/seobuddy\/images\/post-blocks\/2.png\" alt=\"img\" \/>\r\n        <\/div>\r\n    \t<div class=\"right\">\r\n                    <div class=\"title\">There\u2019s more\u2026<\/div>\r\n                            <div class=\"text pb-text-style\"><p>Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. <a href=\"https:\/\/seobuddy.com\/seo-checklist?utm_source=SEOBuddyBlog&amp;utm_medium=BlogPost&amp;utm_campaign=block1&amp;utm_content=287\">Get the SEO Checklist here.<\/a><\/p>\n<p><strong>Want to get a sneak peek of what it looks like?<\/strong><br \/>\n<strong>Enter your email and <em>get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n                <form class=\"pb-form\" action=\"https:\/\/seobuddy.com\/free-checklist\">\r\n            <input placeholder=\"your-email@exemple.com\" name=\"newsletter_subscribe[email]\" type=\"email\" required>\r\n            <button class=\"btn-big\">Send me the demo version<\/button>\r\n        <\/form>\r\n    <\/div>\r\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-broken-link-building-outreach-template\">Broken Link Building Outreach Template&nbsp;<\/h2>\n\n\n\n<p>You may have found loads of websites to reach out to for broken link building. However, if you don\u2019t get your email right, it\u2019s likely that the webmasters may not reply to you at all.&nbsp;<\/p>\n\n\n\n<p>To help you get your outreach email right, here\u2019s an outreach template you can use:<\/p>\n\n\n\n<p><em>Hey [Name],<\/em><\/p>\n\n\n\n<p><em>[Your Name] here from [Your Organization\u2019s Name].<\/em><\/p>\n\n\n\n<p><em>I was going through your website, and, specifically, your post on [Enter the post name with a hyperlink].&nbsp;<\/em><\/p>\n\n\n\n<p><em>It\u2019s a splendid resource \u2014 very informative and helpful. However, while reading it, I noticed that it includes a broken link &#8211; [Enter the broken URL]. Here\u2019s a screenshot of the broken link [Add screenshot or GIF of the broken link].<\/em><\/p>\n\n\n\n<p><em>If you\u2019d like to replace this link, I\u2019ve put together a resource on a similar topic here &#8211; [Enter name of post and hyperlink it]. I\u2019m sure your audience will find it helpful. \ud83d\ude42<\/em><\/p>\n\n\n\n<p><em>In either case, I just thought I should let you know about the broken link.<\/em><\/p>\n\n\n\n<p><em>Regards,<\/em><\/p>\n\n\n\n<p><em>[Your Name]<\/em><\/p>\n\n\n\n<p>Now, there\u2019s a chance that the webmaster may not reply to your first email. That\u2019s why it\u2019s important to follow up with them too. We\u2019ve got you covered with the template for that as well.&nbsp;<\/p>\n\n\n\n<p><em>Hey [Name],<\/em><\/p>\n\n\n\n<p><em>[Your Name] here from [Your Organization\u2019s Name], again.<\/em><\/p>\n\n\n\n<p><em>I wanted to drop in to check if you had a chance to go through my previous email. I can totally understand if you haven\u2019t been able to do so.<\/em><\/p>\n\n\n\n<p><em>I was reading your post on [Enter the post name with a hyperlink] and found a broken link on it ([Enter the broken URL]). I\u2019ve put together a similar resource and maybe you might want to replace it? \ud83d\ude42<\/em><\/p>\n\n\n\n<p><em>In either case, I thought I should let you know!&nbsp;<\/em><\/p>\n\n\n\n<p><em>Regards,<\/em><\/p>\n\n\n\n<p><em>[Your Name]<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faq\">FAQ<\/h2>\n\n\n\n<p><strong>1. What is a broken link in SEO?<\/strong><\/p>\n\n\n\n<p>A broken link, in simple terms, is a link that doesn\u2019t lead anywhere. There could be several reasons for this such as a resource being moved to another location. Clicking on a broken link often shows an error and these links are also called dead links.<\/p>\n\n\n\n<p><strong>2. What are the impacts of broken links?<\/strong><\/p>\n\n\n\n<p>Broken links can affect your <a href=\"https:\/\/seobuddy.com\/blog\/what-is-seo\/\">SEO<\/a> and user experience. When a user clicks on a broken link, it leads them to a dead-end, which, in turn, can spoil their experience. The same also applies to search engine robots and this can negatively affect your rankings.&nbsp;<\/p>\n\n\n\n<p><strong>3. Does broken link building work?<\/strong><\/p>\n\n\n\n<p>Yes, broken link building is a highly effective method of building backlinks for your website. It involves finding broken links and asking webmasters to replace those with your links.&nbsp;<\/p>\n\n\n\n<p><strong>4. How do I get results from broken link building?<\/strong><\/p>\n\n\n\n<p>To get results from broken link building, follow these steps:<\/p>\n\n\n\n<ol><li>Find broken links using a link explorer<\/li><li>Identify or create content that\u2019s similar to what existed on the broken link<\/li><li>Reach out to the webmasters and request them to replace the links<\/li><\/ol>\n\n\n\n<p><strong>5. How do you prevent broken links?<\/strong><\/p>\n\n\n\n<p>Here are some ways through which you can prevent broken links:<\/p>\n\n\n\n<ul><li>Use short and simple URLs<\/li><li>Regularly check your links<\/li><li>Redirect your links well<\/li><li>Use a link checker to verify links<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts\">Final Thoughts<\/h2>\n\n\n\n<p>Broken link building is a highly effective way of building backlinks for your website. All you have to do is find broken links, create content that can serve as a replacement for those links, and then approach the webmasters to replace them.<\/p>\n\n\n\n<p>Doing so for multiple websites can help you quickly generate numerous backlinks for your website.&nbsp;And if that doesn\u2019t suffice, you can always check out our <a href=\"https:\/\/seobuddy.com\/seo-checklist\">SEO Checklist<\/a> to understand how to give a special boost to your link-building efforts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Broken link building is one of the common link-building techniques used by SEO experts.&nbsp; Building broken links can&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4,428],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Broken Link Building: What is it and How to Do It?<\/title>\n<meta name=\"description\" content=\"Want to learn broken link building to improve your SEO? 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