{"id":5080,"date":"2022-03-07T06:27:29","date_gmt":"2022-03-07T06:27:29","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=5080"},"modified":"2022-03-07T06:28:03","modified_gmt":"2022-03-07T06:28:03","slug":"my-seo-journey-sgpn","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-sgpn\/","title":{"rendered":"My SEO Journey: Sean Green from sportsgamblingpodcast.com – If you create high-quality content people inevitably link back to it"},"content":{"rendered":"\n

My SEO Journey is a series where entrepreneurs and Indie makers share their honest SEO Journey filled with failure and success, and most importantly proven results.<\/em> Episode #74 features Sean Green from SGPN<\/a><\/em><\/p>\n\n\n\n

\"Sean<\/figure><\/div>\n\n\n\n

I\u2019m Sean Green, the co-founder of The Sports Gambling Podcast Network and co-host of our flagship show The Sports Gambling Podcast<\/a>. <\/p>\n\n\n\n

Our goal is to provide the most entertaining sports gambling shows on the Internet. <\/p>\n\n\n\n

What’s your backstory and how did you come up with the idea?<\/h2>\n\n\n\n

The beginning of SGPN started like many tech companies between a couple of buddies in a garage in California. <\/p>\n\n\n\n

The original show, that then helped launched the network, was originally just myself and my friend and co-host Ryan Kramer simply talking about the games we wanted to bet on. It started out as a hobby for us for years, but slowly our download numbers increased, and then our first breakthrough moment was when we got a sportsbook to sponsor our show. <\/p>\n\n\n\n

That was the moment where things changed and it became less of a hobby and more of a business.<\/p>\n\n\n\n

Since launch, what has worked to attract more organic traffic?<\/h2>\n\n\n\n
\"SGPN<\/figure><\/div>\n\n\n\n

The number one thing that has worked for us traffic-wise has been a ton of original written content. <\/p>\n\n\n\n

We formed an editorial staff primarily made up from listeners who were interested in contributing and writing for our site. Having them writing and then sharing their work via their social media was a great way to jump-start our editorial.<\/p>\n\n\n\n

We created regular recurring articles, which really helped generate return readers. <\/p>\n\n\n\n

Another thing that really helped us get going was the choice of our domain, being http:\/\/www.sportsgamblingpodcast.com<\/a> helped us rank for a ton of sports gambling-related terms which were ideal for what we were targeting.<\/p>\n\n\n\n

In addition, our site was built on WordPress which really is helpful for dialing in the SEO. <\/p>\n\n\n\n

Using the tools Yoast offers was also a great move for dialing in our SEO efforts.<\/p>\n\n\n\n

The biggest move we made that paid dividends in regards to organic traffic was being included in Google News. <\/p>\n\n\n\n

We signed up via the Google News publisher portal and once we got approved we saw a dramatic increase in site traffic. Being included in Google News allowed us to appear in the carousel and was a game-changer for our traffic.<\/p>\n\n\n\n

\"SGPN<\/figure><\/div>\n\n\n\n

Have you learned anything particularly helpful in your SEO Journey?<\/h2>\n\n\n\n

The biggest thing I learned on my SEO Journey was to avoid buying links at all costs. It may seem like a good short-term solution, however, it\u2019s not worth the risk. In a previous project, not SGPN, the client had been buying links and ended up getting hit with a Google penalty. <\/p>\n\n\n\n

It\u2019s really a nightmare getting those fixed and it feels like the traffic never fully recovers.<\/p>\n\n\n\n

Ultimately the rise in interest in online sports betting<\/a> has been truly fortuitous for us. As the interest has grown nationally so has our website and our podcast. So being early and being in a growing industry has truly helped us as well.<\/p>\n\n\n

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There\u2019s more\u2026<\/div>\r\n

Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. Get the SEO Checklist here.<\/a><\/p>\n

Want to get a sneak peek of what it looks like?<\/strong>
\nEnter your email and get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n

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