{"id":4767,"date":"2022-01-31T16:19:59","date_gmt":"2022-01-31T16:19:59","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=4767"},"modified":"2022-01-31T16:20:46","modified_gmt":"2022-01-31T16:20:46","slug":"my-seo-journey-syften","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-syften\/","title":{"rendered":"My SEO Journey: Michal Mazurek from syften.com – Building in public is a nice and easy content strategy"},"content":{"rendered":"\n

My SEO Journey is a series where entrepreneurs and Indie makers share their honest SEO Journey filled with failure and success, and most importantly proven results.\u00a0Episode #66 features Michal Mazurek from Syften<\/a>.<\/em><\/p>\n\n\n\n

\"Michal<\/figure><\/div>\n\n\n\n

Hi, I\u2019m Michal! In my career, I worked as a programmer, system administrator, and security researcher.<\/p>\n\n\n\n

I basically did everything I could with computers. But when I turned 30, then on my tenth job, I finally saw that being a salaryman was not for me. Having enough savings to allow me a comfortable runway, I quit and decided to start my own business – without having the slightest idea how.<\/p>\n\n\n\n

I seem to have made every mistake in the SaaS founder\u2019s book.<\/p>\n\n\n\n

I made a product for restaurants and learned that restaurants are definitely not famous for spending money, especially on software. I made another product for a niche too small. A different product that required too much work to maintain. I undercharged. I spent days coding and nearly no time promoting.<\/p>\n\n\n\n

Well, at least I\u2019m glad to say that I made every mistake just once. <\/p>\n\n\n\n

I\u2019m even more glad to say that this series of mistakes led to me finally creating a product that took off.<\/p>\n\n\n\n

What’s your backstory and how did you come up with the idea?<\/h2>\n\n\n\n

One of the products that I made had a very tiny user base. <\/p>\n\n\n\n

Moreover, they didn\u2019t really hang out in one particular forum, so they were hard to find. They did however all use the same software. I figured that if I could catch them mentioning specific settings or file names of that software, I could identify them, and then reach out to them. <\/p>\n\n\n\n

I wrote a small tool to scrape some forums and search through new posts for mentions of those keywords. I shared this new tool on Indie Hackers, and to my great joy – realised that other people want to use it too!<\/p>\n\n\n\n

That\u2019s how Syften<\/a> was born. <\/p>\n\n\n\n

Since launch, what has worked to attract more organic traffic?<\/h2>\n\n\n\n
\"Syften.com<\/figure><\/div>\n\n\n\n

At the very beginning, I validated the product and got a few initial users by posting on Indie Hackers and doing cold outreach. I got a bit of traffic from the Slack catalog, but that seemed to have dried out after a while. <\/p>\n\n\n\n

Using my own tool to grow it also worked well for me, one comment, in particular, ended up bumping my ARR by $640<\/a><\/p>\n\n\n\n

One day, on one of the marketing Facebook groups I\u2019ve been a member of, I saw a proposal to exchange backlinks. I thought \u201cwhy not<\/em>\u201d.<\/p>\n\n\n\n

I reached out to around 100 people and exchanged maybe 15 links. <\/p>\n\n\n\n

I was generally trying to avoid A <-> B exchanges, but sometimes it wasn\u2019t possible, so I got a few of those as well. This was a tiring and boring task, but I put in the work and got it done. <\/p>\n\n\n\n

Then I forgot about it.<\/p>\n\n\n\n

A few months later I noticed that the rate of signups was steadily increasing. <\/p>\n\n\n\n

I analyzed where the new signups were coming from, and to my delight realised it was from Google.<\/p>\n\n\n

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There\u2019s more\u2026<\/div>\r\n

Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. Get the SEO Checklist here.<\/a><\/p>\n

Want to get a sneak peek of what it looks like?<\/strong>
\nEnter your email and get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n

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