{"id":4653,"date":"2021-11-29T09:01:22","date_gmt":"2021-11-29T09:01:22","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=4653"},"modified":"2025-02-05T13:44:50","modified_gmt":"2025-02-05T13:44:50","slug":"my-seo-journey-milkwhale","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-milkwhale\/","title":{"rendered":"My SEO Journey: Diana Royanto from milkwhale.com – Why nurturing relationships with fellow link-builders is crucial"},"content":{"rendered":"\n

My SEO Journey is a series where entrepreneurs and Indie makers share their honest SEO Journey filled with failure and success, and most importantly proven results.<\/em> Episode #48 features Diana Royanto from Milkwhale<\/a>.<\/em><\/p>\n\n\n

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\"Diana<\/figure><\/div>\n\n\n

I\u2019m Diana, the creative writer and digital marketing specialist behind the infographic design agency, Milkwhale, where we turn complex data and information into digestible, pretty infographics. <\/p>\n\n\n\n

When it comes to SEO, our goal is simple\u2014 to increase and improve our online presence so our potential clients can find us easier! To do that, we would need to appear in search results every time someone would type \u201cinfographic agency.<\/em>\u201d How we do that is the hard part. <\/p>\n\n\n\n

As a small business with only a few people on board in our digital marketing team, improving our online presence is no easy task\u2014 which we discovered after trying out different methods and reading endless articles on SEO.  We\u2019re limited in budget and resources, so we\u2019re forced to rely mostly on organic SEO-building techniques that don\u2019t get us in trouble in the long run.<\/p>\n\n\n\n

With extra effort, many trials and errors, and a few sleepless nights, we\u2019ve managed to improve our site\u2019s DR, get substantial backlinks, and gain the traffic we\u2019ve been looking for. Although there are several methods that can help us achieve our goal faster, we decided the slow and steady route would be best to build a strong backlink profile and maintain our position. <\/p>\n\n\n\n

Our 3 Key Strategies<\/h2>\n\n\n\n

In two years\u2019 time, we managed to raise our domain authority from 44 to 52. After trying so many methods, we\u2019ve finally found our sweet spot. As a result, we have decided to focus on continuing to nurture our current ranking with consistency with these three strategies, which I will share below. <\/p>\n\n\n

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\"milkwhale.com<\/figure><\/div>\n\n\n

Guest posting or link insertions<\/h3>\n\n\n\n

One of the sure ways to raise your site\u2019s domain authority is by building a solid backlink profile. You can do this by building backlinks to your site, which is easier said than done. Since we can\u2019t rely on sponsored posts or paid ads, the only option was to guest post or link insertions.<\/p>\n\n\n\n

Link insertions are easier because you only need to provide a link to the site that wants to do the insertion, but this is a rare opportunity to come across. <\/p>\n\n\n\n

Guest posts, on the other hand, are much more common and more accessible opportunities to find. They\u2019re beneficial for the sites we reached out to because they get free content, and in exchange, we get a backlink on their site. <\/p>\n\n\n\n

For guest posting or link insertions, our process is tedious but straightforward. After years of using this method, we\u2019ve managed to publish vast amounts of content and build backlinks to our site with zero cost. <\/p>\n\n\n\n

We\u2019ve noticed that it\u2019s much easier to gain links to content if it\u2019s relevant to the blog\u2019s niche or evergreen. <\/p>\n\n\n\n

For example, we made an infographic about IGTV when it was released. Since it was recent news, many digital marketing blogs took interest and were willing to let us a guest post on their site. We gained a lot of backlinks from some great sites as a result.<\/p>\n\n\n

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\"milkwhale.com<\/figure><\/div>\n\n\n

This experience showed us that targeting the right audience and niche is quintessential for link building. <\/p>\n\n\n\n

Here are the best practices we follow, up to today, to find guest post opportunities and link insertions.<\/p>\n\n\n\n