{"id":4533,"date":"2021-12-22T08:36:03","date_gmt":"2021-12-22T08:36:03","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=4533"},"modified":"2026-02-03T06:50:47","modified_gmt":"2026-02-03T06:50:47","slug":"seo-copywriting","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/seo-copywriting\/","title":{"rendered":"SEO Copywriting for Better Content and Rankings"},"content":{"rendered":"\n<p><strong>SEO copywriting<\/strong> can make a stellar content idea mediocre,  it&#8217;s an unskippable part of every SEO strategy. <\/p>\n\n\n\n<p>If done right, it can expose your content to a wide audience.&nbsp;But failing to do so would mean that even the best of copies will languish among the masses in the search engine results pages (SERPs).<\/p>\n\n\n\n<p>SEO copywriting, when done right, will help your business:<\/p>\n\n\n\n<ul>\n<li>Increase website traffic<\/li>\n\n\n\n<li>Win more backlinks<\/li>\n\n\n\n<li>Improve conversion rates<\/li>\n\n\n\n<li>Reduce bounce rates<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"485\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-Copywriting-Benefits-1024x485.jpg\" alt=\"\" class=\"wp-image-4534\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-Copywriting-Benefits-1024x485.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-Copywriting-Benefits-300x142.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-Copywriting-Benefits-768x364.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-Copywriting-Benefits.jpg 1266w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>SEO copywriting&#8217;s ultimate goal should be to create content that\u2019s written for people, and optimized for search engines.<\/p>\n\n\n\n<p>That\u2019s a killer combination, isn\u2019t it?<\/p>\n\n\n\n<p>Now, you\u2019re probably thinking\u2014how can I do SEO copywriting for my brand?<\/p>\n\n\n\n<p>Don\u2019t worry if you can\u2019t afford an SEO content writer at the moment.<\/p>\n\n\n\n<p>We\u2019ll walk you through all the steps and best practices in this article to help strengthen your <a href=\"https:\/\/seobuddy.com\/blog\/what-is-seo\/\">SEO<\/a> and copywriting concepts. These, in turn, will help you create SERP-busting copies that can drive your brand\u2019s growth.<\/p>\n\n\n\n<p>Here\u2019s what we\u2019re going to cover:<\/p>\n\n\n\n<ul>\n<li>Why SEO copywriting is challenging but important<\/li>\n\n\n\n<li><a href=\"https:\/\/seobuddy.com\/blog\/how-to-write-great-content-that-ranks\/\">How to write engaging content<\/a><\/li>\n\n\n\n<li>How to optimize your content for Google<\/li>\n\n\n\n<li>Some <a href=\"https:\/\/wordform.ai\/blog\/ai-writing-tool-for-small-businesses-best-solution\/\">writing tools<\/a> that are worth using<\/li>\n\n\n\n<li>SEO copywriting best practices<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s get started.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/seo-copywriting-for-better-seo-and-ranking-1024x1024.png\" alt=\"SEO Copywriting for better SEO and Ranking\" class=\"wp-image-5098\" style=\"width:512px;height:512px\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/seo-copywriting-for-better-seo-and-ranking-1024x1024.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/seo-copywriting-for-better-seo-and-ranking-300x300.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/seo-copywriting-for-better-seo-and-ranking-150x150.png 150w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/seo-copywriting-for-better-seo-and-ranking-768x768.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/seo-copywriting-for-better-seo-and-ranking.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-seo-copywriting-matters\">Why SEO Copywriting Matters<\/h2>\n\n\n\n<p>Content marketers often say, \u201c<em>write for people, not for search engines.<\/em>\u201d<\/p>\n\n\n\n<p>That makes sense, right?<\/p>\n\n\n\n<p>However, the meaning behind this phrase is often misinterpreted.<\/p>\n\n\n\n<p>What it really means is that one shouldn\u2019t write just for <a href=\"https:\/\/seobuddy.com\/blog\/how-search-engines-works\/\">search engines<\/a> and ignore people, or vice versa.<\/p>\n\n\n\n<p>If you write content only for search engines, you risk sounding robotic:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"612\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/risk-sounding-robotic-1024x612.jpg\" alt=\"\" class=\"wp-image-4535\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/risk-sounding-robotic-1024x612.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/risk-sounding-robotic-300x179.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/risk-sounding-robotic-768x459.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/risk-sounding-robotic.jpg 1262w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>In reverse, if you write just for people, your content will be missing important keywords:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"628\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/missing-important-keywords-1024x628.jpg\" alt=\"\" class=\"wp-image-4536\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/missing-important-keywords-1024x628.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/missing-important-keywords-300x184.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/missing-important-keywords-768x471.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/missing-important-keywords-1536x943.jpg 1536w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/missing-important-keywords.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>The consequence?<\/p>\n\n\n\n<p>Your target audience might not be able to find you.<\/p>\n\n\n\n<p>SEO copywriting will help you create valuable content for your target audience, whilst aligning with SEO best practices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-seo-copywriting-is-challenging\">Why SEO Copywriting is Challenging<\/h2>\n\n\n\n<p>Doing SEO writing right is harder than you probably think.<\/p>\n\n\n\n<p>Let\u2019s find out why.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-it-s-more-than-just-keywords\">It\u2019s More Than Just Keywords<\/h3>\n\n\n\n<p>Gone are the days when you could get your content to rank simply by repeating a keyword several times.<\/p>\n\n\n\n<p>Today, you need to be very careful about the way you use keywords.<\/p>\n\n\n\n<p>Besides, there are a lot of other things you need to account for.<\/p>\n\n\n\n<p>For instance, Google\u2019s algorithms are now better able to understand the intent behind search queries.<\/p>\n\n\n\n<p>Here\u2019s what Google itself has to say about it:<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"894\" height=\"180\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/More-Than-Just-Keywords.png\" alt=\"\" class=\"wp-image-4537\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/More-Than-Just-Keywords.png 894w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/More-Than-Just-Keywords-300x60.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/More-Than-Just-Keywords-768x155.png 768w\" sizes=\"(max-width: 894px) 100vw, 894px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/blog.google\/products\/search\/search-language-understanding-bert\/\"><em>Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-interlinking-is-crucial-and-tricky\">Interlinking is Crucial and Tricky<\/h3>\n\n\n\n<p>Most SEO writers understand the importance of <a href=\"https:\/\/seobuddy.com\/blog\/what-is-link-building\/\">link building<\/a>.<\/p>\n\n\n\n<p>But very few really do it right.<\/p>\n\n\n\n<p>For instance, some people end up going overboard with links. Instead, one should only link to other pages when they\u2019re really relevant.<\/p>\n\n\n\n<p>Besides, the choice of anchor text needs to be smart.<\/p>\n\n\n\n<p>Writers often make the mistake of using generic anchor texts such as \u201cclick here.\u201d<\/p>\n\n\n\n<p>Look at how we leverage <a href=\"https:\/\/seobuddy.com\/blog\/internal-linking\/\">internal linking<\/a> in one of our articles:<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"229\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/leverage-internal-linking-1024x229.png\" alt=\"\" class=\"wp-image-4538\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/leverage-internal-linking-1024x229.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/leverage-internal-linking-300x67.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/leverage-internal-linking-768x171.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/leverage-internal-linking.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/seobuddy.com\/blog\/rich-snippets\/\"><em>SEO Buddy<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-it-takes-time\">It Takes Time<\/h3>\n\n\n\n<p>Oftentimes, businesses expect quick results when it comes to SEO copywriting. Unfortunately, doing that is equivalent to digging your own grave.<\/p>\n\n\n\n<p>No matter how great your content is, seeing real results will take time.<\/p>\n\n\n\n<p>Why is that?<\/p>\n\n\n\n<p>Because search engines need to see that you\u2019re creating valuable content consistently.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-keyword-research\">Keyword Research<\/h2>\n\n\n\n<p>Before you start writing content, you need to decide what you\u2019re going to write about.<\/p>\n\n\n\n<p>Now is when you figure out which search queries a.k.a keywords you want to be found for.<\/p>\n\n\n\n<p>The best way to do this is via <a href=\"https:\/\/seobuddy.com\/blog\/keyword-research\/\">keyword research<\/a>. It will tell you which queries to target, their popularity, ranking difficulty, and more.<\/p>\n\n\n\n<p>To do keyword research right, follow these three steps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-nail-down-on-a-few-topics\">1. Nail Down On a Few Topics<\/h3>\n\n\n\n<p>First things first, you need to create a list of topics relevant to both\u2014your business and your target audience.<\/p>\n\n\n\n<p>Let\u2019s say you own a beer brand. Some topics you can consider are:<\/p>\n\n\n\n<ul>\n<li>Unique cocktails to try<\/li>\n\n\n\n<li>Best snacks with alcohol<\/li>\n\n\n\n<li>Popular beers<\/li>\n<\/ul>\n\n\n\n<p>P.S: These aren\u2019t keywords yet. They are mere themes.<\/p>\n\n\n\n<p>These are themes that don\u2019t just relate to your product, but are also probably being searched by your target audience.<\/p>\n\n\n\n<p>Let\u2019s move on.<\/p>\n\n\n\n<p>Once you have your topics listed, you can conduct further research to build on them.<\/p>\n\n\n\n<p>Let\u2019s look at some of the ways to do so.<\/p>\n\n\n\n<p>For starters, you can search for your topics on platforms such as Reddit, Quora, and Wikipedia. Then, see what exactly people are talking about. Spend some time going through the comments section, and identify common pain points.<\/p>\n\n\n\n<p>For instance, look at how varied the Reddit results for \u2018popular beers\u2019 are:&nbsp;<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"464\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Reddit-results-1024x464.jpg\" alt=\"\" class=\"wp-image-4539\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Reddit-results-1024x464.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Reddit-results-300x136.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Reddit-results-768x348.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Reddit-results.jpg 1294w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.reddit.com\/search\/?q=popular%20beers\"><em>Reddit<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Platforms like these can be a great way to generate unique ideas you probably wouldn\u2019t think of.<\/p>\n\n\n\n<p>This way, you can even identify trends with no search volume, and create your own keywords.<\/p>\n\n\n\n<p>Google\u2019s \u2018Related Searches\u2019 section is also a reliable way to see what sub-topics are trending.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"530\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/sub-topics-are-trending-1024x530.png\" alt=\"\" class=\"wp-image-4540\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/sub-topics-are-trending-1024x530.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/sub-topics-are-trending-300x155.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/sub-topics-are-trending-768x398.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/sub-topics-are-trending.png 1107w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/search?q=popular+beers&amp;oq=popular+beers&amp;aqs=chrome..69i57j0i512l6j69i60.1078j0j7&amp;sourceid=chrome&amp;ie=UTF-8\"><em>Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Lastly, you can also use an SEO tool to discover content ideas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-curate-a-list-of-keywords\">2. Curate a List of Keywords<\/h3>\n\n\n\n<p>You have your topics listed down.<\/p>\n\n\n\n<p>Now what?<\/p>\n\n\n\n<p>Let\u2019s say you want to write a blog post about popular beers.<\/p>\n\n\n\n<p>You need to start by gauging which sub-topics you have a chance to rank for.<\/p>\n\n\n\n<p>To do that, simply pick any keyword research tool, and enter your main keyword (here, popular beers).<\/p>\n\n\n\n<p>The tool will generate a list of different <a href=\"https:\/\/seobuddy.com\/blog\/types-of-keywords\/\">types of keywords<\/a>, along with accurate data on metrics such as search volume, keyword difficulty, competitiveness, etc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large border-image-nospace\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Curate-a-List-of-Keywords-1024x555.png\" alt=\"\" class=\"wp-image-4541\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Curate-a-List-of-Keywords-1024x555.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Curate-a-List-of-Keywords-300x163.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Curate-a-List-of-Keywords-768x416.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Curate-a-List-of-Keywords-1536x832.png 1536w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Curate-a-List-of-Keywords.png 1550w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via Semrush<\/em><\/figcaption><\/figure>\n\n\n\n<p>If your site is new and has a low Domain Authority (DA), it is better to target keywords with low competition.<\/p>\n\n\n\n<p>What\u2019s more, you should also include long-tail keywords in your content.<\/p>\n\n\n\n<p>These are keyword phrases with four or more words, and are much more specific.<\/p>\n\n\n\n<p>And why\u2019s that good for you?<\/p>\n\n\n\n<p>Because higher specificity makes them easier to rank for.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-consider-search-intent\">3. Consider Search Intent<\/h3>\n\n\n\n<p>Why does Google give so much importance to search intent?<\/p>\n\n\n\n<p>Because understanding exactly what the searcher is looking for is key to generating relevant results.<\/p>\n\n\n\n<p>For example, let\u2019s say you run an SEO agency and want to attract new leads to your business. You thus go on to optimize your site for the keyword \u2018grow your website traffic.\u2019<\/p>\n\n\n\n<p>When someone types that keyword into Google search, what do you think they\u2019re expecting?<\/p>\n\n\n\n<p>Sure, they could be looking for <a href=\"https:\/\/www.agiledigitalagency.com\/services\/seo\/\">professional SEO services<\/a>.<\/p>\n\n\n\n<p>But they could also be looking for tips to grow their website traffic themselves.<\/p>\n\n\n\n<p>Turns out, Google thinks it\u2019s the latter:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large border-image-nospace\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"586\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Consider-Search-Intent-1024x586.png\" alt=\"\" class=\"wp-image-4542\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Consider-Search-Intent-1024x586.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Consider-Search-Intent-300x172.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Consider-Search-Intent-768x440.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Consider-Search-Intent.png 1179w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/search?q=grow+your+website+traffic&amp;sxsrf=AOaemvKdZBhfqcylJTxUckE8OGba4hTB7A%3A1635404208970&amp;ei=sEl6YbXGOrvXz7sPgsa5mAs&amp;ved=0ahUKEwi13sG3w-zzAhW763MBHQJjDrMQ4dUDCA4&amp;uact=5&amp;oq=grow+your+website+traffic&amp;gs_lcp=Cgdnd3Mtd2l6EANKBAhBGABQAFgAYPEtaABwAHgBgAGYCYgB0hGSAQM3LTKYAQA&amp;sclient=gws-wiz\"><em>Google<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>Instead, if you optimized for a keyword such as \u2018<a href=\"https:\/\/seobuddy.com\/contact\">SEO expert service<\/a>,\u2019 you\u2019d probably have more chances at being found.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large border-image-nospace\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"609\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-expert-service-1024x609.png\" alt=\"\" class=\"wp-image-4543\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-expert-service-1024x609.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-expert-service-300x178.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-expert-service-768x457.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-expert-service.png 1174w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/search?q=SEO+expert+service&amp;sxsrf=AOaemvJf-UnFuwiwKf4VDMm4pW5CqK9QPg%3A1635404561869&amp;ei=EUt6YZCxNMOzmgfNibqAAg&amp;ved=0ahUKEwjQ_eTfxOzzAhXDmeYKHc2EDiAQ4dUDCA4&amp;uact=5&amp;oq=SEO+expert+service&amp;gs_lcp=Cgdnd3Mtd2l6EAMyBQgAEIAEMgYIABAWEB4yBggAEBYQHjIGCAAQFhAeMgYIABAWEB4yBggAEBYQHjIGCAAQFhAeOgcIABBHELADOgQIIxAnOgUIABCRAjoKCAAQgAQQhwIQFDoECAAQQzoLCC4QxwEQ0QMQkQI6BAguEEM6CAgAELEDEJECOg0IABCABBCHAhCxAxAUOggILhCABBCxAzoHCAAQsQMQQzoKCC4QxwEQrwEQQzoLCAAQgAQQsQMQgwE6BQguEIAEOgsILhCABBDHARCvAToICCEQFhAdEB46BAgAEA06CAgAEA0QBRAeOggIABAIEA0QHkoECEEYAFC9RFjFtwFg3LgBaBBwAngKgAHnB4gBoFuSAQ4xLjQuMTQuNC4xLjEuNpgBAKABAcgBCMABAQ&amp;sclient=gws-wiz\"><em>Google<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>Remember\u2014Google always optimizes its search results for search intent.<\/p>\n\n\n\n<p>So, one of the best ways to understand keyword intent is to simply check the top five results on the first SERP.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-three-step-process-of-writing\">The Three-Step Process of Writing<\/h2>\n\n\n\n<p>Once your topic and keywords are finalized, it\u2019s time to begin the actual SEO copywriting. The writing process can be broken down into three phases: planning, writing, and editing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-plan\">1. Plan<\/h3>\n\n\n\n<p>While it may seem tempting to skip this step, don\u2019t.<\/p>\n\n\n\n<p>Planning your piece will ensure that you only have to worry about things like sentence formation and tonality when you\u2019re actually writing.<\/p>\n\n\n\n<p>Now\u2019s a good time to find answers to questions such as:<\/p>\n\n\n\n<ul>\n<li>Why am I writing this article?<\/li>\n\n\n\n<li>Who am I writing for, and what are they looking for?<\/li>\n\n\n\n<li>What will be the takeaway of this article?<\/li>\n\n\n\n<li>When will this article be published?<\/li>\n\n\n\n<li>Where do I look for research?<\/li>\n\n\n\n<li>How do I want to present the information?<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"789\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/visitors-intent-1024x789.jpg\" alt=\"\" class=\"wp-image-4544\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/visitors-intent-1024x789.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/visitors-intent-300x231.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/visitors-intent-768x592.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/visitors-intent.jpg 1244w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Next, you must think about your visitors\u2019 intent.<\/p>\n\n\n\n<p>Are they simply looking for information or do they want to make a purchase?<\/p>\n\n\n\n<p>If you\u2019ve done your keyword research right, you\u2019ll know what the intent behind your target keyword is.<\/p>\n\n\n\n<p>Why is this important?<\/p>\n\n\n\n<p>It will help you decide what type of content to create.<\/p>\n\n\n\n<p>For instance, the keyword \u2018buy blue shoes\u2019 clearly has a commercial intent.<\/p>\n\n\n\n<p>So, you\u2019d ideally want to write a compelling, sales-focused web page for it.<\/p>\n\n\n\n<p>Needless to say, Google understands this too.<\/p>\n\n\n\n<p>Take a look at all the top-ranking pages for the keyword \u2018<em>buy blue shoes:<\/em>\u2019<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"692\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/buy-blue-shoes-1024x692.png\" alt=\"\" class=\"wp-image-4545\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/buy-blue-shoes-1024x692.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/buy-blue-shoes-300x203.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/buy-blue-shoes-768x519.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/buy-blue-shoes.png 1207w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/search?q=buy+blue+shoes&amp;oq=buy+blue+shoes&amp;aqs=chrome..69i57j0i512l9.3078j0j7&amp;sourceid=chrome&amp;ie=UTF-8\"><em>Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Lastly, create a rough skeleton for your piece.<\/p>\n\n\n\n<p>Articles with clearly-structured text will have higher search engine rankings on Google.<\/p>\n\n\n\n<p>Besides, most visitors will scan your web page before deciding whether they want to stay or not. This makes it even more important for you to have <a href=\"https:\/\/seobuddy.com\/blog\/headings-and-subheadings\/\">strong sections, headings, and subheadings<\/a>.<\/p>\n\n\n\n<p>Take a look at how we have structured one of our posts:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large border-image-nospace\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"706\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/structured-one-of-our-posts-1024x706.png\" alt=\"\" class=\"wp-image-4546\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/structured-one-of-our-posts-1024x706.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/structured-one-of-our-posts-300x207.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/structured-one-of-our-posts-768x529.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/structured-one-of-our-posts.png 1251w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/seobuddy.com\/blog\/internal-linking\/\"><em>SEO Buddy<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>Structuring is not just helpful from an SEO perspective, but it will also help you save time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-write\">2. Write<\/h3>\n\n\n\n<p>Provided you\u2019ve done the steps until now right, this phase is generally pretty straightforward.<\/p>\n\n\n\n<p>Here are three tips to help you nail this step of SEO copywriting:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-let-your-thoughts-flow\">Let Your Thoughts Flow<\/h4>\n\n\n\n<p>At this stage, the goal is to stay in the flow of writing. Don\u2019t worry about things like grammatical errors. You can look into that in the editing phase.<\/p>\n\n\n\n<p>If you\u2019re finding it hard to come up with the introduction, skip that part.<\/p>\n\n\n\n<p>Simply come back to it when an idea pops into your head.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-write-readable-content\">Write Readable Content<\/h4>\n\n\n\n<p>Probably the most valuable SEO copywriting tip is this: keep things simple.<\/p>\n\n\n\n<p>Naturally, posts that are easy to comprehend will lead to longer average sessions and higher conversion rates.<\/p>\n\n\n\n<p>Here are some simple ways to improve readability:<\/p>\n\n\n\n<ul>\n<li>Keep paragraphs short<\/li>\n\n\n\n<li>Use pointers whenever required<\/li>\n\n\n\n<li>Write in the active voice<\/li>\n\n\n\n<li>Define difficult words<\/li>\n<\/ul>\n\n\n\n<p>What if the section you\u2019re reading just now was written like this?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"705\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Write-Readable-Content-1024x705.jpg\" alt=\"\" class=\"wp-image-4547\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Write-Readable-Content-1024x705.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Write-Readable-Content-300x206.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Write-Readable-Content-768x529.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Write-Readable-Content.jpg 1248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Much harder to read, isn\u2019t it?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-follow-the-inverted-pyramid-style\">Follow the Inverted Pyramid Style<\/h4>\n\n\n\n<p>A popular writing style in mass media news, the inverted pyramid style simply requires you to share your most important information first.<\/p>\n\n\n\n<p>This helps hook your writer right from the start.<\/p>\n\n\n\n<p>Of course, you don\u2019t want to spill it all out upfront.<\/p>\n\n\n\n<p>A smart way to go about this is to give readers the \u2018what\u2019 right at the start and spread the \u2018how\u2019 throughout the article.<\/p>\n\n\n\n<p>Let\u2019s look at how Neil Patel implements this tactic.<\/p>\n\n\n\n<p>Here\u2019s the first paragraph from one of his articles:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large border-image-nospace\"><img loading=\"lazy\" decoding=\"async\" width=\"997\" height=\"534\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Inverted-Pyramid-Style.png\" alt=\"\" class=\"wp-image-4548\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Inverted-Pyramid-Style.png 997w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Inverted-Pyramid-Style-300x161.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Inverted-Pyramid-Style-768x411.png 768w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/neilpatel.com\/how-to-start-a-blog\/\"><em>Neil Patel<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-edit\">3. Edit<\/h3>\n\n\n\n<p>This step of SEO copywriting takes some time.<\/p>\n\n\n\n<p>First things first, correct and condense your article. Don\u2019t refrain from throwing out the extra stuff. You want to keep your piece crisp and to the point.<\/p>\n\n\n\n<p>If any part seems too wordy, consider breaking it up with visual aids such as charts and tables. These will make your content easy to digest, as well as visually appealing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large border-image-nospace\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"704\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/visual-aids-1024x704.png\" alt=\"\" class=\"wp-image-4549\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/visual-aids-1024x704.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/visual-aids-300x206.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/visual-aids-768x528.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/visual-aids.png 1189w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/seobuddy.com\/blog\/rich-snippets\/\"><em>SEO Buddy<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>The next thing you\u2019d want to do is check for broken links. These are links that don\u2019t open, or that lead to an error page.<\/p>\n\n\n\n<p>And because broken links negatively impact user experience, they will hurt your SEO rankings.<\/p>\n\n\n\n<p>You should also proofread your article at this stage. If you come across any awkward sentences, tweak them. And if spellings and grammar aren\u2019t your strong suit, consider using a free online writing tool such as Grammarly.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"456\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/free-online-writing-tool-1024x456.jpg\" alt=\"\" class=\"wp-image-4550\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/free-online-writing-tool-1024x456.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/free-online-writing-tool-300x134.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/free-online-writing-tool-768x342.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/free-online-writing-tool.jpg 1244w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/app.grammarly.com\/ddocs\/1337206370\"><em>Grammarly<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>This is also the perfect time to optimize your content for search engines\u2014we\u2019ll explore this theme in the next section.<\/p>\n\n\n\n<p>Once you\u2019re satisfied with your piece, ask people for feedback.<\/p>\n\n\n\n<p>This helps writers weave in the perspective of another person, which generally leads to huge improvements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-optimizing-your-content-for-search-engines\">Optimizing Your Content for Search Engines<\/h2>\n\n\n\n<p>So you\u2019re done writing your article. Now comes the more technical part.<\/p>\n\n\n\n<p>It\u2019s time to work on improving your article\u2019s visibility on search engines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-insert-keywords-in-the-right-places\">Insert Keywords in the Right Places<\/h3>\n\n\n\n<p>Your work doesn\u2019t end at choosing the right keywords.<\/p>\n\n\n\n<p>For real results, you need to place them throughout your content strategically.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-page-titles\">Page Titles<\/h4>\n\n\n\n<p>A page title is the first line of a search results entry. Including your keyword here will help both Google and searchers know what your content is about.<\/p>\n\n\n\n<p>Another good practice is to write the main keyword at the start of the title.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large border-image-nospace\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"661\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Page-Titles-1024x661.png\" alt=\"\" class=\"wp-image-4551\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Page-Titles-1024x661.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Page-Titles-300x194.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Page-Titles-768x496.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Page-Titles.png 1279w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/search?q=keyword+research&amp;oq=keyword+research&amp;aqs=chrome.0.69i59j35i39j69i59l2j0i512l2j0i20i263i512j69i61.9755j0j7&amp;sourceid=chrome&amp;ie=UTF-8\"><em>Google<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-meta-descriptions\">Meta Descriptions<\/h4>\n\n\n\n<p>Although meta descriptions are not a direct ranking factor, they largely decide whether a searcher will click on your website or not.<\/p>\n\n\n\n<p>So, you must definitely include your main keyword here. This will help searchers know what to expect from your article.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-subheadings\">Subheadings<\/h4>\n\n\n\n<p>We\u2019ve already spoken about how readers generally scan articles.<\/p>\n\n\n\n<p>Subheadings help visitors decide the relevance of the content for them.<\/p>\n\n\n\n<p>So, it is best to use keywords in at least some of them.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"677\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Subheadings-1024x677.png\" alt=\"\" class=\"wp-image-4552\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Subheadings-1024x677.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Subheadings-300x198.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Subheadings-768x508.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Subheadings.png 1167w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/seobuddy.com\/blog\/lsi-keywords\/\"><em>SEO Buddy<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-images\">Images<\/h4>\n\n\n\n<p>This is a part of SEO copywriting that often gets sidelined.<\/p>\n\n\n\n<p>However, remember that images get indexed too. Thus, they\u2019re one way for searchers to find your content.<\/p>\n\n\n\n<p>So, include keywords in image titles, file names, and alt texts.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-content\">Content<\/h4>\n\n\n\n<p>While this one\u2019s a no-brainer, a lot of SEO writers end up messing it up.<\/p>\n\n\n\n<p>You should include your keyword naturally throughout the article.<\/p>\n\n\n\n<p>However, it\u2019s crucial to steer clear of keyword stuffing. That\u2019s what Google hates.<\/p>\n\n\n\n<p>Besides, your readers won\u2019t like it much either.<\/p>\n\n\n\n<p>Take a look at some examples of keyword stuffing as written by Google:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large border-image-nospace\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"248\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Content-1024x248.png\" alt=\"\" class=\"wp-image-4553\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Content-1024x248.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Content-300x73.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Content-768x186.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Content.png 1336w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/irrelevant-keywords\"><em>Google<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-url\">URL<\/h4>\n\n\n\n<p><a href=\"https:\/\/seobuddy.com\/blog\/seo-friendly-urls\/\">The best URLs<\/a> are those that give Google and visitors a hint about what\u2019s happening on the page.<\/p>\n\n\n\n<p>This means including keywords in URLs and keeping them short and clear.<\/p>\n\n\n\n<p>Nobody wants to see that ugly string of alphabets and characters in URLs.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"646\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/best-URLs-1024x646.jpg\" alt=\"\" class=\"wp-image-4555\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/best-URLs-1024x646.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/best-URLs-300x189.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/best-URLs-768x485.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/best-URLs.jpg 1288w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/seobuddy.com\/blog\/types-of-keywords\/\"><em>SEO Buddy<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-optimize-your-title-tags\">Optimize Your Title Tags<\/h3>\n\n\n\n<p>We just learned that one should include their target keyword in their page titles (or meta title).<\/p>\n\n\n\n<p>But that\u2019s not it.<\/p>\n\n\n\n<p>If you want to improve your visibility even more, take the following steps.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-use-modifiers\">Use Modifiers<\/h4>\n\n\n\n<p>What if you could rank for two keywords for the same article?<\/p>\n\n\n\n<p>Title tag modifiers can help you do that.<\/p>\n\n\n\n<p>We use modifiers in our daily life. These are words such as the following:<\/p>\n\n\n\n<ul>\n<li>Best<\/li>\n\n\n\n<li>Awesome<\/li>\n\n\n\n<li>Fastest<\/li>\n\n\n\n<li>Definitive<\/li>\n\n\n\n<li>Checklist<\/li>\n\n\n\n<li>Simple<\/li>\n\n\n\n<li>Free<\/li>\n\n\n\n<li>Guide<\/li>\n\n\n\n<li>Ultimate<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Use-Modifiers-1024x680.png\" alt=\"\" class=\"wp-image-4556\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Use-Modifiers-1024x680.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Use-Modifiers-300x199.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Use-Modifiers-768x510.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Use-Modifiers.png 1150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/search?q=keyword+research+tools&amp;oq=keyword+research+tools&amp;aqs=chrome.0.69i59l2j69i60l3.3410j0j7&amp;sourceid=chrome&amp;ie=UTF-8\"><em>Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Take the example of Ahrefs in the image above.<\/p>\n\n\n\n<p>Now, chances are that Ahrefs would also be ranking for the keyword \u2018free keyword research tools.\u2019<\/p>\n\n\n\n<p>Check it out:<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"530\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/free-keyword-research-tools-1024x530.png\" alt=\"\" class=\"wp-image-4557\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/free-keyword-research-tools-1024x530.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/free-keyword-research-tools-300x155.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/free-keyword-research-tools-768x398.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/free-keyword-research-tools.png 1147w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/search?q=free+keyword+research+tools&amp;oq=free+keyword+&amp;aqs=chrome.1.69i57j35i39l2j69i59j0i67l2j69i60l2.8093j0j7&amp;sourceid=chrome&amp;ie=UTF-8\"><em>Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Title tag modifiers are a great way to cash in on some long-tail keywords.<\/p>\n\n\n\n<p>What\u2019s more, it helps capture the exact set of words searchers would most likely use.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-use-numbers\">Use Numbers<\/h4>\n\n\n\n<p>This is a simple hack to capture searchers\u2019 attention.<\/p>\n\n\n\n<p>One wouldn\u2019t typically search \u201825 ways to make money.\u2019<\/p>\n\n\n\n<p>But they would rather click on it in a SERP than on \u2018how to make money.\u2019<\/p>\n\n\n\n<p>Take a look at what\u2019s ranking first for the keyword \u2018best ways to make money:\u2019<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/best-ways-to-make-money-1024x684.png\" alt=\"\" class=\"wp-image-4558\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/best-ways-to-make-money-1024x684.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/best-ways-to-make-money-300x200.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/best-ways-to-make-money-768x513.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/best-ways-to-make-money.png 1238w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/search?q=best+ways+to+make+money&amp;oq=best+ways+&amp;aqs=chrome.1.69i57j0i512j0i433i512j0i512j0i433i512j0i512l5.4988j0j7&amp;sourceid=chrome&amp;ie=UTF-8\"><em>Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-use-50-60-characters\">Use 50-60 Characters<\/h4>\n\n\n\n<p>While numbers and modifiers are great additions, always be mindful of your title\u2019s character count.<\/p>\n\n\n\n<p>If you cross the 60 character mark, part of your title may not be displayed.<\/p>\n\n\n\n<p>Google will simply shorten it and add an ellipsis as in the screenshot below:<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"434\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/title-character-count-1024x434.png\" alt=\"\" class=\"wp-image-4559\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/title-character-count-1024x434.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/title-character-count-300x127.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/title-character-count-768x326.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/title-character-count.png 1123w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/search?q=how+do+you+write+powerful+content?&amp;oq=how+do+you+write+powerful+content?&amp;gs_lcp=Cgdnd3Mtd2l6EAEYADIECCMQJzIECCMQJzIFCAAQkQIyBQgAEJECMgUIABCRAjIFCAAQkQIyBQgAEIAEMgUIABCABDIFCAAQgAQyBAgAEEM6DgguEIAEELEDEMcBENEDOggIABCABBCxAzoOCC4QgAQQsQMQxwEQowI6CwgAEIAEELEDEIMBOgoIABCABBCHAhAUOggIABCxAxCDAToFCC4QgARKBAhBGABKBAhBGABQqStY2zBglD5oAHACeACAAdoBiAGQD5IBBTAuNi40mAEAoAEBwAEB&amp;sclient=gws-wiz\"><em>Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-craft-an-engaging-meta-description\">Craft an Engaging Meta Description<\/h3>\n\n\n\n<p>Meta descriptions are what generate click-throughs from search engines.<\/p>\n\n\n\n<p>Google won\u2019t always display the meta description you\u2019ve written in the search engine results pages. But considering there\u2019s a chance it will, it\u2019s worth writing a powerful one.<\/p>\n\n\n\n<p>How do you do that?<\/p>\n\n\n\n<ul>\n<li>Keep it under 160 characters. This is to keep it from being cut short.<\/li>\n\n\n\n<li>Write in active voice and don\u2019t make it too wordy. Your meta description should tell searchers what they\u2019re going to get if they follow the link.<\/li>\n\n\n\n<li>Finally, include a strong call to action. Phrases such as \u2018learn more,\u2019 \u2018find out now,\u2019 and \u2018get yours now,\u2019 can come in very handy here.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"253\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/find-out-now-1024x253.png\" alt=\"\" class=\"wp-image-4560\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/find-out-now-1024x253.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/find-out-now-300x74.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/find-out-now-768x190.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/find-out-now.png 1094w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/search?q=search+engine+optimization+guide&amp;sxsrf=AOaemvKRck8yh9fuCb9qM54-HBuPmsj2tw%3A1635494656318&amp;ei=AKt7YaThEomm9QOGp72IDg&amp;oq=search+engine+optimization+guide&amp;gs_lcp=Cgdnd3Mtd2l6EAMyBQgAEIAEMgUIABCABDIFCAAQgAQyBQgAEIAEMgUIABCABDIFCAAQgAQyBQgAEIAEMgUIABCABDIFCAAQgAQyBQgAEIAEOggIABCABBCxAzoECAAQQzoKCAAQgAQQhwIQFEoECEEYAFC3G1jVHmDRH2gBcAB4AIAB-QGIAcUFkgEDMi0zmAEAoAEBwAEB&amp;sclient=gws-wiz&amp;ved=0ahUKEwik4ZWwlO_zAhUJU30KHYZTD-EQ4dUDCA4&amp;uact=5\"><em>Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-include-links-in-your-article\">Include Links in Your Article<\/h3>\n\n\n\n<p>Page links are a sign that you\u2019re sociable and have more useful content that users can consume elsewhere.<\/p>\n\n\n\n<p>You can either link to content on your own site (<a href=\"https:\/\/seobuddy.com\/blog\/internal-linking\/\">internal linking<\/a>) or to other domains (external linking).<\/p>\n\n\n\n<p>While the latter may seem counter-intuitive, it isn\u2019t.<\/p>\n\n\n\n<p>Remember\u2014Google knows that there\u2019s always going to be more information out there.<\/p>\n\n\n\n<p>If you link out to other authority sites, you\u2019ll be telling Google that you value content other brands create.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-seo-copywriting-tools\">SEO Copywriting Tools<\/h2>\n\n\n\n<p>Because SEO copywriting is so important, a lot of online tools have cropped up for the purpose.<\/p>\n\n\n\n<p>Here are some tools you can use to write content that ranks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-semrush\">Semrush<\/h3>\n\n\n\n<p>Semrush is the tool you need to conduct keyword research for your content.<\/p>\n\n\n\n<p>It helps users gauge the value of any keyword by generating information on metrics such as keyword difficulty, cost per click, number of results, estimated traffic, etc.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"529\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-Copywriting-Tools-1024x529.png\" alt=\"\" class=\"wp-image-4561\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-Copywriting-Tools-1024x529.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-Copywriting-Tools-300x155.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-Copywriting-Tools-768x397.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-Copywriting-Tools-1536x793.png 1536w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-Copywriting-Tools.png 1539w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via Semrush<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>You can also use the tool to benchmark your site against your rivals\u2019.<\/p>\n\n\n\n<p>This will enable you to identify untapped opportunities for your <a href=\"https:\/\/seobuddy.com\/blog\/seo-campaign\/\">SEO campaigns<\/a>.<\/p>\n\n\n\n<p>What\u2019s more, you may ask?<\/p>\n\n\n\n<p>With Semrush\u2019s database of 20 billion keywords, you\u2019ll never run out of keyword ideas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-yoast-seo\">Yoast SEO<\/h3>\n\n\n\n<p>If you\u2019re struggling to write keyword-optimized content, Yoast SEO is the tool you need.<\/p>\n\n\n\n<p>Yoast SEO is a WordPress plugin that can check your web pages for various factors that influence SEO. Some of them are meta description, internal links, outbound links, image alt attributes, and keyword density.<\/p>\n\n\n\n<p>It even checks your content for readability and makes relevant suggestions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large border-image-nospace\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"461\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Yoast-SEO-1-1024x461.jpg\" alt=\"\" class=\"wp-image-4562\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Yoast-SEO-1-1024x461.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Yoast-SEO-1-300x135.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Yoast-SEO-1-768x346.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Yoast-SEO-1.jpg 1257w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/yoast.com\/wordpress\/plugins\/seo\/\"><em>Yoast SEO<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>The best part about the tool?<\/p>\n\n\n\n<p>It automatically adds the right structured data to your site, thus increasing your chances to get rich results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ahrefs\">Ahrefs<\/h3>\n\n\n\n<p>Succeeding in SEO copywriting is a lot about <a href=\"https:\/\/seobuddy.com\/blog\/competitive-analysis\/\">understanding your competitive<\/a> landscape.<\/p>\n\n\n\n<p>This is where Ahrefs comes in.<\/p>\n\n\n\n<p>The tool can help you analyze search results in minutes.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"553\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-copywriting-1024x553.jpg\" alt=\"\" class=\"wp-image-4563\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-copywriting-1024x553.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-copywriting-300x162.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-copywriting-768x415.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-copywriting.jpg 1237w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via Ahrefs<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>You can also use Ahrefs to <a href=\"https:\/\/seobuddy.com\/blog\/find-backlink-opportunities\/\">find backlink opportunities<\/a>.<\/p>\n\n\n\n<p>What\u2019s more?<\/p>\n\n\n\n<p>Ahrefs lets you monitor your Google rankings across 170 countries.<\/p>\n\n\n\n<p>All you need to do is enter your target keywords, input multiple countries for each of them, and your competitors\u2019 URLs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-hemingway-editor\">Hemingway Editor<\/h3>\n\n\n\n<p>As the name suggests, Hemingway Editor is an editing tool for users to refine their writing.<\/p>\n\n\n\n<p>The Hemingway Editor analyzes your text and highlights areas that need improvement.<\/p>\n\n\n\n<p>Different colored highlights as in the screenshot above denote different problems.<\/p>\n\n\n\n<p>For instance, green highlights indicate passive voice, and red denotes an extremely complex sentence.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"629\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/extremely-complex-sentence-1024x629.png\" alt=\"\" class=\"wp-image-4564\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/extremely-complex-sentence-1024x629.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/extremely-complex-sentence-300x184.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/extremely-complex-sentence-768x472.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/extremely-complex-sentence.png 1410w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/hemingwayapp.com\/\"><em>Hemingway Editor<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>What\u2019s more, Hemingway Editor\u2019s functionality doesn\u2019t just end at drafting. <\/p>\n\n\n\n<p>You can also use the tool to publish your pieces straight to Medium or WordPress.<\/p>\n\n\n\n<p>Before drafting, some writers use reflective journaling tools like <a href=\"https:\/\/mylifenote.ai\">Life Note<\/a> to clarify their thinking and overcome creative blocks \u2014 it pairs you with AI mentors  trained on history&#8217;s greatest thinkers.<\/p>\n\n\n\n<p>The tool is a fuss-free and cheap way to up your SEO copywriting game.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-coschedule\">CoSchedule<\/h3>\n\n\n\n<p>We have already spoken about the importance of writing powerful headlines.<\/p>\n\n\n\n<p>CoSchedule has a suite of tools, one of which is a headline analyzer.<\/p>\n\n\n\n<p>All you need to do?<\/p>\n\n\n\n<p>Simply enter your headline, and the tool will do all the work thereon.<\/p>\n\n\n\n<p>The tool displays a headline score and an SEO score, whilst making suggestions to improve your headlines.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large border-image-nospace\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"474\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-score-1024x474.png\" alt=\"\" class=\"wp-image-4565\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-score-1024x474.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-score-300x139.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-score-768x356.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-score.png 1378w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/headlines.coschedule.com\/headlines\/561765\/analysis\/3710554\/summary\"><em>CoSchedule<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>It further analyzes your headline by type, reading grade level, sentiment, clarity, and more.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large border-image-nospace\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"516\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/analyzes-your-headline-1024x516.png\" alt=\"\" class=\"wp-image-4566\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/analyzes-your-headline-1024x516.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/analyzes-your-headline-300x151.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/analyzes-your-headline-768x387.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/analyzes-your-headline.png 1384w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/headlines.coschedule.com\/headlines\/561765\/analysis\/3710554\/summary\"><em>CoSchedule<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>Some other useful tools for SEO copywriting include Wordcounter, Thesaurus.com, and Google AdWords.<\/p>\n\n\n\n<p>If you want to create better website content, you should scour the internet for various writing tools.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-seo-copywriting-best-practices\">SEO Copywriting Best Practices<\/h2>\n\n\n\n<p>Let\u2019s conclude this article by looking at some of the most important SEO copywriting best practices.<\/p>\n\n\n\n<p>Ready?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-follow-the-app-method\">Follow the APP Method<\/h3>\n\n\n\n<p>It\u2019s not easy to write in a way that keeps readers glued to your piece.<\/p>\n\n\n\n<p>But the APP writing method is a fail-safe way to do so.<\/p>\n\n\n\n<p>It helps to hook readers right at the start, improving your average page on time.&nbsp;<\/p>\n\n\n\n<p>The abbreviation stands for Agree, Promise, and Preview.<\/p>\n\n\n\n<p>Now, let\u2019s break down each of the three.<\/p>\n\n\n\n<p>The APP method suggests starting blog articles by agreeing with the reader on something.<\/p>\n\n\n\n<p>Here\u2019s an example:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large border-image-nospace\"><img loading=\"lazy\" decoding=\"async\" width=\"1002\" height=\"693\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Follow-the-APP-Method.png\" alt=\"\" class=\"wp-image-4567\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Follow-the-APP-Method.png 1002w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Follow-the-APP-Method-300x207.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Follow-the-APP-Method-768x531.png 768w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/seobuddy.com\/blog\/updating-old-content-seo\/\"><em>SEO Buddy<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>Most people that have written search-optimized blog posts know how consuming the process can be.<\/p>\n\n\n\n<p>By acknowledging that, we send across the idea that we feel their pain.<\/p>\n\n\n\n<p>Doing this will help you start your piece on a note of relatability. Readers love that. It makes them believe that they\u2019re going to derive value from the article.<\/p>\n\n\n\n<p>Next, you need to continue your article with a promise.<\/p>\n\n\n\n<p>There is no dearth of content on the internet.<\/p>\n\n\n\n<p>So, to convince readers to stay, you need to make them believe that they\u2019ll derive value from the article.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"978\" height=\"691\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/value-from-the-article.png\" alt=\"\" class=\"wp-image-4568\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/value-from-the-article.png 978w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/value-from-the-article-300x212.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/value-from-the-article-768x543.png 768w\" sizes=\"(max-width: 978px) 100vw, 978px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/seobuddy.com\/blog\/updating-old-content-seo\/\"><em>SEO Buddy<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Finally, you need to feed readers with the preview.<\/p>\n\n\n\n<p>Remember\u2014you don\u2019t want to keep beating around the bush.<\/p>\n\n\n\n<p>At the end of your introduction, let readers know exactly what they can expect from your article.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"985\" height=\"688\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/expect-from-your-article.png\" alt=\"\" class=\"wp-image-4569\" style=\"width:759px;height:530px\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/expect-from-your-article.png 985w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/expect-from-your-article-300x210.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/expect-from-your-article-768x536.png 768w\" sizes=\"(max-width: 985px) 100vw, 985px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/seobuddy.com\/blog\/updating-old-content-seo\/\"><em>SEO Buddy<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-bucket-brigades\">Use Bucket Brigades<\/h3>\n\n\n\n<p>You just learned how to write a gripping introduction for your blog articles.<\/p>\n\n\n\n<p>But how can you keep readers reading till the end of the article?<\/p>\n\n\n\n<p>Bucket brigades.<\/p>\n\n\n\n<p>Bucket brigades are short sentences that can make your copy conversational.<\/p>\n\n\n\n<p>Besides, they\u2019re an easy way to keep readers\u2019 attention when they\u2019re starting to drift.<\/p>\n\n\n\n<p>We use them in our articles all the time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large border-image-nospace\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"303\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Use-Bucket-Brigades.png\" alt=\"\" class=\"wp-image-4570\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Use-Bucket-Brigades.png 980w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Use-Bucket-Brigades-300x93.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Use-Bucket-Brigades-768x237.png 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/seobuddy.com\/blog\/internal-linking\/\"><em>SEO Buddy<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>Bucket brigades can also help you add white space to wordy articles.<\/p>\n\n\n\n<p>Now, there\u2019s a variety of bucket brigades you can use. Here are some of the most classic ones:<\/p>\n\n\n\n<ul>\n<li>What\u2019s in it for you?<\/li>\n\n\n\n<li>Still not convinced?<\/li>\n\n\n\n<li>How can you beat that?<\/li>\n\n\n\n<li>Think I\u2019m exaggerating?<\/li>\n\n\n\n<li>Astonishing, isn\u2019t it?<\/li>\n\n\n\n<li>What\u2019s the bottom line?<\/li>\n<\/ul>\n\n\n\n<p>Of course, you can also come up with your own bucket brigades.<\/p>\n\n\n\n<p>Just make sure that you\u2019re not using too many of them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-competitive-analysis\">Competitive Analysis<\/h3>\n\n\n\n<p>A thorough <a href=\"https:\/\/seobuddy.com\/blog\/competitive-analysis\/\">competitive analysis<\/a> will help you understand what you\u2019re really up against.<\/p>\n\n\n\n<p>It will enable you to identify SEO copywriting opportunities, thus shortening your learning curve.<\/p>\n\n\n\n<p>So, let\u2019s understand how to conduct a competitive analysis.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-check-your-competitors-traffic-and-keywords\">Check Your Competitors\u2019 Traffic and Keywords<\/h4>\n\n\n\n<p>There are various platforms and tools to estimate the number of visitors to a site.<\/p>\n\n\n\n<p>Pick a tool of your choice, and you can get a complete domain overview for any site as in the screenshot below:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large border-image-nospace\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Competitive-Analysis-1024x565.png\" alt=\"\" class=\"wp-image-4571\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Competitive-Analysis-1024x565.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Competitive-Analysis-300x166.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Competitive-Analysis-768x424.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Competitive-Analysis.png 1328w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via Semrush<\/em><\/figcaption><\/figure>\n\n\n\n<p>Next, it\u2019s time to conduct a keyword gap analysis.<\/p>\n\n\n\n<p>This is what you should be looking for in this phase:<\/p>\n\n\n\n<ul>\n<li>Valuable keywords you aren\u2019t targeting<\/li>\n\n\n\n<li>High-volume keywords that your site is ranking in #5 to #15 for<\/li>\n<\/ul>\n\n\n\n<p>Once again, you can use an SEO tool for this purpose.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large border-image-nospace\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-tool-1024x538.png\" alt=\"\" class=\"wp-image-4572\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-tool-1024x538.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-tool-300x158.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-tool-768x404.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-tool-1536x808.png 1536w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/SEO-tool.png 1571w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via Semrush<\/em><\/figcaption><\/figure>\n\n\n\n<p>You should also gauge how many keywords both you and your competitor are ranking for in articles written on the same theme. Then, compare and understand how you can further <a href=\"https:\/\/seobuddy.com\/blog\/updating-old-content-seo\/\">improve your content<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-assess-your-competitors-content-assets\">Assess Your Competitors\u2019 Content Assets<\/h4>\n\n\n\n<p>During this stage, you should try to understand what kind of content your competitor posts, where they post it, how often, and more.<\/p>\n\n\n\n<p>First things first, identify the various content assets on their site.<\/p>\n\n\n\n<p>For instance, in addition to a blog, Keyhole has customer studies, FAQs, and how-to videos.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"464\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Competitors-Content-Assets-1024x464.jpg\" alt=\"\" class=\"wp-image-4573\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Competitors-Content-Assets-1024x464.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Competitors-Content-Assets-300x136.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Competitors-Content-Assets-768x348.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Competitors-Content-Assets.jpg 1262w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/keyhole.co\/index-2\/\"><em>Keyhole<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Next, understand their frequency of posting. Do they have a set schedule, or do they post sporadically?<\/p>\n\n\n\n<p>This will indicate the kind of resources they have at their disposal.<\/p>\n\n\n\n<p>Finally, check where your competitors are present.<\/p>\n\n\n\n<p>New online platforms are coming up every other day, and it is important for you to be where your target audience is.<\/p>\n\n\n\n<p>If you do come across a platform that your competitor is on but you aren\u2019t, it may be time to target it.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-evaluate-their-seo-tactics\">Evaluate their SEO tactics<\/h4>\n\n\n\n<p>The competition for organic traffic is fierce.<\/p>\n\n\n\n<p>Take a look at the number of results for the keyword \u2018content marketing:\u2019<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"244\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Evaluate-their-SEO-tactics-1024x244.png\" alt=\"\" class=\"wp-image-4574\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Evaluate-their-SEO-tactics-1024x244.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Evaluate-their-SEO-tactics-300x71.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Evaluate-their-SEO-tactics-768x183.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Evaluate-their-SEO-tactics.png 1047w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/search?q=conent+markeitng&amp;sxsrf=AOaemvLgZROKoi4s1l3qr3zcnkvbE4_TFw%3A1635747174723&amp;ei=ZoV_YdS_K-_cz7sPkfiP0AE&amp;oq=conent+markeitng&amp;gs_lcp=Cgdnd3Mtd2l6EAMyBwgjELACECcyCgguEMcBENEDEA0yBAgAEA0yBAgAEA0yBAgAEA0yBAgAEA0yBAgAEA0yBAgAEA0yBAgAEA0yBAgAEA06BAgjECc6BAgAEEM6EAguEIAEEIcCEMcBENEDEBQ6BQgAEIAEOgoILhDHARDRAxBDOgcIABCxAxBDOgQILhBDOg4ILhCABBCxAxDHARCjAjoKCC4QxwEQrwEQQzoICC4QgAQQsQM6CAgAEIAEELEDOgUIABCxAzoGCAAQChBDOgsILhCABBDHARCvAToNCC4QgAQQxwEQ0QMQCjoFCC4QgAQ6DQguEIAEEMcBEKMCEAo6BwgAEIAEEAo6BwgAELEDEAo6BwgjELECECc6BAgAEAo6CgguEMcBENEDEApKBAhBGABQ8i1Y0DhguzloAXAAeACAAfYBiAGVGJIBBTAuNy44mAEAoAEBwAEB&amp;sclient=gws-wiz&amp;ved=0ahUKEwjUiqqKwfbzAhVv7nMBHRH8AxoQ4dUDCA8&amp;uact=5\"><em>Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>But SEO is an elaborate process. Chances are that your competitors are missing out on certain things. Each one of these things would represent a golden opportunity for you.<\/p>\n\n\n\n<p>Here are some questions you can ask in this stage:<\/p>\n\n\n\n<ul>\n<li>Where has my competitor included their primary keyword?<\/li>\n\n\n\n<li>How long are their URLs?<\/li>\n\n\n\n<li>What kind of visual content are they using?<\/li>\n\n\n\n<li>Are their title tags keyword or engagement-driven?<\/li>\n\n\n\n<li>What is their content\u2019s keyword density like?<\/li>\n<\/ul>\n\n\n\n<p>Use data from what your competitors are doing right (and wrong) to guide your own SEO copywriting strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-write-for-featured-snippets\">Write for Featured Snippets<\/h3>\n\n\n\n<p>Featured snippets are a quick, convenient, and easy way for searchers to find what they\u2019re looking for.<\/p>\n\n\n\n<p>And they help businesses improve visibility, boost conversions, and drive traffic to their site.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Write-for-Featured-Snippets-1024x555.png\" alt=\"\" class=\"wp-image-4576\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Write-for-Featured-Snippets-1024x555.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Write-for-Featured-Snippets-300x163.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Write-for-Featured-Snippets-768x416.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Write-for-Featured-Snippets.png 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/search?q=why+is+SEO+copywriting+imporant%3F&amp;oq=why+is+SEO+copywriting+imporant%3F&amp;aqs=chrome..69i57j33i10i160.7237j0j7&amp;sourceid=chrome&amp;ie=UTF-8\"><em>Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>But how exactly do you rank in this section?<\/p>\n\n\n\n<p>One of the best ways to do this is to think like your audience.<\/p>\n\n\n\n<p>What are the most important questions people are trying to find answers to?<\/p>\n\n\n\n<p>For instance, there\u2019s a lot of confusion around whether veganism is really good for the human body.<\/p>\n\n\n\n<p>And so, the search query \u2018is veganism healthy?\u2019 has a featured snippet:<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"658\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/search-query-1024x658.jpg\" alt=\"\" class=\"wp-image-4577\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/search-query-1024x658.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/search-query-300x193.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/search-query-768x494.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/search-query.jpg 1055w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/search?q=is+veganism+healthy%3F&amp;sxsrf=AOaemvK9qJQ5_bwIVvKpumBRTe5SE80Log%3A1635749049846&amp;ei=uYx_YfbrMqDDz7sP3NSlyAk&amp;oq=is+veganism+healthy%3F&amp;gs_lcp=Cgdnd3Mtd2l6EAMyBQgAEIAEMgUIABCABDIFCAAQgAQyBQgAEIAEMgUIABCABDIFCAAQgAQyBQgAEIAEMgUIABCABDoHCAAQRxCwAzoHCAAQsAMQQ0oECEEYAFCDCliDCmDWD2gBcAJ4AIABwAGIAcABkgEDMC4xmAEAoAEByAEKwAEB&amp;sclient=gws-wiz&amp;ved=0ahUKEwi2rLqIyPbzAhWg4XMBHVxqCZkQ4dUDCA8&amp;uact=5\"><em>Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>For more ideas, you can also check out the \u201c<em>People also ask<\/em>\u201d section:<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"422\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/People-also-ask-section-1024x422.png\" alt=\"\" class=\"wp-image-4578\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/People-also-ask-section-1024x422.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/People-also-ask-section-300x124.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/People-also-ask-section-768x317.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/People-also-ask-section.png 1064w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/search?q=is+veganism+healthy%3F&amp;sxsrf=AOaemvK9qJQ5_bwIVvKpumBRTe5SE80Log%3A1635749049846&amp;ei=uYx_YfbrMqDDz7sP3NSlyAk&amp;oq=is+veganism+healthy%3F&amp;gs_lcp=Cgdnd3Mtd2l6EAMyBQgAEIAEMgUIABCABDIFCAAQgAQyBQgAEIAEMgUIABCABDIFCAAQgAQyBQgAEIAEMgUIABCABDoHCAAQRxCwAzoHCAAQsAMQQ0oECEEYAFCDCliDCmDWD2gBcAJ4AIABwAGIAcABkgEDMC4xmAEAoAEByAEKwAEB&amp;sclient=gws-wiz&amp;ved=0ahUKEwi2rLqIyPbzAhWg4XMBHVxqCZkQ4dUDCA8&amp;uact=5\"><em>Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Then, start adding snippet bait sections to your content.<\/p>\n\n\n\n<p>Simply put, this is content that is specifically written for featured snippets.<\/p>\n\n\n\n<p>For instance, we include an FAQ section in some of our articles:<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"761\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/FAQ-section-1024x761.png\" alt=\"\" class=\"wp-image-4579\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/FAQ-section-1024x761.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/FAQ-section-300x223.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/FAQ-section-768x571.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/FAQ-section.png 1044w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/seobuddy.com\/blog\/types-of-keywords\/\"><em>SEO Buddy<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Want in on another tip?<\/p>\n\n\n\n<p>Include some <a href=\"https:\/\/seobuddy.com\/blog\/lsi-keywords\/\">LSI keywords<\/a> in your content to increase your chances of showing up in featured snippets.<\/p>\n\n\n\n<p>Furthermore, format your content right. One good way to do this is by organizing your article with appropriate headings.<\/p>\n\n\n\n<p>What\u2019s more?<\/p>\n\n\n\n<p>Google knows that people love to learn from visuals.<\/p>\n\n\n\n<p>So, visual content is often given preference in <a href=\"https:\/\/seobuddy.com\/blog\/rich-snippets\/\">featured snippets<\/a>.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"764\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/preference-in-featured-snippets-1024x764.jpg\" alt=\"\" class=\"wp-image-4580\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/preference-in-featured-snippets-1024x764.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/preference-in-featured-snippets-300x224.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/preference-in-featured-snippets-768x573.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/preference-in-featured-snippets.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/search?q=what+is+yeast%3F&amp;oq=what+is+yeast%3F&amp;aqs=chrome..69i57.3257j0j7&amp;sourceid=chrome&amp;ie=UTF-8\"><em>Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Thus, it\u2019s a good idea to include lots of high-quality visuals in your content.<\/p>\n\n\n\n<p>This brings us to our next point.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-break-your-content-with-images\">Break Your Content with Images<\/h3>\n\n\n\n<p>SEO copywriting is not just about creating written content.<\/p>\n\n\n\n<p>You need to break up your text with appropriate visuals.<\/p>\n\n\n\n<p>In 2020, almost <a href=\"https:\/\/venngage.com\/blog\/visual-content-marketing-statistics\/\">50%<\/a> of content marketers primarily created visuals for blog posts and landing pages.<\/p>\n\n\n\n<p>Remember\u2014search engines love visual content.<\/p>\n\n\n\n<p>Here are some types of visual content that can improve your articles:<\/p>\n\n\n\n<ul>\n<li>Images<\/li>\n\n\n\n<li>Videos<\/li>\n\n\n\n<li>Infographics<\/li>\n\n\n\n<li>GIFs<\/li>\n\n\n\n<li>Graphs and charts<\/li>\n\n\n\n<li>Quotes<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Break-Your-Content-with-Images-1024x576.jpg\" alt=\"\" class=\"wp-image-4581\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Break-Your-Content-with-Images-1024x576.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Break-Your-Content-with-Images-300x169.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Break-Your-Content-with-Images-768x432.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Break-Your-Content-with-Images-1536x864.jpg 1536w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Break-Your-Content-with-Images.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Furthermore, don\u2019t forget to add relevant captions and optimize your visuals for SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-open-loops-to-hold-attention\">Use Open Loops to Hold Attention<\/h3>\n\n\n\n<p>We have already learned about the APP method of writing.<\/p>\n\n\n\n<p>Open loops are another way to grab and keep your readers\u2019 attention.<\/p>\n\n\n\n<p>These rely on the brain\u2019s natural inclination for completion.<\/p>\n\n\n\n<p>You can use open loops in any sort of content, and instantly make it magnetic.<\/p>\n\n\n\n<p>Here\u2019s an example:<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"308\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Use-Open-Loops-to-Hold-Attention.png\" alt=\"\" class=\"wp-image-4582\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Use-Open-Loops-to-Hold-Attention.png 958w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Use-Open-Loops-to-Hold-Attention-300x96.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Use-Open-Loops-to-Hold-Attention-768x247.png 768w\" sizes=\"(max-width: 958px) 100vw, 958px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/neilpatel.com\/blog\/google-discover\/\"><em>Neil Patel<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>This makes readers want to know about that \u2018easier way\u2019 to get traffic from Google.<\/p>\n\n\n\n<p>Open loops are pretty easy to implement.<\/p>\n\n\n\n<p>Simply ask lots of questions, and expand on them vaguely.<\/p>\n\n\n\n<p>The incomplete nature of your content will in turn keep your readers scrolling for more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-include-a-clickable-table-of-contents-in-your-articles\">Include a Clickable Table of Contents in your Articles<\/h3>\n\n\n\n<p>A simple search will tell you why a table of contents (TOC) is important to SEO copywriting.<\/p>\n\n\n\n<p>Adding them to your blog posts can help you increase:<\/p>\n\n\n\n<ul>\n<li>Site traffic<\/li>\n\n\n\n<li>Click-through rates<\/li>\n\n\n\n<li>Dwell time<\/li>\n<\/ul>\n\n\n\n<p>A TOC will help users get an overview of your article right at the start.<\/p>\n\n\n\n<p>It also improves navigation on your site, which is something Google appreciates.<\/p>\n\n\n\n<p>And that\u2019s not it.<\/p>\n\n\n\n<p>A TOC may also help add clickable links to your results as in the screenshot below:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large border-image-nospace\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"279\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Clickable-Table-of-Contents-1024x279.png\" alt=\"\" class=\"wp-image-4583\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Clickable-Table-of-Contents-1024x279.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Clickable-Table-of-Contents-300x82.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Clickable-Table-of-Contents-768x209.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Clickable-Table-of-Contents.png 1104w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/search?q=how+to+do+keyword+research+for+free&amp;sxsrf=AOaemvIMxpPrGfkEhP7-73q39MP29PXmRQ%3A1635753241549&amp;ei=GZ1_YZfsINaS9QOxt4yQAw&amp;oq=how+to+do+&amp;gs_lcp=Cgdnd3Mtd2l6EAEYATIECCMQJzIFCAAQkQIyBQgAEJECMgUIABCRAjIECAAQQzIFCAAQgAQyBQgAEIAEMgUILhCABDIFCAAQgAQyBQgAEIAEOgcIABBHELADSgQIQRgAUOHvAVjf8QFg-_8BaABwAngAgAGEAogB0AOSAQMyLTKYAQCgAQHIAQjAAQE&amp;sclient=gws-wiz\"><em>Google<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>This makes it super easy for searchers to go to the most relevant section.<\/p>\n\n\n\n<p>Besides, if your <a href=\"https:\/\/seobuddy.com\/blog\/headings-and-subheadings\/\">headings and subheadings<\/a> are eye-catching, a TOC will automatically make your readers want to read till the end.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-leverage-the-power-of-case-studies-and-statistics\">Leverage the Power of Case Studies and Statistics<\/h3>\n\n\n\n<p>Readers appreciate honest storytelling, and case studies can help you offer that.<\/p>\n\n\n\n<p>A good case study will go on to explain what your product is, and how it solves a problem. It will highlight common customer pain points, costs, and more.<\/p>\n\n\n\n<p>Now, you may be wondering: if online reviews already cover these things, why do I need case studies?<\/p>\n\n\n\n<p>Great question.<\/p>\n\n\n\n<p>However, a professionally written case study will align with your brand\u2019s values, look, and tone of voice.<\/p>\n\n\n\n<p>This is crucial for successful SEO copywriting.<\/p>\n\n\n\n<p>Another good idea is to include relevant statistics in your articles.<\/p>\n\n\n\n<p>This can help you give proof of real impact to your readers.<\/p>\n\n\n<div class=\"pb-form-block-wrap pb-form-type-1\">\r\n            <div class=\"left\">\r\n            <img decoding=\"async\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/themes\/seobuddy\/images\/post-blocks\/2.png\" alt=\"img\" \/>\r\n        <\/div>\r\n    \t<div class=\"right\">\r\n                    <div class=\"title\">There\u2019s more\u2026<\/div>\r\n                            <div class=\"text pb-text-style\"><p>Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. <a href=\"https:\/\/seobuddy.com\/seo-checklist?utm_source=SEOBuddyBlog&amp;utm_medium=BlogPost&amp;utm_campaign=block1&amp;utm_content=287\">Get the SEO Checklist here.<\/a><\/p>\n<p><strong>Want to get a sneak peek of what it looks like?<\/strong><br \/>\n<strong>Enter your email and <em>get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n                <form class=\"pb-form\" action=\"https:\/\/seobuddy.com\/free-checklist\">\r\n            <input placeholder=\"your-email@exemple.com\" name=\"newsletter_subscribe[email]\" type=\"email\" required>\r\n            <button class=\"btn-big\">Send me the demo version<\/button>\r\n        <\/form>\r\n    <\/div>\r\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs\">FAQs<\/h2>\n\n\n\n<p><strong>1. What is SEO copywriting?<\/strong><\/p>\n\n\n\n<p>SEO copywriting is the process of writing for people and optimizing for search engines. While writing content, an SEO copywriter will account for keyword density, tone of voice, readability, interlinking, and more.<\/p>\n\n\n\n<p>Over time, SEO copywriting can help improve a website\u2019s visibility on search engines.<\/p>\n\n\n\n<p><strong>2. How long does it take to learn SEO copywriting?<\/strong><\/p>\n\n\n\n<p>There is no definite answer to this. However, the average person can grasp the basics of SEO copywriting in 1-3 months. This is provided you\u2019re reading a lot, consuming lots of knowledge, and learning from experts.<\/p>\n\n\n\n<p>You can even sign up for an online SEO course to accelerate the learning process.<\/p>\n\n\n\n<p><strong>3. Why does SEO need great copywriters?<\/strong><\/p>\n\n\n\n<p>This is because when done right, SEO copywriting can benefit brands in a number of ways:<\/p>\n\n\n\n<ul>\n<li>It makes websites look professional and trustworthy<\/li>\n\n\n\n<li>It attracts qualified traffic<\/li>\n\n\n\n<li>It turns visitors into customers<\/li>\n\n\n\n<li>It reduces bounce rates<\/li>\n<\/ul>\n\n\n\n<p><strong>4. What are the SEO copywriting tips?<\/strong><\/p>\n\n\n\n<p>Here are some effective SEO copywriting tips to help you rank better:<\/p>\n\n\n\n<ul>\n<li>Conduct keyword research thoroughly<\/li>\n\n\n\n<li>Write compelling call-to-action<\/li>\n\n\n\n<li>Consider the intent behind queries and keywords<\/li>\n\n\n\n<li>Break your content up with visual aids<\/li>\n\n\n\n<li>Use bucket brigades wherever needed<\/li>\n\n\n\n<li>Write for featured snippets<\/li>\n<\/ul>\n\n\n\n<p><strong>5. What is the difference between content writing and copywriting?<\/strong><\/p>\n\n\n\n<p>Content writing and copywriting can be distinguished based on the primary purpose they serve. While content writing is designed to educate, entertain, and instruct, a copywriter will write in a way that persuades the reader to take some action.<\/p>\n\n\n\n<p>Content writing can include articles and social media posts, whereas copywriting includes stuff like ads and landing pages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h2>\n\n\n\n<p>If you look closely, you\u2019ll find copy everywhere\u2014on billboards, on soap bottles, in advertisements. But when it comes to creating online content, copywriting is quite different.<\/p>\n\n\n\n<p>It needs to be valuable, engaging, as well as technical.<\/p>\n\n\n\n<p>However, SEO copywriting isn\u2019t as difficult when you have a well-laid-out strategy.<\/p>\n\n\n\n<p>And remember\u2014while there are any number of technical SEO tips to make your content rank, you should always write for your audience.<\/p>\n\n\n\n<p>Google prefers what people prefer.<\/p>\n\n\n\n<p>What\u2019s more, in the marketing world, things are ever-changing.<\/p>\n\n\n\n<p>Make sure that you\u2019re always in the know about what\u2019s happening, so that you can create relevant content. For a step-by-step framework to climb the SERPs faster, feel free to check out our <a href=\"https:\/\/seobuddy.com\/seo-checklist\">SEO Checklist<\/a> and <a href=\"https:\/\/seobuddy.com\/sop-collection\">SOP Collection<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO copywriting can make a stellar content idea mediocre, it&#8217;s an unskippable part of every SEO strategy. If&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[426,3,425],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Copywriting for Better Content and Rankings in 2022<\/title>\n<meta name=\"description\" content=\"SEO copywriting can help you increase website traffic and grow your business. Not sure where to start? Here\u2019s everything you need to know about it in 2022\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seobuddy.com\/blog\/seo-copywriting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Copywriting for Better Content and Rankings\" \/>\n<meta property=\"og:description\" content=\"SEO copywriting can help you increase website traffic and grow your business. Not sure where to start? 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