{"id":4383,"date":"2021-11-24T08:18:33","date_gmt":"2021-11-24T08:18:33","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=4383"},"modified":"2025-01-24T09:36:14","modified_gmt":"2025-01-24T09:36:14","slug":"keyword-research","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/keyword-research\/","title":{"rendered":"Keyword Research: A Complete Guide for Your SEO Strategy"},"content":{"rendered":"\n<p><a href=\"https:\/\/seobuddy.com\/blog\/types-of-keywords\/\">Keywords<\/a> are the phrases people type into <a href=\"https:\/\/seobuddy.com\/blog\/how-search-engines-works\/\">search engines<\/a> when they\u2019re searching for information, products, or services. But what\u2019s <strong>keyword research<\/strong> and why should you do it?<\/p>\n\n\n\n<p>Keyword research is what brands need to do to identify the keywords their audience uses so that they can reach them and boost awareness, lead generation, and sales.<\/p>\n\n\n\n<p>And that\u2019s not all.<\/p>\n\n\n\n<p>Keyword research will help brands:<\/p>\n\n\n\n<ul>\n<li>Avoid keywords that few searchers use (estimated search volume)<\/li>\n\n\n\n<li>Steer clear of keywords that are too competitive (keyword difficulty)<\/li>\n\n\n\n<li>Better understand their target audience<\/li>\n\n\n\n<li>Focus on keywords that are relevant\u00a0<\/li>\n\n\n\n<li>Account for search intent<\/li>\n<\/ul>\n\n\n\n<p>Simply put, keyword research will help you identify what topics your audience cares about, and their popularity. It will thus aid and give direction to your online marketing strategy by telling you exactly what to create content about.<\/p>\n\n\n\n<p>The bottom line of keyword research is to lay the foundation of your content strategy.<\/p>\n\n\n\n<p>As per BrightEdge, <a href=\"https:\/\/videos.brightedge.com\/research-report\/BrightEdge_ChannelReport2019_FINAL.pdf\">53%<\/a> of all trackable website traffic in 2019 came from organic searches.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"509\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Visualizing-Search-Dominant-Channel-Share-1024x509.jpg\" alt=\"\" class=\"wp-image-4384\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Visualizing-Search-Dominant-Channel-Share-1024x509.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Visualizing-Search-Dominant-Channel-Share-300x149.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Visualizing-Search-Dominant-Channel-Share-768x382.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Visualizing-Search-Dominant-Channel-Share.jpg 1225w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via BrightEdge<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>These numbers only go to reiterate the importance of researching keywords.<\/p>\n\n\n\n<p>So, in this guide, we\u2019re going to talk about:<\/p>\n\n\n\n<ul>\n<li>What is keyword research and how it can help your business grow.<\/li>\n\n\n\n<li>The different ways to find keyword ideas.<\/li>\n\n\n\n<li>The process of choosing the right keywords for your needs.<\/li>\n\n\n\n<li>Some commonly made mistakes you must steer clear of.<\/li>\n<\/ul>\n\n\n\n<p>Ready to get started?<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/keyword-research-complete-guide-blog-post-1024x1024.png\" alt=\"Keyword Research - A Complete Guide for your SEO Strategy\" class=\"wp-image-4821\" style=\"width:512px;height:512px\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/keyword-research-complete-guide-blog-post-1024x1024.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/keyword-research-complete-guide-blog-post-300x300.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/keyword-research-complete-guide-blog-post-150x150.png 150w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/keyword-research-complete-guide-blog-post-768x768.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/keyword-research-complete-guide-blog-post.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-keyword-research\">What is Keyword Research?<\/h2>\n\n\n\n<p>As the name suggests, keyword research is the practice of finding and analyzing words that your target customers enter into search engines.<\/p>\n\n\n\n<p>Keyword research can help you discover queries to target, the popularity of these queries, queries your competitors are tracking, their ranking difficulty, and more.<\/p>\n\n\n\n<p>This is a process we follow for all our web pages.<\/p>\n\n\n\n<p>Here\u2019s an example of optimizing one of our blog articles for the keyword \u201cinternal linking:\u201d<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"552\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Internal-Linking-1024x552.jpg\" alt=\"\" class=\"wp-image-4385\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Internal-Linking-1024x552.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Internal-Linking-300x162.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Internal-Linking-768x414.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Internal-Linking.jpg 1180w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/seobuddy.com\/blog\/internal-linking\/\"><em>SEO Buddy<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>We\u2019ve included the keyword in the title, as well as in the first line of the article.<\/p>\n\n\n\n<p>This will tell search engines what our article is talking about, and eventually, drive qualified leads from the SERP to our website.<\/p>\n\n\n\n<p>But Google processes over <a href=\"https:\/\/www.internetlivestats.com\/google-search-statistics\/\">3.5 billion<\/a> searches per day.<\/p>\n\n\n\n<p>That would equate to millions of keywords!<\/p>\n\n\n\n<p>In that case, how do you know which keywords to target?<\/p>\n\n\n\n<p>You\u2019ll find out in this guide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-keyword-research-important-for-seo\">Why is Keyword Research Important for SEO?<\/h2>\n\n\n\n<p>The short answer to this question is:<\/p>\n\n\n\n<p>Keyword research helps your prospective customers find you.<\/p>\n\n\n\n<p>Consider what brought you to this guide.<\/p>\n\n\n\n<p>You probably entered a keyword into the Google search engine:<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"937\" height=\"589\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Why-is-Keyword-Research-Important-for-SEO.png\" alt=\"\" class=\"wp-image-4386\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Why-is-Keyword-Research-Important-for-SEO.png 937w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Why-is-Keyword-Research-Important-for-SEO-300x189.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Why-is-Keyword-Research-Important-for-SEO-768x483.png 768w\" sizes=\"(max-width: 937px) 100vw, 937px\" \/><figcaption class=\"wp-element-caption\"><em>Image via Google<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Next, Google auto-populated a number of common queries to help you ask the right question.<\/p>\n\n\n\n<p>You then had the option of either sticking to your original query or choosing another one from the list.<\/p>\n\n\n\n<p>Based on the keyword you entered, Google generated a list of web pages.<\/p>\n\n\n\n<p>In order for our guide to rank as high as possible, we\u2019ll have to optimize it for the phrase \u201ckeyword research\u201d or a similar phrase with similar search intent.<\/p>\n\n\n\n<p>We\u2019ll learn more about search intent later in this guide&#8230;<\/p>\n\n\n\n<p>All in all, if we did not leverage keyword research, or worse, if we targeted the wrong keyword, you would have never found us.<\/p>\n\n\n\n<p>There\u2019s a common joke amongst digital marketers that goes like this:<\/p>\n\n\n\n<p>The best place to hide a dead body is the second page of Google.<\/p>\n\n\n\n<p>That being said, keyword research isn\u2019t just about the SEO advantages.<\/p>\n\n\n\n<p>Other benefits aren\u2019t limited to, but include:<\/p>\n\n\n\n<ul>\n<li>Understanding customer behavior.<\/li>\n\n\n\n<li>Identifying key market trends.<\/li>\n\n\n\n<li>Optimizing marketing spend.<\/li>\n\n\n\n<li>Studying your competition.<\/li>\n<\/ul>\n\n\n<div class=\"pb-block-wrap pb-block-1\">\r\n\t\t\t<div class=\"title\">You\u2019re reading point <span>27 of our 102<\/span> point SEO Checklist<\/div>\r\n\t\t\t\t<div class=\"text\"><p>Get the full SEO Checklist and start taking ALL the steps you need to in order to rank at the top of Google.<\/p>\n<\/div>\r\n\t\t        <a class=\"btn-big btn-big-2\" href=\"https:\/\/seobuddy.com\/seo-checklist\" target=\"_blank\">Reveal The SEO Checklist<\/a>\r\n    \t      <div class=\"pb-person-block\">\r\n    \t            <img decoding=\"async\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/themes\/seobuddy\/images\/post-blocks\/1.png\" \/>\r\n        \t\t\t\t\t<div class=\"text\">\r\n\t\t\t\t<p><strong>John Abott<\/strong> The SEO Checklist by SEOBuddy is awesome. It doesn\u2019t just tell you what you need to do, it walks you through the process.<\/p>\n\t\t\t\t\t\t\t\t\t<div class=\"like-amount\">4<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t    <\/div>\r\n  <\/div>\r\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-different-types-of-keywords\">What are the Different Types of Keywords?<\/h2>\n\n\n\n<p>The secret sauce for successfully nailing keyword research is understanding the various <a href=\"https:\/\/seobuddy.com\/blog\/types-of-keywords\/\">types of keywords<\/a>.<\/p>\n\n\n\n<p>Why is that?<\/p>\n\n\n\n<p>Because different types of keywords target different audiences and different goals.<\/p>\n\n\n\n<p>And that\u2019s not all.<\/p>\n\n\n\n<p>Chances are that the keywords you must optimize for, will depend on the stage your business is in.<\/p>\n\n\n\n<p>Now, there are myriad ways to categorize keywords.<\/p>\n\n\n\n<p>For the sake of simplicity, let\u2019s take a look at the three categories of keywords defined by length and\/or specificity:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-head-keywords\">#1 Head Keywords<\/h3>\n\n\n\n<p>Also known as seed keywords, head keywords are terms with a high volume of search traffic and competition.<\/p>\n\n\n\n<p>Because head keywords generally consist of just one or two words, they are less specific.<\/p>\n\n\n\n<p>Think about it:<\/p>\n\n\n\n<p>Someone searching for the head keyword \u201cnew york\u201d could be looking for places to stay in New York, things to do in New York, or simply information on the city.<\/p>\n\n\n\n<p>And since search intent is all over the place, head keywords don\u2019t convert so easily.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Head-Keywords-1024x427.png\" alt=\"\" class=\"wp-image-4387\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Head-Keywords-1024x427.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Head-Keywords-300x125.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Head-Keywords-768x320.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Head-Keywords-1536x640.png 1536w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Head-Keywords.png 1571w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via Semrush<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-body-keywords\">#2 Body Keywords<\/h3>\n\n\n\n<p>Body keywords are a bit more specific and generally contain more words.<\/p>\n\n\n\n<p>This makes it easier to gauge the searcher\u2019s intent.<\/p>\n\n\n\n<p>An example of body keywords is \u201cnew york cafes.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"431\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Body-Keywords-1024x431.png\" alt=\"\" class=\"wp-image-4388\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Body-Keywords-1024x431.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Body-Keywords-300x126.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Body-Keywords-768x323.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Body-Keywords-1536x647.png 1536w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Body-Keywords.png 1567w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via Semrush<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>In this case, you can easily guess that the user is probably looking for suggestions on cafes to visit in the city.<\/p>\n\n\n\n<p>While body keywords get a decent amount of volume, they\u2019re much less competitive than head keywords.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-long-tail-keywords\">#3 Long-Tail Keywords<\/h3>\n\n\n\n<p>Long-tail keywords consist of four or more phrases and are quite specific.<\/p>\n\n\n\n<p>Visitors are more likely to use these queries when they\u2019re closer to making a purchase.<\/p>\n\n\n\n<p>An example of a long-tail keyword would be \u201cnew york pizza cafe.\u201d<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"428\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Long-Tail-Keywords-1024x428.png\" alt=\"\" class=\"wp-image-4389\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Long-Tail-Keywords-1024x428.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Long-Tail-Keywords-300x125.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Long-Tail-Keywords-768x321.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Long-Tail-Keywords-1536x642.png 1536w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Long-Tail-Keywords.png 1563w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via Semrush<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>As you can see, the keyword difficulty for this phrase is 27%, which means it is \u2018Easy\u2019 to rank for this keyword.<\/p>\n\n\n\n<p>Because of their specificity, these keywords don\u2019t have high search volumes.<\/p>\n\n\n\n<p>However, long-tail keywords make up the majority of online searches.<\/p>\n\n\n\n<p>With the correct implementation of long tails, you may attract less traffic, but your ROI will be much higher.<\/p>\n\n\n\n<p>Why?<\/p>\n\n\n\n<p>Because you\u2019ll be pulling in exactly the kind of audience you\u2019re targeting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-come-up-with-keyword-ideas\">How to Come Up with Keyword Ideas<\/h2>\n\n\n\n<p>The first leg of keyword research involves coming up with keyword ideas.<\/p>\n\n\n\n<p>Oftentimes, this is the most difficult part.<\/p>\n\n\n\n<p>Why, you may ask?<\/p>\n\n\n\n<p>Because it may seem hard to figure out where to start from.<\/p>\n\n\n\n<p>So, we\u2019re going to walk you through the various steps you can take to come up with keyword ideas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-understand-your-audience\">Understand Your Audience<\/h3>\n\n\n\n<p>Before you narrow down on keywords to target, you need to understand who your target audience is, and what they\u2019re looking for.<\/p>\n\n\n\n<p>Marketers often make the mistake of skipping this step of keyword research altogether.<\/p>\n\n\n\n<p>After all, if you already know what keywords you want to target, what\u2019s the point? Right?<\/p>\n\n\n\n<p>Wrong.<\/p>\n\n\n\n<p>What you want to rank for and what your audience wants are two completely different things.<\/p>\n\n\n\n<p>Here\u2019s an example. Let\u2019s assume that a vegan cafe based in New York wants to improve its SEO rankings. In order to do that, they might have to ask questions such as:<\/p>\n\n\n\n<ul>\n<li>Who is eating vegan food?\n<ul>\n<li>How old are they?<\/li>\n\n\n\n<li>Where are they from?<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>How are people searching for vegan food?\n<ul>\n<li>What terms are they using?<\/li>\n\n\n\n<li>What questions are they asking?<\/li>\n\n\n\n<li>What device are they using?<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Why are people eating vegan food?\n<ul>\n<li>Are they health conscious?<\/li>\n\n\n\n<li>Are they environmentally conscious?<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>What kind of vegan food are people seeking?<\/li>\n\n\n\n<li>When are people searching for vegan food?\n<ul>\n<li>Are there seasonality trends?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>The answers to such questions will help you build buyer personas for your business.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"616\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Keyword-Relevance-1024x616.jpg\" alt=\"\" class=\"wp-image-4391\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Keyword-Relevance-1024x616.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Keyword-Relevance-300x181.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Keyword-Relevance-768x462.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Keyword-Relevance.jpg 1218w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>These personas will then help you come up with relevant keywords.<\/p>\n\n\n\n<p>Want in on a tip?<\/p>\n\n\n\n<p>Map out your ideal customer\u2019s research process, and make sure you have keywords catering to every stage of their buying process.<\/p>\n\n\n\n<p>What else?<\/p>\n\n\n\n<p>Pay attention to \u201cact-now\u201d keywords.<\/p>\n\n\n\n<p>An example would be \u201cvegan food near me.\u201d If the searcher is looking for vegan food options close to them, they are probably close to the buying stage.<\/p>\n\n\n\n<p>Makes sense, right?<\/p>\n\n\n\n<p>So, keeping your audience personas in mind, brainstorm a list of keywords that buyers would most likely use to find you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-curate-a-list-of-relevant-topics\">Curate A List of Relevant Topics<\/h3>\n\n\n\n<p>Before you start analyzing individual keywords, you must come up with a list of themes relevant to your business.<\/p>\n\n\n\n<p>Let\u2019s say you own a hair salon.<\/p>\n\n\n\n<p>Here are some topics related to your business people are probably searching for:<\/p>\n\n\n\n<ul>\n<li>Haircare<\/li>\n\n\n\n<li>Hairstyling<\/li>\n\n\n\n<li>Hair products<\/li>\n\n\n\n<li>Hair trends<\/li>\n\n\n\n<li>Self-care<\/li>\n<\/ul>\n\n\n\n<p>Note that these aren\u2019t keywords. These are mere topics that will set the framework for your keyword research process.<\/p>\n\n\n\n<p>Think about which topics are relevant for each of your customer personas.<\/p>\n\n\n\n<p>Then, expand on them by conducting research on what your ideal customer is talking about.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-research-goldmines-to-your-advantage\">Use Research Goldmines to your Advantage<\/h3>\n\n\n\n<p>There are many platforms you can scour to take your keyword research to the next level.<\/p>\n\n\n\n<p>Doing this will help you generate even more keyword ideas for your business.<\/p>\n\n\n\n<p>Let\u2019s take a look at some of these platforms:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-google\">Google<\/h4>\n\n\n\n<p>Want to rank on Google?<\/p>\n\n\n\n<p>Well then, you mustn\u2019t ignore the Related Searches section.<\/p>\n\n\n\n<p>If you have ever scrolled to the bottom of Google\u2019s search results, you\u2019ve probably seen this section.<\/p>\n\n\n\n<p>Let\u2019s go back to the list of topics we came up with.<\/p>\n\n\n\n<p>One of the topics was \u2018haircare.\u2019<\/p>\n\n\n\n<p>So, you\u2019ll want to search for it on Google.<\/p>\n\n\n\n<p>At the bottom of the page, you\u2019ll find up to eight search results.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"459\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Use-Research-Goldmines-1024x459.png\" alt=\"\" class=\"wp-image-4392\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Use-Research-Goldmines-1024x459.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Use-Research-Goldmines-300x134.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Use-Research-Goldmines-768x344.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Use-Research-Goldmines.png 1056w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/search?q=hair+care&amp;sxsrf=AOaemvL7HnWDPKOYl32n7QqpCdk5GJkpjg%3A1633929747874&amp;ei=E8pjYZveNPeE4t4P0_CogA0&amp;ved=0ahUKEwjbs9bRzsHzAhV3gtgFHVM4CtAQ4dUDCA4&amp;uact=5&amp;oq=hair+care&amp;gs_lcp=Cgdnd3Mtd2l6EAMyBAgjECcyBQgAEJECMggIABCxAxCRAjIICAAQsQMQkQIyBQgAEIAEMgUIABCABDIFCAAQgAQyCggAEIAEEIcCEBQyBQgAEIAEMgUIABCABDoHCCMQsAMQJzoHCAAQRxCwAzoHCAAQsAMQQzoTCC4QgAQQhwIQsQMQxwEQowIQFDoKCAAQgAQQsQMQCjoICAAQgAQQsQM6BwgAEIAEEAo6CwguEIAEEMcBEK8BSgQIQRgAUIteWOhhYMJjaAJwAngAgAGYAogBxgWSAQMyLTOYAQCgAQHIAQrAAQE&amp;sclient=gws-wiz\"><em>Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>The Google algorithm generates these automatically to determine terms related to your search.<\/p>\n\n\n\n<p>Oftentimes, these results predict what a user is most likely to search next.<\/p>\n\n\n\n<p>This is a great way to take a deep dive into user interests and pain points.<\/p>\n\n\n\n<p>What\u2019s more?<\/p>\n\n\n\n<p>Google\u2019s Autocomplete feature can also feed you with great keyword suggestions.<\/p>\n\n\n\n<p>Every time you enter a keyword into Google\u2019s search box, it generates a list of predictions.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"883\" height=\"558\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Googles-Autocomplete-feature.png\" alt=\"\" class=\"wp-image-4393\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Googles-Autocomplete-feature.png 883w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Googles-Autocomplete-feature-300x190.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Googles-Autocomplete-feature-768x485.png 768w\" sizes=\"(max-width: 883px) 100vw, 883px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/\"><em>Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>This feature makes the search process easier for users and reduces typing time by about <a href=\"https:\/\/blog.google\/products\/search\/how-google-autocomplete-works-search\/\">25%<\/a>.<\/p>\n\n\n\n<p>However, Google Autocomplete also doubles up as a keyword research tool for marketers.<\/p>\n\n\n\n<p>After all, Google determines these predictions by looking at common and trending searches, along with the user\u2019s location and previous searches.<\/p>\n\n\n\n<p>This is an effective way to conduct free keyword research.<\/p>\n\n\n\n<p>Make the most of it.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-reddit\">Reddit<\/h4>\n\n\n\n<p>Reddit has a niche for everyone.<\/p>\n\n\n\n<p>And the fact that it has an expanse of information by <em>real <\/em>people with <em>real <\/em>experiences, makes it a goldmine for <a href=\"https:\/\/seobuddy.com\/blog\/what-is-seo\/\">SEO<\/a> keyword research.<\/p>\n\n\n\n<p>So, how exactly do you pull out keyword ideas from Reddit?<\/p>\n\n\n\n<p>The process is fairly straightforward.<\/p>\n\n\n\n<p>Let\u2019s say you run a <a href=\"https:\/\/azency.com\">digital marketing agency<\/a>.<\/p>\n\n\n\n<p>When you search for the keyword \u2018digital marketing\u2019 on Reddit, a number of relevant subreddits will show up:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"537\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Reddit-has-a-niche-for-everyone-1024x537.png\" alt=\"\" class=\"wp-image-4395\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Reddit-has-a-niche-for-everyone-1024x537.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Reddit-has-a-niche-for-everyone-300x157.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Reddit-has-a-niche-for-everyone-768x402.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Reddit-has-a-niche-for-everyone.png 1313w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.reddit.com\/search\/?q=digital%20marketing&amp;type=sr%2Cuser\"><em>Reddit<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Now, choose a subreddit that seems most relevant to your target audience.<\/p>\n\n\n\n<p>Once you do that, you\u2019ll see various threads on that particular topic a.k.a subreddit.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"468\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/subreddit-feature-1024x468.jpg\" alt=\"\" class=\"wp-image-4396\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/subreddit-feature-1024x468.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/subreddit-feature-300x137.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/subreddit-feature-768x351.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/subreddit-feature.jpg 1299w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.reddit.com\/r\/marketing\/\"><em>Reddit<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>Spend some time going through various threads.<\/p>\n\n\n\n<p>A good practice is to go through threads with lots of comments, like this one:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"954\" height=\"552\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/various-threads.png\" alt=\"\" class=\"wp-image-4398\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/various-threads.png 954w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/various-threads-300x174.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/various-threads-768x444.png 768w\" sizes=\"(max-width: 954px) 100vw, 954px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.reddit.com\/r\/marketing\/\"><em>Reddit<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>In this case, you can add \u2018lead generation\u2019 to your keyword list.<\/p>\n\n\n\n<p>Pro Tip: Check out <a href=\"https:\/\/www.reddit.com\/r\/IAmA\/\">r\/IAmA<\/a> which translates to \u201cAsk Me Anything.\u201d This is a subreddit that sees experts answer user-generated questions.<\/p>\n\n\n\n<p>Naturally, the comments in this section are value-loaded.<\/p>\n\n\n\n<p>What better place to gauge what users want to know?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-wikipedia\">Wikipedia<\/h4>\n\n\n\n<p>Wikipedia is one of the world\u2019s biggest online encyclopedias.<\/p>\n\n\n\n<p>In most probabilities, the platform probably has a set of entries that deal with topics related to your business.<\/p>\n\n\n\n<p>However, note that Wikipedia is not a keyword generation tool. It will simply <em>inform <\/em>your research process.<\/p>\n\n\n\n<p>To get started, type out your topic followed by \u201cWikipedia\u201d in the search box.<\/p>\n\n\n\n<p>The SERPs are a great place to find new keywords.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"633\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Wikipedia-is-not-a-keyword-generation-tool-1024x633.png\" alt=\"\" class=\"wp-image-4400\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Wikipedia-is-not-a-keyword-generation-tool-1024x633.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Wikipedia-is-not-a-keyword-generation-tool-300x185.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Wikipedia-is-not-a-keyword-generation-tool-768x474.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Wikipedia-is-not-a-keyword-generation-tool.png 1397w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/search?q=digital+marketing+wikipedia&amp;sxsrf=AOaemvJ5JVKVdESO19cE1YlIrlv-f22f2Q%3A1633939431498&amp;ei=5-9jYYfhHc7C3LUP94yG-Ao&amp;ved=0ahUKEwjH8Jfb8sHzAhVOIbcAHXeGAa8Q4dUDCA4&amp;uact=5&amp;oq=digital+marketing+wikipedia&amp;gs_lcp=Cgdnd3Mtd2l6EAMyBQgAEIAEMgUIABCABDIFCAAQgAQyBggAEBYQHjIGCAAQFhAeMgYIABAWEB4yBggAEBYQHjIFCAAQhgM6BAgjECc6CwguEMcBENEDEJECOgUIABCRAjoLCC4QgAQQsQMQgwE6DgguEIAEELEDEMcBEKMCOggIABCABBCxAzoICC4QsQMQgwE6CAgAELEDEJECOg4ILhCABBCxAxDHARDRAzoICC4QgAQQsQM6CwguEIAEEMcBENEDOgoIABCABBCHAhAUOgQIABANOgYIABANEB46CAgAEA0QBRAeOggIABAIEA0QHkoECEEYAFDlgi5Yi6IuYL-jLmgDcAF4AoABtAKIAd4akgEIMC4xMS41LjGYAQCgAQHAAQE&amp;sclient=gws-wiz\"><em>Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Alternatively, you can go to the Wikipedia entry for your topic.<\/p>\n\n\n\n<p>Then, head to the Contents section of that page.<\/p>\n\n\n\n<p>Here, you will find a list of topics and subtopics that could make for great keywords.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"472\" height=\"854\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Contents-section-of-that-page.png\" alt=\"\" class=\"wp-image-4401\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Contents-section-of-that-page.png 472w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Contents-section-of-that-page-166x300.png 166w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/en.wikipedia.org\/wiki\/Digital_marketing\"><em>Wikipedia<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Want to increase the specificity of these keywords?<\/p>\n\n\n\n<p>Supplement them with other words for long-tail expansion.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-forums\">Forums<\/h4>\n\n\n\n<p>Forums are platforms where people interact and really speak their minds.<\/p>\n\n\n\n<p>So, it only makes sense why they\u2019re great for keyword research.<\/p>\n\n\n\n<p>First things first, you need to find popular forums in your niche.<\/p>\n\n\n\n<p>Start by typing out the following phrase on Google:<\/p>\n\n\n\n<p>\u201ckeyword\u201d + \u201cforums\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"672\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Forums-are-platforms-1024x672.png\" alt=\"\" class=\"wp-image-4402\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Forums-are-platforms-1024x672.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Forums-are-platforms-300x197.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Forums-are-platforms-768x504.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Forums-are-platforms.png 1256w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/search?q=digital+marketing+forums&amp;oq=digital+marketing+forums&amp;aqs=chrome.0.0i13l3j0i22i30l4j0i5i13i30j0i8i10i13i30.2743j0j7&amp;sourceid=chrome&amp;ie=UTF-8\"><em>Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Once you land on a forum, follow the same drill as with Reddit.<\/p>\n\n\n\n<p>Scan it for various keywords, and keep adding to your list.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"673\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Scan-it-for-various-keywords-1024x673.png\" alt=\"\" class=\"wp-image-4403\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Scan-it-for-various-keywords-1024x673.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Scan-it-for-various-keywords-300x197.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Scan-it-for-various-keywords-768x505.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Scan-it-for-various-keywords.png 1309w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"http:\/\/www.warriorforum.com\/\"><em>Warrior Forum<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-keyword-research-tools-you-must-know-of\">Keyword Research Tools You Must Know Of<\/h2>\n\n\n\n<p>Can you conduct keyword research without a tool?<\/p>\n\n\n\n<p>Of course.<\/p>\n\n\n\n<p>However, with the right keyword tools, you can speed up the process exponentially.<\/p>\n\n\n\n<p>So, let\u2019s take a look at some of the best ones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google-keyword-planner\">Google Keyword Planner<\/h3>\n\n\n\n<p><a href=\"https:\/\/seobuddy.com\/blog\/google-keyword-planner\/\">Google Keyword Planner<\/a> is hands down one of the best free keyword research tools.<\/p>\n\n\n\n<p>Why is that?<\/p>\n\n\n\n<p>Because its data comes straight from Google.<\/p>\n\n\n\n<p>To get started, you can type in any keyword(s) and the tool will generate data on a number of metrics.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"413\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Google-Keyword-Planner-1024x413.jpg\" alt=\"\" class=\"wp-image-4405\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Google-Keyword-Planner-1024x413.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Google-Keyword-Planner-300x121.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Google-Keyword-Planner-768x310.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Google-Keyword-Planner.jpg 1304w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/ads.google.com\/aw\/keywordplanner\/plan\/keywords\/historical?ocid=789857466&amp;planId=338999643&amp;euid=373878889&amp;__u=1102321761&amp;uscid=789857466&amp;__c=9008118634&amp;authuser=0&amp;sf=kp&amp;subid=in-en-et-g-aw-a-tools-kwp_bb-awhp_xin1%21o2\"><em>Google Keyword Planner<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>One of the tool\u2019s most unique features is the \u201cTop of page bid.\u201d<\/p>\n\n\n\n<p>So, what does this exactly mean?<\/p>\n\n\n\n<p>For instance, if the top of page bid for a keyword is $10, it means that searchers are spending an average of $10 per click.<\/p>\n\n\n\n<p>The higher the number, the more commercial the searcher\u2019s intent is.<\/p>\n\n\n\n<p>You can also use Google Keyword Planner to generate keyword ideas.<\/p>\n\n\n\n<p>All you need to do?<\/p>\n\n\n\n<p>Simply enter products or services closely related to your business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"413\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Google-Keyword-Planner-2-1024x413.jpg\" alt=\"\" class=\"wp-image-4406\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Google-Keyword-Planner-2-1024x413.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Google-Keyword-Planner-2-300x121.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Google-Keyword-Planner-2-768x310.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Google-Keyword-Planner-2.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/ads.google.com\/aw\/keywordplanner\/ideas\/new?ocid=789857466&amp;euid=373878889&amp;__u=1102321761&amp;uscid=789857466&amp;__c=9008118634&amp;authuser=0&amp;sf=kp&amp;subid=in-en-et-g-aw-a-tools-kwp_bb-awhp_xin1%21o2\"><em>Google Keyword Planner<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-kwfinder\">KWFinder<\/h3>\n\n\n\n<p>Next on our list is KWFinder, a keyword research and analysis tool by <a href=\"https:\/\/seobuddy.com\/blog\/my-seo-journey-mangtool\/\">Mangools<\/a>.<\/p>\n\n\n\n<p>The tool is clean and to-the-point, and can largely improve your SEO and paid search campaigns.<\/p>\n\n\n\n<p>KWFinder will feed you with data on various keyword metrics.<\/p>\n\n\n\n<p>All you need to do?<\/p>\n\n\n\n<p>Enter the following information:<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"129\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/KWFinder-1024x129.jpg\" alt=\"\" class=\"wp-image-4407\" style=\"width:759px;height:95px\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/KWFinder-1024x129.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/KWFinder-300x38.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/KWFinder-768x96.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/KWFinder.jpg 1275w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/kwfinder.com\/\"><em>KWFinder<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>You can even check other sites\u2019 keyword positioning using its domain look-up feature.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-semrush\">Semrush<\/h3>\n\n\n\n<p>Semrush is a paid all-in-one SEO tool widely touted for its keyword research abilities.<\/p>\n\n\n\n<p>Just like most other keyword research tools, Semrush fetches information on metrics such as search volume, cost per click (CPC), global volume, and search trends.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/All-in-one-SEO-tool-1024x546.png\" alt=\"\" class=\"wp-image-4408\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/All-in-one-SEO-tool-1024x546.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/All-in-one-SEO-tool-300x160.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/All-in-one-SEO-tool-768x409.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/All-in-one-SEO-tool-1536x819.png 1536w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/All-in-one-SEO-tool.png 1572w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via Semrush<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>The best thing about this tool?<\/p>\n\n\n\n<p>It has a massive database of over 20 billion keywords.<\/p>\n\n\n\n<p>What\u2019s more, you may ask?<\/p>\n\n\n\n<p>The tool lets you compare your keyword profile with your competitors\u2019 to identify SEO gaps.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/identify-SEO-gaps-1024x559.png\" alt=\"\" class=\"wp-image-4409\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/identify-SEO-gaps-1024x559.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/identify-SEO-gaps-300x164.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/identify-SEO-gaps-768x419.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/identify-SEO-gaps-1536x838.png 1536w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/identify-SEO-gaps.png 1550w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via Semrush<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ahrefs-keyword-research-tool\">Ahrefs Keyword Research Tool<\/h3>\n\n\n\n<p>Like Semrush, Ahrefs is an all-in-one SEO platform with a robust tool for keyword research.<\/p>\n\n\n\n<p>For starters, you can use the tool to generate keyword ideas.<\/p>\n\n\n\n<p>All you need to do?<\/p>\n\n\n\n<p>Enter your target keyword, a search engine, and a country.<\/p>\n\n\n\n<p>For instance, below are some keyword ideas Ahrefs generates for the term \u2018digital marketing.\u2019<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"315\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Ahrefs-Keyword-Research-Tool-1024x315.jpg\" alt=\"\" class=\"wp-image-4410\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Ahrefs-Keyword-Research-Tool-1024x315.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Ahrefs-Keyword-Research-Tool-300x92.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Ahrefs-Keyword-Research-Tool-768x236.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Ahrefs-Keyword-Research-Tool.jpg 1275w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via Ahrefs<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>It also displays data on key metrics such as search volume, keyword difficulty, cost per click (CPC), etc.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"479\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Ahrefs-Keyword-Research-Tool-2-1024x479.jpg\" alt=\"\" class=\"wp-image-4411\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Ahrefs-Keyword-Research-Tool-2-1024x479.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Ahrefs-Keyword-Research-Tool-2-300x140.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Ahrefs-Keyword-Research-Tool-2-768x359.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Ahrefs-Keyword-Research-Tool-2.jpg 1116w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via Ahrefs<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>But the best thing about Ahrefs?<\/p>\n\n\n\n<p>It doesn\u2019t just aid keyword research for Google. It works for nine other search engines including Bing, YouTube, and Amazon.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-rank-tracker-by-seo-powersuite\">Rank Tracker by SEO PowerSuite<\/h3>\n\n\n\n<p>Rank Tracker is the only <a href=\"https:\/\/www.link-assistant.com\/keyword-research\/\">keyword research software<\/a> that can be used both by SEO pros and amateurs. It\u2019s convenient and affordable (there is a free edition). Plus, there are around a dozen keyword research methods to try. Eg., Keyword Gap is a cool one:<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"406\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/keyword-gap-by-ranktracker-1024x406.png\" alt=\"Keyword Gap by Rank Tracker (SEO Powersuite)\" class=\"wp-image-7527\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/keyword-gap-by-ranktracker-1024x406.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/keyword-gap-by-ranktracker-300x119.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/keyword-gap-by-ranktracker-768x305.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/keyword-gap-by-ranktracker.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>The tool provides data on keyword difficulty, search volume, CPC, etc.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"368\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/keyword-metrics-by-ranktracker.png\" alt=\"Keyword Metrics by Rank Tracker (SEO Powersuite)\" class=\"wp-image-7528\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/keyword-metrics-by-ranktracker.png 950w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/keyword-metrics-by-ranktracker-300x116.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/keyword-metrics-by-ranktracker-768x297.png 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-keyword-surfer\">Keyword Surfer<\/h3>\n\n\n\n<p>Keyword Surfer is another free tool for keyword research.<\/p>\n\n\n\n<p>It\u2019s a bit different from other tools in that it shows keyword ideas on the Google SERP itself.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"142\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Keyword-Surfer-1024x142.png\" alt=\"\" class=\"wp-image-4412\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Keyword-Surfer-1024x142.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Keyword-Surfer-300x42.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Keyword-Surfer-768x106.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Keyword-Surfer.png 1054w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/search?q=vegan+food&amp;sxsrf=AOaemvLd0W5Sh-ncZOMd63CKgxLInrJtvw%3A1633701130487&amp;ei=Ck1gYb6OHZLaz7sP3aassAg&amp;ved=0ahUKEwi-u7T8-rrzAhUS7XMBHV0TC4YQ4dUDCA4&amp;uact=5&amp;oq=vegan+food&amp;gs_lcp=Cgdnd3Mtd2l6EANKBAhBGABQ3CZYji5gzi9oAHACeACAAQCIAQCSAQCYAQCgAQHAAQE&amp;sclient=gws-wiz\"><em>Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Simply install the Chrome extension and the next time you search for anything, it will do all the work for you.<\/p>\n\n\n\n<p>For instance, on searching \u201cvegan food,\u201d the following box appears on the right side of the screen:<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"509\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Chrome-extension.png\" alt=\"\" class=\"wp-image-4413\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Chrome-extension.png 605w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Chrome-extension-300x252.png 300w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/search?q=vegan+food&amp;sxsrf=AOaemvLd0W5Sh-ncZOMd63CKgxLInrJtvw%3A1633701130487&amp;ei=Ck1gYb6OHZLaz7sP3aassAg&amp;ved=0ahUKEwi-u7T8-rrzAhUS7XMBHV0TC4YQ4dUDCA4&amp;uact=5&amp;oq=vegan+food&amp;gs_lcp=Cgdnd3Mtd2l6EANKBAhBGABQ3CZYji5gzi9oAHACeACAAQCIAQCSAQCYAQCgAQHAAQE&amp;sclient=gws-wiz\"><em>Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-choose-the-right-keywords\">How to Choose the Right Keywords<\/h2>\n\n\n\n<p>Keyword research is incomplete without knowing how to choose the right keywords from the long list of keywords that keyword research tools display.<\/p>\n\n\n\n<p>In fact, this step is so important that it can make or break your ad campaign or SEO.&nbsp;<\/p>\n\n\n\n<p>The reason?<\/p>\n\n\n\n<p>If you end up with the wrong set of keywords for your campaign, you\u2019ll target the wrong audience. This, in turn, would mean that you\u2019ll not get the desired results out of your campaign.&nbsp;<\/p>\n\n\n\n<p>So, how can you go about choosing the right keywords for your campaign?<\/p>\n\n\n\n<p>Let\u2019s find out.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-understand-the-main-keyword-choice-factors\">Understand the Main Keyword Choice Factors<\/h3>\n\n\n\n<p>When you set out to choose target keywords for your campaign, you need to consider a wide range of keyword choice factors. These include:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-keyword-relevance\">1. Keyword Relevance<\/h4>\n\n\n\n<p>Keyword relevance is an essential factor that needs to be taken into consideration when you\u2019re choosing keywords for your content or ads.&nbsp;<\/p>\n\n\n\n<p>For ads, the keyword relevance directly impacts the ad quality score. And for optimum ad performance, you\u2019d need this score to be as high as possible.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"616\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Keyword-Relevance-1-1024x616.jpg\" alt=\"\" class=\"wp-image-4414\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Keyword-Relevance-1-1024x616.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Keyword-Relevance-1-300x181.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Keyword-Relevance-1-768x462.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Keyword-Relevance-1.jpg 1218w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>And what about SEO?<\/p>\n\n\n\n<p>A relevant keyword plays an important role in driving targeted traffic to your website. This serves as a win-win for both you and the customers.&nbsp;<\/p>\n\n\n\n<p>The customers get access to the information they want and you get better rankings in the SERPs and your target customers on your website.&nbsp;<\/p>\n\n\n\n<p>When you\u2019re conducting keyword research, you should manually check each keyword for its relevance and determine whether you should pick it or not.&nbsp;<\/p>\n\n\n\n<p><strong>Pro Tip:<\/strong> Make sure your content and ad copy are both relevant to the keyword for the best results possible.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-user-intent\">2. User Intent<\/h4>\n\n\n\n<p>Relevance isn\u2019t enough to select a target keyword. You also need to consider the search intent behind the keyword before choosing it.<\/p>\n\n\n\n<p>User intent is the main goal that a searcher has when they perform a search using a particular keyword. It\u2019s this \u201cwhy\u201d that your content and keyword both need to address.&nbsp;<\/p>\n\n\n\n<p>And why is that?<\/p>\n\n\n\n<p>A mismatch between the intent behind the keyword and content would spell disaster for you. The reason being that searchers will not find what they\u2019re looking for in your content. As a result, your bounce rate will increase and your rank will decrease.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"667\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/User-Intent-1024x667.jpg\" alt=\"\" class=\"wp-image-4415\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/User-Intent-1024x667.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/User-Intent-300x196.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/User-Intent-768x501.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/User-Intent.jpg 1169w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Similarly, your ad quality score will get derailed too.&nbsp;<\/p>\n\n\n\n<p>So, what can you do?<\/p>\n\n\n\n<p>First, identify the keyword intent by analyzing the goal behind it.<\/p>\n\n\n\n<p>Second, identify if the keyword intent and the goal of your content are similar. If they\u2019re the same, you can choose the keyword. Else, move on to the next one and follow the same process.&nbsp;<\/p>\n\n\n\n<p><strong>Pro Tip:<\/strong> Use commercial intent and transactional intent keywords if you\u2019re looking to drive conversions. Informational and navigational keywords work best for the top of the funnel.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-head-terms-and-long-tail-keywords\">3. Head Terms and Long-Tail Keywords<\/h4>\n\n\n\n<p>As mentioned before in this post, long-tail keywords are ones that have four or more phrases and are specific keywords.&nbsp;<\/p>\n\n\n\n<p>Due to their specific nature, the competition on these types of keywords is typically lesser than that of head terms and body keywords. However, in most cases, this also means lower volumes.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"606\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Head-Terms-and-Long-Tail-Keywords-1024x606.jpg\" alt=\"\" class=\"wp-image-4416\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Head-Terms-and-Long-Tail-Keywords-1024x606.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Head-Terms-and-Long-Tail-Keywords-300x178.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Head-Terms-and-Long-Tail-Keywords-768x455.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Head-Terms-and-Long-Tail-Keywords.jpg 1235w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>But guess what?<\/p>\n\n\n\n<p>Long-tail keywords also tend to drive better conversion rates than head terms as they\u2019re only used by people looking for very specific information (bottom of the funnel).<\/p>\n\n\n\n<p>So, how can you go about choosing the right set of keywords for your ad and content?<\/p>\n\n\n\n<p>The best way to go about it is to select a mix of both head terms and long-tail keywords. Head keywords would help you reach a wider audience. On the other hand, long-tail keywords would help drive conversions.&nbsp;<\/p>\n\n\n\n<p>However, you can vary this selection based on the audience you\u2019re targeting. Use more long-tail keywords at the bottom of the funnel. Similarly, use more head terms for the top of the funnel.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Pro Tip: <\/strong>Make sure that all the keywords you choose (head terms or long-tail) suit the current state of the audience in the buyer\u2019s journey and satisfy their intent. Also, if you\u2019re just starting out, try long-tail keywords first as ranking for those would be relatively easier.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-4-keyword-difficulty-score\">4. Keyword Difficulty Score<\/h4>\n\n\n\n<p>You want to know what it takes to rank for a keyword, right?<\/p>\n\n\n\n<p>Keyword difficulty score is a metric that will demonstrate how difficult it is to rank for a specific term.<\/p>\n\n\n\n<p>Difficulty is measured on a scale of 0 to 100\u2014the higher the score, the harder it is to rank for that keyword.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"496\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Keyword-Difficulty-Score-1024x496.jpg\" alt=\"\" class=\"wp-image-4417\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Keyword-Difficulty-Score-1024x496.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Keyword-Difficulty-Score-300x145.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Keyword-Difficulty-Score-768x372.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Keyword-Difficulty-Score.jpg 1361w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via Semrush<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Looking at keyword difficulty will help you:<\/p>\n\n\n\n<ul>\n<li>Get an idea of what the popular keywords in your niche are.<\/li>\n\n\n\n<li>Discover alternative keywords that you can actually rank for.<\/li>\n\n\n\n<li>Save time by helping you focus on the right keywords.<\/li>\n<\/ul>\n\n\n\n<p>Don\u2019t get deterred from trying to rank for a medium to high difficulty keyword. This metric is more about getting a reality check on what you\u2019re up against.<\/p>\n\n\n\n<p><strong>Pro Tip: <\/strong>When you\u2019re just starting off, spend some time identifying keywords with a low difficulty score and a high search volume.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-5-keyword-gap-analysis\">5. Keyword Gap Analysis<\/h4>\n\n\n\n<p>After you\u2019ve filtered out keywords based on the four factors discussed above, you\u2019ll be left with a handful of keywords.<\/p>\n\n\n\n<p>Now\u2019s the perfect time to carry out a keyword gap analysis.<\/p>\n\n\n\n<p>This is the process of conducting a <a href=\"https:\/\/seobuddy.com\/blog\/competitive-analysis\/\">competitive analysis<\/a> and checking if your competitors are ranking for those keywords.<\/p>\n\n\n\n<p>But why?<\/p>\n\n\n\n<p>Your competitors would likely have the same target audience as you. So, if they\u2019re ranking for certain keywords, then you should very well target those as well if you deem them relevant to your brand.<\/p>\n\n\n\n<p>What\u2019s more?<\/p>\n\n\n\n<p>Looking at your competitors can help you get keyword ideas too. All you have to do is leverage a competitor research tool like Semrush to find out the keywords your competitors are ranking for.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"530\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Keyword-Gap-Analysis-1024x530.png\" alt=\"\" class=\"wp-image-4418\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Keyword-Gap-Analysis-1024x530.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Keyword-Gap-Analysis-300x155.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Keyword-Gap-Analysis-768x398.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Keyword-Gap-Analysis.png 1497w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via Semrush<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>You can then analyze them and pick keywords you\u2019d like to target based on the factors mentioned above.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-6-cost-per-click-cpc\">6. Cost Per Click (CPC)<\/h4>\n\n\n\n<p>Yet another thing that needs to be considered is the cost per click (CPC) or the bid rate for each keyword. This is the price that you\u2019d have to pay for each click that your ad gets if you run a paid ad campaign.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"568\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Cost-Per-Click-1024x568.png\" alt=\"\" class=\"wp-image-4419\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Cost-Per-Click-1024x568.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Cost-Per-Click-300x167.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Cost-Per-Click-768x426.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Cost-Per-Click.png 1151w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via Semrush<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>A higher CPC means that the keyword is very much in demand from marketers due to the commercial gains that it drives (read sales).<\/p>\n\n\n\n<p>But why should you consider the CPC?<\/p>\n\n\n\n<p>For the simple reason, that ranking for keywords with higher CPC would help you drive more sales. This is because those are the keywords that searchers typically use to make buying decisions.&nbsp;<\/p>\n\n\n\n<p>As a result, the traffic that those keywords drive would be more valuable for your business and would directly impact its bottom line.<\/p>\n\n\n\n<p>But&#8230;<\/p>\n\n\n\n<p>You may sometimes observe that certain keywords have negligible or no CPC mentioned next to them.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1015\" height=\"528\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/keywords-drive.png\" alt=\"\" class=\"wp-image-4420\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/keywords-drive.png 1015w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/keywords-drive-300x156.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/keywords-drive-768x400.png 768w\" sizes=\"(max-width: 1015px) 100vw, 1015px\" \/><figcaption class=\"wp-element-caption\"><em>Image via Semrush<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Targeting these keywords won\u2019t be of much use as the organic traffic may not convert that well. Similarly, it means that no one is running ads for those keywords as they aren\u2019t commercially lucrative.<\/p>\n\n\n\n<p>That said, you can still target keywords with lower CPC if they have:<\/p>\n\n\n\n<ul>\n<li>Substantial volumes<\/li>\n\n\n\n<li>Low competition\u00a0<\/li>\n\n\n\n<li>Correct intent<\/li>\n\n\n\n<li>Good relevance<\/li>\n<\/ul>\n\n\n\n<p><strong>Pro Tip:<\/strong> Run ads for high CPC keywords that are driving conversions and keeping your cost per acquisition (CPA) low.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-check-latest-keyword-trends\">Check Latest Keyword Trends<\/h3>\n\n\n\n<p>Yet another way through which you can find the right set of keywords for your brand is through keyword trends.&nbsp;<\/p>\n\n\n\n<p>The idea here is to capitalize on trending topics and capture them to drive traffic to your website.&nbsp;<\/p>\n\n\n\n<p>And how can you spot the latest keyword trends?<\/p>\n\n\n\n<p>For this, you can leverage tools like <a href=\"https:\/\/trends.google.com\/trends\/\">Google Trends<\/a>, <a href=\"https:\/\/www.agorapulse.com\/\">Agorapulse<\/a>, etc. These tools highlight trending topics and keywords.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"886\" height=\"635\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Check-Latest-Keyword-Trends.png\" alt=\"\" class=\"wp-image-4421\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Check-Latest-Keyword-Trends.png 886w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Check-Latest-Keyword-Trends-300x215.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Check-Latest-Keyword-Trends-768x550.png 768w\" sizes=\"(max-width: 886px) 100vw, 886px\" \/><\/figure><\/div>\n\n\n<p>All you have to do is pick up primary search terms related to these trending topics and use them in a keyword research tool to get related keyword suggestions. You can then analyze the keywords and decide the best ones.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-common-keyword-research-mistakes-you-must-avoid\">Common Keyword Research Mistakes You Must Avoid<\/h2>\n\n\n\n<p>By no means is keyword research easy.<\/p>\n\n\n\n<p>So that you achieve the intended results, you must avoid the following common mistakes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ignoring-search-intent\">Ignoring Search Intent<\/h3>\n\n\n\n<p>We\u2019ve already spoken about search intent earlier in this article.<\/p>\n\n\n\n<p>Here\u2019s a quick recap:<\/p>\n\n\n\n<p>Search intent represents the reason why users search for a particular keyword.<\/p>\n\n\n\n<p>Not understanding intent could badly impact your SEO rankings.<\/p>\n\n\n\n<p>For instance, a searcher looking for \u2018ice cream\u2019 could be looking for the history of ice cream, recipes for ice cream, or stores around them to buy ice cream.<\/p>\n\n\n\n<p>If your content doesn\u2019t align with searchers\u2019 intent, it won\u2019t rank.<\/p>\n\n\n\n<p>Most of the time, the intent for any keyword will fall under one of four categories.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"433\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Ignoring-Search-Intent-1024x433.jpg\" alt=\"\" class=\"wp-image-4422\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Ignoring-Search-Intent-1024x433.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Ignoring-Search-Intent-300x127.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Ignoring-Search-Intent-768x325.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Ignoring-Search-Intent-1536x650.jpg 1536w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Ignoring-Search-Intent.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-informational\">Informational<\/h4>\n\n\n\n<p>In this case, people simply want to know more about a certain topic.<\/p>\n\n\n\n<p>This could be information about a city, the weather, a scientific term, or anything else.<\/p>\n\n\n\n<p>Note that Google knows, for instance, that users searching for \u2018chocolate cake\u2019 are probably looking for recipes and not its culinary history. Or that for a search term such as \u2018DIY bags,\u2019 it would help to include visuals.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"800\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Informational-Search-1024x800.jpg\" alt=\"\" class=\"wp-image-4423\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Informational-Search-1024x800.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Informational-Search-300x234.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Informational-Search-768x600.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Informational-Search.jpg 1084w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/search?q=chocolate+cake&amp;oq=chocolate+cake&amp;aqs=chrome..69i57j46i433i512j0i433i512j46i433i512j0i512l6.1585j0j7&amp;sourceid=chrome&amp;ie=UTF-8\"><em>Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-navigational\">Navigational<\/h4>\n\n\n\n<p>Searchers with this intent most likely want to visit a particular website.<\/p>\n\n\n\n<p>For instance, people who search for \u2018twitter\u2019 usually want to proceed to the Twitter website.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"727\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Navigational-Search-1024x727.png\" alt=\"\" class=\"wp-image-4424\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Navigational-Search-1024x727.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Navigational-Search-300x213.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Navigational-Search-768x545.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Navigational-Search.png 1204w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/search?q=twitter&amp;oq=twitter&amp;aqs=chrome..69i57j46i199i433i465i512j0i20i131i263i433i512j0i20i263i433i512j0i131i433i512j69i60l3.1728j0j4&amp;sourceid=chrome&amp;ie=UTF-8\"><em>Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Ranking for a navigational term will only help if your site is what searchers are really looking for.<\/p>\n\n\n\n<p>For instance, if you offer Instagram marketing services and rank for the term \u2018Instagram,\u2019 you probably won\u2019t get much traffic anyway.<\/p>\n\n\n\n<p>Why?<\/p>\n\n\n\n<p>Because people searching \u2018Instagram\u2019 most likely want to use the social media platform.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-transactional\">Transactional<\/h4>\n\n\n\n<p>In the case of transactional intent, the user usually wants to buy something.<\/p>\n\n\n\n<p>Generally, they know exactly what they want to buy and are simply looking to get to the right page.<\/p>\n\n\n\n<p>A keyword example in this regard is \u2018buy iPhone 13 pro.\u2019<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"810\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Transactional-Search-1024x810.png\" alt=\"\" class=\"wp-image-4425\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Transactional-Search-1024x810.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Transactional-Search-300x237.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Transactional-Search-768x608.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Transactional-Search.png 1083w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/search?q=buy+iphone+13+pro&amp;oq=buy+iphone+13+pro&amp;aqs=chrome..69i57j46i131i433i512j0i433i512j0i131i433i512j0i512l6.2653j0j7&amp;sourceid=chrome&amp;ie=UTF-8\"><em>Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-commercial\">Commercial<\/h4>\n\n\n\n<p>The last type of search intent is commercial.<\/p>\n\n\n\n<p>Users searching for such keywords generally know <em>what <\/em>they want to buy, but are still looking for more information.<\/p>\n\n\n\n<p>They need more time and convincing to make a purchase.<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"776\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Commercial-Search-1024x776.png\" alt=\"\" class=\"wp-image-4426\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Commercial-Search-1024x776.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Commercial-Search-300x227.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Commercial-Search-768x582.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Commercial-Search.png 1109w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/search?q=best+laptops+2021&amp;oq=best+laptops+2021&amp;aqs=chrome.0.0i433i512j0i512j0i433i512j0i512l7.9979j0j7&amp;sourceid=chrome&amp;ie=UTF-8\"><em>Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-not-differentiating-between-singular-and-plural\">Not Differentiating Between Singular and Plural<\/h3>\n\n\n\n<p>This is one of the most common keyword research mistakes.<\/p>\n\n\n\n<p>Google recognizes that the singular and plural versions of a word essentially refer to the same thing.<\/p>\n\n\n\n<p>However, search results for both are often significantly different.<\/p>\n\n\n\n<p>For instance, let\u2019s compare the search volumes for \u2018smartphone\u2019 and smartphones.\u2019<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"393\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Not-Differentiating-Between-Singular-and-Plural-1024x393.png\" alt=\"\" class=\"wp-image-4427\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Not-Differentiating-Between-Singular-and-Plural-1024x393.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Not-Differentiating-Between-Singular-and-Plural-300x115.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Not-Differentiating-Between-Singular-and-Plural-768x295.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Not-Differentiating-Between-Singular-and-Plural.png 1511w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via Semrush<\/em><\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"393\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Not-Differentiating-Between-Singular-and-Plural-2-1024x393.png\" alt=\"\" class=\"wp-image-4428\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Not-Differentiating-Between-Singular-and-Plural-2-1024x393.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Not-Differentiating-Between-Singular-and-Plural-2-300x115.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Not-Differentiating-Between-Singular-and-Plural-2-768x295.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Not-Differentiating-Between-Singular-and-Plural-2.png 1525w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via Semrush<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>See? The singular version has almost ten times more searches.<\/p>\n\n\n\n<p>This is because what people are looking for may differ slightly for both terms.<\/p>\n\n\n\n<p>Again, it becomes important to consider your target customer\u2019s search intent.<\/p>\n\n\n\n<p>A person using the singular version may simply be looking for information, whereas, somebody searching for \u2018smartphones\u2019 may want to buy one, or compare two phones.<\/p>\n\n\n\n<p>Either way, make sure that you don\u2019t use both interchangeably.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-targeting-just-one-keyword\">Targeting Just One Keyword<\/h3>\n\n\n\n<p>If you can optimize a web page for a number of similar keywords, why restrict yourself to just one?<\/p>\n\n\n\n<p>When you\u2019re monitoring keywords, try to find synonyms for each one of them.<\/p>\n\n\n\n<p>You can also look for <a href=\"https:\/\/seobuddy.com\/blog\/lsi-keywords\/\">LSI keywords<\/a>\u2014search terms related to the main target keyword.<\/p>\n\n\n\n<p>Let\u2019s assume that you\u2019re writing a blog article on the positives and negatives of a vegan diet.<\/p>\n\n\n\n<p>You want to focus on <em>advantages and disadvantages<\/em>? Great idea.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large border-image-nospace\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"374\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Targeting-Just-One-Keyword-1024x374.png\" alt=\"\" class=\"wp-image-4429\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Targeting-Just-One-Keyword-1024x374.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Targeting-Just-One-Keyword-300x110.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Targeting-Just-One-Keyword-768x281.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Targeting-Just-One-Keyword.png 1191w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via Semrush<\/em><\/figcaption><\/figure>\n\n\n\n<p>However, there\u2019s a high chance that users search for <em>pros and cons <\/em>too.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large border-image-nospace\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"130\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Targeting-Just-One-Keyword-2-1024x130.png\" alt=\"\" class=\"wp-image-4430\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Targeting-Just-One-Keyword-2-1024x130.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Targeting-Just-One-Keyword-2-300x38.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Targeting-Just-One-Keyword-2-768x97.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Targeting-Just-One-Keyword-2.png 1178w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via Semrush<\/em><\/figcaption><\/figure>\n\n\n\n<p>Turns out they do.<\/p>\n\n\n\n<p>This way, you can come up with several different renditions of your main keyword.<\/p>\n\n\n\n<p>In addition to increasing visibility, this will help you avoid the monotony that results from using the same keyword too often.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-only-going-after-high-hanging-fruits\">Only Going After High-Hanging Fruits<\/h3>\n\n\n\n<p>It is important to target realistic keywords.<\/p>\n\n\n\n<p>The competition in certain niches such as travel and digital marketing is very high.<\/p>\n\n\n\n<p>So, if you\u2019re just starting off, aim for long-tail keywords instead of head keywords.<\/p>\n\n\n\n<p>This may seem counterintuitive at first.<\/p>\n\n\n\n<p>However, you\u2019d rather rank for a keyword with a low search volume, than target one with a high volume and not rank at all.<\/p>\n\n\n\n<p>Once you have been around in your niche for a while, you can start targeting head keywords too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-resorting-to-keyword-cannibalization\">Resorting to Keyword Cannibalization<\/h3>\n\n\n\n<p>There\u2019s a whole lot of confusion around keyword cannibalization in SEO.<\/p>\n\n\n\n<p>In fact, some experts believe that it\u2019s not even a problem.<\/p>\n\n\n\n<p>But they\u2019re wrong.<\/p>\n\n\n\n<p>Oftentimes, keyword cannibalization is defined as several pages on a site ranking for the same search query.<\/p>\n\n\n\n<p>While this definition isn\u2019t wrong, it\u2019s missing an important element.<\/p>\n\n\n\n<p>Search intent.<\/p>\n\n\n\n<p>Keyword cannibalization is only a problem when multiple pages with the same search intent are optimized for the same keyword.<\/p>\n\n\n\n<p>For instance, the keyword \u2018macbook air\u2019 has two different pages by Apple ranking:<\/p>\n\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"769\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Resorting-to-Keyword-Cannibalization-1024x769.png\" alt=\"\" class=\"wp-image-4431\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Resorting-to-Keyword-Cannibalization-1024x769.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Resorting-to-Keyword-Cannibalization-300x225.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Resorting-to-Keyword-Cannibalization-768x577.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Resorting-to-Keyword-Cannibalization.png 1040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/search?q=macbook+air&amp;sxsrf=AOaemvIczRc1I64IybFbecwxg__vbprGSA%3A1633961077763&amp;ei=dURkYd3_Ld7Xz7sP7o--kAM&amp;ved=0ahUKEwidjvesw8LzAhXe63MBHe6HDzIQ4dUDCA4&amp;uact=5&amp;oq=macbook+air&amp;gs_lcp=Cgdnd3Mtd2l6EAMyBAgjECcyBwguELEDEEMyCgguELEDEIMBEEMyBAgAEEMyBwguELEDEEMyBwguELEDEEMyBwgAELEDEEMyBAgAEEMyBwgAELEDEEMyBQgAEIAEOgUILhCRAjoLCC4QgAQQsQMQgwE6CwgAEIAEELEDEIMBOggIABCABBCxAzoOCC4QgAQQsQMQxwEQowI6BAguEEM6CgguEMcBENEDEEM6CgguEMcBEKMCEENKBAhBGABQ5VxY0GdgoWpoAHACeACAAZ8CiAGQEZIBBTAuMS44mAEAoAEBwAEB&amp;sclient=gws-wiz\"><em>Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image border-image-nospace\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"309\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Resorting-to-Keyword-Cannibalization-2-1024x309.png\" alt=\"\" class=\"wp-image-4432\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Resorting-to-Keyword-Cannibalization-2-1024x309.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Resorting-to-Keyword-Cannibalization-2-300x91.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Resorting-to-Keyword-Cannibalization-2-768x232.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Resorting-to-Keyword-Cannibalization-2.png 1047w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/search?q=macbook+air&amp;sxsrf=AOaemvIczRc1I64IybFbecwxg__vbprGSA%3A1633961077763&amp;ei=dURkYd3_Ld7Xz7sP7o--kAM&amp;ved=0ahUKEwidjvesw8LzAhXe63MBHe6HDzIQ4dUDCA4&amp;uact=5&amp;oq=macbook+air&amp;gs_lcp=Cgdnd3Mtd2l6EAMyBAgjECcyBwguELEDEEMyCgguELEDEIMBEEMyBAgAEEMyBwguELEDEEMyBwguELEDEEMyBwgAELEDEEMyBAgAEEMyBwgAELEDEEMyBQgAEIAEOgUILhCRAjoLCC4QgAQQsQMQgwE6CwgAEIAEELEDEIMBOggIABCABBCxAzoOCC4QgAQQsQMQxwEQowI6BAguEEM6CgguEMcBENEDEEM6CgguEMcBEKMCEENKBAhBGABQ5VxY0GdgoWpoAHACeACAAZ8CiAGQEZIBBTAuMS44mAEAoAEBwAEB&amp;sclient=gws-wiz\"><em>Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>However, the first link is Apple\u2019s main MacBook Air page, and offers a brief overview of the laptop along with its features.<\/p>\n\n\n\n<p>The intent of a user browsing this page would be primarily informational.<\/p>\n\n\n\n<p>On the other hand, the second link opens up to a comparison between three MacBook models, so that visitors can make the best choice for themselves.<\/p>\n\n\n\n<p>Clearly, this page serves a commercial intent.<\/p>\n\n\n\n<p>And so, these two pages can rank for the same keyword without coming in each other\u2019s way.<\/p>\n\n\n\n<p>But if the intent for the two pages was the same, Apple would be undoing its own success.<\/p>\n\n\n\n<p>Don\u2019t make that mistake.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-not-conducting-keyword-reviews\">Not Conducting Keyword Reviews<\/h3>\n\n\n\n<p>Keyword research is not a one-time activity.<\/p>\n\n\n\n<p>As there are changes in the market, expect customer behavior to change too.<\/p>\n\n\n\n<p>This is why your keywords need to be reviewed and audited time and again.<\/p>\n\n\n\n<p>Let\u2019s say that you run a blog on cars.<\/p>\n\n\n\n<p>What would happen if you used the same keyword research you conducted three years back, in 2021?<\/p>\n\n\n\n<p>You\u2019d be missing out on a whole lot of potential traffic.<\/p>\n\n\n\n<p>For instance, the keyword \u2018electric vehicles\u2019 barely had any search volume in 2018. Meanwhile, a phrase about a newer technology such as &#8216;<a href=\"https:\/\/solidstudio.io\/products\/ocpp-gateway\" target=\"_blank\" rel=\"noreferrer noopener\">OCPP gateway<\/a>&#8216; would&#8217;ve had zero traffic back then.<\/p>\n\n\n\n<p>Take a look at how many people are searching for the phrase in 2021:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large border-image-nospace\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"461\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Not-Conducting-Keyword-Reviews-1024x461.jpg\" alt=\"\" class=\"wp-image-4433\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Not-Conducting-Keyword-Reviews-1024x461.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Not-Conducting-Keyword-Reviews-300x135.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Not-Conducting-Keyword-Reviews-768x345.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/Not-Conducting-Keyword-Reviews.jpg 1285w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/trends.google.com\/trends\/explore?date=today%205-y&amp;geo=IN&amp;q=electric%20vehicles\"><em>Google Trends<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<p>Now, the question is: how often should you <a href=\"https:\/\/seobuddy.com\/blog\/updating-old-content-seo\/\">update old content for SEO<\/a>?<\/p>\n\n\n\n<p>The answer will depend heavily on the niche you are in.<\/p>\n\n\n\n<p>If you work in a fast-paced industry like artificial intelligence, you\u2019ll need frequent updating.<\/p>\n\n\n\n<p>On the other hand, if you are working in an industry like gardening, you can probably space out your updates.<\/p>\n\n\n\n<p>However, a good rule of thumb is to return to your research every six months.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs\">FAQs<\/h2>\n\n\n\n<p><strong>1. What is keyword research?<\/strong><\/p>\n\n\n\n<p>Keyword research is the process of researching, analyzing, and monitoring search terms that people enter into search engines. It can help you discover queries to target, the popularity of these queries, queries your competitors are tracking, their ranking difficulty, and more.<\/p>\n\n\n\n<p>The end goal is generally to use that data to rank higher on the Google SERP.<\/p>\n\n\n\n<p><strong>2. How do you do keyword research?<\/strong><\/p>\n\n\n\n<p>You can follow these steps to do keyword research for your SEO strategy:<\/p>\n\n\n\n<ul>\n<li>Nail down your audience persona.<\/li>\n\n\n\n<li>Curate a list of topics relevant to your business.<\/li>\n\n\n\n<li>Refine topic buckets into keywords.<\/li>\n\n\n\n<li>Generate keyword ideas on platforms such as Wikipedia and Reddit.<\/li>\n\n\n\n<li>Go through keyword metrics.<\/li>\n\n\n\n<li>See how competitors are ranking for those keywords.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. What is keyword research used for?<\/strong><\/p>\n\n\n\n<p>Keyword research can be used to improve your SEO rankings. However, it also has non-SEO advantages. It can help you:<\/p>\n\n\n\n<ul>\n<li>Understand customer behavior.<\/li>\n\n\n\n<li>Identify key market trends.<\/li>\n\n\n\n<li>Optimize marketing spend.<\/li>\n\n\n\n<li>Study your competition.<\/li>\n<\/ul>\n\n\n\n<p><strong>4. How do I do free keyword research?<\/strong><\/p>\n\n\n\n<p>There are several online tools you can use to do free keyword research. Some of them are as follows:<\/p>\n\n\n\n<ul>\n<li>Google Keyword Planner<\/li>\n\n\n\n<li>Keyword Surfer<\/li>\n\n\n\n<li>Ahrefs Keyword Generator<\/li>\n\n\n\n<li>Semrush Keyword Magic Tool<\/li>\n\n\n\n<li>Keyword Generator<\/li>\n<\/ul>\n\n\n\n<p><strong>5. What is the easiest way to find keywords?<\/strong><\/p>\n\n\n\n<p>Researching on Google itself is one of the easiest ways to find keywords. However, you can also research goldmines such as Reddit, Wikipedia, and forums for more ideas.<\/p>\n\n\n\n<p>What\u2019s more?<\/p>\n\n\n\n<p>If you want to skip the effort entirely, you can use a free or paid keyword research tool to find keywords.<\/p>\n\n\n<div class=\"pb-form-block-wrap pb-form-type-1\">\r\n            <div class=\"left\">\r\n            <img decoding=\"async\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/themes\/seobuddy\/images\/post-blocks\/2.png\" alt=\"img\" \/>\r\n        <\/div>\r\n    \t<div class=\"right\">\r\n                    <div class=\"title\">There\u2019s more\u2026<\/div>\r\n                            <div class=\"text pb-text-style\"><p>Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. <a href=\"https:\/\/seobuddy.com\/seo-checklist?utm_source=SEOBuddyBlog&amp;utm_medium=BlogPost&amp;utm_campaign=block1&amp;utm_content=287\">Get the SEO Checklist here.<\/a><\/p>\n<p><strong>Want to get a sneak peek of what it looks like?<\/strong><br \/>\n<strong>Enter your email and <em>get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n                <form class=\"pb-form\" action=\"https:\/\/seobuddy.com\/free-checklist\">\r\n            <input placeholder=\"your-email@exemple.com\" name=\"newsletter_subscribe[email]\" type=\"email\" required>\r\n            <button class=\"btn-big\">Send me the demo version<\/button>\r\n        <\/form>\r\n    <\/div>\r\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h2>\n\n\n\n<p>When done right, keyword research can take your SEO rankings to the next level.<\/p>\n\n\n\n<p>And while the process may be time-consuming, it pays off in the long-run.<\/p>\n\n\n\n<p>Remember\u2014keyword research is all about putting your audience in the driver\u2019s seat. Once you understand them and their needs well, things won\u2019t seem so difficult.<\/p>\n\n\n\n<p>What\u2019s more?<\/p>\n\n\n\n<p>Always be realistic about what you can achieve.<\/p>\n\n\n\n<p>Over time, you\u2019ll be able to rank for high competition keywords too.<\/p>\n\n\n\n<p>Any time you feel stuck, feel free to refer back to this article. And if you\u2019re looking for more advanced tips, our <a href=\"https:\/\/seobuddy.com\/seo-checklist\">SEO Checklist<\/a> is just what you need. We have in our <a href=\"https:\/\/seobuddy.com\/sop-collection\">SOP Collection<\/a> a step-by-step guide with screenshots on how to conduct keyword research with a google sheet template to sort the result of your keyword research by Keyword Difficulty and Estimated Search Volume.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keywords are the phrases people type into search engines when they\u2019re searching for information, products, or services. But&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[426,154,430],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keyword Research: A Complete Guide for your SEO Strategy<\/title>\n<meta name=\"description\" content=\"Is your keyword research strategy not generating results? Find out where you\u2019re going wrong as we take you through all the steps and commonly made mistakes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seobuddy.com\/blog\/keyword-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keyword Research: A Complete Guide for Your SEO Strategy\" \/>\n<meta property=\"og:description\" content=\"Is your keyword research strategy not generating results? Find out where you\u2019re going wrong as we take you through all the steps and commonly made mistakes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seobuddy.com\/blog\/keyword-research\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Buddy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/seobuddy\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-24T08:18:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-24T09:36:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/keyword-research-complete-guide-opengraph.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Romain Brabant\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@romainbrabant\" \/>\n<meta name=\"twitter:site\" content=\"@seobuddy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Romain Brabant\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"34 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/seobuddy.com\/blog\/keyword-research\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/seobuddy.com\/blog\/keyword-research\/\"},\"author\":{\"name\":\"Romain Brabant\",\"@id\":\"https:\/\/seobuddy.com\/blog\/#\/schema\/person\/395d3ae1153dedf00590eb2d3b3382a2\"},\"headline\":\"Keyword Research: A Complete Guide for Your SEO Strategy\",\"datePublished\":\"2021-11-24T08:18:33+00:00\",\"dateModified\":\"2025-01-24T09:36:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/seobuddy.com\/blog\/keyword-research\/\"},\"wordCount\":5586,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/seobuddy.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/seobuddy.com\/blog\/keyword-research\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/keyword-research-complete-guide-blog-cover.png\",\"articleSection\":[\"Content SEO\",\"General SEO\",\"Keyword Research\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/seobuddy.com\/blog\/keyword-research\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/seobuddy.com\/blog\/keyword-research\/\",\"url\":\"https:\/\/seobuddy.com\/blog\/keyword-research\/\",\"name\":\"Keyword Research: A Complete Guide for your SEO Strategy\",\"isPartOf\":{\"@id\":\"https:\/\/seobuddy.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/seobuddy.com\/blog\/keyword-research\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/seobuddy.com\/blog\/keyword-research\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/11\/keyword-research-complete-guide-blog-cover.png\",\"datePublished\":\"2021-11-24T08:18:33+00:00\",\"dateModified\":\"2025-01-24T09:36:14+00:00\",\"description\":\"Is your keyword research strategy not generating results? 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