{"id":4343,"date":"2022-01-21T08:38:35","date_gmt":"2022-01-21T08:38:35","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=4343"},"modified":"2022-01-21T08:39:44","modified_gmt":"2022-01-21T08:39:44","slug":"my-seo-journey-resumemaker","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-resumemaker\/","title":{"rendered":"My SEO Journey: Fernando Pessagno from resumemaker.online – There is no SEO strategy that is going to save you if users dislike what you’re offering"},"content":{"rendered":"\n

My SEO Journey is a series where entrepreneurs and Indie makers share their honest SEO Journey filled with failure and success, and most importantly proven results.\u00a0<\/em>Episode #63 features Fernando Pessagno from<\/em> ResumeMaker<\/a>.<\/em><\/p>\n\n\n\n

\"Fernando<\/figure><\/div>\n\n\n\n

My name is Fernando Pessagno, I am a 35 years old Argentinian Product Designer, currently living in Tallinn, Estonia. I\u00b4m the founder of ResumeMaker.Online<\/a>, the (self-proclaimed) easiest-to-use resume maker, that aims to help non-tech savvy users to design a professional and effective resume and allows everybody to have a fair chance to get the job they want.<\/p>\n\n\n\n

\"Screenshot<\/figure><\/div>\n\n\n\n

What’s your backstory and how did you come up with the idea?<\/h2>\n\n\n\n

In early 2018 I was managing a small digital design studio back in Buenos Aires, Argentina.<\/p>\n\n\n\n

Life was good, but after more than 10 years of only doing client work, my passion for design wasn\u2019t really there anymore. I could see the burnout on the horizon, so I knew I needed to reconnect with the playful side of being a designer and work on a personal project.<\/p>\n\n\n\n

The problem was that I wanted to build *something*, not just anything, and I couldn’t figure out what. <\/p>\n\n\n\n

One day, my sister asked for help to build her resume and I couldn\u2019t find a straightforward online tool to share with her.  The small group of websites that did do a good job had too many features, which made them unintuitive for the average user. <\/p>\n\n\n\n

Moreover, many of the paid options forced users to sign-up before even allowing them to test the service, and a few others had dishonest and non-transparent pricing methods.<\/p>\n\n\n\n

Then the idea came to me: to create ResumeMaker.Online<\/a>, a WYSIWYG web app that could enable even non-tech-savvy users to design an attractive resume in just minutes.<\/p>\n\n\n\n

It was a win-win scenario. <\/p>\n\n\n\n

On the one hand, I could hopefully help people in something as important as their job search. On the other, it was a great way to put my design and coding skills to a test in a challenging and fun side project.<\/p>\n\n\n\n

Since launch, what has worked to attract more organic traffic?<\/h2>\n\n\n\n

On launch day, I posted ResumeMaker.Online on Product Hunt without any real expectations. <\/p>\n\n\n\n

This was my first product ever and, even if I was happy with the result, it came as a total surprise when it was selected as the number one product of the day and the number one product of the week<\/a>. <\/p>\n\n\n\n

This snowballed into countless websites and people sharing and tweeting about it, so I got it quite easy to attract the first users and start building domain authority.<\/p>\n\n\n\n

\"ResumerMaker.online<\/figure><\/div>\n\n\n\n

Another thing is that ResumeMaker.Online does not require users to sign up. <\/p>\n\n\n\n

It makes it really easy for users to start editing the resume template with just one click, which makes the rebound rate especially low. This was an intentional SEO effort, but a by-product of improving the UX. <\/p>\n\n\n\n

Now, in retrospect, I realize the low bounce rate is another sign that Google definitely noticed.<\/p>\n\n\n\n

\"User<\/figure><\/div>\n\n\n\n

Following Google’s guidelines was a non-brainer after some unexpected hiccups that surfaced later (more in the next answer), but more than anything, past and current efforts are about building a good product. <\/p>\n\n\n\n

There is no SEO strategy that is going to save you if users dislike what you’re offering. And even though I know that \u201ccontent is king\u201d might be a myth, at least it will make link building way, way easier.<\/p>\n\n\n

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There\u2019s more\u2026<\/div>\r\n

Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. Get the SEO Checklist here.<\/a><\/p>\n

Want to get a sneak peek of what it looks like?<\/strong>
\nEnter your email and get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n

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