{"id":4288,"date":"2022-01-14T08:28:54","date_gmt":"2022-01-14T08:28:54","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=4288"},"modified":"2022-03-23T06:02:42","modified_gmt":"2022-03-23T06:02:42","slug":"my-seo-journey-conductscience","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-conductscience\/","title":{"rendered":"My SEO Journey: Louise Corscadden from conductscience.com – Providing high-quality and well-researched content to your target audience is critical"},"content":{"rendered":"\n

My SEO Journey is a series where entrepreneurs and Indie makers share their honest SEO Journey filled with failure and success, and most importantly proven results. Episode #61 features Louise Corscadden from ConductScience<\/a><\/em>.<\/p>\n\n\n\n

\"Louise<\/figure><\/div>\n\n\n\n

I\u2019m Louise Corscadden, PhD, the Director of Science and Development for ConductScience<\/a>. <\/p>\n\n\n\n

We are a life science company that can be thought of as the \u201cEtsy for science\u201d, a one-stop-shop for everything you need to conduct pre-clinical research, from items created by scientists for other scientists.<\/p>\n\n\n\n

Our flagship products are our animal research mazes<\/a>, both classic and automated models. We sell a maze for basically any model species and if we don\u2019t, we can make a custom maze for you.<\/p>\n\n\n\n

\"ConductScience<\/figure><\/div>\n\n\n\n

ConductScience is a scientific marketplace. From scientific equipment and custom research mazes to manuscript writing, data analysis, and technology transfer services, we support you through your research journey at every step. We also create virtual reality and digital health solutions for novel methodologies of research into patient cognition and neuroscience.<\/p>\n\n\n\n

What’s your backstory and how did you come up with the idea?<\/h2>\n\n\n\n

ConductScience first came to fruition in our founder’s compact apartment during his emergency medicine residency. With a neurological research background, Dr. He knew that many academic institutions make their own research mazes using engineering departments and in-house workshops. <\/p>\n\n\n\n

These shops were inefficient and didn\u2019t scale across institutions, so study replication using science apparatuses was difficult, making results hard to verify. <\/p>\n\n\n\n

Seeing and realizing a gap in the market for higher fidelity and more uniform research mazes, our first company, MazeEngineers<\/a> was born. MazeEngineers was funded in a completely bootstrapped fashion.<\/p>\n\n\n\n

A few years later, ConductScience<\/a> was born with the help of revenue created via MazeEngineers as a solution to making a one-stop-shop for all needs across the scientific research process, from services to talent, to statistical analysis, virtual reality, digital health development, and even customized drones<\/p>\n\n\n\n

This is where I join the story. Coming from an exclusively scientific academic career background, I quickly learned the \u201cins and outs\u201d of working for a start-up including the importance of digital technology and reference linking through domains and other social media strategies. I am now responsible for making sure that our backlinks are highly salient and tell a story about what we do as an organization.<\/p>\n\n\n\n

In comparing my experiences in academia and in the start-up world, the importance of digital information is not well understood in academia overall despite the need for digital information to share interesting scientific results, advertise new projects, positions, and jobs, and funding within institutions.<\/p>\n\n\n\n

I\u2019ve learned that scientists don\u2019t have to be limited in their careers. I enjoy the creative element of my job in writing and creating artistic science deliverables and part of making sure my projects are seen and create an impact is by optimizing our digital presence to the pages where those projects are published.<\/p>\n\n\n\n

Since launch, what has worked to attract more organic traffic?<\/h2>\n\n\n\n
\"conductscience.com<\/figure><\/div>\n\n\n\n

Repeat customers and word-of-mouth were certainly a useful way to gain initial traction. Since then we have really put a lot of effort into optimizing our digital technology. Now, it\u2019s all about ensuring digital references to create citations to our hard work and to build our digital presence.  <\/p>\n\n\n\n

Our backlink profiles now have over 100k sources including Wikipedia, Mozilla, New York Times, GitHub, Harvard.edu, Business Insider, Nature, etc to ensure our content ranks organically whether that’s organic search, paid PPC advertising, social media ads, or even advertising within digital content.<\/p>\n\n\n\n

Providing high-quality and well-researched content to your target audience is critical. <\/p>\n\n\n\n

Most of our educational efforts have been focused on this, and it has definitely helped increase our organic traffic. The most important aspect of increasing our organic traffic is creating an impact with our content, whether that be with our products or articles. <\/p>\n\n\n\n

In fact, our website alone has garnered over 100 citations in the peer review literature, simply because our content is so authoritative and scientifically accurate.<\/p>\n\n\n\n

\"conductscience.com<\/figure><\/div>\n\n\n
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There\u2019s more\u2026<\/div>\r\n

Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. Get the SEO Checklist here.<\/a><\/p>\n

Want to get a sneak peek of what it looks like?<\/strong>
\nEnter your email and get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n

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