{"id":4125,"date":"2022-01-07T09:37:17","date_gmt":"2022-01-07T09:37:17","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=4125"},"modified":"2022-01-07T09:38:17","modified_gmt":"2022-01-07T09:38:17","slug":"my-seo-journey-consultingsuccess","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-consultingsuccess\/","title":{"rendered":"My SEO Journey: Michael Zipursky from consultingsuccess.com &#8211; Write the best content with expertise, passion, and consistency to win the SEO long-term game"},"content":{"rendered":"\n<p><em><em>My SEO Journey is a series where entrepreneurs and Indie makers share their honest SEO Journey filled with failure and success, and most importantly proven results.<\/em> Episode #59 features Michael Zipursky from <a href=\"https:\/\/www.consultingsuccess.com\">Consulting Success<\/a>.<\/em><\/p>\n\n\n\n<div class=\"wp-block-image border-image-nospace\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/michael-zipursky-consultingsuccess-my-seo-journey-1024x1024.png\" alt=\"Michael Zipursky from consultingsuccess.com share his SEO journey\" class=\"wp-image-5378\" width=\"512\" height=\"512\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/michael-zipursky-consultingsuccess-my-seo-journey-1024x1024.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/michael-zipursky-consultingsuccess-my-seo-journey-300x300.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/michael-zipursky-consultingsuccess-my-seo-journey-150x150.png 150w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/michael-zipursky-consultingsuccess-my-seo-journey-768x768.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/michael-zipursky-consultingsuccess-my-seo-journey.png 1080w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>My name is Michael Zipursky, co-founder &amp; CEO of <a href=\"https:\/\/www.consultingsuccess.com\/\">Consulting Success<\/a>\u00ae. We help entrepreneurial consultants build profitable, scalable, and strategic consulting businesses.&nbsp;<\/p>\n\n\n\n<p>We have two products:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.consultingsuccess.com\/momentum\"><strong>Momentum<\/strong><\/a>: Our self-paced program for new consultants or those who are looking to transition from the corporate world to start and grow their own consulting business.&nbsp;<\/li><li><a href=\"https:\/\/www.consultingsuccess.com\/coaching-for-consultants\"><strong>Clarity Coaching Program<\/strong><\/a>: Our coaching program for consultants who want a personal and customized strategic plan to grow their consulting business \u2014 and to join a community of like-minded entrepreneurial consultants.&nbsp;<\/li><\/ul>\n\n\n\n<p>Our purpose: we exist to help entrepreneurial consultants achieve success on their own terms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-your-backstory-and-how-did-you-come-up-with-the-idea\"><strong>What&#8217;s your backstory and how did you come up with the idea?<\/strong><\/h2>\n\n\n\n<p>Sam (my cousin and co-founder at Consulting Success\u00ae) and I have started and grown many consulting businesses.&nbsp;We worked with clients like Panasonic, Dow Jones, The Financial Times, and we knew what it took to build up a successful practice.&nbsp;<\/p>\n\n\n\n<p>We wanted to build a business where we could work from anywhere in the world. <\/p>\n\n\n\n<p>Given our love of travel and experiencing other cultures, our goal was to build a business where we could take our families anywhere in the world \u2014 and also run a successful business at the same time.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.consultingsuccess.com\/blog\">Consulting Success\u00ae started as a blog<\/a>. We were simply sharing what we knew about consulting: marketing, sales, pricing, hiring, time management, client relationships, etc. By writing about these topics, we honed our own skills. And we also helped up-and-coming consultants with their business.&nbsp;<\/p>\n\n\n\n<p>However, our readers began to ask us for help. They asked us to create a consulting course \u2014 so we built one. And then they asked us for coaching \u2014 so we built a coaching program. By sharing what we had learned and building an audience, we created opportunities to build programs not based on what we wanted to create, but what our readers were asking for.&nbsp;<\/p>\n\n\n\n<p>13 years later, Consulting Success\u00ae is going stronger than ever before \u2014 and we use many of the same strategies that worked so well for us at the very beginning.&nbsp;<\/p>\n\n\n\n<p>Learn more about The Truth Behind Creating Consulting Success\u00ae below\u2026<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Truth Behind Creating Consulting Success\u00ae\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/J0PhI5YpqNA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-since-launch-what-has-worked-to-attract-more-organic-traffic\"><strong>Since launch, what has worked to attract more organic traffic?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image border-image-nospace\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"192\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/consultingsuccess-domain-rating-1024x192.png\" alt=\"ConsultingSuccess.com Domain Rating (Source: Ahrefs)\" class=\"wp-image-4132\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/consultingsuccess-domain-rating-1024x192.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/consultingsuccess-domain-rating-300x56.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/consultingsuccess-domain-rating-768x144.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/consultingsuccess-domain-rating-1536x288.png 1536w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/consultingsuccess-domain-rating-2048x384.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>For over a decade now, we\u2019ve been sharing what we know about consulting: writing long, informative articles to help consultants grow their business. That\u2019s the foundation of our marketing and our SEO strategy: create and share the best content on the web for consultants.<\/p>\n\n\n\n<p>Why? Because we believe that by helping consultants with our free content, they\u2019ll be more inclined to invest in our paid programs. They want to invest in working with experts. By creating content that demonstrates our expertise, we give them a sample of what they can expect when they work with us.&nbsp;<\/p>\n\n\n\n<p>For example, one of our most popular articles is our <a href=\"http:\/\/consultingsuccess.com\/consulting-fees\">Consulting Fees Guide: How Much To Charge For Consulting (3 Formulas &amp; Examples)<\/a>.&nbsp;<\/p>\n\n\n\n<div id=\"border-image-nospace\" class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/consultingsuccess-top-pages-1024x613.jpg\" alt=\"ConsultingSuccess.com Top Pages (Source: Ahrefs)\" class=\"wp-image-4133\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/consultingsuccess-top-pages-1024x613.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/consultingsuccess-top-pages-300x179.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/consultingsuccess-top-pages-768x459.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/consultingsuccess-top-pages-1536x919.jpg 1536w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/consultingsuccess-top-pages-2048x1225.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>At over 4000 words, this guide provides methods, best practices, original research, and an action plan to help consultants improve their pricing.&nbsp;<\/p>\n\n\n\n<p>Our approach is to write the best, most helpful content on the web for consultants \u2014 and do this consistently with every topic on consulting.&nbsp;<\/p>\n\n\n\n<p>In addition to the written content on our website, we also host the <a href=\"https:\/\/www.consultingsuccess.com\/podcast?ref-source=ad&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=branded&amp;utm_term=search&amp;gclid=CjwKCAjw2P-KBhByEiwADBYWCoKR38r5X_Ts4jGRy_VkogXkHShjN_SixX5RzbaXp1hWrGv6QD-RnhoCplMQAvD_BwE\">Consulting Success\u00ae Podcast<\/a>, <a href=\"https:\/\/www.youtube.com\/user\/ConsultingSuccessTV\">Consulting Success\u00ae TV<\/a> (our YouTube Channel), <a href=\"https:\/\/www.amazon.com\/Michael-Zipursky\/e\/B00JC46VHQ%3Fref=dbs_a_mng_rwt_scns_share\">publish consulting books<\/a>, and post consulting content on our social media channels (listed below).<\/p>\n\n\n\n<p>We combine all of these methods together in order to attract more organic traffic and to keep readers coming back for more.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re serious about increasing your organic traffic, you need a few things:<\/p>\n\n\n\n<ol><li>Subject matter expertise<\/li><li>Passion for your business and audience&nbsp;<\/li><li>Writing ability<\/li><li>Consistency to create content<\/li><\/ol>\n\n\n\n<p>SEO is a long-term game, so if you\u2019re missing just 1 of the 4 elements above, you\u2019re better off choosing a different marketing method.&nbsp;<\/p>\n\n\n\n<p>But if you have all 4, then you have what it takes to generate organic traffic through SEO.\u00a0<\/p>\n\n\n<div class=\"pb-form-block-wrap pb-form-type-1\">\r\n            <div class=\"left\">\r\n            <img decoding=\"async\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/themes\/seobuddy\/images\/post-blocks\/2.png\" alt=\"img\" \/>\r\n        <\/div>\r\n    \t<div class=\"right\">\r\n                    <div class=\"title\">There\u2019s more\u2026<\/div>\r\n                            <div class=\"text pb-text-style\"><p>Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. <a href=\"https:\/\/seobuddy.com\/seo-checklist?utm_source=SEOBuddyBlog&amp;utm_medium=BlogPost&amp;utm_campaign=block1&amp;utm_content=287\">Get the SEO Checklist here.<\/a><\/p>\n<p><strong>Want to get a sneak peek of what it looks like?<\/strong><br \/>\n<strong>Enter your email and <em>get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n                <form class=\"pb-form\" action=\"https:\/\/seobuddy.com\/free-checklist\">\r\n            <input placeholder=\"your-email@exemple.com\" name=\"newsletter_subscribe[email]\" type=\"email\" required>\r\n            <button class=\"btn-big\">Send me the demo version<\/button>\r\n        <\/form>\r\n    <\/div>\r\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-have-you-learned-anything-particularly-helpful-in-your-seo-journey\"><strong>Have you learned anything particularly helpful in your SEO Journey?<\/strong><\/h2>\n\n\n\n<p>Here\u2019s are a few key ideas and concepts we\u2019ve learned that have helped us in our SEO journey:<\/p>\n\n\n\n<ul><li>SEO is simple, but it\u2019s not easy. Write great content for a long time. That will get you 80% of the way there.<\/li><li>You have to take a long-term approach. Tracking your day-to-day traffic will drive you crazy. Zoom out and look at the progress you\u2019ve made over months or years, not weeks or days.<\/li><li>Building a writing habit is the best way to increase your SEO. Writing is what creates content, and content is what drives SEO. So if you can spend an hour a day writing and creating content for your site, that\u2019s one of the best habits you can develop in terms of helping your SEO.&nbsp;<\/li><li>Mastering a tool like Ahrefs is critical to your success. Without it, you\u2019re flying blind. It\u2019s imperative to know metrics for the keywords you\u2019re going after like global volume and keyword difficulty.&nbsp;<\/li><li>Think of each article you write as a \u201cproduct\u201d or a \u201cfix.\u201d Your prospects are searching for solutions to their problems. AIm to write the best informational solution. Doing that will give you a greater chance of writing an article that ranks well.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-seo-tools-do-you-use-for-your-business\"><strong>What SEO tools do you use for your business?<\/strong><\/h2>\n\n\n\n<p>We use a couple of different tools in our SEO tech stack:&nbsp;<\/p>\n\n\n\n<ul><li><strong>Ahrefs<\/strong>: Our bread-and-butter for keyword research, competitor analysis, and rank tracking. A must-have for any business serious about their content marketing and SEO.&nbsp;<\/li><li><strong>Google Analytics<\/strong>: An invaluable tool we use for measuring our site\u2019s performance. Not only does it help with SEO, but it helps with all other aspects of your marketing as well like conversion rate optimization.&nbsp;<\/li><li><strong>Yoast<\/strong>: The Yoast WordPress plugin is a great on-page SEO checklist. It serves as the perfect reminder when you\u2019re looking to optimize a new post or improve an existing post for SEO.&nbsp;<\/li><li><strong>Grammarly<\/strong>: Makes it super easy to make sure your grammar is perfect for each article. Readability is crucial for SEO, so we always make sure to triple-check our content.&nbsp;<\/li><li><strong>Hemingway App<\/strong>: We try and write at a level that is easy to read and understandable, and Hemingway App helps us do that.&nbsp;<\/li><\/ul>\n\n\n\n<p>The main thing to succeed with SEO is your subject matter expertise, writing ability, and consistency. But these tools make up the other 20%.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-can-you-share-your-efforts-related-to-link-building\"><strong>Can you share your efforts related to Link-Building?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image border-image-nospace\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/consultingsuccess-referring-domains-1024x399.png\" alt=\"ConsultingSuccess.com Referring Domains Growth (Source: Ahrefs)\" class=\"wp-image-4134\" width=\"768\" height=\"299\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/consultingsuccess-referring-domains-1024x399.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/consultingsuccess-referring-domains-300x117.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/consultingsuccess-referring-domains-768x299.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/consultingsuccess-referring-domains.png 1428w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>For link building, we take a more organic approach. We aim to write the best content on consulting and share it widely with our audience and network. We\u2019re confident that the best content attracts links all on its own, and it\u2019s worked for us so far.&nbsp;<\/p>\n\n\n\n<p>A type of content that has worked particularly well in attracting links is our consulting studies:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.consultingsuccess.com\/consulting-fees\">Consulting Fees Study<\/a><\/li><li><a href=\"https:\/\/www.consultingsuccess.com\/how-to-become-a-consultant\">How To Become A Consulting Study<\/a><\/li><li><a href=\"https:\/\/www.consultingsuccess.com\/marketing-for-consultants-study\">Marketing For Consultants Study<\/a><\/li><\/ul>\n\n\n\n<p>We include original research and data in these studies. Other websites love to use these statistics in their own posts, and they\u2019ll often link back to us as a citation.&nbsp;<\/p>\n\n\n\n<p>Another link-building method we use is guest posting. <\/p>\n\n\n\n<p>We consistently reach out to other websites in our space and write guest posts on their websites that always link back to us. They might not be the most powerful links, but they are in alignment with our mission of creating the best consulting content on the web.&nbsp;<\/p>\n\n\n\n<p>We almost never ask directly for links. We make content so good that other websites want to link to us because we provide the most value for consultants.&nbsp;<\/p>\n\n\n\n<p>However, this may change in the future as we explore different approaches to partnerships and PR. Link-building is undoubtedly one of the best things you can do for SEO, but it\u2019s not easy and takes a lot of effort to do well. For now, we\u2019d rather invest that time in our content.\u00a0<\/p>\n\n\n<div class=\"pb-block-wrap pb-block-1 promotion-banner\">\r\n\t\t\t<div class=\"title\">Do you want hundreds of easy-to-get backlinks?<\/div>\r\n\t\t\t\t<div class=\"text\"><p>The Link Chest is a collection of high-quality, easy-to-win backlink opportunities. It\u2019s the smart way to kickstart your SEO mission and improve the rank of your website in Google.<\/p>\n<\/div>\r\n\t\t        <a class=\"btn-big\" href=\"https:\/\/seobuddy.com\/link-chest\" target=\"_blank\">Reveal The Link Chest<\/a>\r\n    \t      <div class=\"pb-person-block\">\r\n    \t            <img decoding=\"async\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/themes\/seobuddy\/images\/post-blocks\/1.png\" \/>\r\n        \t\t\t\t\t<div class=\"text\">\r\n                <div class=\"text-title\">Jerome Berman | Link Chest customer<\/div>\r\n\t\t\t\t                    <div class=\"text-inner\"><p>\u201cThis is such a simple idea but very well executed. I\u2019ve been powering through this giant list of backlinks for a few hours and already have loads pointing to my site. Link Chest is an essential tool for early stage link building.\u201d<\/p>\n<\/div>\r\n                \t\t\t\t\t\t\t\t\t<div class=\"like-amount\">3<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t    <\/div>\r\n  <\/div>\r\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-have-been-the-most-influential-books-podcasts-or-other-resources\"><strong>What have been the most influential books, podcasts, or other resources?<\/strong><\/h2>\n\n\n\n<p>Here is a list of some of the most influential books, podcasts, or other resources on SEO:&nbsp;<\/p>\n\n\n\n<ul><li><strong>Ahrefs Blog &amp; YouTube Channel<\/strong>: A fantastic SEO resource to supplement the tool. Helps you get the most out of what we believe to be the most powerful SEO tool on the market.&nbsp;<\/li><li><strong>Backlinko Blog &amp; YouTube Channel<\/strong>: Another powerful SEO resource. Brian Dean practices what he preaches, and his blog is a model for how good SEO looks.&nbsp;<\/li><li><strong>On Writing Well by William Zinsser<\/strong>: A great book on writing and improving your readability. Essential for any content marketer or SEO who writes a lot.&nbsp;<\/li><li><strong>Twitter<\/strong>: We follow many lesser-known SEOs on Twitter who are always sharing new ideas and perspectives on content marketing. SEO is a creative enterprise, and some of the best marketing minds share their thoughts on Twitter.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-the-next-step-in-your-seo-journey\"><strong>What\u2019s the next step in your SEO Journey?<\/strong><\/h2>\n\n\n\n<p>Our SEO mission will remain the same: to produce the best content in the world for entrepreneurial consultants.<\/p>\n\n\n\n<p>However, there are some other ways we\u2019ll be exploring how to produce high-quality content, grow awareness and increase recognition of the brand.&nbsp;<\/p>\n\n\n\n<ul><li>We\u2019re always looking to improve our writing and SEO skills<\/li><li>We\u2019ll look into creating a content creation engine that is supported by guests<\/li><li>We\u2019ll do more with link building, PR, and relationship-building<\/li><li>We\u2019ll continue to not just focus on traffic as a vanity metric, but grow our <em>meaningful <\/em>traffic&nbsp;<\/li><li>We\u2019ll continue to optimize and integrate all of our various content mediums together: podcasts, YouTube videos, books, social media, and more<\/li><\/ul>\n\n\n\n<p>By continuing what\u2019s already working and constantly improving, we\u2019re confident that this will help us achieve our mission of being the #1 coaching and training company.&nbsp;<\/p>\n\n\n\n<p>SEO has \u2014 and always will be \u2014 essential to our overall mission.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-can-we-go-to-learn-more\"><strong>Where can we go to learn more?<\/strong><\/h2>\n\n\n\n<p>Check out our different resources for more insights, stories, and content on starting, growing, and scaling an entrepreneurial consulting business.<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.consultingsuccess.com\/\">Consulting Success\u00ae Website<\/a><\/li><li><a href=\"https:\/\/www.youtube.com\/user\/ConsultingSuccessTV\">Youtube<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/zipursky?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAACjREMBjtHewzqcFQON9th8ZPssFfgNOb4&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BCr6vgYGARhaxNzkKgaagxA%3D%3D\">LinkedIn<\/a><\/li><li><a href=\"https:\/\/www.facebook.com\/ConsultingSuccess\">Facebook<\/a><\/li><li><a href=\"https:\/\/www.instagram.com\/consultingsuccess\/\">Instagram<\/a><\/li><li><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/consulting-success-podcast\/id600106614\">Consulting Success\u00ae Podcast<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>My SEO Journey is a series where entrepreneurs and Indie makers share their honest SEO Journey filled with&#8230;<\/p>\n","protected":false},"author":74,"featured_media":5376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[429],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>My SEO Journey with Michael Zipursky from consultingsuccess.com - Episode #59<\/title>\n<meta name=\"description\" content=\"In this episode, Michael Zipursky from consultingsuccess.com is sharing with us why you should write the best content with expertise, passion, and consistency to win the SEO long-term game\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seobuddy.com\/blog\/my-seo-journey-consultingsuccess\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My SEO Journey: Michael Zipursky from consultingsuccess.com - Write the best content with expertise, passion, and consistency to win the SEO long-term game\" \/>\n<meta property=\"og:description\" content=\"In this episode, Michael Zipursky from consultingsuccess.com is sharing with us why you should write the best content with expertise, passion, and consistency to win the SEO long-term game\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seobuddy.com\/blog\/my-seo-journey-consultingsuccess\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Buddy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/seobuddy\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-07T09:37:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-07T09:38:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/my-seo-journey-consultingsuccess-opengraph.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michael Zipursky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@seobuddy\" \/>\n<meta name=\"twitter:site\" content=\"@seobuddy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Zipursky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/seobuddy.com\/blog\/my-seo-journey-consultingsuccess\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/seobuddy.com\/blog\/my-seo-journey-consultingsuccess\/\"},\"author\":{\"name\":\"Michael Zipursky\",\"@id\":\"https:\/\/seobuddy.com\/blog\/#\/schema\/person\/feb75fda4123e665fbcb514a9b70da10\"},\"headline\":\"My SEO Journey: Michael Zipursky from consultingsuccess.com &#8211; Write the best content with expertise, passion, and consistency to win the SEO long-term game\",\"datePublished\":\"2022-01-07T09:37:17+00:00\",\"dateModified\":\"2022-01-07T09:38:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/seobuddy.com\/blog\/my-seo-journey-consultingsuccess\/\"},\"wordCount\":1760,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/seobuddy.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/seobuddy.com\/blog\/my-seo-journey-consultingsuccess\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/my-seo-journey-consultingsuccess-blogcover.png\",\"articleSection\":[\"My SEO Journey\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/seobuddy.com\/blog\/my-seo-journey-consultingsuccess\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/seobuddy.com\/blog\/my-seo-journey-consultingsuccess\/\",\"url\":\"https:\/\/seobuddy.com\/blog\/my-seo-journey-consultingsuccess\/\",\"name\":\"My SEO Journey with Michael Zipursky from consultingsuccess.com - Episode #59\",\"isPartOf\":{\"@id\":\"https:\/\/seobuddy.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/seobuddy.com\/blog\/my-seo-journey-consultingsuccess\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/seobuddy.com\/blog\/my-seo-journey-consultingsuccess\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/my-seo-journey-consultingsuccess-blogcover.png\",\"datePublished\":\"2022-01-07T09:37:17+00:00\",\"dateModified\":\"2022-01-07T09:38:17+00:00\",\"description\":\"In this episode, Michael Zipursky from consultingsuccess.com is sharing with us why you should write the best content with expertise, passion, and consistency to win the SEO long-term game\",\"breadcrumb\":{\"@id\":\"https:\/\/seobuddy.com\/blog\/my-seo-journey-consultingsuccess\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/seobuddy.com\/blog\/my-seo-journey-consultingsuccess\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/seobuddy.com\/blog\/my-seo-journey-consultingsuccess\/#primaryimage\",\"url\":\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/my-seo-journey-consultingsuccess-blogcover.png\",\"contentUrl\":\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/my-seo-journey-consultingsuccess-blogcover.png\",\"width\":615,\"height\":375},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/seobuddy.com\/blog\/my-seo-journey-consultingsuccess\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/seobuddy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"My SEO Journey\",\"item\":\"https:\/\/seobuddy.com\/blog\/my-seo-journey\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"My SEO Journey: Michael Zipursky from consultingsuccess.com &#8211; Write the best content with expertise, passion, and consistency to win the SEO long-term game\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/seobuddy.com\/blog\/#website\",\"url\":\"https:\/\/seobuddy.com\/blog\/\",\"name\":\"SEO Buddy\",\"description\":\"We make SEO simple, fun, and repeatable.\",\"publisher\":{\"@id\":\"https:\/\/seobuddy.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/seobuddy.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/seobuddy.com\/blog\/#organization\",\"name\":\"SEO Buddy\",\"url\":\"https:\/\/seobuddy.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/seobuddy.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2019\/03\/siteicon-seobuddy-512x512.png\",\"contentUrl\":\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2019\/03\/siteicon-seobuddy-512x512.png\",\"width\":512,\"height\":512,\"caption\":\"SEO Buddy\"},\"image\":{\"@id\":\"https:\/\/seobuddy.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/seobuddy\/\",\"https:\/\/x.com\/seobuddy\",\"https:\/\/www.instagram.com\/seobuddy\/\",\"https:\/\/www.linkedin.com\/company\/seobuddy\/\",\"https:\/\/www.youtube.com\/c\/SEOBUDDY\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/seobuddy.com\/blog\/#\/schema\/person\/feb75fda4123e665fbcb514a9b70da10\",\"name\":\"Michael Zipursky\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/seobuddy.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/af51fdc37e70f939460ae3558f60fb2a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/af51fdc37e70f939460ae3558f60fb2a?s=96&d=mm&r=g\",\"caption\":\"Michael Zipursky\"},\"description\":\"Michael Zipursky is the CEO of Consulting Success\u00ae and Coach to Consultants. He has advised organizations like Financial Times, Dow Jones, RBC, and helped Panasonic launch new products into global markets, but more importantly, he\u2019s helped over 500 consultants from around the world in over 75 industries add 6 and 7 figures to their annual revenues. Over 35,000 consultants read his weekly consulting newsletter. Michael is also the author of the Amazon Best Sellers ACT NOW: How successful consultants thrive during chaos and uncertainty, The Elite Consulting Mind and Consulting Success\u00ae, the book.\",\"sameAs\":[\"https:\/\/www.consultingsuccess.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"My SEO Journey with Michael Zipursky from consultingsuccess.com - Episode #59","description":"In this episode, Michael Zipursky from consultingsuccess.com is sharing with us why you should write the best content with expertise, passion, and consistency to win the SEO long-term game","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seobuddy.com\/blog\/my-seo-journey-consultingsuccess\/","og_locale":"en_US","og_type":"article","og_title":"My SEO Journey: Michael Zipursky from consultingsuccess.com - Write the best content with expertise, passion, and consistency to win the SEO long-term game","og_description":"In this episode, Michael Zipursky from consultingsuccess.com is sharing with us why you should write the best content with expertise, passion, and consistency to win the SEO long-term game","og_url":"https:\/\/seobuddy.com\/blog\/my-seo-journey-consultingsuccess\/","og_site_name":"SEO Buddy","article_publisher":"https:\/\/www.facebook.com\/seobuddy\/","article_published_time":"2022-01-07T09:37:17+00:00","article_modified_time":"2022-01-07T09:38:17+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/my-seo-journey-consultingsuccess-opengraph.png","type":"image\/png"}],"author":"Michael Zipursky","twitter_card":"summary_large_image","twitter_creator":"@seobuddy","twitter_site":"@seobuddy","twitter_misc":{"Written by":"Michael Zipursky","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/seobuddy.com\/blog\/my-seo-journey-consultingsuccess\/#article","isPartOf":{"@id":"https:\/\/seobuddy.com\/blog\/my-seo-journey-consultingsuccess\/"},"author":{"name":"Michael Zipursky","@id":"https:\/\/seobuddy.com\/blog\/#\/schema\/person\/feb75fda4123e665fbcb514a9b70da10"},"headline":"My SEO Journey: Michael Zipursky from consultingsuccess.com &#8211; Write the best content with expertise, passion, and consistency to win the SEO long-term game","datePublished":"2022-01-07T09:37:17+00:00","dateModified":"2022-01-07T09:38:17+00:00","mainEntityOfPage":{"@id":"https:\/\/seobuddy.com\/blog\/my-seo-journey-consultingsuccess\/"},"wordCount":1760,"commentCount":0,"publisher":{"@id":"https:\/\/seobuddy.com\/blog\/#organization"},"image":{"@id":"https:\/\/seobuddy.com\/blog\/my-seo-journey-consultingsuccess\/#primaryimage"},"thumbnailUrl":"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/my-seo-journey-consultingsuccess-blogcover.png","articleSection":["My SEO Journey"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/seobuddy.com\/blog\/my-seo-journey-consultingsuccess\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/seobuddy.com\/blog\/my-seo-journey-consultingsuccess\/","url":"https:\/\/seobuddy.com\/blog\/my-seo-journey-consultingsuccess\/","name":"My SEO Journey with Michael Zipursky from consultingsuccess.com - Episode #59","isPartOf":{"@id":"https:\/\/seobuddy.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seobuddy.com\/blog\/my-seo-journey-consultingsuccess\/#primaryimage"},"image":{"@id":"https:\/\/seobuddy.com\/blog\/my-seo-journey-consultingsuccess\/#primaryimage"},"thumbnailUrl":"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/my-seo-journey-consultingsuccess-blogcover.png","datePublished":"2022-01-07T09:37:17+00:00","dateModified":"2022-01-07T09:38:17+00:00","description":"In this episode, Michael Zipursky from consultingsuccess.com is sharing with us why you should write the best content with expertise, passion, and consistency to win the SEO long-term game","breadcrumb":{"@id":"https:\/\/seobuddy.com\/blog\/my-seo-journey-consultingsuccess\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seobuddy.com\/blog\/my-seo-journey-consultingsuccess\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seobuddy.com\/blog\/my-seo-journey-consultingsuccess\/#primaryimage","url":"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/my-seo-journey-consultingsuccess-blogcover.png","contentUrl":"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/my-seo-journey-consultingsuccess-blogcover.png","width":615,"height":375},{"@type":"BreadcrumbList","@id":"https:\/\/seobuddy.com\/blog\/my-seo-journey-consultingsuccess\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/seobuddy.com\/blog\/"},{"@type":"ListItem","position":2,"name":"My SEO Journey","item":"https:\/\/seobuddy.com\/blog\/my-seo-journey\/"},{"@type":"ListItem","position":3,"name":"My SEO Journey: Michael Zipursky from consultingsuccess.com &#8211; Write the best content with expertise, passion, and consistency to win the SEO long-term game"}]},{"@type":"WebSite","@id":"https:\/\/seobuddy.com\/blog\/#website","url":"https:\/\/seobuddy.com\/blog\/","name":"SEO Buddy","description":"We make SEO simple, fun, and repeatable.","publisher":{"@id":"https:\/\/seobuddy.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seobuddy.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/seobuddy.com\/blog\/#organization","name":"SEO Buddy","url":"https:\/\/seobuddy.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seobuddy.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2019\/03\/siteicon-seobuddy-512x512.png","contentUrl":"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2019\/03\/siteicon-seobuddy-512x512.png","width":512,"height":512,"caption":"SEO Buddy"},"image":{"@id":"https:\/\/seobuddy.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/seobuddy\/","https:\/\/x.com\/seobuddy","https:\/\/www.instagram.com\/seobuddy\/","https:\/\/www.linkedin.com\/company\/seobuddy\/","https:\/\/www.youtube.com\/c\/SEOBUDDY"]},{"@type":"Person","@id":"https:\/\/seobuddy.com\/blog\/#\/schema\/person\/feb75fda4123e665fbcb514a9b70da10","name":"Michael Zipursky","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seobuddy.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/af51fdc37e70f939460ae3558f60fb2a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/af51fdc37e70f939460ae3558f60fb2a?s=96&d=mm&r=g","caption":"Michael Zipursky"},"description":"Michael Zipursky is the CEO of Consulting Success\u00ae and Coach to Consultants. He has advised organizations like Financial Times, Dow Jones, RBC, and helped Panasonic launch new products into global markets, but more importantly, he\u2019s helped over 500 consultants from around the world in over 75 industries add 6 and 7 figures to their annual revenues. Over 35,000 consultants read his weekly consulting newsletter. Michael is also the author of the Amazon Best Sellers ACT NOW: How successful consultants thrive during chaos and uncertainty, The Elite Consulting Mind and Consulting Success\u00ae, the book.","sameAs":["https:\/\/www.consultingsuccess.com"]}]}},"_links":{"self":[{"href":"https:\/\/seobuddy.com\/blog\/wp-json\/wp\/v2\/posts\/4125"}],"collection":[{"href":"https:\/\/seobuddy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seobuddy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seobuddy.com\/blog\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/seobuddy.com\/blog\/wp-json\/wp\/v2\/comments?post=4125"}],"version-history":[{"count":2,"href":"https:\/\/seobuddy.com\/blog\/wp-json\/wp\/v2\/posts\/4125\/revisions"}],"predecessor-version":[{"id":5382,"href":"https:\/\/seobuddy.com\/blog\/wp-json\/wp\/v2\/posts\/4125\/revisions\/5382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seobuddy.com\/blog\/wp-json\/wp\/v2\/media\/5376"}],"wp:attachment":[{"href":"https:\/\/seobuddy.com\/blog\/wp-json\/wp\/v2\/media?parent=4125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seobuddy.com\/blog\/wp-json\/wp\/v2\/categories?post=4125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seobuddy.com\/blog\/wp-json\/wp\/v2\/tags?post=4125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}