{"id":3988,"date":"2021-10-27T06:48:45","date_gmt":"2021-10-27T06:48:45","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=3988"},"modified":"2025-09-16T12:47:26","modified_gmt":"2025-09-16T12:47:26","slug":"types-of-keywords","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/types-of-keywords\/","title":{"rendered":"12 Types of Keywords That Smart Marketer Should Know and Use"},"content":{"rendered":"\n<p>Keywords are at the core of <a href=\"https:\/\/seobuddy.com\/blog\/what-is-seo\/\">SEO<\/a> (search engine optimization).<\/p>\n\n\n\n<p>A successful on-page SEO strategy requires you to understand how to conduct a<strong>&nbsp;<\/strong><a href=\"https:\/\/pencilspeech.com\/en\/keyword-research\/\">keyword research for SEO<\/a>&nbsp;and the various types of keywords.<\/p>\n\n\n\n<p>For a successful on-page SEO strategy, you need to know and understand the various types of keywords.&nbsp;<\/p>\n\n\n\n<p>You need primary and related keywords (also described as <a href=\"https:\/\/www.seobythesea.com\/2021\/12\/what-are-lsi-keywords\/\">LSI keywords<\/a> in the industry) for content optimization, long-tail keywords to increase your search rankings, and an entirely different set of keywords for paid search ads.<\/p>\n\n\n\n<p>Please note that LSI keywords don\u2019t exist according to Google, as mentioned in this tweet by a Google search advocate.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">There&#39;s no such thing as LSI keywords &#8212; anyone who&#39;s telling you otherwise is mistaken, sorry.<\/p>&mdash; John Mueller (official) \u2014 #StaplerLife \u00b7 #DownWith (@JohnMu) <a href=\"https:\/\/twitter.com\/JohnMu\/status\/1156293862681468929?ref_src=twsrc%5Etfw\">July 30, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>However, it\u2019s still the popular term people use to refer to related keywords and synonyms of the main keyword.<\/p>\n\n\n\n<p>In this post, we have curated a list of 12 types of keywords that every <a href=\"https:\/\/smartvirtualassistants.com\/seo-virtual-assistant\">SEO professional<\/a> should know.<\/p>\n\n\n\n<p>Ready to find out what these are?<\/p>\n\n\n\n<p>Let\u2019s get started.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-types-of-keywords-by-length\">Types of Keywords &#8211; By Length<strong><\/strong><\/h2>\n\n\n\n<p>When it comes to selecting keywords to target via your content, the <strong>length matters<\/strong>.&nbsp;<\/p>\n\n\n\n<p>The two common categories of keywords according to length are generic keywords and long-tail keywords. You can also consider a middle option as mid-tail keywords, but those are just the keywords that are on the shorter end of the range for long-tail keywords.<\/p>\n\n\n\n<p>So, for this post, let\u2019s consider only two categories that you need for keyword research and discuss each in detail.<\/p>\n\n\n\n<p>Here you go.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Types-of-Keywords-1024x573.jpg\" alt=\"\" class=\"wp-image-3991\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Types-of-Keywords-1024x573.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Types-of-Keywords-300x168.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Types-of-Keywords-768x430.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Types-of-Keywords-1536x860.jpg 1536w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Types-of-Keywords.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-short-or-generic-keywords\">Short or Generic Keywords<strong><\/strong><\/h3>\n\n\n\n<p>These are the broad terms like \u201c<a href=\"https:\/\/www.etraffic.com.au\/blogs\/everything-want-know-about-seo-smm-sem-smo\/\">digital marketing<\/a>\u201d, for <strong>example<\/strong>, that usually have a high search volume and level of competition. Generic keywords are always short in length and usually have 1-3 words and note more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-long-tail-keywords\">Long-Tail Keywords<strong><\/strong><\/h3>\n\n\n\n<p>These are longer, more specific phrases and search terms that have comparatively lower search volume, as well as the level of competition. For the <strong>example <\/strong>above, the long-tail keywords could be:<\/p>\n\n\n\n<ul>\n<li>Digital marketing strategies for beginners<\/li>\n\n\n\n<li>Digital marketing tactics for small businesses<\/li>\n\n\n\n<li>Digital marketing for <a href=\"https:\/\/sparklewpthemes.com\/themes\/ecommerce-wordpress-theme\/\">ecommerce businesses<\/a><\/li>\n\n\n\n<li>And so on!<\/li>\n<\/ul>\n\n\n\n<p>The longer and more specific a keyword is, the better your chances of ranking for it.&nbsp;<\/p>\n\n\n\n<p>Moreover, long-tail keywords also help you attract a more relevant and targeted audience to your website, even though they may have a lower search volume.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Benefits-of-Long-Tail-Keywords-1024x455.jpg\" alt=\"\" class=\"wp-image-3992\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Benefits-of-Long-Tail-Keywords-1024x455.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Benefits-of-Long-Tail-Keywords-300x133.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Benefits-of-Long-Tail-Keywords-768x341.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Benefits-of-Long-Tail-Keywords.jpg 1248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Therefore, you should use long-tail keywords, specific to your business and niche, to help your pages rank higher on SERP. When you do your <a href=\"https:\/\/seobuddy.com\/blog\/keyword-research\/\">keyword research<\/a>, focus on the keywords that have a decent search volume and are most relevant to your business.<\/p>\n\n\n\n<p>Follow these tips as they will help you on your <a href=\"https:\/\/seobuddy.com\/blog\/my-seo-journey\/\">SEO journey<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-types-of-keywords-by-search-intent\">Types of Keywords &#8211; By Search Intent<strong><\/strong><\/h2>\n\n\n\n<p>If you want to create <a href=\"https:\/\/seobuddy.com\/blog\/updating-old-content-seo\/\">SEO-friendly content<\/a>, then you need to consider the different types of keywords according to a user\u2019s search intent. You can target different types of leads or audiences, simply by choosing the right type of keywords.<\/p>\n\n\n\n<p>There are four main types of keywords according to user intent\u2015informational, navigational, commercial, and transactional.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"483\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Types-of-Keywords-By-Search-Intent-1024x483.jpg\" alt=\"\" class=\"wp-image-3993\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Types-of-Keywords-By-Search-Intent-1024x483.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Types-of-Keywords-By-Search-Intent-300x142.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Types-of-Keywords-By-Search-Intent-768x362.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Types-of-Keywords-By-Search-Intent.jpg 1253w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-informational-nbsp\">Informational&nbsp;<strong><\/strong><\/h3>\n\n\n\n<p>These are the keywords that aim to find information about a product, topic, business, etc. If you want to answer user questions about industry-related topics and establish yourself as a thought leader, then you should target informational keywords.<\/p>\n\n\n\n<p>Some examples of the informational type keywords are:<\/p>\n\n\n\n<ul>\n<li>What are tennis shoes?<\/li>\n\n\n\n<li>What is <a href=\"https:\/\/seobuddy.com\/blog\/what-is-on-page-seo\/\">on-page SEO<\/a>?<\/li>\n\n\n\n<li>What is digital marketing?<\/li>\n\n\n\n<li>And so on!<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"844\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Informational-Type-Keywords-1024x844.png\" alt=\"\" class=\"wp-image-3994\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Informational-Type-Keywords-1024x844.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Informational-Type-Keywords-300x247.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Informational-Type-Keywords-768x633.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Informational-Type-Keywords.png 1053w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/search?q=what+are+tennis+shoes&amp;rlz=1C1CHBF_enIN814IN814&amp;oq=what+are+tennis+shoes&amp;aqs=chrome..69i57j0l4j0i395l2j0i22i30l3.8580j1j7&amp;sourceid=chrome&amp;ie=UTF-8\"><em>Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-navigational-nbsp\">Navigational&nbsp;<strong><\/strong><\/h3>\n\n\n\n<p>These are the types of keywords that people use to find the location of something. Such keywords are extremely important for local SEO and you should use it for your <a href=\"https:\/\/seobuddy.com\/blog\/web-directories-seo\/\">local directory<\/a> listings.<\/p>\n\n\n\n<p>Examples of navigational keywords include:<\/p>\n\n\n\n<ul>\n<li>Nike showrooms in New York<\/li>\n\n\n\n<li>On-page <a href=\"https:\/\/www.submitcore.com\/seo-reseller\/\">SEO services<\/a> in the US<\/li>\n\n\n\n<li>Digital marketing agency London<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"753\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Navigational-Keywords-1024x753.jpg\" alt=\"\" class=\"wp-image-3995\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Navigational-Keywords-1024x753.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Navigational-Keywords-300x221.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Navigational-Keywords-768x565.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Navigational-Keywords.jpg 1033w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/search?q=nike+showrooms+in+new+york&amp;rlz=1C1CHBF_enIN814IN814&amp;oq=nike+showrooms+in+new+york&amp;aqs=chrome..69i57j0i22i30l9.9971j0j7&amp;sourceid=chrome&amp;ie=UTF-8\"><em>Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-commercial\">Commercial<strong><\/strong><\/h3>\n\n\n\n<p>These types of keywords usually have slight purchase intent but are usually more focused on research before making a purchase.&nbsp;<\/p>\n\n\n\n<p>The user\u2019s goal is to find out the best product, service, or brand to satisfy their requirements. Your goal, when using these types of keywords, should be to provide resources that can help users pick you over competitors.<\/p>\n\n\n\n<p>Examples of commercial intent keywords include:<\/p>\n\n\n\n<ul>\n<li>Which is the best brand for tennis shoes?<\/li>\n\n\n\n<li>Best SEO agency in the US<\/li>\n\n\n\n<li>Top digital marketing agencies<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"723\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Commercial-Intent-Keywords-1024x723.jpg\" alt=\"\" class=\"wp-image-3996\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Commercial-Intent-Keywords-1024x723.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Commercial-Intent-Keywords-300x212.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Commercial-Intent-Keywords-768x542.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Commercial-Intent-Keywords.jpg 1174w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/search?q=which+is+the+best+brand+for+tennis+shoes&amp;rlz=1C1CHBF_enIN814IN814&amp;sxsrf=ALeKk00XeQxmNYfdsd5Nc1NOMBQklUWpaw%3A1623392021756&amp;ei=Ff_CYNLQLb2U4-EPldmq-AM&amp;oq=which+is+the+best+brand+for+tennis+shoes&amp;gs_lcp=Cgdnd3Mtd2l6EAMyBggAEBYQHjIGCAAQFhAeOgQIABBDOgoILhDHARCjAhBDOggIABCxAxCDAToFCAAQsQM6AggAOgQIIxAnOgUIABCRAjoFCAAQyQM6BwgAEIcCEBQ6BAgAEA1QyoUYWKnXGGCn2xhoBHACeAKAAcAGiAHINZIBDzIwLjE3LjMuMi4xLjAuMZgBAKABAaoBB2d3cy13aXrAAQE&amp;sclient=gws-wiz&amp;ved=0ahUKEwiSr6bG9o7xAhU9yjgGHZWsCj8Q4dUDCA8&amp;uact=5\"><em>Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-transactional\">Transactional<strong><\/strong><\/h3>\n\n\n\n<p>These are the favorite type of keywords for ecommerce businesses as these target people with high purchase intent.&nbsp;<\/p>\n\n\n\n<p>These include queries that show that a user is looking to buy a product or service. You should target such types of keywords via your product and service pages.<\/p>\n\n\n\n<p>Examples of transactional keywords are:<\/p>\n\n\n\n<ul>\n<li>Buy Nike tennis shoes<\/li>\n\n\n\n<li>Get on-page SEO services in the US<\/li>\n\n\n\n<li>Hire a digital marketing agency in London<\/li>\n<\/ul>\n\n\n\n<p>The words like \u201cbuy\u201d, \u201cget\u201d, and \u201chire\u201d show the purchase intent for such keywords.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"762\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Transactional-Keywords-1024x762.png\" alt=\"\" class=\"wp-image-3997\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Transactional-Keywords-1024x762.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Transactional-Keywords-300x223.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Transactional-Keywords-768x571.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Transactional-Keywords.png 1069w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/www.google.com\/search?q=buy+Nike+tennis+shoes&amp;rlz=1C1CHBF_enIN814IN814&amp;sxsrf=ALeKk01AHH3eDuWlGKP1twg3ZSpIVptxZw%3A1623393052599&amp;ei=HAPDYJuRJMKD4-EPutmIiAY&amp;oq=buy+Nike+tennis+shoes&amp;gs_lcp=Cgdnd3Mtd2l6EAMyAggAOggIABCxAxCDAToECAAQQzoFCAAQsQM6BAgjECc6DQguELEDEMcBEKMCEEM6BwgAEMkDEEM6BwgAELEDEEM6BQgAEJECOgcIABCHAhAUOgYIABAWEB46CQgAEMkDEBYQHlDzggVYlrEFYMu0BWgDcAJ4AIABoAKIAaoakgEGNC4xNy40mAEAoAEBqgEHZ3dzLXdpesABAQ&amp;sclient=gws-wiz&amp;ved=0ahUKEwibj-yx-o7xAhXCwTgGHbosAmEQ4dUDCA8&amp;uact=5\"><em>Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-types-of-keywords-for-on-page-seo\">Types of Keywords &#8211; For On-Page SEO<strong><\/strong><\/h2>\n\n\n\n<p>In this section, the focus will be on the types of keywords that you need to use for creating SEO-friendly <a href=\"https:\/\/seobuddy.com\/blog\/how-to-avoid-plagiarism-in-seo\/\">plagiarism-free content<\/a> that ranks high on SERP for SEO keywords.<\/p>\n\n\n\n<p>You would have heard a lot about keyword optimization for SEO. But have you heard about the two key types of SEO keywords you need for that?<\/p>\n\n\n\n<p>Don\u2019t worry!<\/p>\n\n\n\n<p>That\u2019s exactly what we will discuss in this section, so keep reading.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Types-of-Keywords-For-On-Page-SEO-1024x573.jpg\" alt=\"\" class=\"wp-image-3998\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Types-of-Keywords-For-On-Page-SEO-1024x573.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Types-of-Keywords-For-On-Page-SEO-300x168.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Types-of-Keywords-For-On-Page-SEO-768x430.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Types-of-Keywords-For-On-Page-SEO-1536x860.jpg 1536w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Types-of-Keywords-For-On-Page-SEO.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-primary-keywords\">Primary Keywords<strong><\/strong><\/h3>\n\n\n\n<p>Whenever you create a new web page or a piece of content, it should focus on one central or primary keyword. This is the keyword that you want that content to rank for.<\/p>\n\n\n\n<p>For <strong>example<\/strong>, let\u2019s say that you want to target the keyword \u201cdigital marketing tactics\u201d. You can create content on that topic and add your primary keyword to your title, <a href=\"https:\/\/seobuddy.com\/blog\/headings-and-subheadings\/\">headings<\/a>, title tags, meta description, first paragraph, and throughout the content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lsi-keywords-or-related-keywords\">LSI Keywords or Related Keywords<\/h3>\n\n\n\n<p>You may ask yourself whether it is too much effort to create one entire piece of content to target just one keyword.&nbsp;<\/p>\n\n\n\n<p>What about other related SEO keywords?<\/p>\n\n\n\n<p>Well, that\u2019s where <a href=\"https:\/\/seobuddy.com\/blog\/lsi-keywords\/\">LSI keywords<\/a> come into the picture. <\/p>\n\n\n\n<p>While there is <a href=\"https:\/\/www.seroundtable.com\/google-lsi-keywords-27970.html\">no such thing as LSI keywords<\/a>, this term is widely used to refer to related keywords that are variations or synonyms of a primary keyword. These keywords add more context to your content and help Google understand what it\u2019s about.<\/p>\n\n\n\n<p>For <strong>example<\/strong>, if your primary keyword is \u201cdigital marketing tactics\u201d, some LSI keywords could be \u201cdigital marketing strategies\u201d and \u201cdigital marketing best practices\u201d.<\/p>\n\n\n\n<p>Using <a href=\"https:\/\/seosherpa.com\/lsi-keywords\/\">LSI keywords<\/a> helps in two ways:<\/p>\n\n\n\n<ul>\n<li>It helps you rank for several variations of your primary keywords<\/li>\n\n\n\n<li>It provides context to search engines to better understand your content<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"456\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Benefits-LSI-Keywords-1024x456.jpg\" alt=\"\" class=\"wp-image-3999\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Benefits-LSI-Keywords-1024x456.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Benefits-LSI-Keywords-300x134.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Benefits-LSI-Keywords-768x342.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Benefits-LSI-Keywords.jpg 1239w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-types-of-keywords-for-paid-search\">Types of Keywords &#8211; For Paid Search<strong><\/strong><\/h2>\n\n\n\n<p>Last, on this list of different types of keywords, are the keywords that are useful for paid search advertising. These are the Google Ads keywords that help advertisers target their ads and show them to the right audience.<\/p>\n\n\n\n<p>There are four keyword match types in this category. Let\u2019s understand each in more detail.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"410\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Types-of-Keywords-For-Paid-Search-1024x410.jpg\" alt=\"\" class=\"wp-image-4000\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Types-of-Keywords-For-Paid-Search-1024x410.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Types-of-Keywords-For-Paid-Search-300x120.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Types-of-Keywords-For-Paid-Search-768x307.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Types-of-Keywords-For-Paid-Search.jpg 1257w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-broad-match-keywords\">Broad Match Keywords<strong><\/strong><\/h3>\n\n\n\n<p>When you target broad match keywords with your ad campaign, you basically want to show your Google ads for every variation of your target keyword. So, your ads will show for broad search terms that mean the same thing as your target keyword.<\/p>\n\n\n\n<p>For <strong>example<\/strong>, let\u2019s say that your target keyword is \u201crunning shoes\u201d. For a broad match, your ads will also be shown for keywords like \u201cbuy shoes for running\u201d, \u201cbuy shoes\u201d, \u201cwhite running sneakers\u201d, etc.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"451\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Broad-Match-Keywords-1024x451.jpg\" alt=\"\" class=\"wp-image-4001\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Broad-Match-Keywords-1024x451.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Broad-Match-Keywords-300x132.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Broad-Match-Keywords-768x338.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Broad-Match-Keywords.jpg 1248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-phrase-match-keywords\">Phrase Match Keywords<strong><\/strong><\/h3>\n\n\n\n<p>For a phrase match, the search query needs to have the exact phrase as your keyword\u2014\u201crunning shoes\u201d in the case of the example above. For this keyword, the phrase match would apply to keywords like \u201cbuy running shoes\u201d, but not to \u201cbuy shoes\u201d.&nbsp;<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7478529?hl=en#zippy=%2Cbroad-match%2Cphrase-match\">Google<\/a>, phrase match will also apply if the words appear in a different order. So, a phrase match will also apply if the search query is \u201cshoes for running\u201d.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"451\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Phrase-Match-Keywords-1024x451.jpg\" alt=\"\" class=\"wp-image-4002\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Phrase-Match-Keywords-1024x451.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Phrase-Match-Keywords-300x132.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Phrase-Match-Keywords-768x338.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Phrase-Match-Keywords-1536x677.jpg 1536w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Phrase-Match-Keywords.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-exact-match-keywords\">Exact Match Keywords<strong><\/strong><\/h3>\n\n\n\n<p>As the name suggests, an exact match requires the search query to have the exact words as your keyword in the exact same order.<\/p>\n\n\n\n<p>Taking the same example, an exact match would happen only if the search query uses the words \u201crunning shoes\u201d in this exact order.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"451\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Exact-Match-Keywords-1024x451.jpg\" alt=\"\" class=\"wp-image-4003\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Exact-Match-Keywords-1024x451.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Exact-Match-Keywords-300x132.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Exact-Match-Keywords-768x338.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Exact-Match-Keywords.jpg 1248w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-negative-keywords\">Negative Keywords<strong><\/strong><\/h3>\n\n\n\n<p>When placing search ads, these are the keywords that you don\u2019t want to show your Google ads for. These are more about which terms to exclude, rather than which ones to show ads for.<\/p>\n\n\n\n<p>Whichever keywords you add as a negative keyword, your ads won\u2019t be shown for queries containing that term. Here\u2019s how Google explains negative keywords with an example:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"404\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Negative-Keywords.png\" alt=\"\" class=\"wp-image-4004\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Negative-Keywords.png 500w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/Negative-Keywords-300x242.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/support.google.com\/google-ads\/answer\/7478529?hl=en#zippy=%2Cbroad-match%2Cphrase-match\"><em>Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs\">FAQs<\/h2>\n\n\n<div class=\"pb-form-block-wrap pb-form-type-1\">\r\n            <div class=\"left\">\r\n            <img decoding=\"async\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/themes\/seobuddy\/images\/post-blocks\/2.png\" alt=\"img\" \/>\r\n        <\/div>\r\n    \t<div class=\"right\">\r\n                    <div class=\"title\">There\u2019s more\u2026<\/div>\r\n                            <div class=\"text pb-text-style\"><p>Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. <a href=\"https:\/\/seobuddy.com\/seo-checklist?utm_source=SEOBuddyBlog&amp;utm_medium=BlogPost&amp;utm_campaign=block1&amp;utm_content=287\">Get the SEO Checklist here.<\/a><\/p>\n<p><strong>Want to get a sneak peek of what it looks like?<\/strong><br \/>\n<strong>Enter your email and <em>get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n                <form class=\"pb-form\" action=\"https:\/\/seobuddy.com\/free-checklist\">\r\n            <input placeholder=\"your-email@exemple.com\" name=\"newsletter_subscribe[email]\" type=\"email\" required>\r\n            <button class=\"btn-big\">Send me the demo version<\/button>\r\n        <\/form>\r\n    <\/div>\r\n<\/div>\n\n\n<p>1. <strong>What are the different types of keywords?<\/strong><\/p>\n\n\n\n<p>The 12 different types of keywords are:<\/p>\n\n\n\n<ul>\n<li>Generic keywords<\/li>\n\n\n\n<li>Long-tail keywords<\/li>\n\n\n\n<li>Informational keywords<\/li>\n\n\n\n<li>Navigational keywords<\/li>\n\n\n\n<li>Commercial keywords<\/li>\n\n\n\n<li>Transactional keywords<\/li>\n\n\n\n<li>Primary keywords<\/li>\n\n\n\n<li>LSI keywords<\/li>\n\n\n\n<li>Broad match keywords<\/li>\n\n\n\n<li>Phrase Match keywords<\/li>\n\n\n\n<li>Exact match keywords<\/li>\n\n\n\n<li>Negative keywords<\/li>\n<\/ul>\n\n\n\n<p>2. <strong>What are keywords and their types?<\/strong><\/p>\n\n\n\n<p>Keywords are words or phrases that you should frequently use in your content to rank for the relevant search queries on SERP (search engines results pages).<\/p>\n\n\n\n<p>There are many different types of keywords that can be categorized by:<\/p>\n\n\n\n<ul>\n<li>Length<\/li>\n\n\n\n<li>Search intent<\/li>\n\n\n\n<li>Use in SEO<\/li>\n\n\n\n<li>Use in paid search<\/li>\n<\/ul>\n\n\n\n<p>This post discusses 12 different types of keywords that fall under different categories.<\/p>\n\n\n\n<p>3. <strong>What are the 2 types of keywords for SEO?<\/strong><\/p>\n\n\n\n<p>The two most common types of keywords for SEO are primary and LSI keywords.<\/p>\n\n\n\n<p>Primary keywords are the main keywords that you want to target through a piece of content. LSI keywords are the side words, variations, and synonyms of the primary keyword that you use to provide more context to your content.<\/p>\n\n\n\n<p>4. <strong>What are category keywords?<\/strong><\/p>\n\n\n\n<p>Long-tail keywords that use category-specific phrases are often referred to as category keywords. These keywords have descriptive, yet generic phrases that people use to find the products they want to buy.<\/p>\n\n\n\n<p>For example, if you want to buy shoes and are not sure of the brand, then you might just <a href=\"https:\/\/www.hillwebcreations.com\/people-also-search-for\/\">search for something<\/a> like \u201cbuy white running shoes\u201d. The \u201crunning shoes\u201d part of the keyword is a product category and that makes it a category keyword.<\/p>\n\n\n\n<p>5. <strong>How do I optimize for keywords?<\/strong><\/p>\n\n\n\n<p>You should add your primary keywords to:<\/p>\n\n\n\n<ul>\n<li>Meta descriptions<\/li>\n\n\n\n<li>Title tags<\/li>\n\n\n\n<li>Titles<\/li>\n\n\n\n<li><a href=\"https:\/\/seobuddy.com\/blog\/headings-and-subheadings\/\">Headings and subheadings<\/a><\/li>\n\n\n\n<li>First 2-3 lines of content<\/li>\n\n\n\n<li>Throughout the content<\/li>\n<\/ul>\n\n\n\n<p>For articles and other content on your blog, you can maintain a keyword density of 1% to 1.5%. For landing pages, you can increase this density to over 2%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h2>\n\n\n\n<p>Hopefully, this post would have made things easier for you in terms of understanding the different types of keywords.&nbsp;<\/p>\n\n\n\n<p>Use this as your go-to guide, every time you have a doubt about which keywords to use in different situations.<\/p>\n\n\n\n<p>Ready to take your SEO to the next level and grow your search traffic? Check out our complete <a href=\"https:\/\/seobuddy.com\/seo-checklist\">SEO checklist<\/a> for more tips and tricks.<\/p>\n\n\n\n<p>Reach out to us if you have any questions or suggestions by commenting below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keywords are at the core of SEO (search engine optimization). A successful on-page SEO strategy requires you to&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[426,154,430],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>12 Types of Keywords That Smart Marketer Should Know and Use<\/title>\n<meta name=\"description\" content=\"Learn the types of keywords you need for SEO, and when to use them. This post has a complete guide on keywords categorization and a list of 12 keyword types.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seobuddy.com\/blog\/types-of-keywords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 Types of Keywords That Smart Marketer Should Know and Use\" \/>\n<meta property=\"og:description\" content=\"Learn the types of keywords you need for SEO, and when to use them. This post has a complete guide on keywords categorization and a list of 12 keyword types.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seobuddy.com\/blog\/types-of-keywords\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Buddy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/seobuddy\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-27T06:48:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-16T12:47:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/12-types-of-keywords-opengraph.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Romain Brabant\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@romainbrabant\" \/>\n<meta name=\"twitter:site\" content=\"@seobuddy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Romain Brabant\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/seobuddy.com\/blog\/types-of-keywords\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/seobuddy.com\/blog\/types-of-keywords\/\"},\"author\":{\"name\":\"Romain Brabant\",\"@id\":\"https:\/\/seobuddy.com\/blog\/#\/schema\/person\/395d3ae1153dedf00590eb2d3b3382a2\"},\"headline\":\"12 Types of Keywords That Smart Marketer Should Know and Use\",\"datePublished\":\"2021-10-27T06:48:45+00:00\",\"dateModified\":\"2025-09-16T12:47:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/seobuddy.com\/blog\/types-of-keywords\/\"},\"wordCount\":1844,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/seobuddy.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/seobuddy.com\/blog\/types-of-keywords\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/12-types-of-keywords-blogcover.png\",\"articleSection\":[\"Content SEO\",\"General SEO\",\"Keyword Research\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/seobuddy.com\/blog\/types-of-keywords\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/seobuddy.com\/blog\/types-of-keywords\/\",\"url\":\"https:\/\/seobuddy.com\/blog\/types-of-keywords\/\",\"name\":\"12 Types of Keywords That Smart Marketer Should Know and Use\",\"isPartOf\":{\"@id\":\"https:\/\/seobuddy.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/seobuddy.com\/blog\/types-of-keywords\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/seobuddy.com\/blog\/types-of-keywords\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/12-types-of-keywords-blogcover.png\",\"datePublished\":\"2021-10-27T06:48:45+00:00\",\"dateModified\":\"2025-09-16T12:47:26+00:00\",\"description\":\"Learn the types of keywords you need for SEO, and when to use them. This post has a complete guide on keywords categorization and a list of 12 keyword types.\",\"breadcrumb\":{\"@id\":\"https:\/\/seobuddy.com\/blog\/types-of-keywords\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/seobuddy.com\/blog\/types-of-keywords\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/seobuddy.com\/blog\/types-of-keywords\/#primaryimage\",\"url\":\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/12-types-of-keywords-blogcover.png\",\"contentUrl\":\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/12-types-of-keywords-blogcover.png\",\"width\":615,\"height\":375,\"caption\":\"12 Types of Keywords that smart marketers should know and use - Blog Cover\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/seobuddy.com\/blog\/types-of-keywords\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/seobuddy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Keyword Research\",\"item\":\"https:\/\/seobuddy.com\/blog\/keyword-research-tips\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"12 Types of Keywords That Smart Marketer Should Know and Use\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/seobuddy.com\/blog\/#website\",\"url\":\"https:\/\/seobuddy.com\/blog\/\",\"name\":\"SEO Buddy\",\"description\":\"We make SEO simple, fun, and repeatable.\",\"publisher\":{\"@id\":\"https:\/\/seobuddy.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/seobuddy.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/seobuddy.com\/blog\/#organization\",\"name\":\"SEO Buddy\",\"url\":\"https:\/\/seobuddy.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/seobuddy.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2019\/03\/siteicon-seobuddy-512x512.png\",\"contentUrl\":\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2019\/03\/siteicon-seobuddy-512x512.png\",\"width\":512,\"height\":512,\"caption\":\"SEO Buddy\"},\"image\":{\"@id\":\"https:\/\/seobuddy.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/seobuddy\/\",\"https:\/\/x.com\/seobuddy\",\"https:\/\/www.instagram.com\/seobuddy\/\",\"https:\/\/www.linkedin.com\/company\/seobuddy\/\",\"https:\/\/www.youtube.com\/c\/SEOBUDDY\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/seobuddy.com\/blog\/#\/schema\/person\/395d3ae1153dedf00590eb2d3b3382a2\",\"name\":\"Romain Brabant\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/seobuddy.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/71b723e7bfe1a44e6e431ff09666da60?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/71b723e7bfe1a44e6e431ff09666da60?s=96&d=mm&r=g\",\"caption\":\"Romain Brabant\"},\"description\":\"I\u2019m not an SEO guru, I\u2019m an entrepreneur that has ranked multiple sites at the top of Google for lucrative keywords. But I guess you can call me an SEO expert. Originally from France, but Digital Nomad since 2007. I'm the founder of SEO Buddy, we help teams generate more organic traffic through efficient Do-It-Yourself SEO frameworks.\",\"sameAs\":[\"https:\/\/seobuddy.com\",\"https:\/\/www.linkedin.com\/in\/rbrabant\/\",\"https:\/\/x.com\/romainbrabant\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"12 Types of Keywords That Smart Marketer Should Know and Use","description":"Learn the types of keywords you need for SEO, and when to use them. This post has a complete guide on keywords categorization and a list of 12 keyword types.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seobuddy.com\/blog\/types-of-keywords\/","og_locale":"en_US","og_type":"article","og_title":"12 Types of Keywords That Smart Marketer Should Know and Use","og_description":"Learn the types of keywords you need for SEO, and when to use them. This post has a complete guide on keywords categorization and a list of 12 keyword types.","og_url":"https:\/\/seobuddy.com\/blog\/types-of-keywords\/","og_site_name":"SEO Buddy","article_publisher":"https:\/\/www.facebook.com\/seobuddy\/","article_published_time":"2021-10-27T06:48:45+00:00","article_modified_time":"2025-09-16T12:47:26+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/12-types-of-keywords-opengraph.png","type":"image\/png"}],"author":"Romain Brabant","twitter_card":"summary_large_image","twitter_creator":"@romainbrabant","twitter_site":"@seobuddy","twitter_misc":{"Written by":"Romain Brabant","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/seobuddy.com\/blog\/types-of-keywords\/#article","isPartOf":{"@id":"https:\/\/seobuddy.com\/blog\/types-of-keywords\/"},"author":{"name":"Romain Brabant","@id":"https:\/\/seobuddy.com\/blog\/#\/schema\/person\/395d3ae1153dedf00590eb2d3b3382a2"},"headline":"12 Types of Keywords That Smart Marketer Should Know and Use","datePublished":"2021-10-27T06:48:45+00:00","dateModified":"2025-09-16T12:47:26+00:00","mainEntityOfPage":{"@id":"https:\/\/seobuddy.com\/blog\/types-of-keywords\/"},"wordCount":1844,"commentCount":1,"publisher":{"@id":"https:\/\/seobuddy.com\/blog\/#organization"},"image":{"@id":"https:\/\/seobuddy.com\/blog\/types-of-keywords\/#primaryimage"},"thumbnailUrl":"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/12-types-of-keywords-blogcover.png","articleSection":["Content SEO","General SEO","Keyword Research"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/seobuddy.com\/blog\/types-of-keywords\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/seobuddy.com\/blog\/types-of-keywords\/","url":"https:\/\/seobuddy.com\/blog\/types-of-keywords\/","name":"12 Types of Keywords That Smart Marketer Should Know and Use","isPartOf":{"@id":"https:\/\/seobuddy.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seobuddy.com\/blog\/types-of-keywords\/#primaryimage"},"image":{"@id":"https:\/\/seobuddy.com\/blog\/types-of-keywords\/#primaryimage"},"thumbnailUrl":"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/12-types-of-keywords-blogcover.png","datePublished":"2021-10-27T06:48:45+00:00","dateModified":"2025-09-16T12:47:26+00:00","description":"Learn the types of keywords you need for SEO, and when to use them. This post has a complete guide on keywords categorization and a list of 12 keyword types.","breadcrumb":{"@id":"https:\/\/seobuddy.com\/blog\/types-of-keywords\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seobuddy.com\/blog\/types-of-keywords\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seobuddy.com\/blog\/types-of-keywords\/#primaryimage","url":"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/12-types-of-keywords-blogcover.png","contentUrl":"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/10\/12-types-of-keywords-blogcover.png","width":615,"height":375,"caption":"12 Types of Keywords that smart marketers should know and use - Blog Cover"},{"@type":"BreadcrumbList","@id":"https:\/\/seobuddy.com\/blog\/types-of-keywords\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/seobuddy.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Keyword Research","item":"https:\/\/seobuddy.com\/blog\/keyword-research-tips\/"},{"@type":"ListItem","position":3,"name":"12 Types of Keywords That Smart Marketer Should Know and Use"}]},{"@type":"WebSite","@id":"https:\/\/seobuddy.com\/blog\/#website","url":"https:\/\/seobuddy.com\/blog\/","name":"SEO Buddy","description":"We make SEO simple, fun, and repeatable.","publisher":{"@id":"https:\/\/seobuddy.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seobuddy.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/seobuddy.com\/blog\/#organization","name":"SEO Buddy","url":"https:\/\/seobuddy.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seobuddy.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2019\/03\/siteicon-seobuddy-512x512.png","contentUrl":"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2019\/03\/siteicon-seobuddy-512x512.png","width":512,"height":512,"caption":"SEO Buddy"},"image":{"@id":"https:\/\/seobuddy.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/seobuddy\/","https:\/\/x.com\/seobuddy","https:\/\/www.instagram.com\/seobuddy\/","https:\/\/www.linkedin.com\/company\/seobuddy\/","https:\/\/www.youtube.com\/c\/SEOBUDDY"]},{"@type":"Person","@id":"https:\/\/seobuddy.com\/blog\/#\/schema\/person\/395d3ae1153dedf00590eb2d3b3382a2","name":"Romain Brabant","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seobuddy.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/71b723e7bfe1a44e6e431ff09666da60?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/71b723e7bfe1a44e6e431ff09666da60?s=96&d=mm&r=g","caption":"Romain Brabant"},"description":"I\u2019m not an SEO guru, I\u2019m an entrepreneur that has ranked multiple sites at the top of Google for lucrative keywords. But I guess you can call me an SEO expert. Originally from France, but Digital Nomad since 2007. I'm the founder of SEO Buddy, we help teams generate more organic traffic through efficient Do-It-Yourself SEO frameworks.","sameAs":["https:\/\/seobuddy.com","https:\/\/www.linkedin.com\/in\/rbrabant\/","https:\/\/x.com\/romainbrabant"]}]}},"_links":{"self":[{"href":"https:\/\/seobuddy.com\/blog\/wp-json\/wp\/v2\/posts\/3988"}],"collection":[{"href":"https:\/\/seobuddy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seobuddy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seobuddy.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/seobuddy.com\/blog\/wp-json\/wp\/v2\/comments?post=3988"}],"version-history":[{"count":3,"href":"https:\/\/seobuddy.com\/blog\/wp-json\/wp\/v2\/posts\/3988\/revisions"}],"predecessor-version":[{"id":10044,"href":"https:\/\/seobuddy.com\/blog\/wp-json\/wp\/v2\/posts\/3988\/revisions\/10044"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seobuddy.com\/blog\/wp-json\/wp\/v2\/media\/4181"}],"wp:attachment":[{"href":"https:\/\/seobuddy.com\/blog\/wp-json\/wp\/v2\/media?parent=3988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seobuddy.com\/blog\/wp-json\/wp\/v2\/categories?post=3988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seobuddy.com\/blog\/wp-json\/wp\/v2\/tags?post=3988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}