{"id":3925,"date":"2021-11-22T07:20:51","date_gmt":"2021-11-22T07:20:51","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=3925"},"modified":"2021-11-22T07:44:13","modified_gmt":"2021-11-22T07:44:13","slug":"my-seo-journey-kindlepreneur","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-kindlepreneur\/","title":{"rendered":"My SEO Journey: Dave Chesson from kindlepreneur.com – Never publish an article until it\u2019s the best thing on the Internet"},"content":{"rendered":"\n

My SEO Journey is a new series where entrepreneurs and Indie makers will share their honest SEO Journey filled with failure and success, and most importantly proven results. Episode #46 features Dave Chesson from Kindlepreneur<\/a><\/em>.<\/p>\n\n\n\n

\"Dave<\/figure><\/div>\n\n\n\n

I\u2019m Dave Chesson, founder of the website, Kindlepreneur.com<\/a>, and the software product, Publisher Rocket<\/a>. <\/p>\n\n\n\n

Kindlepreneur<\/strong> is a website that provides actionable information on book marketing and how to build an independent author career.<\/p>\n\n\n\n

Publisher Rocket<\/strong> is an SEO platform for publishers on Amazon, helping authors find the Amazon keywords and categories where their book is likely to thrive.<\/p>\n\n\n\n

I built Kindlepreneur<\/a> and Publisher Rocket<\/a> in order to furnish authors with the tools they need to create thriving author businesses, whether they be writers of fiction or nonfiction.<\/p>\n\n\n\n

More recently I also created Atticus.io<\/a> for authors, a tool that lets you write and format your book on all platforms.<\/p>\n\n\n\n

What’s your backstory and how did you come up with the idea?<\/h2>\n\n\n\n

When I was in the Navy, I worked as a nuclear engineer in submarines and spent several years as a military diplomat in East Asia. Unfortunately, my success in the Navy took me away from my family, and it\u2019s tough missing birthdays, first words, first steps, and more. <\/p>\n\n\n\n

So I began to look for alternative paths that could give me the same financial stability that the military had offered me for years, but also something I could build while remaining in the Navy. <\/p>\n\n\n\n

So, naturally, I thought I\u2019d give the ol\u2019 \u201cmake money online\u201d thing a try.<\/p>\n\n\n\n

\"Dave<\/figure><\/div>\n\n\n\n

I began creating niche websites, however, the Adsense wasn\u2019t really bring in much.  <\/p>\n\n\n\n

So, I started writing books on the subjects of the niche sites and selling them on both the site, and on Amazon.  <\/p>\n\n\n\n

Because of my SEO knowledge and experience with Google, I started looking at Amazon as a search engine as well.  <\/p>\n\n\n\n

However, I also noticed no one else in the industry of self publishing was doing the same.  So I created my first authority site, Kindlepreneur. Thanks to constant content, and applying SEO efforts, Kindlepreneur quickly grew to one of the largest book marketing and self publishing sites.<\/p>\n\n\n\n

Things really came to a head when I starting using that traffic to figure out the next product I should build.<\/p>\n\n\n\n

I got the idea of building Publisher Rocket because I had written an article on different writing softwares<\/a>, and noticed that the best book marketing software, Kindle Samurai, had major problems.  It only worked on PC and had bugs. <\/p>\n\n\n\n

Since that article of mine was selling 2-3 copies a day of his software, I figured I\u2019d build my own.  <\/p>\n\n\n\n

A couple of years later, I did the same thing for Atticus. <\/p>\n\n\n\n

I noticed I was selling a copy a day of a book formatting software called Vellum on my article on how to best format your book<\/a>.  Like last time, Vellum was great, but it only worked on Mac.  Therefore, if I could create a comparable software, but have it work on both, I should have something.  <\/p>\n\n\n\n

Since launch, what has worked to attract more organic traffic?<\/h2>\n\n\n\n
\"kindlepreneur.com<\/figure><\/div>\n\n\n\n

At Kindlepreneur, I have a few rules. One of them is to never publish an article until it\u2019s the best thing on the Internet. This is my #1 strategy for having successful SEO.<\/p>\n\n\n\n

I have a few pointers to do this well.<\/p>\n\n\n\n

  1. It must contain all of the information<\/strong> offered by other top-ranking content on Google.
    <\/li>
  2. It should be personal,<\/strong> meaning you have actually used or explored the subject of the content myself. Nothing turns a reader off more then a simple list of products that is just repeating everything others say. You need to bring personal experience and expertise to the table.
    <\/li>
  3. Content should be scannable<\/strong>, meaning it makes use of short paragraphs, plenty of headings and subheadings, lists, images, and whatever it needs to be easy for readers to find exactly what they\u2019re looking for, or to get the gist of the article by scanning through it. You can see an example of that in this post<\/a>.
    <\/li>
  4. Content should be \u201ccookie cutter\u201d<\/strong>, meaning every major section of your post should follow a similar format as the other sections of the same article. This helps with rapid reader comprehension. <\/li><\/ol>\n\n\n\n

    That said, good content won\u2019t get you very far without a link-building strategy. To that end, I put about 20% of my effort into creating awesome content, and the other 80% into link building.<\/p>\n\n\n\n

    To do this, I find that personal outreach works best. <\/p>\n\n\n\n

    No one likes to be sent a stock email that has been sent to hundreds of others. I find that taking the time to research each person and tailor my outreach emails to them not only helps with my success rate, but also generates a certain amount of good will.<\/p>\n\n\n\n

    In short, you gotta have both on-page SEO and link building<\/strong>.
    But if you have both, you don\u2019t necessarily need a lot more. <\/p>\n\n\n\n

    For example, I don\u2019t use a lot of ads, and social media is a lower priority for me. And that creates two areas where I don\u2019t need to spend time that could otherwise be spent creating valuable content.<\/p>\n\n\n\n

    Have you learned anything particularly helpful in your SEO Journey?<\/h2>\n\n\n\n

    I\u2019ve got three pieces of advice for SEO marketers.<\/p>\n\n\n\n

    1. Look for the niches:<\/strong> Part of my success comes from the fact that I\u2019m very good at identifying the hungry markets, i.e. the markets where people are searching for information, but they\u2019re not finding it. Or at least they\u2019re not finding quality information. For example, one of my posts about the best writing software<\/a> clued me into a gap in the market, which was where I got the idea for Atticus.io<\/a>, an all-in-one writer package for authors.
      <\/li>
    2. Understand your \u201cwhy\u201d:<\/strong> This may come off as a bit cliche, but you\u2019ve got to have a \u201cwhy\u201d, the reason that you\u2019re building a website\/software\/platform. If it\u2019s just something that interests you, that\u2019s a hobby. To turn it into a full-time career, you have to be willing to sacrifice to achieve big goals. In my case, I knew I had to have a job that would allow me to earn more than I was making in the Navy, to be with my kids. That urgency forced my back against a wall to give me the motivation I needed to succeed.
      <\/li>
    3. Err on the side of generosity: <\/strong>It’s easy to want to put all the content I create behind a huge paywall, or to charge more for the software I create. And while some of that is necessary, I find that defaulting to generosity results in happier customers, and a more devoted fan base overall.<\/li><\/ol>\n\n\n\n

      These aren\u2019t tactics in the same way that link building is. They\u2019re overall strategies that have worked well for me, but require softer skills. And you can never underestimate the power of good relationships and true motivation.<\/p>\n\n\n

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      There\u2019s more\u2026<\/div>\r\n

      Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. Get the SEO Checklist here.<\/a><\/p>\n

      Want to get a sneak peek of what it looks like?<\/strong>
      \nEnter your email and get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n

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