{"id":3790,"date":"2021-12-10T06:43:21","date_gmt":"2021-12-10T06:43:21","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=3790"},"modified":"2021-12-10T06:44:23","modified_gmt":"2021-12-10T06:44:23","slug":"my-seo-journey-deman-uebersetzungen","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-deman-uebersetzungen\/","title":{"rendered":"My SEO Journey: C\u00e9dric Sigoire from deman-uebersetzungen.com – Learn some SEO basics before hiring an SEO Agency"},"content":{"rendered":"\n

My SEO Journey is a series where entrepreneurs and Indie makers share their honest SEO Journey filled with failure and success, and most importantly proven results.<\/em><\/em> Episode #51 features C\u00e9dric Sigoire from DEMAN \u00dcbersetzungen<\/a><\/em>.<\/p>\n\n\n\n

\"C\u00e9dric<\/figure><\/div>\n\n\n\n

Hello, my name is C\u00e9dric Sigoire and I am the owner of the DEMAN Translations<\/a> group.<\/p>\n\n\n\n

We are a group of translation agencies specialized in high-quality translations for B2B customers.<\/p>\n\n\n\n

We offer every type of translation, technical, legal, marketing, and IT, as well as interpreting. We grew through the acquisition of other translation agencies:\u00a0Kosmos Translation<\/a>,\u00a0Lemoine<\/a>,\u00a0A4 Traduction<\/a>,\u00a0Bangard<\/a>, Visavis<\/a>, \u00a0Massanetz<\/a>,\u00a0Oroboo<\/a>,\u00a0Spanish English Translations<\/a>,\u00a0MediaMate<\/a>, and\u00a0Traducteo<\/a>!<\/p>\n\n\n\n

We plan to reach 6 million euros turnover in the year 2021 and 10 million euros in 2022!<\/p>\n\n\n\n

What’s your backstory and how did you come up with the idea?<\/h2>\n\n\n\n

I am a French citizen, and I did my whole career in international business development. <\/p>\n\n\n\n

I was an exchange student in the USA and gained a double Master\u2019s in Business from a German and a French university through the Erasmus program. I have now been living in Germany for more than 11 years, and I really feel European.<\/p>\n\n\n\n

I started my career as an export manager for casual shoes. After 4 years, I wanted to be more on the field and I left to join a producer of safety products as Export Director.<\/p>\n\n\n\n

Through coaching, I really learned what selling means:<\/p>\n\n\n\n

  1. To understand the needs of your customer,<\/li>
  2. To ensure customer satisfaction with<\/li>
  3. The best product-market-fit possible. Selling is a win-win.<\/li><\/ol>\n\n\n\n

    In 2010, I moved to Germany and took on a position as Country Manager for an e-learning company. I am living proof that an outstanding salesperson can be successful in many different industries.<\/p>\n\n\n\n

    I worked with distributors in different countries and was always convinced that the best way to become independent, wealthy, and accomplished in life is to have your own company!<\/p>\n\n\n\n

    Instead of starting a new business (with no revenue for many months), I decided to take over an existing business. In 2007, I started looking for an interesting company to take over. The search took me 8 years and I finally acquired the translation agency DEMAN Translations in D\u00fcsseldorf, Germany in May 2015.<\/p>\n\n\n\n

    Since launch, what has worked to attract more organic traffic?<\/h2>\n\n\n\n

    The website of DEMAN Translations was \u201ctraditional \u201d. It didn\u2019t have a fancy design and looked more like an online brochure. It was in 2 languages and had been SEO-optimized many years ago. <\/p>\n\n\n\n

    The URL was www.pauldeman.com<\/a>. It was at position 8 for \u201c\u00dcbersetzungsb\u00fcro D\u00fcsseldorf<\/a>\u201d (\u201ctranslation agency D\u00fcsseldorf\u201d) and had a good domain authority since the domain name had been online since 2000.<\/p>\n\n\n\n

    We were getting about 1-2 leads per week. <\/p>\n\n\n\n

    In 2016, I wanted to get away from the name of the owner (Paul Deman) and decided to change the domain name and the URL to a more generic name www.deman-uebersetzungen.com<\/a>.<\/p>\n\n\n\n

    \"deman-uebersetzungen.com<\/figure><\/div>\n\n\n\n

    I found a web design agency, which told me that despite changing the URL all the backlinks and authority will more or less be the same with redirections (301 Redirect). I had no idea about SEO at that time and paid about 7.000 euros for a new website with a new design and mostly new texts.<\/p>\n\n\n\n

    At the end of 2016, after a delay of about 6 months, discussions, and proofreading of the texts, the new website was online. I was very happy.<\/p>\n\n\n\n

    However it was a MISS: they did some 301 redirections, but we lost almost all traffic. The pages were written by professional copywriters but were NOT SEO-optimized. No competitor analysis had been done on the keywords and the texts were too short.  <\/p>\n\n\n\n

    Result: we dropped down to position 18 for \u201c\u00dcbersetzungsb\u00fcro D\u00fcsseldorf\u201d (\u201ctranslation agency D\u00fcsseldorf\u201d), lost almost all our traffic, and did not get any more leads => for me it was clear: SEO doesn\u00b4t work for a translation agency!! I then concentrated my sales activities on cold-calling and sending emails!<\/p>\n\n\n\n

    At the beginning of 2021, I acquired the agency A4 Traduction<\/a>, which had a DA of 28, was indexed for about 4.5 k keywords and realized about 10 k impressions per month on the search console. <\/p>\n\n\n\n

    \"a4traduction.com<\/figure><\/div>\n\n\n\n

    The former owner did not invest in the website during the year 2020. When I started to fix some bugs and re-wrote some pages at the beginning of 2021, the impressions and leads went up again pretty quickly:<\/p>\n\n\n\n

    \"a4traduction.com<\/figure><\/div>\n\n\n\n

    I changed my mind for DEMAN Translations and looked for:<\/p>\n\n\n\n